I enjoy how simple the user interface is. Having all accounts and campaigns in one place is tremendously useful. The support team is also very helpful and also responds quickly. Review collected by and hosted on G2.com.

It's a small hitch, but there are sometimes small discrepancies between spend reported from spend compared to spend reported from vendors. Usually small discrepancies, so not too serious. Review collected by and hosted on G2.com.

I like that it aggregates all my campaigns from all various channels in one place. With this interface, it's easy to make bulk changes in the analysis grid. I like how customizable it is and how I can easily see the most important metrics. Review collected by and hosted on G2.com.

I dislike that some workflows haven't received as much attention as others. For example, at our company, we utilize the automated actions feature a lot and that workflow is a little limited in the things you can do. With a little extra attention to this feature, I'm sure it could be much more helpful. Review collected by and hosted on G2.com.

Love the ability to look at data across products, campaigns, ads, KWs, targets vs KPIs and then program in customized KPIs and dimensionalized/group those facets is the best I've come across. We're using for Amazon PPC. If you're serious about Amazon PPC you need a 3P tool, otherwise data-mining across silos (of campaigns, products, ad groups inside Amazon etc is not possible. That tool could be bulk sheets and Excel but SKAI is so much more flexible and smart. It's a joy to use - I was hunting for such a tool for years.

It is on the costly side but it pays for itself (for our business) and I could not imagine working without it.

Customer support is great and really listens. Also the commitment to product improvement is impressive. I feel that this is company that really committed to their product's technical/user quality and their customers' experience. Review collected by and hosted on G2.com.

This is powerful and flexible software, so does require quite a bit of learning. The recent relaunch of UI is a big improvement. Again the required learning/knowledge tools are all there - video courses, articles and support calls BUT expect to have to invest the time. Therefore it's more for people who are full time on PPC and with some technical foundation.

I've not had success with the algorithmic bidding module after a couple of trials. But I've not had success with the handful of other suppliers I've tried out for this area. And generally, I prefer manual/bulk management of bid optimization which SKAI excels at.

Maybe the flexibility for longitudinal (time series) analysis could be improved. At present, it's pretty much fixed to 2 time periods - custom period vs prior period for detailed KPIs. Or some limited trend graphs without data download. Ideally, I'd like to be able to select day/week/month intervals and download KPIs (Sales, CVR, CTR etc...) for those time intervals with all the other great features (dimension groups, filters...) coming into play.

Overall, the dislikes are far outweighed by the likes for SKAI. So it's indispensable. Review collected by and hosted on G2.com.

Nothing, it doesn't seem much different than using the in house ads managers. Review collected by and hosted on G2.com.

Please see my previous comment. I don't really understand the benefit of it. Review collected by and hosted on G2.com.

With Skai, as an advertising agency we are able to see multiple profiles quickly and make optimizations easily. One of the best features is how intuitive the Skai platform is, allowing you to save the most important views comparing performance versus last month for instance, saving these populated views is very helpful for managing accounts. Review collected by and hosted on G2.com.

Skai algorithmic bidding can be tricky at times, granted it has improved ROAS overall for many of our ecommerce accounts, but it can be difficult to hit spend levels and scale. The porfolios are great allowing you to set spend expectations and ROAS goals based on outputs but at times these limit spend. Review collected by and hosted on G2.com.

Skai gives you greater control, because it lets you manage your digital advertising at scale and in bulk Review collected by and hosted on G2.com.

I use Skai with my clients Amazon advertising campaigns, and settings pushed from Skai are sometimes delayed and vice versa. It can take several days for new campaigns to appear in Skai Review collected by and hosted on G2.com.

Skai accels over other platforms when it comes to service and support. They always listen to our product and need suggestions and work with us to get the data we need integrated and manipulated the way we need it. We've accomplished a ton tests and client wins using skai support and their platform. Some of their newest additions have really taken the platform to a new level. Review collected by and hosted on G2.com.

The only thing I'd really love is more integration with YouTube, Pinterest and more budget management and optimizations in those platforms. As well as Local & Discovery ads. We'd like to be able to do even more with Skai and get all of our data attributed against each other in one pixel. Review collected by and hosted on G2.com.

How easy it is to manage all your advertising campaigns across different platforms in one place. Review collected by and hosted on G2.com.

It can be glitchy sometimes and won't reflect your lead count or conv events as accurately as it should. Review collected by and hosted on G2.com.

The best part about SKAI is the number of channels you can reach with one platform. Review collected by and hosted on G2.com.

The worst part is probably just a learning curve, which is going to happen with all tools like this. Review collected by and hosted on G2.com.

I like the organization of the platform. I find it easy to navigate once you are settled in. Review collected by and hosted on G2.com.

I wish that there were less bugs in certain features such as bulk upload needing to be uploaded twice to have correct information display. Review collected by and hosted on G2.com.