Kenshoo really streamlines the workflow of managing PPC by combining multiple accounts (e.g. AdWords, Bing Ads, etc...) for multiple profiles (websites). Their advanced search feature allow you to make changes across all the channels in your profile with one simple interface. The fact that Kenshoo can model attribution on your PPC campaigns across the various channels gives better insight into how ads are truly performing, and Kenshoo integrates with call tracking providers to account for leads generated via phone calls from PPC. Also, the automated budget reallocation is data-driven to help you to make the most of the opportunities available. Review collected by and hosted on G2.com.

I honestly have no major complaints about Kenshoo. They have a terrific help portal to walk you through their system, and have been very helpful answering any questions I still have. If there was one area that I think could use improvement, it would be customization of the tracking parameters. You can choose to automatically add the utm parameters for Google Analytics, however they use utm_medium=CPC rather than utm_medium=cpc (which is the AdWords default). Review collected by and hosted on G2.com.

As an experienced user of both Marin and Kenshoo, I can say that hands down that Kenshoo is best in class when it comes to SEM ad server platforms. Kenshoo's interface is clean, functional, and intuitive when compared to Marin. Reports are easy to pull, and the Advanced Search feature is unmatched, allowing me to make multiple changes to my keywords, ads or destination urls on the fly. Some may like Marin's UI better, but the Advanced Search feature is what pushes the program over the top. Review collected by and hosted on G2.com.

One aspect in which Kenshoo is not as intuitive as Marin is when performing bulk uploads. While Marin allows an in-UI solution to bulk uploading where you can just copy and paste your changes easily, the Kenshoo UI requires an upload of a .CSV that requires many unncessary fields to be filled in, some of which are not clear and may trigger errors. This is a feature that does exist on Kenshoo Editor, but to have it on the UI would be much more helpful. Review collected by and hosted on G2.com.

I like using Editor for campaign creation. Since I've never been a fan of using bulk sheets, I prefer Editor which allows for quick builds which can easily be copied over.

I also use Advanced Search a lot to filter data I need and make quick changes on the fly. Review collected by and hosted on G2.com.

Currently the data feed is for the previous day. I would prefer if it could be for the same day so I wouldn't need to check directly in the engines for real time data. Review collected by and hosted on G2.com.

KPO/Bid policies & performance indicators, Analysis grid, Mobile stats segmentation in analysis grid Review collected by and hosted on G2.com.

Kenshoo Editor, interface is bit slow including Analysis grid.

Need more segmented data in analysis grid Review collected by and hosted on G2.com.

First of all, Kenshoo has excellent customer service. But, more importantly, the tool itself is the most advanced digital marketing tool I've ever used. Their sophisticated bid algorithms enable enormous portfolios of keywords to be easily optimized toward profitability targets. The ability to make sweeping changes across thousands (or even millions) of keywords and ads within seconds is a huge time saver. Plus, their platform enables easy integration between Search, Social and Display. Additionally, they are always innovating, so you know that new and improved features are always right around the corner. Review collected by and hosted on G2.com.

There isn't much to dislike with Kenshoo. Like with any technology solution, you wish certain new releases would happen faster... but part of the beauty of Kenshoo is that if you have an immediate need, they are almost always willing to allocate some of their engineering resources to providing a quick solution. Review collected by and hosted on G2.com.

Ability to optimize multiple campaigns across engines. Review collected by and hosted on G2.com.

Advanced search should be more like ad words layout. Review collected by and hosted on G2.com.

It's ease of use drives performance.

-Testing capabilities

-Reporting functions

-It's ability to manage the long- and short-tail to desired CPC's, CPA, etc. Review collected by and hosted on G2.com.

There isn't really much I dislike about this tool. A+. Review collected by and hosted on G2.com.

Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier.

Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy.

Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up. Review collected by and hosted on G2.com.

Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.

Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.

Updates - seemingly basic tools that a social management platform should have often taken a long time to be released. Review collected by and hosted on G2.com.

The relationship I formed with the Kenshoo team was unlike any other, The team would go above and beyond to help me launch new and innovative campaigns. The platform itself also made my life 10x easier by creating ads quicker and more strategically. Review collected by and hosted on G2.com.

The user interface could be a little sleeker and the tool overall could use some improvements in terms of speed. Review collected by and hosted on G2.com.

Kenshoo is extremely easy to use, from creating to managing your campaigns.

The Bid Management options that they offer allow you to easily choose the best optimization plan for that campaign and with the new Halogen product forecasting is only a few clicks away.

The reporting options that Kenshoo offers are very easy to setup, as well as the ability to extract just the data and create your own reporting. Review collected by and hosted on G2.com.

Being that Kenshoo offers multiple products, such as Kenshoo Local and Kenshoo Social, I manage our Paid Search program and sometimes these other Kenshoo products get prioritization for technology updates. This is also product of the engines updating their interfaces. Review collected by and hosted on G2.com.