Kenshoo is very user friendly, allows for easy reporting and very manageable. I also appreciate that recently Kenshoo reduced their fees and thus made it more affordable and more competitive for use. Review collected by and hosted on G2.com.

I find it difficult to make time and day reports in Kenshoo. I wish there were easier pre-made reports for these types of requests. Review collected by and hosted on G2.com.

Kenshoo takes data from ad platforms and puts them in one place in an easy-to-understand format. The data is laid out practically and the user interface is great! Review collected by and hosted on G2.com.

The only thing I think could make Kenshoo better is if it could pull in data from other ad retiring sources such as Facebook or YouTube (maybe it can, we just don't use it for that?). Review collected by and hosted on G2.com.

I like how everything flows. Kenshoo allows a user to track campaigns easily and audit spend vs budget, performance, etc easily without having to create multiple reports and play with data in excel.

Their bidding algorithms are really top notch, i think some of the best in the industry. I feel that I am actually doing more proactive bidding rather than trying to play catch up with my campaigns when doing things in Kenshoo. I also like the new analysis grid which is making it easier to manage my campaigns, assign dimensions, and more. Review collected by and hosted on G2.com.

It's a little confusing and the layout could use some work. Many times there are great features tucked away in kenshoo, but accessing them easily or knowing about them is frustrating.

Having more than 1 profile bidding policy per account would also be great. A lot of the times, shopping and search campaigns would be more easily managed within 1 profile but we need to have 2 in order for Kenshoo to be able to run the bidding algorithms separately.

Having the analysis grid, and the tool as a whole be able to handle higher volume accounts would also be extremely helpful. A lot of the times we get error messages in regards to not being able to export as many rows as we have selected, or we're trying to do too much in the analysis grid. Review collected by and hosted on G2.com.

Kenshoo is the Ferrari of bid management tools: 1) has the most powerful capabilities, 2) requires a sophisticated driver to get the most out of it, 3) is not the lowest cost option. If winning the race is the most important thing to your organization, you need the best car with a adequate driver. Review collected by and hosted on G2.com.

Can be difficult for inexperienced marketers to master. Review collected by and hosted on G2.com.

There are so many possibilities with this tool and their customer service is like no other! It makes managing a large amount of accounts much more efficient and provides you with the things you need to make your results scalable. Review collected by and hosted on G2.com.

I dislike the way that objectives are only set up at the profile level and cannot be attributed to a single campaign or group of campaigns. That being said I understand that they are addressing this issue first of the year with some possible options to make that work. Review collected by and hosted on G2.com.

I like that Kenshoo makes it really easy to pull various types of reports at any given time. I also like how I am able to see all of my campaigns across all platforms in one place. It's very easy to read and understand. I'm also able to send reports to colleagues and they are able to digest the data easily. Review collected by and hosted on G2.com.

I dislike that Kenshoo Editor is not compatible with Yahoo Gemini yet. It makes it very difficult for all of my campaigns to be in sync when I have to go into the Gemini UI and upload things manually. If Editor was compatible with Gemini it would make things much more smooth and convenient. Review collected by and hosted on G2.com.

How simple it is to create multiple iterations of ad units and ad sets. Personas are wonderful! Creative refresh is a dream! Review collected by and hosted on G2.com.

Kenshoo can be very slow to load and sync sometimes. Review collected by and hosted on G2.com.

Kenshoo has been huge for helping us manage budgets across thousands of campaigns. The scheduled reporting and advanced search features save a ton of time.

Kenshoo support is great and available 24/7, which is important for us as we work with international clients. Review collected by and hosted on G2.com.

Product updates can be slow to materialize. It's nice to hear news of an exciting update well in advance, but it's a tease when it takes years for the update to be released. Review collected by and hosted on G2.com.

Bidding and changes to destination URLs can be done through mass edits within the UI, without having to upload bulk-sheets.

The Administrative log keeps track of all changes, and keeps users (through their logins) accountable for any edits

Campaign management tools also vastly decreased the time that the team spent on campaign management.Reporting ability for both automated and web query based reporting direct into excel Review collected by and hosted on G2.com.

Interface could be more user friendly. The process for adding/editing ad extensions is cumbersome and needs to be completed in both the tool and the engines themselves. More simplified & easy to use bid rules Review collected by and hosted on G2.com.

I like the fact that it is very easy to manage optimization with the various models, such as Halogen, KPO and other models to better optimize the program.

I particularly like understanding how all my SEM and Social campaigns are performing on a daily basis. Review collected by and hosted on G2.com.

The visualizaiton is lacking, but improving over time. The Social part of the Kenhsoo UI needs improvements for efficiency. Review collected by and hosted on G2.com.