--- title: Skai Reviews meta_title: 'Skai Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 297 reviews by the users' company size, role or industry to find out how Skai works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 297 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Skai Reviews **Vendor:** Skai **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.0/5.0 **Total Reviews:** 297 ## About Skai Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. ## Skai Pros & Cons **What users like:** - Users appreciate the **ease of use** of Skai, finding its intuitive UI and tools enhance their experience. (3 reviews) - Users appreciate the **speed and reliability of automation** in Skai, simplifying bidding and account management significantly. (2 reviews) - Users appreciate the **excellent customer support** from Skai, enhancing their experience and helping them utilize the platform effectively. (2 reviews) - Users praise Skai for its **fast and reliable ad management** , facilitating easy bidding adjustments and actionable insights. (1 reviews) - Users praise the **speed and reliability** of Skai for optimizing bidding and managing accounts effectively. (1 reviews) - Campaign Management (1 reviews) - Competitor Analysis (1 reviews) - Data Insights (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) **What users dislike:** - Users find **poor reporting** frustrating, lacking details on failures and updates for shopping campaign adjustments. (2 reviews) - Users find room for improvement in **ad issues** related to shopping reporting and campaign updates in Skai. (1 reviews) - Users find **adjustment difficulty** in Skai for shopping reporting and PMAX updates, impacting campaign management. (1 reviews) - Users feel that Skai's **campaign management** could improve for shopping reporting and PMAX adjustments. (1 reviews) - Users find **campaign management issues** in Skai, especially in shopping reporting and PMAX adjustments, needing improvements. (1 reviews) - Complex Reporting (1 reviews) - Data Inaccuracy (1 reviews) - Error Management (1 reviews) - Poor Analytics (1 reviews) - Unclear Communication (1 reviews) ## Skai Reviews ### 1. Kenshoo has it's ups and downs but can be a great tool depending on your needs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Skai?** The customer service team is great - well informed, very helpful and responsive. I like the idea of having a desktop editor that can be used, so not everything needs to be done through the UI. **What do you dislike about Skai?** I feel there are a lot of limitations to the product, particularly where reporting is concerned. It is labor intensive to filter down to the information that is required and requires a lot of going back and forth to get to the correct information. Automated reporting suffers from limited report options and I find it to be a waste of time to try to schedule reports. Bulk uploading and change options are not available for everything I want to do, and don't always work correctly. Additionally, II find the UI is not intuitive, and it is difficult to find information in an efficient way. **Recommendations to others considering Skai:** I have used other tools that are both better and worse than Kenshoo, so it really depends on the your needs and what specifically you are looking to do. **What problems is Skai solving and how is that benefiting you?** It is very helpful to be able to manage Google and Bing together. The tracking, with many different options, is a great benefit. ### 2. Kenshoo facilitates efficient and effective campaign management at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Dillon S. | Client Success Director, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2014 **What do you like best about Skai?** The Kenshoo team is very inclusive and works diligently to continually improve their platform to suit the needs of their clients. Kenshoo is continually adding new functionality and improving existing functionality. The addition of the desktop campaign management app was a life saver! Reporting is easy and efficient, and targeted or batch updates can be made on the fly within the web UI as well. **What do you dislike about Skai?** Repetitive campaign optimization work can be tedious, but that is why Kenshoo developed their automated portfolio optimizer technology. The larger the scale of the account(s) you're managing, the more you need to take the advice of your Kenshoo team and rely on the automated optimization functionality Kenshoo has put so much time and effort into developing. **Recommendations to others considering Skai:** Definitely speak with the Kenshoo team. The platform will help add so much efficiency to your campaign management process that it will pay for itself in no time. **What problems is Skai solving and how is that benefiting you?** The constant challenge is to manage your paid search campaigns at scale, across engines, while continuing to expand. Kenshoo makes this challenge significantly easier to address with their management platform. ### 3. Good tool for advanced users **Rating:** 4.5/5.0 stars **Reviewed by:** Matt G. | VP, Data Science, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2014 **What do you like best about Skai?** Kenshoo's tool is highly scalable, and uses good machine learning processes for bid optimization and other modeling in the application. It's advanced feature set for managing large campaigns is complemented by the platform's stable architecture and error handling. It's smart, and it just works, which are the key factors for any SEM management platform for advanced users. **What do you dislike about Skai?** Manual bid management in Kenshoo is not as easy as it is in other platforms, which essentially means that outside of rare circumstances you really should be using the automated bid intelligence. That's OK, because it works well, but it's critical to understand those situations where the bid intelligence is going to have problems and develop processes to minimize or eliminate the issues that would arise from totally unsupervised automated bid management. **Recommendations to others considering Skai:** A good, solid platform with good features for advanced users. Put the time in to understand the full feature set and you'll be rewarded with a strong platform for managing your online marketing. **What problems is Skai solving and how is that benefiting you?** We manage SEM and paid social campaigns for a variety of enterprise clients utlizing Kenshoo's platform. It has done a good job of helping us to efficiently deliver results to clients in this context. ### 4. Great for Scale **Rating:** 4.0/5.0 stars **Reviewed by:** Stefan P. | Head of Business Development, India, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2014 **What do you like best about Skai?** Kenshoo's interface is marvelously integrated with Adwords and the MSN network. The ability to run advanced searches and scheduled actions saved me immense amounts of time during setup and maintenance of campaigns. My favorite aspect of the product is the bid optimization system, that uses portfolio optimization to maximize efficiency of selected campaigns. That feature is fantastic for assisting account managers with staying on budget and driving performance towards targets. I also was very fond of our account manager, who was extremely helpful and willing to help us find solutions to our problems very quickly. **What do you dislike about Skai?** New features take time to integrate, and sometimes they were glitchy. A few years ago, PLAs were a little tedious to handle, and location targeting wasn't well integrated. In spite of this though, using a combination of the Adwords Editor and the Kenshoo Editor allowed me and my team to get the best of both worlds, and it really wasn't that big of a problem. **Recommendations to others considering Skai:** Their pricing points for verious levels of service can be restrictive. When i was working at a large retailer, we were able to afford the enterprise edition quite easily, but not working for a much smaller firm, even using Kenshoo through one of their partnets is not cost effective for us. If you're in a situation where scale is of primary importance, your budgets are upwards of $100,000 per month, and your business is being restricted because of it, then Kenshoo might be a great choice. If you're a smaller advertiser, and are looking to start centralizing your paid search activities onto a unified platform, Kenshoo might not make a good fit. Its definitely worth exploring. **What problems is Skai solving and how is that benefiting you?** Kenshoo was instrumental in letting me and my colleagues manage many extremely large accounts effectively. It enabled us to manage millions of dollars of spend across hundreds of thousands of keywords per account with very few FTEs. I'd say the best benefit of Kenshoo is that it enables scalability. ### 5. Kenshoo - Best for eCommerce Clients **Rating:** 3.5/5.0 stars **Reviewed by:** Ryan P. | Sr Digital Marketing Consultant - SEO, SEM, Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Skai?** Great for eCommerce sites when it comes to portfolio based bidding and data feed integration. Allow you to seamlessly optimize for thousands of products and campaigns. Once of the biggest selling points is Kenshoo's data management platform integration which include most of the trust partners out there. Kenshoo reporting is second to none when it comes to customizing your reports by allowing additional columns and formulas in your individual reports. **What do you dislike about Skai?** Bidding algorithms is heavily focused on ecommerce and portfolio based bidding which can be a downfall for lead generation and different CPA targeted folders. **Recommendations to others considering Skai:** Make sure you get the full support with tracking pixel implementation, analytic integration, and attribution setup for all your campaigns and sites. **What problems is Skai solving and how is that benefiting you?** I was looking for a platform that include most of the major publishers for multiple sites including email and ad exchanges. Luckily, Kenshoo does this and more. With Kenshoo's, we able to see the attribution among the different channels to fully close the loop on last click conversions. ### 6. Robust Algorithms with a Clunky UI **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2014 **What do you like best about Skai?** Kenshoo's bidding algorithms are among the most robust, if not the most robust, on the market. **What do you dislike about Skai?** In my past experience working with Kenshoo, I found the user interface to be unintuitive, leading me to believe it is a platform built by non-search marketers trying to solve the problems of search marketers. **Recommendations to others considering Skai:** If you are used to working directly with AdWords & BingAds or with platforms like Marin, IgnitionOne and DS3 that simulate the experience, Kenshoo is downright confusing. I onboarded to a client with a longstanding relationship with Kenshoo and after 2 months my team was still unable to use the tool as we would the other platforms and needed to rely heavily on the Kenshoo support team to do some very basic things. Additionally, once you've chosen an attribution model it is very difficult to move to another if you find the model to be unaccommodating. This lead us to actually recommend our client, whose challenges were evolving monthly, to move to a more flexible model and platform. I was a little perplexed by the additional set-up charges involved with connecting Kenshoo with other APIs like AdMarketplace, although this was probably due to our client's direct relationship with the vendor, whereas our agency relationship would have absorbed these costs. Kenshoo's support team is definitely solid, however after 8 years in paid search advertising, I found the tool to be the least useful of any I have tried - and I have tried at least 6 enterprise level tools. **What problems is Skai solving and how is that benefiting you?** Conversions, revenue and ROI. ### 7. Kenshoo = Advanced Partner for Solving Search & Real Business Problems **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2014 **What do you like best about Skai?** I’m not a power user myself, but based on all of the tools I’ve seen and discussed with my team, Kenshoo really stands out as an Advanced Platform for scaling search programs – I know everyone really Likes the Automated Workflow and Flexible Bidding Options to help meet many different objectives. Also, related to Mobile, Kenshoo has great tools for targeting premium mobile inventory like Google, Facebook, Twitter, etc. - and for connecting the dots between devices for tracking and attribution. Overall, Kenshoo helps us solve real “business” problems (not just “marketing” challenges) like growing revenue and making our team more efficient. Highly recommend them. **What do you dislike about Skai?** Only real Dislike is the fact that we can't use all the functionality because our program is limited in scope. **Recommendations to others considering Skai:** Highly recommend Kenshoo for the quality of their tools/tech and the talent and dependability of their team. **What problems is Skai solving and how is that benefiting you?** Kenshoo is helping us find many new paths to revenue and more of our best customers - ultimately helping drive improvements in gross/net revenue and LTV. ### 8. My Experience With Kenshoo **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2015 **What do you like best about Skai?** kenshoo makes managing multiple accounts much easier especially where you want to make sure you don't overspend on your accounts. It also lets you make a lot of mass changes at once. It can help simplify those accounts and campaigns that are just so massive they can feel really overwhelming. There are a lot of automated tools that were nice to use, like auto bidding to particular ad positions. **What do you dislike about Skai?** It's been a while since I've used Kenshoo and I'm sure they've had a lot of updates. Some of the features I loved most were also some of he more difficult things to get use to . Kenshoo's interface is very in depth and can be intimidating. It can take a little time to become familiar with, but once you do it is pretty easy to remember. **What problems is Skai solving and how is that benefiting you?** I don't currently run my own business, but I know the company that I used to work for brought Kenshoo onboard to help us manage multiple accounts more effectively and safe us time. ### 9. Best platform out of all I've used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about Skai?** Their capability of adapting to the digital ecosystem. Innovative technology and tools definitely had help my client improved ROAS and increase profitability for the. **What do you dislike about Skai?** The support of display and traditional data is not currently supported by Kenshoo. Many of my clients have been requesting us to manage a larger part of their marketing effort and campaigns. We would like to used Kenshoo to handle all data coming in. **Recommendations to others considering Skai:** Use it, they are the best! **What problems is Skai solving and how is that benefiting you?** Call only campaign and click to call is what we are currently trying to solve. For now, we can only do a workaround but would like to see Kenshoo support Call's only campaign/extensions ### 10. Best in Class for Social & Mobile **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2015 **What do you like best about Skai?** Leading edge technology provided by a team of true partners that apply their technology, current and future releases, to the needs of their clients. Leveraging Kenshoo our business was able to increase ROI, decrease CPA and drive stronger customer acquisition. Moreover, we stayed ahead of the competition by integrating social with PLAs, Google keyword search and delivering dynamic, relevant and visually stimulating ads to network. **What do you dislike about Skai?** Social is the second behind search continually. I'd like to see it come first given search is a standard, almost given, in digital marketing and social is quickly becoming the frontrunner. **Recommendations to others considering Skai:** When putting Kenshoo up against competitors, in a true head:head comparison, they win nearly every time. If you add in the type of client support they provide, it's an easy decision. I'll hire them again and again. **What problems is Skai solving and how is that benefiting you?** 1. Increase ROI for social media 2. Move from last click attribution to fractional attribution 3. Integrate search and social to drive stronger cross-channel marketing and ROI 4. Decrease CPA/CPF (cost per fan) 5. Highly target our most loyal customers leveraging CRM and social 6. Mobile app installs ### 11. Kenshoo for British fashion/luxury e-commerce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Photography | Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2015 **What do you like best about Skai?** It's probably the best platform out there together with DS3 to manage SEM campaigns. Excellent advanced search and bulk operations, portfolio optimization that actually works, offline editor (massive plus) and flexible reporting. The offline editor alone saved us a massive amount of time, especially when designing and mirroring accounts for our local markets. Search and bulk change options in the UI are also particularly powerful. We received good support and training in our London offices. **What do you dislike about Skai?** Nothing much really, it's the ideal platform to create and manage sophisticated paid search campaigns. Some of the most advanced features require some training but the support we have received has always been excellent. **Recommendations to others considering Skai:** Kenshoo is a fantastic tool, however, before commit to it test DoubleClick DS3, this is an excellent alternative now owned by Google. It doesn't have all the features that Kenshoo has but it might be good enough for your business. **What problems is Skai solving and how is that benefiting you?** Less time spent on time consuming activities, increased efficiency, better budget allocation and improved ROI. Kenshoo representatives also offered in-house training and plenty of support whenever needed. We also managed to integrate some 3rd party tracking tools and import engagement metrics and more into the platform to gain extra insights. It also helped dramatically with conversion and attribution, something we had little visibility on before switching to Kenshoo. ### 12. Kenshoo Search Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Skai?** I like how it aggregates search engines into one platform for clients and agencies can have one central login to optimize their search campaigns. I have limited experience with the Kenshoo Search thus far, but really find that the interface is easy to follow and use. The reports and diagrams are useful for campaign bid optimization and performance decisions across various search engines. **What do you dislike about Skai?** I don't have enough experience with the product. The only issue I see is when integrating with other partners such as Omniture for conversion tracking. This can be a hassle due to file formatting, as these are file-based uploads into Kenshoo directly from the partner/agency/client. **Recommendations to others considering Skai:** Amazing! **What problems is Skai solving and how is that benefiting you?** I mediate integrating campaigns into the Kenshoo Search interface and involved in the troubleshooting process if there are concerning discrepancies. Some benefits I've realized on high level would be that Kenshoo provides aggregated data on multiple search engines in one platform, and allows for users to optimize their bids toward KPIs. ### 13. Efficient **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2015 **What do you like best about Skai?** That I can look at the complete list of my PPC / Facebook accounts in one view to sum up performance. The data reports out the back end can be very useful for individual report building. **What do you dislike about Skai?** The system can be quite buggy, refresh and you loose your current view. I also don't like that it signs you out after a short period of time **Recommendations to others considering Skai:** Really good if you are running with multiple accounts and client servicing is good, however there are a few hitches along the way be prepared for it to break. **What problems is Skai solving and how is that benefiting you?** Can look at where you're spending the most money or where something is inefficient. ### 14. Kenshoo's Continues To Keep Up **Rating:** 4.5/5.0 stars **Reviewed by:** Abby S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about Skai?** As the digital space continues to expand it's reach, it's great to see that Kenshoo continues to keep up. With consistent updates in search, expansion into social, mobile & display they continue to strive to be ahead of the curve. **What do you dislike about Skai?** While this isn't a dislike it's more of just a reminder to continue to evolve. **What problems is Skai solving and how is that benefiting you?** Efficiencies, optimizations & connecting all channels. ### 15. Strong at Scale Strong at Results. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Skai?** Kenshoo has so many great features it's hard to choose only one. The predictive capabilities of Halogen are extremely helpful to maximize our spend efficiently. **What do you dislike about Skai?** It would be nice if new features that become available through the search engines APIs are integrated quicker. **Recommendations to others considering Skai:** I've now used Kenshoo, Marin and Dart Search. Kenshoo has the full package, including the Kenshoo editor which saves a lot of time. **What problems is Skai solving and how is that benefiting you?** Managing 30+ million keywords is near impossible, but Kenshoo has helped us manage these keywords to beat our goals year after year. It saves us time and resources and Kenshoo's talented team is a invaluable. ### 16. Review of Kenshoo K8 **Rating:** 4.0/5.0 stars **Reviewed by:** Justin W. | Marketing Manager of Global Search, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about Skai?** Bid Policies for nonbrand search, social audience feature. **What do you dislike about Skai?** I sincerely believe and hearing, learing from our agency that ad scheduling can use refinement **Recommendations to others considering Skai:** Competitive pricing and easier ad scheduling. **What problems is Skai solving and how is that benefiting you?** How to maximize spend, while maintain traffic volumes for paid campaigns. Attribution and social data analysis to understand how best to optimize paid search campaigns and vice versa. ### 17. Look elsewhere **Rating:** 1.5/5.0 stars **Reviewed by:** Eitan R. | Search & Paid Social - Associate Director, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2014 **What do you like best about Skai?** Attribution, path to purchase reporting, Also, nifty reporting dashboard that shows key metrics across geo, channel, and time of day. **What do you dislike about Skai?** Ability to do any optimizations whatsoever. Kenshoo has an advanced search tool which allows you to narrow your bottom and top performers. The problem is the solutions they offer is either to pause or increase bid. They don't really have a tool to help optimize towards a profile goal. **Recommendations to others considering Skai:** Steer away. There are cheaper tools with twice the capability. **What problems is Skai solving and how is that benefiting you?** Driving sales. Attribution tool is useful to help solve the value of non brand to brand ROI. ### 18. Kenshoo - The Top Management Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Skai?** I love the KPO bid tool. It makes daily management of the account so much easier. I also like some other prediction tools surrounding KPO that allow me to figure out where to put incremental funding **What do you dislike about Skai?** I dont like how you cannot make multiple updates on the UI or across profiles. AKA if I wanted to raise bids on all keywords with an over $10 ROI no matter what the profile, I have to do 10 advanced searches rather than just a quick update on the homepage **Recommendations to others considering Skai:** If you need a tool that can manage a huge range of keywords, this is the one! **What problems is Skai solving and how is that benefiting you?** Maximizing return in a competitive field. CPCs continue to rise but our goals dont change. We've been able to find ways to maximize the system with KPO. ### 19. Kenshoo Great for eCommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2015 **What do you like best about Skai?** Kenshoo is an irreplaceable tool when it comes to eCommerce. I've used the tools primarily for ad scheduling when promos came up, for automated bid optimization when promotions were occurring and for quick changes to Destination URLs. It is the biggest time saver for promotions of any sort. I could have the ads change exactly at midnight and not have to worry about being awake to launch ads. **What do you dislike about Skai?** I didn't like all of the webinars in order to learn the product. I'm glad I understand it now, but it took a lot of time and work to understand all of the complexities of the tool. **What problems is Skai solving and how is that benefiting you?** How to beat out the competition. The benefits include less time spent outside of the office on accounts, more exposure, higher ROAS, and less stress personally. ### 20. Mixed **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew S. | Marketing Manager, Search, Emerging Brands US, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about Skai?** I like the data science behind the algorithms, much more complex than competitors like ken shoo. **What do you dislike about Skai?** The product can be buggy, and the desktop editor drags.... the data science makes this worth it usually but the slowness hinders productivity **What problems is Skai solving and how is that benefiting you?** paid search optimization, auto-bidding to different goals has made things easier ### 21. Kenshoo Search **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about Skai?** Kenshoo is really great at listening to feedback and implementing ideas that work. **What do you dislike about Skai?** Kenshoo has recently fallen behind innovation on their search platform. Several points of feedback include them the slow integration of Gemini which is now getting underway, platform issues like not being able to sync a big number of campaign ~5k within the same profile, and being able to import sitelinks in bulk easily. **What problems is Skai solving and how is that benefiting you?** We consistently rely on innovation and our platform partners to drive the most success in marketing for our clients. ### 22. Great tool to be used for large campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2015 **What do you like best about Skai?** Having used Kenshoo for our larger campaigns and portfolios, we were very impressed by the ease of managing multiple accounts and target by different regions. We were able to quickly track campaign expenditure across many platforms (mostly Google and Bing). As a result we have been able to target cost savings with the automated bidding and reporting. I would definitely recommend Kenshoo for large campaigns as it clearly stands out from its competitors. The editor is simple to use if you have experience with other tools. **What do you dislike about Skai?** It took us time to get up and running initially, but once we had checked out KenshooU we were fine. Sometimes Kenshoo runs slowly (for reporting and other tasks), mostly depending on campaign size but this was to be expected. Kenshoo isn't suitable for all companies, only really the larger companies with big campaigns and ad budgets due to the cost outlay. We had a few sync errors but these were easy to fix from reading around. **Recommendations to others considering Skai:** You may wish to consider certification for key employees. Consider the size of campaigns and whether you will see a ROI, as we have only used it to consolidate larger campaigns. **What problems is Skai solving and how is that benefiting you?** Once up and running we used KenshooU for more training, and had some of our key employees certified, As a result of implementing Kenshoo for our larger campaigns, we are able to manage an exhaustive number of campaigns and profiles under one hood and with relative ease. Our clients have loved the fact Kenshoo can do tasks in realtime so they are able to act on the data. The support provided has been very helpful. What makes Kenshoo stand out from competitors is the the bidding and conversion attribution modeling ### 23. Skyrocketing performance with unprecedented growth rate! **Rating:** 5.0/5.0 stars **Reviewed by:** Luciano L. | Marketing Growth Director - Motor & Real Estate, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Skai?** Their combined experience of their teams, the way they organize and execute on the different projects, the size of the organization allows them to provide a specialist in every aspect of the workflow... they are just the best partner available for PPC. **What do you dislike about Skai?** Nothing to dislike, but an in-house training program would be great! =) **Recommendations to others considering Skai:** (Except for our competitors) what are you waiting for? **What problems is Skai solving and how is that benefiting you?** Acquisition campaigns, optimization rules, reducing the man-hours involved in the program, which at the end allows us to scale up. ### 24. I build and optimize search campaigns on Kenshoo. **Rating:** 4.0/5.0 stars **Reviewed by:** Jeffrey R. | Search and Biddable Media Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2014 **What do you like best about Skai?** I like the UI. It is very easy to use and download everything. **What do you dislike about Skai?** Kenshoo editor can be tough especially when uploading a lot of keywords. **Recommendations to others considering Skai:** Learn the ins and outs very well. **What problems is Skai solving and how is that benefiting you?** I am solving in store sales for a major retailer. Kenshoo gives great reporting. ### 25. I used Kenshoo for a time and found its platform to be very robust and powerful. **Rating:** 5.0/5.0 stars **Reviewed by:** Seth B. | Head of Digital, Venture Capital & Private Equity, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about Skai?** Insight into campaign performance and optimization. **What do you dislike about Skai?** Slightly complex UI. A bit expensive for the small marketing team. **What problems is Skai solving and how is that benefiting you?** Helping our portfolio understand the ad tech options available to them. Often driving ROI or CPA campaigns with them by advising on strategy. ### 26. Facebook ad platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2015 **What do you like best about Skai?** Kenshoo social is so easy to use and allows for the creation of FB ads at scale The ability to merge with PPC allows for detailed measurements and also greater levels of ad functionality **What do you dislike about Skai?** When bugs arise, the tool doesn't give any indication of where the issue has arisen so it can take sometime to review whether it is a FB or Kenshoo issue **What problems is Skai solving and how is that benefiting you?** To establish social as a profitable scale-able digital marketing channel. Year one investment was profitable ### 27. Bulk tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2014 **What do you like best about Skai?** I enjoy the fact that we are able to use editor as I do not always have access to internet and would like to have changes ready to upload when I do. **What do you dislike about Skai?** That uploading specific sitelinks at the campaign level and wanting detailed tracking we need to go through a dummy keyword process to apply tagging before uploading sitelinks. Also the fact that there is no cross profile campaign budget changes or cross profile bulk exports. This makes working on detailed bulk projects difficult. **Recommendations to others considering Skai:** Ensure that you have ways around bulk processes as sometimes they are not usable within kenshoo. Also beware that Google releases are not immediately supported as they take time to be built out. **What problems is Skai solving and how is that benefiting you?** We are solving managing thousands of campaigns and profiles by utilizing the organizational benefits of the UI and editor. We have also been able to utilize the customizable abilities of kensho having a custom sitelink build URL made so that we can avoid the dummy keyword method as well as efforts being done to allow us the ability to make bulk campaign cross profile budget changes. ### 28. I have worked with Kenshoo extensively for reporting and campaign management. **Rating:** 3.5/5.0 stars **Reviewed by:** Brendan M. | Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2014 **What do you like best about Skai?** I like that Kenshoo gives you exactly what you prompt it to do. There is no extra reporting if you do not want to see excess metrics. It's quick, simple, and to the point. **What do you dislike about Skai?** I wish Kenshoo had the functionality to traffic through the desktop tool. Trafficking through a desktop tool and then pushing through the UI does not create a seamless experience, such that of other platforms. **Recommendations to others considering Skai:** Once the Analysis Beta is fully live, the tool will be great. **What problems is Skai solving and how is that benefiting you?** I face issues with reporting constantly day to day. Kenshoo has helped me organize scheduled reports and be able to utilize them in a quick efficient manner. ### 29. What I need to know, when I need to know it **Rating:** 5.0/5.0 stars **Reviewed by:** Mike P. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Skai?** The data that drives decisions down to the key word. **What do you dislike about Skai?** A bit easy to affect a campaign by the click of a mouse **Recommendations to others considering Skai:** Get to know your Account team at Kenshoo. **What problems is Skai solving and how is that benefiting you?** Changing the mentality of Search. Search should be accountable and drive and ROI. Our clients daily see the benefits of our use of Kenshoo from an optimizing standpoint, answering questions or using data to make budget related decisions. ### 30. I've been using Kenshoo for about a year and love the features, in particular the desktop tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Greg P. | Paid Search Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2015 **What do you like best about Skai?** The best part about Kenshoo by far is the Desktop Tool. It makes uploading so much easier. **What do you dislike about Skai?** I don't like how it's incompatible with Bing Sitelinks. It won't let me post changes from Kenshoo to Bing if I have enhanced sitelinks in Bing. **What problems is Skai solving and how is that benefiting you?** I haven't used it a lot for automatic optimizations just yet. But the biggest benefits to me are the advanced search and easy uploading with the desktop tool. ### 31. KPO **Rating:** 3.5/5.0 stars **Reviewed by:** Selma Suna L. | Paid Search Analyst, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about Skai?** The KPO is a great automated bidding solution for hitting the target ROI. **What do you dislike about Skai?** Works well with high volume keywords (long tail needs improvement) **What problems is Skai solving and how is that benefiting you?** Solving for scalability ### 32. Innovative Search Marketing at Scale **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2014 **What do you like best about Skai?** ROI is a guarantee with Kenshoo but flexible integrations and investment in automation means we marketers can reach (even surpass) our goals painlessly, too. The CS team acts as true partners to our efforts and the Anywhere dashboard app has allowed us to stay on top of performance in real time wherever we are. **What do you dislike about Skai?** Wish Kenshoo Anywhere was more actionable, but it's probably on the roadmap. Anyway, it would be petty to complain about something that doesn't exist anywhere else yet. **What problems is Skai solving and how is that benefiting you?** Improved (more efficient) workflow and use of resources for more competitive return than we've ever experienced. We're able to scale and manage mass campaigns with relative ease. And on a more important level, with Kenshoo, we're finally aligning marketing KPIs with our broader business goals, and that allows for actual overall growth. It's eye-opening. ### 33. Kenshoo -- Excellent for Managing and Optimizing Large Accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Michael S. | President, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Skai?** I was able to streamline daily management, optimizations and reporting by working on both AdWords and Bing campaign from the Kenshoo dashboard. The search functionality significantly reduced the time required to make bulk edit. Kenshoo also made it easier to optimize for post-click call conversions by pulling in third-party (Marchex) call conversion tracking data. **What do you dislike about Skai?** I would use Kenshoo on other accounts if they did not have the minimum spend requirement. **Recommendations to others considering Skai:** A must for large DR campaigns running across publishers. **What problems is Skai solving and how is that benefiting you?** I needed to optimize ten's of thousands of keywords, across hundreds of ad groups on a daily basis. Kenshoo search made that possible. ### 34. General Review Of Kenshoo **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2015 **What do you like best about Skai?** Good client support. Onboarding process was smooth and detailed. Dashboard which shows metrics is really good and on par with Google Adwords platform. **What do you dislike about Skai?** Platform can be buggy sometimes. API token not stable. Reports don't generate occasionally. Slow platform. **Recommendations to others considering Skai:** Use it if you manage big budgets and target a broad audience. **What problems is Skai solving and how is that benefiting you?** We are huge direct response company trying to maximize ROI. Kenshoo's dashboard has helped us optimize our campaigns more efficiently to get better ROI on our campaigns. ### 35. Kenshoo Great Product For Value **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2015 **What do you like best about Skai?** Kenshoo is constantly innovating and staying ahead of the competition. As a platform, I love the enhancement to our productivity. **What do you dislike about Skai?** The current logic behind Kenshoo's budget management's algorithm is a bit flawed and can use some work and the standard grid view is hard to navigate when compared to Adwords. With that said, I am told that these issues will be addressed in the near future and I am looking forward to those releases. **Recommendations to others considering Skai:** Kenshoo is the next level bid management tools **What problems is Skai solving and how is that benefiting you?** Managing campaigns directly in the engines creates room for error especially when it comes to over/under spending if campaign are not monitored properly. ### 36. Good Multi Platform tool but missing some of the key features available in other tools **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Law Enforcement | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2014 **What do you like best about Skai?** Kenshoo's ability to manage multiple accounts with ease is the best feature. Another feature which saves a lot of time is the bulk editing feature which allows me to edit and publish in bulk. The ability to schedule allows us to set things up for the weekend and during busier times, allowing us to work for the next campaign and stay on top of the current one. **What do you dislike about Skai?** The lack of the ability to optimise, The tool will help you find your top performing ads but won't help you optimise or improve your lesser performing work. The tool is also missing the ability to predict and forecast. **Recommendations to others considering Skai:** This is a powerful tool with it's multi platform abilities and bulk editing feature the more useful features. **What problems is Skai solving and how is that benefiting you?** We use the tool to track our Adwords revenues and success. ### 37. Great Product **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Skai?** I love that Kenshoo has an editor program that allows changes to be made across google and bing at the same time. The advanced search feature is probably the action I use most and base all of schedules actions and bidding strategies on. **What do you dislike about Skai?** Honestly I have used both Marin and Kenshoo and I will say that the one aspect Kenshoo lacks is the Live Chat with a screen share. Marin has the live chat and I remember loving that feature because if something wasn't working I could go on the Live Chat and a Marin customer agent would share their screen and show me what I was doing wrong and how to fix it. **What problems is Skai solving and how is that benefiting you?** My clients range in all industry types, but my overall goal is to increase qualified leads and conversions. ### 38. Kenshoo Keeps You Ahead of the Curve **Rating:** 5.0/5.0 stars **Reviewed by:** David G. | Search Marketing Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2014 **What do you like best about Skai?** Advanced Search. In a world in which you often think, "I wish I could..." or "I wish this program did...", Advanced Search is able to accomplish almost all of the dot dot dots you can come up with. In an industry where things are constantly changing, there are enormous time demands on all of us. Advanced Search allows me and my team to accomplish our tasks much more quickly. This gives us a leg up on the competition. What might take them 10 hours to accomplish, we can do in 3 or 4. **What do you dislike about Skai?** With any tool, there are always areas for improvement. Kenshoo is no different. I just mentioned how advanced search can do almost anything. The one area of your account it does not control (yet) is negative keywords. I wish I could pull my negatives, edit them, remove them, etc, via Advanced Search, just as I can for keywords. **Recommendations to others considering Skai:** Go beyond basic Kenshoo training and become fully immersed in using the tool. You can run your account with a basic understanding, but you will truly realize the time savings that come from using Kenshoo, once you have a more experienced understanding of how it works. **What problems is Skai solving and how is that benefiting you?** Oftentimes, people look at paid search marketing in a vacuum, rather than as a part of a more comprehensive online marketing strategy. The reason for this is often due to the fact that many paid search tracking platforms are unable to integrate other mediums like display, remarketing, or social. Kenshoo has helped us to solve that issue. They offer integration with social tools like Facebook, and remarketing companies like Criteo. By tracking them together, we can see how these different channels affect each other, which, in turn, gives us better informed decision making. ### 39. Innovative partners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2015 **What do you like best about Skai?** Kenshoo is one of the most supportive partners we've ever had. They listen to our needs, have superior client service and put our needs first. Because of the campaigns we have launched through Kenshoo, we have grown our channels significantly and proved more than ROI. **What do you dislike about Skai?** Maybe I just haven't asked previously, but I'd like to see an executive dashboard of our campaigns. Also, setting up Twitter ads on the platform needs to be more user-friendly. **What problems is Skai solving and how is that benefiting you?** Targeting and engaging with loyal members to drive visits to our eCommerce and brick & mortar stores through Facebook desktop and mobile ads. ### 40. Solid Tech with Great Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff C. | Managing Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2014 **What do you like best about Skai?** A very pro-active senior customer service team - consistent discussions on roadmaps and customization. They also have a strong cross-channel view (search, PLA, display integrations, social) and have come a long way from a stand-alone paid search only technology. Kenshoo receives feedback well and takes immediate action. **What do you dislike about Skai?** Some of the day-to-day folks could be more proactive and push our teams to test/implement. Social product still needs some work. **What problems is Skai solving and how is that benefiting you?** Cross-channel relationships/optimizations, online to offline, role of mobile. Non Online DR metrics (branding/awareness) ### 41. Good mass bid change tool (advanced search) but bid rule policies don't do as asked **Rating:** 3.0/5.0 stars **Reviewed by:** Cory C. | Manager of Interactive Marketing, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2014 **What do you like best about Skai?** Good tool to see all the data across all the engines in one interface. Advanced Search feature is very helpful in terms of lowering bids across multiple engines and also copying campaign builds across engines (minus some things that don't copy over completely). Scheduled Actions are also very helpful especially when we need things done at non-work day hours of holidays. **What do you dislike about Skai?** I'll start with things I haven't used very much: reporting, dashboard, dimensions or keyword tool. I use the Google Keyword Tool. I can't give an opinion of these because I don't use it much, but reporting isn't something I do very much since we don't have clients like at an agency. What I dislike: Advanced Search: Have the option to segment out by device. For example if I want to just increase desktop position or mobile position on Google (would adjust mobile bid multipliers). Copying over campaigns from engine to engine, call extension, negative location targeting and device settings don't copy over. Need to manually go in and adjust. Bid Policies: currently running a "Bid to Position" rule across several accounts. I'm trying to hit certain ad ranks based on device because our providers (i.e. Comcast) monitors our position. I've noticed the positions are inconsistent, sometimes the rule gets us where we need to be from an ad rank perspective, at other times it does not. In the past, I'd try to hit an position of 3.5 on desktop/mobile, but the rule keeps us at 4.5 for some reason. It's just inconsistent. Also, when switching the "Bid to Position" rule to "Prefer Mobile Device," it overshoots our target rank most of the time. Several accounts, I want to focus the rule on our mobile efforts and select this option, but it pushes that 3.5 target aim on mobile to 1.8 or 2.5 at times and we get heat from our provider that we are ranking to high and get in trouble. The rule again is inconsistent. At times I've been frustrated and remove the rules and aim to bid manually again because I don't trust the rules. Would like to be able to set the time the rules run (like Google's automated rules), instead of having to open a ticket for the tech team to adjust. Also, we bid down on the weekends (set in the engine by day), and since Kenshoo doesn't have day parting within the Bid Rules, these rules override our weekend adjustments set in the engine. So I'd like to have the option to run the rule on weekdays only, so essentially choose which days we want the rule to run. Last, when it comes to Bid Rules, have the option to bulk edit. Having to manually select campaign by campaign is a chore, especially when there are 100+ campaigns to set a rule for. **What problems is Skai solving and how is that benefiting you?** For me, I would like Kenshoo to run the way I ask it too, especially when it comes to Bid Rules. Also, there are times when pausing/activating campaigns takes 15-25 minutes. It happens mainly on our biggest profiles (Comcast), but when servers go out and we need to pause the campaigns and push the engine, it sits in idle for about 15-25 minutes before pushing, which resorts me to having to go into each engine and pause because Kenshoo is taking too long. ### 42. Digital Media Director **Rating:** 5.0/5.0 stars **Reviewed by:** Casey W. | Digital Media Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2014 **What do you like best about Skai?** Kenshoo is the fastest and cutting edge technology in its space! From a practitioner's position, there is no better tool to quickly isolate and act on data. Kenshoo leads the industry in its evolving technology and is consistently first in adapting to the changing environment. **What do you dislike about Skai?** I've experiences some reporting challenges and feel there is opportunity to develop here **What problems is Skai solving and how is that benefiting you?** Our ability to analyze and act on data is supremely important to reacting to trends and optimizing campaigns. Kenshoo provides this opportunity like no other management platform. ### 43. Decent Product for Search Ads in Global Scale **Rating:** 4.0/5.0 stars **Reviewed by:** Ilias T. | Head of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2014 **What do you like best about Skai?** Custom Features can be done for big players allowing Large Corporations to use it on their benefit! **What do you dislike about Skai?** Some actions can take time to complete (more than in the competition). Value for money solution. **Recommendations to others considering Skai:** Good product if you are needing to use it mainly for search and you have higher than average (in terms of size) keyword inventory **What problems is Skai solving and how is that benefiting you?** Global Management of Accounts in plenty of networks (including support for local search engines like Baidu, Seznam etc). Good day to day support from Account Managers. ### 44. Kenshoo Search **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Skai?** Kenshoo has an advanced and forward- thinking platform that strives to makes bidding easier than ever. **What do you dislike about Skai?** Some of the core functionality of the platform and infrastructure are glitchy. Simple platform uses seem to fail often and error messages are unclear or not present. **Recommendations to others considering Skai:** If you have a client or company that is using advanced metrics and has a lot of moving parts to the account, Kenshoo will help. They are always creating new ways to advance bidding and improve performance. In some cases with bigger and more comprehensive programs, this outweighs the issues with core simplicity and functionality,. **What problems is Skai solving and how is that benefiting you?** We are always trying to streamline reporting and quick bidding to advance client performance as quick as possible. ### 45. The best Digital Marketing Tool of the Year **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Tobacco | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2015 **What do you like best about Skai?** As an e-commerce business, our goal is to gain high revenues. This will never be possible without the people and customers who will patronize our industry. The Kenshoo helps a lot in reaching our clients. It builds our brand and targeted the right customers at the perfect timing. I am very happy to gain more traffics and increase our sales just months after our Kenshoo implementation. **What do you dislike about Skai?** None. Highly recommended. Efficient tool for any digital marketing campaign. Anyone would love Kenshoo. **What problems is Skai solving and how is that benefiting you?** Business revenue and profits. Was able to gain customers and optimize ranking through effective digital marketing approaches. ### 46. New to the Microsoft 3rd party team so in beginning stages of learning about Kenshoo. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2015 **What do you like best about Skai?** Very adaptable. Multiple service offerings. Parity with Bing Ads. **What do you dislike about Skai?** Opportunity to provide additonal Bing Ads features **What problems is Skai solving and how is that benefiting you?** Provide google parity for API features. Goal is for Kenshoo to adopt new features w/i 90 days of GA. ### 47. Great product, great service. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Skai?** The Kenshoo implementation was smooth, with plenty of support from their team. **What do you dislike about Skai?** The user interface has a pretty steep learning curve, but is functional once you learn it. **Recommendations to others considering Skai:** It's worthwhile to take the time to understand the differences between the functionality of the bid policies. The technology is more advanced that any of the other platforms we have reviewed. **What problems is Skai solving and how is that benefiting you?** Kenshoo has improved the efficiency of our accounts, and allows us to scale intricate strategies across multiple large accounts. ### 48. Innovative and Customer Centric **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2014 **What do you like best about Skai?** The Kenshoo team is focused on their client/end user. They constantly solicit input and insight from our teams to drive product improvement and drive innovation on their platform. **What do you dislike about Skai?** Our only hard spot has been some infrequent lullsin customer service. Typically these issues have been remedied quickly. **What problems is Skai solving and how is that benefiting you?** Our teams leverage Kenshoo for extensively for search campaign management and paid social media campaign management but are no also exploring ways to better leverage their attribution, analytic and planning tools. ### 49. Kenshoo_PaidSearch **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2015 **What do you like best about Skai?** The predictable algo Kenshoo offters is amazing. **What do you dislike about Skai?** The support team is horrible. They make you feel like everything is your fault. **Recommendations to others considering Skai:** Make sure they can support everything you need/want. **What problems is Skai solving and how is that benefiting you?** We are able to spend full budget at target goals ### 50. Great Tool to Have **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2015 **What do you like best about Skai?** I found the tool to have a friendly user interface, easy to dig and find the reporting needed. I used this mainly for social and search advertising. **What do you dislike about Skai?** Would have liked a bit more upfront training on the tool. Also, needed more support for questions along the way. **What problems is Skai solving and how is that benefiting you?** Pulling data was key, providing insights on ads for my clients. Pulling reports was easy and seemlesss. The tool help make my job as an account manager easier. ## Skai Discussions - [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for) - [View Skai pricing details and edition comparison](https://www.g2.com/products/skai/reviews?login_required=true&page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A21%3A56+-0500&secure%5Bsession_id%5D=edb1f8f0-76ff-4f9c-bf6a-5faa186959dc&secure%5Btoken%5D=d79410a653fd66d7140da95922ee74c0d77a20fcf84bea931c5719f3aaab871f&format=llm_user) ## Skai Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports - Click Tracking **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Platform Additional Functionality** - Team Collaboration - Integrations **Additional Functionality** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Frequency Capping - Budget Pacing - Creative Optimization - In-App Ads - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Skai Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (764 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews)