--- title: Skai Reviews meta\_title: 'Skai Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 297 reviews by the users' company size, role or industry to find out how Skai works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 297 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Skai Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Skai, finding its intuitive UI and tools enhance their experience. [(3 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745166&qs=pros-and-cons#reviews) Users appreciate the **speed and reliability of automation** in Skai, simplifying bidding and account management significantly. [(2 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745607&qs=pros-and-cons#reviews) Users appreciate the **excellent customer support** from Skai, enhancing their experience and helping them utilize the platform effectively. [(2 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745853&qs=pros-and-cons#reviews) Users praise Skai for its **fast and reliable ad management** , facilitating easy bidding adjustments and actionable insights. [(1 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745668&qs=pros-and-cons#reviews) Users praise the **speed and reliability** of Skai for optimizing bidding and managing accounts effectively. [(1 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745062&qs=pros-and-cons#reviews) Users find **poor reporting** frustrating, lacking details on failures and updates for shopping campaign adjustments. [(2 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745737&qs=pros-and-cons#reviews) Users find room for improvement in **ad issues** related to shopping reporting and campaign updates in Skai. [(1 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745549&qs=pros-and-cons#reviews) Users find **adjustment difficulty** in Skai for shopping reporting and PMAX updates, impacting campaign management. [(1 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745651&qs=pros-and-cons#reviews) Users feel that Skai's **campaign management** could improve for shopping reporting and PMAX adjustments. [(1 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745254&qs=pros-and-cons#reviews) Users find **campaign management issues** in Skai, especially in shopping reporting and PMAX adjustments, needing improvements. [(1 mentions)](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745870&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Skai ##### 1. Ease of Use Users appreciate the **ease of use** of Skai, finding its intuitive UI and tools enhance their experience. [ See 3 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745166&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent Platform and Nibble, Agile Support" What do you like about Skai? It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy To Use and Great Customer Service" What do you like about Skai? Skai's UI is very intuitive and I love the customer service we receive. Skai is continually making updates and shifting to keep current with the chang ##### 2. Automation Users appreciate the **speed and reliability of automation** in Skai, simplifying bidding and account management significantly. [ See 2 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745607&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent Platform and Nibble, Agile Support" What do you like about Skai? It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease TE Taylor E. Mid-Market (51-1000 emp.) 4.5/5 "Experienced User for 2 Years" What do you like about Skai? I like the new tools that make my job easier. I regularly use automated actions, portfolios, and competitor ingishts. I keep in contact with rep to ##### 3. Customer Support Users appreciate the **excellent customer support** from Skai, enhancing their experience and helping them utilize the platform effectively. [ See 2 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745853&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy To Use and Great Customer Service" What do you like about Skai? Skai's UI is very intuitive and I love the customer service we receive. Skai is continually making updates and shifting to keep current with the chang TE Taylor E. Mid-Market (51-1000 emp.) 4.5/5 "Experienced User for 2 Years" What do you like about Skai? I like the new tools that make my job easier. I regularly use automated actions, portfolios, and competitor ingishts. I keep in contact with rep to ##### 4. Ad Management Users praise Skai for its **fast and reliable ad management** , facilitating easy bidding adjustments and actionable insights. [ See 1 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745668&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent Platform and Nibble, Agile Support" What do you like about Skai? It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease ##### 5. Analytics Users praise the **speed and reliability** of Skai for optimizing bidding and managing accounts effectively. [ See 1 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745062&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent Platform and Nibble, Agile Support" What do you like about Skai? It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease ### 5 Cons or Disadvantages of Skai ##### 1. Poor Reporting Users find **poor reporting** frustrating, lacking details on failures and updates for shopping campaign adjustments. [ See 2 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745737&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent Platform and Nibble, Agile Support" What do you dislike about Skai? Could be better for shopping reporting/PMAX adjsustments/keeping up to date with shopping related campaign changes. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy To Use and Great Customer Service" What do you dislike about Skai? Would love more information when a report fails. Sometimes I just get "Failed". ##### 2. Ad Issues Users find room for improvement in **ad issues** related to shopping reporting and campaign updates in Skai. [ See 1 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745549&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent Platform and Nibble, Agile Support" What do you dislike about Skai? Could be better for shopping reporting/PMAX adjsustments/keeping up to date with shopping related campaign changes. ##### 3. Adjustment Difficulty Users find **adjustment difficulty** in Skai for shopping reporting and PMAX updates, impacting campaign management. [ See 1 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745651&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent Platform and Nibble, Agile Support" What do you dislike about Skai? Could be better for shopping reporting/PMAX adjsustments/keeping up to date with shopping related campaign changes. ##### 4. Campaign Management Users feel that Skai's **campaign management** could improve for shopping reporting and PMAX adjustments. [ See 1 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745254&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent Platform and Nibble, Agile Support" What do you dislike about Skai? Could be better for shopping reporting/PMAX adjsustments/keeping up to date with shopping related campaign changes. ##### 5. Campaign Management Issues Users find **campaign management issues** in Skai, especially in shopping reporting and PMAX adjustments, needing improvements. [ See 1 mentions ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745870&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Excellent Platform and Nibble, Agile Support" What do you dislike about Skai? Could be better for shopping reporting/PMAX adjsustments/keeping up to date with shopping related campaign changes. ## Top-Rated Alternatives [ ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") Facebook for Business 4.2/5(1,457) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") Prisma 4/5(437) ](https://www.g2.com/products/prisma-mediaocean/reviews) [ View All Alternatives ](https://www.g2.com/products/skai/competitors/alternatives) JF John F. Search Analyst Small-Business (50 or fewer emp.) 11/10/2022 "Intuitive Campaign Insights" 5/5 What do you like best about Skai? I enjoy how simple the user interface is. Having all accounts and campaigns in one place is tremendously useful. The support team is also very helpful and also responds quickly. Review collected by and hosted on G2.com. What do you dislike about Skai? It's a small hitch, but there are sometimes small discrepancies between spend reported from spend compared to spend reported from vendors. Usually small discrepancies, so not too serious. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Skai makes pulling campaign performance data very straightforward. It's a simple way to have all account and campaign metrics in one place, which makes reporting easier than ever. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 11/10/2022 "Skai helps me have all my campaigns from different channels in one place." 4.5/5 What do you like best about Skai? I like that it aggregates all my campaigns from all various channels in one place. With this interface, it's easy to make bulk changes in the analysis grid. I like how customizable it is and how I can easily see the most important metrics. Review collected by and hosted on G2.com. What do you dislike about Skai? I dislike that some workflows haven't received as much attention as others. For example, at our company, we utilize the automated actions feature a lot and that workflow is a little limited in the things you can do. With a little extra attention to this feature, I'm sure it could be much more helpful. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Skai is solving the problem of having to go to all different ad channels to make changes on my ad campaigns. Having all my campaigns in one place saves me time and money. I can easily see the most pressing issues with my campaigns across channels to know where to focus my time. Before Skai, I would have to log in to each separate channel's platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andrew T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew T.") AT Andrew T. Co-founder eBiz Japan Small-Business (50 or fewer emp.) 6/4/2022 "Best Tool for PPC Management, Analytics and Reporting" 5/5 What do you like best about Skai? Love the ability to look at data across products, campaigns, ads, KWs, targets vs KPIs and then program in customized KPIs and dimensionalized/group those facets is the best I've come across. We're using for Amazon PPC. If you're serious about Amazon PPC you need a 3P tool, otherwise data-mining across silos (of campaigns, products, ad groups inside Amazon etc is not possible. That tool could be bulk sheets and Excel but SKAI is so much more flexible and smart. It's a joy to use - I was hunting for such a tool for years. It is on the costly side but it pays for itself (for our business) and I could not imagine working without it. Customer support is great and really listens. Also the commitment to product improvement is impressive. I feel that this is company that really committed to their product's technical/user quality and their customers' experience. Review collected by and hosted on G2.com. What do you dislike about Skai? This is powerful and flexible software, so does require quite a bit of learning. The recent relaunch of UI is a big improvement. Again the required learning/knowledge tools are all there - video courses, articles and support calls BUT expect to have to invest the time. Therefore it's more for people who are full time on PPC and with some technical foundation. I've not had success with the algorithmic bidding module after a couple of trials. But I've not had success with the handful of other suppliers I've tried out for this area. And generally, I prefer manual/bulk management of bid optimization which SKAI excels at. Maybe the flexibility for longitudinal (time series) analysis could be improved. At present, it's pretty much fixed to 2 time periods - custom period vs prior period for detailed KPIs. Or some limited trend graphs without data download. Ideally, I'd like to be able to select day/week/month intervals and download KPIs (Sales, CVR, CTR etc...) for those time intervals with all the other great features (dimension groups, filters...) coming into play. Overall, the dislikes are far outweighed by the likes for SKAI. So it's indispensable. Review collected by and hosted on G2.com. Recommendations to others considering Skai: Highly recommended - have tried out around 10 platforms for Amazon and SKAI has been the best. if you are prepared to invest the time and money it will pay for itself. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Data mining for Amazon PPC at scale. Productivity of management of ACOS. Insights to grow sales by uncovering drivers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/1/2023 "Don't really understand the purpose" 1/5 What do you like best about Skai? Nothing, it doesn't seem much different than using the in house ads managers. Review collected by and hosted on G2.com. What do you dislike about Skai? Please see my previous comment. I don't really understand the benefit of it. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? We got it to use for our Facebook advertising but we phased it out because it doesn't seem to help. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite RB Ryan B. Associate Director, Search Small-Business (50 or fewer emp.) 5/31/2022 "Skai is intuitive and growing for ecommerce" 4/5 What do you like best about Skai? With Skai, as an advertising agency we are able to see multiple profiles quickly and make optimizations easily. One of the best features is how intuitive the Skai platform is, allowing you to save the most important views comparing performance versus last month for instance, saving these populated views is very helpful for managing accounts. Review collected by and hosted on G2.com. What do you dislike about Skai? Skai algorithmic bidding can be tricky at times, granted it has improved ROAS overall for many of our ecommerce accounts, but it can be difficult to hit spend levels and scale. The porfolios are great allowing you to set spend expectations and ROAS goals based on outputs but at times these limit spend. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Skai helps us to manage our accounts across Amazon and Walmart, in terms of pacing to budget, optimizing campaigns (bids, keywords, targeting, etc.). Overall it saves time and improves performance in most cases. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lowe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lowe B.") LB Lowe B. Account Manager Enterprise (\> 1000 emp.) 11/11/2022 "Skai is easy to navigate with an intuitive UI" 4/5 What do you like best about Skai? Skai gives you greater control, because it lets you manage your digital advertising at scale and in bulk Review collected by and hosted on G2.com. What do you dislike about Skai? I use Skai with my clients Amazon advertising campaigns, and settings pushed from Skai are sometimes delayed and vice versa. It can take several days for new campaigns to appear in Skai Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Working with a large enterprise client, I enjoy the budget automation through Skai's budget navigator the most, because It frees up time for other optimization tasks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/31/2022 "Good 3rd Party Measurement Platform with even better Support" 5/5 What do you like best about Skai? Skai accels over other platforms when it comes to service and support. They always listen to our product and need suggestions and work with us to get the data we need integrated and manipulated the way we need it. We've accomplished a ton tests and client wins using skai support and their platform. Some of their newest additions have really taken the platform to a new level. Review collected by and hosted on G2.com. What do you dislike about Skai? The only thing I'd really love is more integration with YouTube, Pinterest and more budget management and optimizations in those platforms. As well as Local & Discovery ads. We'd like to be able to do even more with Skai and get all of our data attributed against each other in one pixel. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? It's our 3rd Party Source of Truth. It's also a conduit for reporting all in one place as well as integrating data into Google & MSFT using their pass-through operations. Review collected by and hosted on G2.com. Show More 11/1/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals") UP Verified User in Pharmaceuticals Mid-Market (51-1000 emp.) 11/9/2022 "Intuitive, all-in-one place tool to help you manage your advertising campaigns." 4/5 What do you like best about Skai? How easy it is to manage all your advertising campaigns across different platforms in one place. Review collected by and hosted on G2.com. What do you dislike about Skai? It can be glitchy sometimes and won't reflect your lead count or conv events as accurately as it should. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Having everything in one place and being able to manage your advertising campaigns, pull data, analyze metrics, etc makes the marketer's professional job easier. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Furniture](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Furniture") AF Verified User in Furniture Mid-Market (51-1000 emp.) 11/10/2022 "Great Multichannel Tool" 5/5 What do you like best about Skai? The best part about SKAI is the number of channels you can reach with one platform. Review collected by and hosted on G2.com. What do you dislike about Skai? The worst part is probably just a learning curve, which is going to happen with all tools like this. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? We sell on 13 platforms; most have ad solutions. SKAI lets me manage all these in one place Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/10/2022 "Great Platform" 5/5 What do you like best about Skai? I like the organization of the platform. I find it easy to navigate once you are settled in. Review collected by and hosted on G2.com. What do you dislike about Skai? I wish that there were less bugs in certain features such as bulk upload needing to be uploaded twice to have correct information display. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Currently n/a Review collected by and hosted on G2.com. 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