Simon AI Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Simon AI to provide a smooth and intuitive experience, making complex tasks easy to handle. (43 mentions)
Users commend the quick and personable customer support of Simon AI, enhancing their overall experience and problem-solving. (25 mentions)
Users value the responsiveness and helpfulness of Simon AI's support team, enhancing their overall experience significantly. (20 mentions)
Users value the flexible data segmentation capabilities of Simon AI, enabling precise audience targeting with ease. (17 mentions)
Users praise the easy integration of Simon AI with multiple platforms, enhancing their data management experience. (16 mentions)
Users find the learning curve steep for Simon AI, especially without training or SQL expertise, causing confusion. (23 mentions)
Users find that a lack of user-friendly data management in Simon AI necessitates heavy reliance on support from the team. (12 mentions)
Users express frustration with slow performance, noting delays in loading times and inefficient search capabilities. (12 mentions)
Users report encountering bugs and limitations in Simon AI, affecting usability and campaign building efficiency. (10 mentions)
Users often face segmentation issues that complicate data management and can lead to confusion in the UI. (10 mentions)

5 Pros or Advantages of Simon AI

1. Ease of Use
Users find Simon AI to provide a smooth and intuitive experience, making complex tasks easy to handle.
See 43 mentions

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JS

Jodi S.

Small-Business (50 or fewer emp.)

3.5/5

"Simon"

What do you like about Simon AI?

Easy to train and teach other employees.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Most Comprehensive Email Productivity Software"

What do you like about Simon AI?

user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to a

2. Customer Support
Users commend the quick and personable customer support of Simon AI, enhancing their overall experience and problem-solving.
See 25 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Most Comprehensive Email Productivity Software"

What do you like about Simon AI?

user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to a

RC

Romani C.

Mid-Market (51-1000 emp.)

5.0/5

"Great platform and quick response"

What do you like about Simon AI?

Smooth UI experience, Simon is one of the best platforms I used, it is a complex platform but really easy to use and understand what should I do An

3. Helpful
Users value the responsiveness and helpfulness of Simon AI's support team, enhancing their overall experience significantly.
See 20 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Most Comprehensive Email Productivity Software"

What do you like about Simon AI?

user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to a

SK

Sara K.

Mid-Market (51-1000 emp.)

4.0/5

"Makes life easier!"

What do you like about Simon AI?

The easy integration with Klaviyo, how responsive and helpful their representatives are.

4. Data Segmentation
Users value the flexible data segmentation capabilities of Simon AI, enabling precise audience targeting with ease.
See 17 mentions

See Related User Reviews

Andrés T.
AT

Andrés T.

Mid-Market (51-1000 emp.)

5.0/5

"Very good tool and well integrated"

What do you like about Simon AI?

I liked the fact you could create the template, choose the segment and deploy. Which allows you to do everything faster without help from another agen

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Easy user interface but requires back-end set-up"

What do you like about Simon AI?

The interface is very easy to use once your data is in Simon. Segementation is very easy and the integration with SFMC is easy.

5. Easy Integration
Users praise the easy integration of Simon AI with multiple platforms, enhancing their data management experience.
See 16 mentions

See Related User Reviews

Fernanda R.
FR

Fernanda R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful tool for email marketing, with a wide range of features"

What do you like about Simon AI?

One of the main features of Simon Data is its ability to integrate with different data sources, this allows the creation of personalized email campaig

SK

Sara K.

Mid-Market (51-1000 emp.)

4.0/5

"Makes life easier!"

What do you like about Simon AI?

The easy integration with Klaviyo, how responsive and helpful their representatives are.

5 Cons or Disadvantages of Simon AI

1. Learning Curve
Users find the learning curve steep for Simon AI, especially without training or SQL expertise, causing confusion.
See 23 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Easy user interface but requires back-end set-up"

What do you dislike about Simon AI?

Getting data into Simon requires expertise and problem shooting as well as back-end assistance. Simon only allows one primary key which can make integ

EP

Emmanuel P.

Enterprise (> 1000 emp.)

3.0/5

"Lots of back and forth; feel like we're guinea pigs"

What do you dislike about Simon AI?

Lots of bugs and time-out sessions (at least through Segments). Basic things, such as reporting, had to be requested through meetings with the Simon t

2. Data Management
Users find that a lack of user-friendly data management in Simon AI necessitates heavy reliance on support from the team.
See 12 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Easy user interface but requires back-end set-up"

What do you dislike about Simon AI?

Getting data into Simon requires expertise and problem shooting as well as back-end assistance. Simon only allows one primary key which can make integ

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"CDP"

What do you dislike about Simon AI?

Some data not available to pull off the CDP

3. Slow Performance
Users express frustration with slow performance, noting delays in loading times and inefficient search capabilities.
See 12 mentions

See Related User Reviews

Kirill D.
KD

Kirill D.

Small-Business (50 or fewer emp.)

5.0/5

"Very good"

What do you dislike about Simon AI?

Loading time, website feels too "heavy".

SK

Sara K.

Mid-Market (51-1000 emp.)

4.0/5

"Makes life easier!"

What do you dislike about Simon AI?

Sometimes things don't work as they should for no real rhyme or reason. Sometimes things sync more slowly than I would expect them to.

4. Bugs
Users report encountering bugs and limitations in Simon AI, affecting usability and campaign building efficiency.
See 10 mentions

See Related User Reviews

EP

Emmanuel P.

Enterprise (> 1000 emp.)

3.0/5

"Lots of back and forth; feel like we're guinea pigs"

What do you dislike about Simon AI?

Lots of bugs and time-out sessions (at least through Segments). Basic things, such as reporting, had to be requested through meetings with the Simon t

Alexus G.
AG

Alexus G.

Mid-Market (51-1000 emp.)

3.5/5

"An all encompassing solution if you know how to use it"

What do you dislike about Simon AI?

Some functionality requires an advanced understanding. Things do often malfunction which makes it hard to accomplish tasks and the tool is definitely

5. Segmentation Issues
Users often face segmentation issues that complicate data management and can lead to confusion in the UI.
See 10 mentions

See Related User Reviews

Fernanda R.
FR

Fernanda R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful tool for email marketing, with a wide range of features"

What do you dislike about Simon AI?

It would be great to have the ability to include more than one segment in the flow builder, so you can include more contacts based on existing segment

EP

Emmanuel P.

Enterprise (> 1000 emp.)

3.0/5

"Lots of back and forth; feel like we're guinea pigs"

What do you dislike about Simon AI?

Lots of bugs and time-out sessions (at least through Segments). Basic things, such as reporting, had to be requested through meetings with the Simon t

Simon AI Reviews (264)

Reviews

Simon AI Reviews (264)

4.2
264 reviews
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JS
Manager marketing segmentation and insights
Small-Business (50 or fewer emp.)
"Simon"
What do you like best about Simon AI?

Easy to train and teach other employees. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Would love added features. I would love to be able to adjust a send date of a recurring campaign if our marketing team decides it needs to go out on a different day. I would also love to see a skip refresh button for if there is a delay and something needs to go out we could push it on our own so we don't have to have the support team by-pass the refresh for us. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

Thank you for your well-thought-out feedback!

RC
Mid-Market (51-1000 emp.)
"Great platform and quick response"
What do you like best about Simon AI?

Smooth UI experience, Simon is one of the best platforms I used, it is a complex platform but really easy to use and understand what should I do

And the tech support is really quick and nice, they are not reply like a machine, they do look into your issue and try their best to help you Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

The zoom in/out using trackpad is really hard to use, hope they could change it to normal Review collected by and hosted on G2.com.

MC
Enterprise (> 1000 emp.)
"Simon Data is the future of CRM"
What do you like best about Simon AI?

The unifcation of the customer data on one platofrm, data lakes for scalibility, connectivity with third parties, customer journeys, SMS and Paid Media, and Mail capabilities. They also have a wonderful support staff in case you need assistance. Plus data intergation is simple and can be done in many ways including real time. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

I'm not too fond of jinja code but do like that you have a generator. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business (50 or fewer emp.)
"Most Comprehensive Email Productivity Software"
What do you like best about Simon AI?

user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to ask questions of data. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Our biggest issue is the trip planner. Great that Simon acknowledges this, and they'll modify this functionality in the coming months. Review collected by and hosted on G2.com.

TT
Enterprise (> 1000 emp.)
"For email, about average"
What do you like best about Simon AI?

There are a decent amount of nice features that Simon Data has over other ESPs, such as when you click on a part of the email design, it will jump you to that specific line of code for you to edit. The Simon team is also there to help with tasks such as auditing existing journeys and campaigns to make sure it's optimized within Simon, etc. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

There are a lot of unknown and undocumented issues that you may run into where even the Simon team is not sure of what is causing them.

There also isn't necessarily a Simon Data "academy" for new users to learn, although there are some website pages that are supposed to help you get the gist of the product. Instead, the Simon team will probably schedule time to demo different product features. Review collected by and hosted on G2.com.

CT
Mid-Market (51-1000 emp.)
"Very satisfied with Simon's services"
What do you like best about Simon AI?

The best thing about the Simon team is that they are always able to come up with a solution to any issue we find. The Simon team also consistently responds to any questions we have in a timely manner. They are always looking to improve our experience with the platform and have helped us to more efficiently segment our email contacts. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

The journey builder is a place where we find the most friction. Luckily, this is something Simon is aware of and they are revamping this feature in the coming months. Review collected by and hosted on G2.com.

Brian H.
BH
Mid-Market (51-1000 emp.)
"Would recommend Simon to friends and colleagues!"
What do you like best about Simon AI?

My favorite part about Simon Data is the seamless integration with Google Ads. The product allows frequent updating of my first-party data, which has advanced my data strategy and allowed me to improve my audience funneling systems without unnecessary work and extra steps. It has been quick and easy and served all of my needs! Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

I can't think of any major downsides! The product functions in exactly the way that I had hoped it would. It has streamlined my audience data integration to my marketing channels. Review collected by and hosted on G2.com.

Alex J.
J
Small-Business (50 or fewer emp.)
"Best all encompassing email productivity tool"
What do you like best about Simon AI?

the UI is pretty intuitive, I'm new to the platform and don't have a lot of trouble moving around to find the right datasets, mostly use it for the data so that's the scoper of my experience. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Though the platform is intuitive, I havn't done my research but haven't found a great setup program that gets you up and running/up to speed with how the platform works and just ease the learning curve required for someone who doesn't know anything prior. Review collected by and hosted on G2.com.

Fernanda R.
FR
Small-Business (50 or fewer emp.)
"Powerful tool for email marketing, with a wide range of features"
What do you like best about Simon AI?

One of the main features of Simon Data is its ability to integrate with different data sources, this allows the creation of personalized email campaigns, and also offers great analytics and reporting features Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

It would be great to have the ability to include more than one segment in the flow builder, so you can include more contacts based on existing segments, and also improve the search options on the content page as is on the flow page Review collected by and hosted on G2.com.

Allie K.
AK
Global Director, Email, App, & CRM
Enterprise (> 1000 emp.)
"Simon is Key to Our Marketing Org's Success"
What do you like best about Simon AI?

Simon Data allows us to easily build audience segmentation from our database and create datasets for usage across end-channels (i.e. email distribution, Sales outreach, Paid Media, surveys, etc.) Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

The only pain points we have with Simon Data is the data refreshes and lag time. Rather than build and push datasets in real team, we are sometimes delayed by waiting for the scheduled times that the data syncs. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

Hi Allie, thank you for taking the time to leave us this review! We're so happy to hear your feedback. I've also passed along your note about lag time/refreshes to the product team.