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Sidecar Reviews & Product Details

Verified User in Sporting Goods
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sidecar?

Their detailed explanations, great follow up, campaign success and increased revenus with high ROAS Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

There is nothing I can think of. They have been great in every way we could ask for. Review collected by and hosted on G2.com.

Recommendations to others considering Sidecar:

We signed up with Sidecar about a year ago. What sold us was their explanation of their algorithm, experience and case studies. As well as their follow up and knowledge of all things Google. They did not disappoint. We have seen increases in our sales by 200% to 300% over the previous year with low cpc, and ROAS at high levels as well. Our Account Executive, Brendan, has been outstanding. He is reachable via email at any time. We meet monthly on scheduled Zoom calls with him to go over progress, strategies and feedback. Brendan has always been very open to questions and has guided us through the process – always ready to help us with anything we may need regarding our Ads campaigns. The reporting and feedback as well as performance have been outstanding. I would recommend Sidecar to anyone who is serious about starting a successful Google Ad campaign. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

Sidecar has helped us to increase revenue for our online store at a reasonable cost. We have experienced around a 200% to 300% increase in revenue in the last year Review collected by and hosted on G2.com.

Sidecar Overview

What is Sidecar?

Sidecar is an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail’s most efficient and powerful online shopping campaigns.

Sidecar Details
Languages Supported
English
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Product Description

Sidecar is an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail’s most efficient and powerful online shopping campaigns.


Seller Details
Seller
Sidecar
HQ Location
Philadelphia, Pennsylvania
Twitter
@getsidecar
1,020 Twitter followers
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®

Patrick M.
PM
Overview Provided by:

Recent Sidecar Reviews

Kristin S.
KS
Kristin S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great Experience With Maximum Results"
Sidecar is a great company that does an outstanding job with online advertising. Their technology takes the human piece out of the management of th...
BR
Brick R.Small-Business (50 or fewer emp.)
0.5 out of 5
"Decrease in ad performance and long term contract"
They were great at sales and said all the right things.
NH
Nathan H.Small-Business (50 or fewer emp.)
4.0 out of 5
"Complete and In-Depth Knowledge of Amazon Advertising"
The attention Sidecar shows to my account on a macro and micro level allows me to focus on my business. I can trust Sidecar to take care of my Ama...
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Sidecar Media

Sidecar Demo - Connect Overview
Sidecar customers can have access to Connect, a single platform that unites channel metrics, data visualizations, FAQs, guides, product updates, and more.
Sidecar Demo - Sidecar Connect Reporting
Sidecar Connect gives customers the ability to see how their campaigns are performing in real time. Our reporting dashboards can show data segmented by by channel or device, as well as top performing products and trends.
Sidecar Demo - Sidecar Connect Reporting
Sidecar Connect gives customers the ability to see how their campaigns are performing in real time. Our reporting dashboards can show data segmented by by channel or device, as well as top performing products and trends.
Sidecar Demo - Sidecar Connect Reporting
Sidecar Connect gives customers the ability to see how their campaigns are performing in real time. Our reporting dashboards can show data segmented by by channel or device, as well as top performing products and trends.
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43 out of 44 Total Reviews for Sidecar

3.9 out of 5
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43 out of 44 Total Reviews for Sidecar
3.9 out of 5
43 out of 44 Total Reviews for Sidecar
3.9 out of 5

Overall Review Sentiment for SidecarQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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BR
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sidecar?

They were great at sales and said all the right things. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

While they mention your contract is only 3 months, they will force renew you for 9 months after that. After 5 months we realized that our conversions had drastically decreased year over year. They are refusing to let us out of our contract. Our conversions have decreased 700% over last year using sidecar. Steer clear of companies who require long term contracts that don't delivery and just collect a paycheck. Also, they allowed ads to continue running past a sales expiration, generating a significant increase in ad spend with zero conversions. Review collected by and hosted on G2.com.

Recommendations to others considering Sidecar:

I would not use them again. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

I have not experienced any benefits with sidecar. Conversions have decreased and they generate the bulk amount of conversions using brand specific campaigns for those already searching for your company to bolster the appearance of generating conversions. Review collected by and hosted on G2.com.

PH
COO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sidecar?

The machine does what we tell it to do and learns quickly all the time for better results. When the machine needs more input or tinkering, that's where Sidecars humans come in and they do respond when you connect with them and let them know your needs. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

This is not a criticism as much as it is a tip for new customers. Like with any service that relies heavily on automated machine learning, it's tempting to just sit back and let it run without regularly analyzing and tinkering as needed. So be sure to take advantage of Sidecar's team to help them help you make it better. Review collected by and hosted on G2.com.

Recommendations to others considering Sidecar:

Watch your sidecar campaign performance and stay proactive while also giving the machine a chance to shine. Balance patience and trust in the machine with due diligence for best outcome. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

Making our marketing profitable. Review collected by and hosted on G2.com.

Kristin S.
KS
M
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sidecar?

Sidecar is a great company that does an outstanding job with online advertising. Their technology takes the human piece out of the management of the ads, and makes it much easier and more effective to operate ads for thousands of product SKUs. It also eliminates the human error component of online ads - no guessing, no micromanaging, no hoping - it's data driven and highly efficient. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

Sidecar isn't for every business. It doesn't translate across all types, sizes, etc. When it's a good fit, it's incredible. A "kinda" fit doesn't work though. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

Sidecar solves all the challenges associated with online advertising - ads are easily updated in mass, keywords are selected and bid on by an algorithm, the amazing of satay processed and applied to the account happens at a much higher rate than humanly possible. It's easy to pivot and change focus, ad spend is effectively used, and the ads drive serious ROI. Review collected by and hosted on G2.com.

Elaine S.
ES
Director Of Ecommerce
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sidecar?

We have used Sidecar for several years. They have made significant progress with stepping up with our changing needs. They are vested in learning about our business and product line to help with the marketing efforts they are managing for us. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

It would be great if, at some interval (like quarterly) - a review call could include a data analyst that works on our account regularly in addition to our account manager Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

Sidecar is helping us adjust to our changing needs due to inventory, supply chain issues, and changing customer needs to keep our best representation of products available for customers. Review collected by and hosted on G2.com.

NH
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sidecar?

The attention Sidecar shows to my account on a macro and micro level allows me to focus on my business. I can trust Sidecar to take care of my Amazon advertising. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

Keeping my advertising expenses and account manager fees in proportion to my sales is always a challenge as a business owner. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

We don't have the time or knowledge to focus on Amazon advertising, even though it is an integral part of our success. Using Sidecar expertise allows us to maximize our ROI. Review collected by and hosted on G2.com.

Verified User in Music
EM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sidecar?

Communication is very good. Reporting is detailed. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

The initial onboarding between sales agreement and ad execution seems to have had a disconnect. I thought I was clear on the countries we were running ads in; but after 6 months when I became more involved (because my mtkg mgr moved to a new role), I discovered our paid ads were being limited to basically the U.S.... so have been working with Sidecar to get those expanded to other key areas including the UK, Australia, Canada and several other key European countries... some of which we had to pay more for because they were considered beyond our original agreement. Review collected by and hosted on G2.com.

Recommendations to others considering Sidecar:

None. Sidecar overall does a good job. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

No problems... just continually asking them to move spend from low performing campaigns to high performing campaigns. The only other issues is paid ad results for subscription growth... I'd say it hasn't gone as well as we were hoping. Review collected by and hosted on G2.com.

JA
COO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sidecar?

They have made our Google spend way more efficient. They have provided insight to areas of the market that needed more attention. Sidecar has helped navigate a fluctuating economy with targeted marketing. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

not much...Sidecar is doing what we booked them to do. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

Our ad money is spent more efficiently, and we don't have to have our employees monitor hourly campaign fluctuations. Review collected by and hosted on G2.com.

Tyler M.
TM
Ecommerce manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sidecar?

We enjoy the weekly meetings and the high-level overview of the account performance. We can figure out what's going on in the account in half an hour, and if we want to dig into anything more, we're able to. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

We do not dislike anything. We have had great success using Sidecar, and our rep is super helpful and thorough. If we any complaint, it would be that the cost could be too high for a business that isn't spending much on google ads today. The cost to pay Sidecar far outweighs the cost of someone in-house doing the same things. Review collected by and hosted on G2.com.

Recommendations to others considering Sidecar:

Highly recommend Sidecar if you are having issues with your google ads account. They can help make sure your dollars are spent properly and increase returns. They are very thorough and have great tools to make advertising simple. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

Sidecar took our existing budget and refined where dollars are spent. They increased our returns by double, which was a massive concern for us when we were in control in-house. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
AS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sidecar?

Sidecars bidding automation allow us to achieve exceptional ROAS without the headache. We used to manage our adwords in-house and it was time consuming and inefficient. Switching to sidecar has allowed us to focus on growing our business through other channels, while allowing Sidecar to handle the things they are best at. Sidecar as taken our google account and made it a point of concern and worry and changed it into a money making machine. I love that I can trust their team to make educated decisions to help drive business. They have always respected our business rules and expectations and are responsive and helpful. I have always appreciated their willingness to recommend ways to improve. The Sidecar dashboard allows me to quickly see how things are going with our business. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

The only downside of sidecar is their inability to integrate via API. Having the ability to integrate via API would be great. Aside from that, I can't think of anything that I would improve. Sidecar has been a great partner and addition to our business. Review collected by and hosted on G2.com.

Recommendations to others considering Sidecar:

Look no further than sidecar when seeking ad support. Great price, great product! Sidecar is a trusted consultant. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

We are solving the dilemma of trying to manage PPC campaigns internally while still balancing ROAS. Even with Sidecars fees, our ROAS is much higher than when we attempted to manage campaigns ourselves. Essentially we went from being extremely unprofitable through google AdWords to being extremely profitable, all through the management that Sidecar Provided. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sidecar?

Quick to reply to me with any additions and very helpful with getting us off the ground. Review collected by and hosted on G2.com.

What do you dislike about Sidecar?

Our contact at the company has changed three times. Each has been very helpful in their own way, but switching around can be a long learning process. Review collected by and hosted on G2.com.

Recommendations to others considering Sidecar:

Sidecar does excellent work with Paid Search, and act as extension of your own team. Though a lot of the tasks can be managed by someone familiar with Google Ads and Analytics, if you don't have the time or training then Sidecar is a great addition. Review collected by and hosted on G2.com.

What problems is Sidecar solving and how is that benefiting you?

Google Search and Shopping ads. We've seen a large return on investment. Review collected by and hosted on G2.com.