SEOTesting Reviews & Product Details

SEOTesting is an SEO testing and reporting platform that enables SEOs to run structured experiments, analyze Google Search Console data, and prove the real impact of their SEO efforts. It is designed for SEO agencies, in-house teams, and independent consultants who require an evidence-based workflow for validating hypotheses, supporting recommendations, and monitoring site-level performance. The platform centralizes Google Search Console data and converts it into testable configurations, historical comparisons, and actionable insights. This saves hours of time by eliminating spreadsheets and manual reporting, so that SEOs can focus on strategy, content, and experimentation. Use it to understand how specific updates influence search impressions, clicks, rankings, and engagement metrics. SEOTesting now also includes AI-powered summaries that automatically analyze performance data and generate clear, concise explanations across SEO tests, content groups, and end-of-month reports. These summaries highlight trends, flag anomalies, and provide actionable SEO takeaways, helping teams quickly determine whether changes were successful and produce stakeholder or client-ready insights in far less time. SEOTesting also prepares SEOs for the evolving search landscape. AI chatbots and LLM-based assistants are becoming a growing source of answers and recommendations, influencing what people click and trust. To help teams adapt, SEOTesting includes high-level LLM Testing, allowing you to track how GA4-reported sessions from LLMs change before and after page updates. Key capabilities include: • Time-based testing to compare performance before and after page-level or site-level updates. • SEO split testing using defined test and control URL groups to evaluate changes under more controlled conditions. • LLM testing to track shifts in GA4-reported sessions originating from large language model interfaces and analyze whether content adjustments influence LLM-driven visits. • Insight and reporting tools such as trend dashboards, AI-powered summaries and end of month reports, structured annotations, forecasts, and pre-built reports for areas including declining content, click-through-rate opportunities, cannibalization, and quick-win analyses. • Content grouping and change tracking that allow teams to organize URLs by theme or structure and maintain a clear record of modifications, tests, and resulting outcomes. Agencies use SEOTesting to manage multiple clients, demonstrate ROI, and support recommendations with clear evidence. In-house teams rely on it for stakeholder buy-in, cross-team alignment, and understanding which optimizations truly make a difference. Everything is centralized to make collaborative SEO decisions and identify which initiatives merit further investment. Additional components include a Chrome extension that allows you to view Search Console query data as you browse pages on your site, and a Looker connector for teams that maintain custom dashboards or client-specific reporting systems. SEOTesting is a powerful alternative to using Google Search Console alone, providing a structured environment for conducting SEO experiments and interpreting search performance data across both traditional search engines and emerging LLM-mediated interfaces.

Product Website

Seller

SEOTesting

Discussions

SEOTesting Community

Languages Supported

English

Overview by

Nick Swan

Pricing

Pricing provided by SEOTesting.

Single Site

$50.00

Per Month

View More Pricing Information

SEOTesting Integrations

(4)

Verified by SEOTesting

SEOTesting Media

SEOTesting Demo - SEOTesting time-based SEO testing

Run time-based SEO tests to see how the organic SEO performance of your pages has been affected by changes made.

Optimise for AI-driven search with LLM Testing in SEOTesting. An LLM Test is a time-based test that lets you measure user sessions generated from LLMs before and after you make a page change.

SEOTesting Demo - SEOTesting Split testing

Set up two groups of similar pages: a test group where changes are made and a control group that remains unchanged. Track the performance of both groups of pages over the same time period.

See all your Google Search Console properties in one view. Analyze trends, algorithm updates, and custom annotations - all in one dashboard. Forecast up to 6 months in advance using historical data and seasonal trends.

Video tour of SEOTesting

Official Downloads

(3)

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Ivan S.

Head of Organic Performance Operations

Enterprise (> 1000 emp.)

1/22/2024

"An essential tool in building your SEO strategy"

4.5/5

What do you like best about SEOTesting?

The fact that it is very strightforward to use and that it helps you wade through the massive amounts of data from GSC. I also like that they are introducing GA4 integrations for more comprehensive data comparisons. The customer support is really attentive and I feel like talking to a fellow SEO enthusiast whenever I reach out. I also like that they are listening to their users and implementing their requests into the future releases. I use the tool for every relevant change I make on my site to check if it should be scaled. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

I would like to be able to retrofit my reports, e.g. if I selected weekly data points, to just revert to daily without needing to create a new report and waiting for it to process. I don't know what users' preferences are, but my guess would be to put daily data points as the default in graphs. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

Previously, I would need to pull a bunch of data from GSC and then calculate the impact manually or using other statistical tools. Now I can just pull the data into SEO Testing and manage everything in one place. Also, the automated reports that it offers are sometimes super-useful. I also love that it is not time-dependent and you can always create a test for a change you did a few months ago. Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

1/19/2024

"Extreme value for money"

4.5/5

What do you like best about SEOTesting?

The ability to combine GA4 and GSC data into a test is beautiful. Being able to choose whether to track certain GA4 events within a test is a life saver for me.

A lot of the reports SEOtesting generates from GSC are also very valuable particularly the cannabalisation report.

There is so much functionality within this tool that I use it's hard to get it all into one review.

However for the $ cost it is 100% worth it. I cannot find another tool that does as much as SEOtesting does.

Also on top of that it is super simple to setup/intergrate and the customer support channel is amazing. I have had 2 small issues/bugs and each time I reached out the replies were in minutes and the issue resolved within half an hour. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

Front end could be prettier. Doesn't affect the functionality but a nicer front end would help when I am onboarding new users.

(Sorry I don't have time to give you a list of what would make the front end "prettier") Review collected by and hosted on G2.com.

Joel L.

Small-Business (50 or fewer emp.)

11/22/2023

"Good value and does exactly what is needed"

5/5

What do you like best about SEOTesting?

In a world of rip-off tools SEOTesting is a standout, offering simple SEO split testing functionality that bizarrely isn't offered by anyone else without a crazy price tag. Combine that with helpful slicing of Search Console data (because we all know SC can be a nightmare to interrogate) and it's one of my base tools for agency and in-house.

Also Nick is a great guy: helpful and responsive in every interaction we've had. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

It's not the prettiest and I probably don't use some reports as much as I should because they're not surfaced into my workflow. Could do with some additions for statistical significance reporting but that's improved since I've been using. Review collected by and hosted on G2.com.

Bryan S.

SEO Specialist

Mid-Market (51-1000 emp.)

11/22/2023

"Amazing for Client SEO work & Corporate work!"

5/5

What do you like best about SEOTesting?

SEO Testing is a truly unique SEO tool that you can't find anywhere else. The ability to create split tests, group tests, and site-wide tests is amazing! It's perfect for quantifying the changes that you've made to a client site or a company website! Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

It would be nice if the the reports didn't have to be run on an adhoc basis. Maybe they could be a dashboard instead? It's not a huge deal - just a minor inconvenience. Otherwise it's great! Review collected by and hosted on G2.com.

Patrick D.

Mid-Market (51-1000 emp.)

5/29/2023

"Cheap, but wonderful SEO Testing Tool"

5/5

What do you like best about SEOTesting?

SEOTESTING is connected to your Google Search Console and presents different KPIs as you like. You can also create custom reports to gain more information about low-hanging fruits or opportunities.

But the best part, is that you can create SEO tests in 1-2 mins and can monitor your changes. It is very easy setup and can be done as single, group or even split-test.

I recommended to tool for my agency collleges. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

As far as I know you mostly have insights into Google Search Console. But I think they are working on GA integration. Review collected by and hosted on G2.com.

Chris A.

Small-Business (50 or fewer emp.)

2/16/2023

"Essential for your stack and SEO Processes"

5/5

What do you like best about SEOTesting?

The tool is constantly evolving; the red tape that many toolsets have does not seem to be an issue with SEOTesting. Each month new features are rolled out, and they are susceptible to feedback which only improves the offering as it continues to develop into a must-have tool if you want the best intel. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

If I am going to pick one area, I think the software's visual is a bit dated, and there are friendlier interfaces out there, but that is minor. The toolset and flexibility are far more important. Review collected by and hosted on G2.com.

Recommendations to others considering SEOTesting:

Consider the tools you currently use, and if testing is not part of that stack, then I suggest you review it. We have gone through many tools, and 2022 was about streamlining our processes, and the tools that remained were the ones that offered real value. This is one of them. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

SEOTesting helps and provides the insight we need to know to sense-check if a strategy is working. The primary function of this tool is to use it within the testing environment, annotating all that is happening in one place to make it easy to see what was effective, so we can replicate it where possible across client portfolios. We have not explored the content side of things as we use other processes but it is on the list for us to explore further. Review collected by and hosted on G2.com.

Henry D.

Small-Business (50 or fewer emp.)

2/21/2023

"As an SOE I can't work without it..."

5/5

What do you like best about SEOTesting?

Ease of use, functionality and community - Nick Swan is the man! Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

Not much....in fact, I can't think of anything - maybe have a dark mode setting? Review collected by and hosted on G2.com.

Recommendations to others considering SEOTesting:

Go for it, you wont regret it - plus c'mon, it's like 40 GBP a month - for the ROI you will generate it is 100% worth it Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

SEOTesting is awesome. The tool basically reskins Google Search Console in a way that makes the data incredibly actionable. I especially love the fact that I can track clicks generated from URLs - and - which keywords are in position 3-5 that are associated with those URLs - i.e. gives you the ability to optimize and get more traffic. Also love the fact that it integrates with Keyword Everywhere. Highly recommended. Review collected by and hosted on G2.com.

Branko K.

Content Director

Small-Business (50 or fewer emp.)

2/1/2023

"The tool became a part of our core stack for content SEO"

5/5

What do you like best about SEOTesting?

This was probably the first tool that made SEO testing into something you could do quickly and reliably. Since its start, the product dev team has been adding analytical features to make the testing data more and more valuable. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

Not much. I've tried other tools for SEO testing, too, and this one continues to stand out. Review collected by and hosted on G2.com.

Recommendations to others considering SEOTesting:

We've made SEO testing into a standard part of our SEO deliverables for clients since adopting this tool. I recommend doing something similar — it's a high-impact practice. So e.g. pick a set of content every month from among the content you published in the last 1–3 months, and use the Search Console data you now have for testing new titles and metas. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

SEO testing becomes systematic and scaleable thanks to this tool Review collected by and hosted on G2.com.

Marquis M.

Owner

Small-Business (50 or fewer emp.)

1/29/2023

"So good I almost don't want to recommend"

5/5

What do you like best about SEOTesting?

Tracking content clusters is my favorite feature. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

Considering it's a new tool, there is room for improvement in the UI. But also, I've been with SEOTesting since the beginning and have seen how much it's improving every month, and also how open to feedback Nick is, so I'm not too fussed about the UI :) Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

Before using SEOTesting, I had to do a lot of reports and spreadsheets manually. SEOTesting took care of all of that for me. I can easily keep tabs on how content clusters are performing and run tests, then track the results. There are a lot of other great features but these are the two main features I rely on in my own daily work. Review collected by and hosted on G2.com.

Paulo A.

Mid-Market (51-1000 emp.)

2/17/2023

"SEOTesting is both simple and complete"

5/5

What do you like best about SEOTesting?

The interface is fast and the time period aggregators are just perfect, something Google Search Console should've added ages ago.

Pricing is fair and it is easy to use. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

There is not much I dislike about SEOTesting. I have been using it for months and everytime I have a question, Nick answers me fast and the documentation really adds to the mix. Review collected by and hosted on G2.com.