Semrush Reviews & Product Details

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Seller

Adobe

Discussions

Semrush Community

Languages Supported

German, English, French, Italian, Japanese, Portuguese, Spanish, Chinese (Simplified)

Solution Type

All-in-One

Overview by

Semrush

Used by Upwork and 2 others

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Pricing

Pricing provided by Semrush.

Pro

$139.94

Per Month

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AI Workflows

See how people combine Semrush with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Marketing

Run Marketing Campaigns End to End With AI Agents

18 specialized marketing agents, 28 skills, and 93 commands for campaign planning, content creation, CRO, SEO, and analytics.

Tools used:

+5 others

Blueprint · Marketing

Run Go-to-Market Workflows With AI

54 go-to-market skills across SEO, content, outbound, sales, growth, analytics, strategy, ads, social, and CRM that turn Claude into a GTM specialist.

Tools used:

+6 others

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Semrush Integrations

(66)

Verified by Semrush

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What's included in Semrush

Keyword Magic ToolSemrush's Keyword Magic Tool is a comprehensive keyword research platform built for SEO professionals, content marketers, and PPC specialists. It is part of the Semrush SEO Toolkit and draws from one of the largest keyword databases in the industry — over 27 billion keywords spanning 140+ countries — to help users discover, analyze, and prioritize the right keywords for their digital marketing efforts. At its core, the Keyword Magic Tool works by accepting a single seed keyword or phrase and generating an extensive, organized list of related search terms. Results are automatically broken down into topic-specific groups and subgroups (up to three levels deep), allowing users to explore niche subtopics, identify long-tail opportunities, and build structured content strategies around thematic clusters. Each keyword in the results table comes with a rich set of metrics to support data-driven decision-making. These include monthly search volume (averaged over 12 months), Keyword Difficulty (KD%) — a score indicating how hard it is to rank for a term — Cost Per Click (CPC) for paid advertising insights, Search Intent classification (informational, navigational, commercial, or transactional), SERP Features indicators (showing whether a keyword triggers AI Overviews, Featured Snippets, People Also Ask boxes, local packs, video results, etc.), and Trend data showing how interest in a keyword has changed over the past 12 months. A standout AI-powered capability is Personal Keyword Difficulty (PKD%), which calculates a customized difficulty score based on the specific domain entered by the user — rather than a generic industry-wide score. Alongside this, the Potential Traffic metric estimates how much monthly traffic a domain could realistically gain by ranking for a given keyword, making it easier to prioritize high-impact opportunities. The tool supports multiple match types — Broad Match, Phrase Match, Exact Match, and Related — giving users precise control over how closely keyword suggestions relate to their seed term. A dedicated "Questions" filter surfaces question-based keywords (e.g., "how to," "what is," "where do I find"), which are particularly valuable for content planning and gaining visibility in AI-powered search results like Google AI Overviews and ChatGPT. Advanced filtering capabilities allow users to narrow results by volume range, keyword difficulty, search intent, CPC, word count, competitive density, SERP features, and language — including support for multilingual markets within a single country database. Users can also include or exclude specific keywords to refine their lists further. The tool integrates directly with other Semrush tools, including the Keyword Strategy Builder (for content planning and topic clustering), Position Tracking (for monitoring rankings), and the PPC Keyword Tool (for paid campaign management). Keywords can be exported in XLSX or CSV formats, copied to clipboard, or sent directly to other Semrush tools for seamless workflow continuity. The Keyword Magic Tool is available as part of Semrush's SEO Toolkit subscription tiers (Pro, Guru, Business), with usage limits varying by plan. A limited free version is also accessible without an account, making it a versatile solution for both beginners and advanced SEO practitioners looking to build winning keyword strategies for organic search, paid advertising, content marketing, and AI search visibility.

Link Building ToolThe Semrush Link Building Tool is a comprehensive, end-to-end outreach and backlink acquisition platform built into the Semrush SEO Toolkit. It is designed to help SEO professionals, digital marketers, and agencies discover backlink prospects, manage outreach campaigns, and monitor the results of their link building efforts — all from within a single, unified interface. At its core, the Link Building Tool automates and streamlines the most time-consuming aspects of link building. Users begin by configuring a campaign around their target keywords and competitor domains. The tool then generates a curated list of link prospects sourced from multiple channels: domains ranking organically for the user's target keywords, websites that already send backlinks to specified competitors, and manually uploaded domains. These prospects are surfaced in the Prospects tab, where they can be reviewed, filtered, and prioritized before outreach begins. Each prospect is evaluated using Semrush's proprietary Authority Score (AS) — a compound domain quality metric rated on a 100-point scale — as well as a link rating based on over 50 factors that assess the quality and accessibility of a potential backlink. Users can also filter prospects by URL type (blogs, forums, news sites, review sites, wikis, and general pages), by keyword, or by top-level domain (TLD), enabling highly targeted outreach strategies. Once prospects are selected, they are moved to the In Progress tab, where users assign an outreach strategy — such as Guest Post, Product Review, Link from Mention, Manual Link, Directory/Catalogue, Add Link to Article, or Recover Lost Backlinks. The tool integrates directly with Gmail and other email providers via IMAP/SMTP, allowing users to send personalized outreach emails and follow-up sequences without leaving the Semrush platform. Customizable email templates are available for each outreach strategy, and the tool tracks email delivery, open, and reply statuses in real time. After outreach is sent, prospects move to the Monitor tab, where users can track the status of acquired backlinks — whether they are active, broken, lost, or rejected. An intuitive progress chart provides a visual overview of campaign performance. If a backlink is lost or broken, users can quickly move it back to In Progress and re-initiate contact with the linking domain. The tool also integrates with Google Search Console, which strengthens the accuracy of prospect suggestions and provides deeper insight into the site's existing link profile. The Overview dashboard gives a high-level summary of campaign size, number of prospects, replies received, and domains being monitored. The Link Building Tool is part of Semrush's broader SEO Toolkit and works seamlessly alongside other Semrush tools such as Backlink Gap (for discovering competitor link opportunities) and Backlink Analytics (for full backlink profile analysis). It is available as part of Semrush's paid plans starting at $139.95/month, with a free single-project option also available.

Position TrackingSemrush Position Tracking is a dedicated keyword rank tracking tool within the Semrush SEO Toolkit that monitors a website's daily search engine rankings for a custom set of target keywords. It is designed for SEO professionals, digital marketers, agencies, and businesses of all sizes who need accurate, up-to-date visibility data across traditional and AI-powered search engines. At its core, Position Tracking collects daily ranking data from the moment a campaign is created, tracking keyword positions across Google, Bing, Baidu, ChatGPT Search, and Google AI Mode. Users can configure campaigns with precise targeting parameters — including device type (desktop, mobile phone, tablet), geographic location (down to the postal code or ZIP code level), language, and search engine — giving granular control over how and where rankings are measured. This makes it equally suited for local SEO campaigns, national campaigns, and international multilingual tracking. One of Position Tracking's key differentiators is its competitor monitoring capability. Users can add up to 20 competing domains per campaign and track their rankings side by side for the same set of keywords. The tool surfaces historical competitor data from the campaign's creation date, enabling long-term benchmarking. Key metrics tracked per domain include Visibility (a CTR-based score showing progress in Google's top 100), Estimated Traffic, Average Position, and Share of Voice (available on Business plans). Position Tracking also goes beyond simple rank data by identifying SERP features triggered by tracked keywords — including Featured Snippets, AI Overviews, video carousels, and local packs — and showing whether the tracked domain appears in them. A dedicated Featured Snippets report highlights opportunities to capture these high-visibility positions. The tool's Multitargeting feature (available on Guru and Business plans) allows users to track a single website's visibility across multiple device and location combinations within one campaign, making it ideal for businesses operating in multiple markets or targeting both desktop and mobile audiences simultaneously. Position Tracking includes a full suite of reports: the Landscape report for a high-level competitive overview, the Overview report for keyword-level detail, the Rankings Distribution report showing how many keywords rank in the top 3, top 10, and top 100, the Pages report identifying top-performing landing pages, the Tags report for segmenting keywords into custom groups, the Devices & Locations report for cross-target comparisons, the Cannibalization report for detecting pages competing for the same keywords, and the Competitors Discovery report for finding organic rivals. Reporting and export capabilities are robust: data can be exported to Excel, CSV, Google Sheets, or PDF. Custom white-label reports can be built using the My Reports tool, combining Position Tracking data with other Semrush tools, Google Analytics 4, and Google Search Console. Automated weekly email reports and real-time alerts notify users of significant ranking changes. The tool is also accessible via the Semrush mobile app on iOS, enabling on-the-go campaign monitoring. Position Tracking is part of the Semrush SEO Toolkit, with plan tiers ranging from Pro (500 keywords, 5 websites) to Business (5,000 keywords, 40 websites). AI search tracking for ChatGPT Search and Google AI Mode requires an AI Visibility Toolkit or Semrush One subscription.

Semrush LocalSemrush Local is a dedicated local SEO toolkit built for local businesses and agencies of all sizes — from single-location shops to enterprises managing 1,000+ locations. Its core mission is to help businesses gain greater online visibility, attract nearby customers, and retain them with less manual effort through a suite of AI-powered and automated tools. **What Semrush Local Does** Semrush Local covers the full workflow of local search visibility across Google Maps, Google Search, AI-driven results (ChatGPT, Gemini, Google AI Mode, Perplexity), local directories, and review platforms — all managed from a single dashboard. **GBP AI Agent** The GBP AI Agent fully automates Google Business Profile (GBP) management. It handles post creation and scheduling, photo uploads at optimal frequency, auto-replies to incoming reviews using a selected tone of voice, and keyword-rich business description optimization. This keeps GBP profiles consistently active so Google and AI assistants recommend the business more often — without requiring manual effort. **Advanced GBP Optimization** Beyond automation, Semrush Local provides deep GBP insights including historical data on profile views and interactions that are unavailable in the native GBP interface. Users can monitor, accept, or reject edits and suggestions made by third parties, protecting profile accuracy. Bulk GBP connect and edit capabilities simplify multi-location management, and team collaboration features allow shared access across locations. **Listing Management** Semrush Local automatically distributes business information (name, address, phone number — NAP) to 70+ authoritative directories in the US and 40+ in other countries. It also makes business data voice-search ready by syncing to platforms like Amazon Alexa, Apple, Bing, and Google. Duplicate listing detection and suppression, user suggestion management, and a Listing Management API for external integrations are also included. US healthcare businesses can unlock specialized medical directories such as WebMD, Vitals, and Wellness.com. **Review Generation and Management** Semrush Local enables businesses to grow their review count through automated SMS and email campaigns sent after a service or purchase. Reviews from multiple platforms are centralized in one dashboard, with hourly GBP review updates, negative review email alerts, AI-generated reply drafts, and auto-reply capabilities. Competitor review analytics allow businesses to track rivals' review counts, response rates, and average ratings. **Map Rank Tracker** The Map Rank Tracker visualizes Google Maps rankings as a geo-grid heatmap around a target area, showing ranking changes over time and providing actionable improvement recommendations. It supports competitor heatmap comparisons and includes a reporting API for custom multi-location reports. **Position Tracking** Position Tracking monitors keyword rankings down to the ZIP code level, including local pack results across mobile and desktop devices, enabling businesses to track daily performance and benchmark against local competitors. **Site Audit & On Page SEO Checker** Semrush Local also includes a Site Audit tool to identify technical issues affecting Google's ability to crawl and index web pages, and an On Page SEO Checker to optimize landing pages for higher organic rankings — which in turn improves local pack visibility. **Pricing & Flexibility** Semrush Local is priced per location and can be added to any existing Semrush subscription or purchased as a standalone product. The Local Base plan starts at $30/month per location (GBP AI Agent + Map Rank Tracker), and the Local Pro plan at $60/month per location adds Listing Management, Review Management, and Advanced GBP Optimization. A customizable Local Business plan is available for businesses with 20+ locations. A 7-day free trial is available for all plans.

Semrush SocialSemrush Social is an AI-powered social media management toolkit built into the broader Semrush platform. It is designed to streamline and automate every stage of a social media workflow — from generating content ideas and scheduling posts to tracking performance, monitoring competitors, and managing influencer campaigns — all from a single, unified dashboard. The toolkit brings together eight interconnected tools that work in concert to cover the full social media lifecycle. At its core, the Social Dashboard provides a real-time, high-level overview of performance across all connected social accounts, surfacing key metrics such as audience growth, engagement, impressions, and posting frequency, along with AI-powered recommendations on what to post and how often. Social Poster enables users to plan, write, approve, and schedule posts across multiple platforms — including Facebook, Instagram, X (Twitter), LinkedIn, Google Business Profile, TikTok, and Pinterest — from a single interactive, drag-and-drop calendar interface. It supports optimal-time scheduling based on historical performance data, Instagram Stories publishing, link shortening, UTM tracking code generation, and AI-assisted content drafting. Social Content AI (also called Social Content Insights) provides post-level performance analysis, allowing users to filter results by campaign, tag, or platform to identify which content formats and messages drive the most engagement. A tagging system lets teams group posts into campaigns or categories for more targeted, data-driven analysis. Social Analytics offers a broader view of performance across Facebook, Instagram, LinkedIn, and TikTok, with dedicated per-platform reports covering audience demographics (age, gender, location, job function), engagement trends, reach, and post-level metrics. Automated PDF reporting can be scheduled daily, weekly, or monthly and delivered directly to stakeholders' inboxes, with options to include AI-generated summaries and custom branding. Social Tracker enables competitive intelligence by allowing users to monitor any competitor's social media strategy simply by entering their domain. It tracks audience size, posting habits, engagement rates, top-performing content, and hashtag usage across Facebook, Instagram, YouTube, and Pinterest, providing side-by-side benchmarking against the user's own profiles. Influencer Analytics helps brands expand their reach through influencer marketing. Users can discover relevant, high-performing influencers, evaluate their engagement metrics and estimated collaboration costs, and manage campaigns from start to finish — all within the toolkit. Media Monitoring tracks brand mentions across social media platforms, blogs, forums, news sites, and podcasts. It monitors sentiment (positive, negative, or neutral), spots emerging trends, and surfaces new opportunities for audience engagement. Automated email notifications ensure users never miss a brand mention. Social Content AI (the generative AI layer) allows users to generate 100+ social post ideas per day based on their website or business description, create AI-written captions with customizable tone of voice and post type, and produce AI-generated images, design templates, and scripted videos complete with voiceover, music, and subtitles. Semrush Social is designed for small business owners, solopreneurs, in-house social media managers, marketing agencies, and enterprise marketing teams. It can be used as a standalone subscription or alongside other Semrush toolkits — including SEO, Content, and Advertising — to align social efforts with broader digital marketing strategy. Plans start at $20/month with a 7-day free trial available.

Semrush .TrendsSemrush .Trends is a dedicated competitive intelligence and market research platform offered by Semrush (an Adobe company), designed to give businesses a comprehensive, 360-degree view of their competitive landscape. Rather than relying on fragmented data sources, .Trends consolidates market analysis, traffic intelligence, audience research, and competitor monitoring into a single, unified solution. At its core, Semrush .Trends is built around four specialized tools: **Traffic Analytics** provides in-depth traffic insights for any domain, including visitor counts, traffic sources (direct, organic search, paid search, referral, social, email, and display), user engagement metrics, top pages, purchase conversion trends, device splits, and geographic distribution. Users can benchmark up to 100 competitors simultaneously and access historical data going back to 2017, covering 190+ regions and countries. **Market Explorer** enables users to analyze entire competitive markets rather than individual domains. It reveals top market players and their digital market shares, uncovers in-market traffic generation patterns, tracks growth dynamics across user acquisition channels, and helps businesses identify new market opportunities by geography, audience behavior, and industry category. **One2Target** is a full-spectrum audience research tool that delivers detailed demographic, psychographic, and behavioral data about any market's audience. Users can discover audience age, gender, location, household size, income level, education, employment status, top interests, preferred social media platforms, and device preferences — all derived from competitor domain analysis. This enables precise audience segmentation and targeting for marketing campaigns. **EyeOn** is an automated competitor monitoring tool that tracks rivals' digital activities 24/7. It monitors competitors' Google Search Ads, new blog posts, web pages, and social media activity on platforms including Facebook, Instagram, and X (formerly Twitter). Users receive automated notifications about competitor promotional shifts directly to their inbox, enabling rapid response to market changes. Together, these tools are powered by a massive data infrastructure: over 1 billion events analyzed per day, 27 billion keywords, 43 trillion backlinks, and coverage across 190 regions and countries. The underlying data methodology uses raw clickstream data processed through a proprietary machine learning algorithm to generate accurate traffic and audience estimates. Semrush .Trends also offers a **Trends API**, which allows businesses to pull raw traffic and audience data directly into their own systems, dashboards, spreadsheets, or SaaS products. The API is available at two tiers — Basic (broad traffic summaries) and Premium (16 additional data types including daily/weekly traffic, purchase conversion, audience demographics, socioeconomic data, and more). The platform is trusted by major global brands including Shopify, Decathlon, P&G, Samsung, Forbes, IBM, and Walmart. It is available as an add-on to existing Semrush subscriptions, priced at $289 per month, with custom enterprise and API packages also available. Semrush .Trends is used by marketing teams, business development professionals, sales teams, and agencies to make smarter marketing decisions, identify partnership opportunities, allocate advertising spend more effectively, and expand into new markets with confidence.

Site AuditSemrush Site Audit is a comprehensive technical SEO crawling and analysis tool designed to help website owners, SEO professionals, and digital marketing teams identify, prioritize, and fix issues that negatively impact a site's search engine and AI search visibility. It is available as part of the Semrush SEO Toolkit or Semrush One subscription plans. At its core, Site Audit functions as a powerful website crawler that systematically scans an entire domain—or a specific subdomain or subfolder—and produces a detailed health report. The tool performs over 140 on-page and technical SEO checks, covering everything from surface-level issues like duplicate content, broken links, and missing meta tags, to in-depth analysis of HTTPS implementation, hreflang attribute usage, AMP pages, crawlability, and indexability. It also includes a dedicated AI Search category focused on Generative Engine Optimization (GEO), helping sites perform better in AI-driven search tools such as ChatGPT, Google AI Mode, Perplexity, and Claude. Upon completing a crawl, Site Audit generates an overall Site Health score—a single metric that reflects the website's technical condition and can be tracked over time to measure improvement. Issues are organized into three severity tiers (errors, warnings, and notices) and grouped into thematic reports covering areas such as Crawlability, HTTPS Implementation, International SEO, Site Performance, Internal Linking, Markups (structured data), and Core Web Vitals. Each issue comes with a "How to fix" tooltip, making the tool accessible to beginners and experienced SEO teams alike. The AI Search health features are particularly notable: Site Audit checks whether AI crawlers—including ChatGPT-User, OAI-SearchBot, Googlebot, Google-Extended, Perplexity-User, PerplexityBot, Claude-User, and Claude-SearchBot—are being blocked by a site's robots.txt, and surfaces pages that need content optimization to be referenced in AI-generated answers. Site Audit supports flexible crawl configurations, including the ability to crawl desktop or mobile versions of a site, render JavaScript, include or exclude specific pages, and set crawl scope to domain, subdomain, or subfolder. Crawls can be run on-demand or scheduled for automatic daily or weekly re-crawls. The tool can handle up to 20,000 pages per audit on standard plans and up to 100,000 pages on Business-tier plans, with enterprise-level crawling reaching up to 1,000,000 pages per month. Reporting capabilities include shareable exports in CSV, Excel, and PDF formats, white-label reporting, automated email reports, and real-time alerts and notifications. The Progress tab features an interactive line graph to visualize how issue counts and health metrics change over time across multiple crawls. The Crawled Pages report provides granular page-level data including Internal Link Rank (ILR), crawl depth, HTTP status codes, load time, structured data, canonicalization, hreflang, and blocked AI search bots. Site Audit integrates with Google Analytics to add pageview data to audit results and surface orphaned pages, with Google Search Console for crawl validation, with Trello for direct issue assignment to development teams, with Zapier for workflow automation with tools like Asana, Monday, Jira, Salesforce, and HubSpot, and with Looker Studio (formerly Google Data Studio) for custom dashboard reporting. It also feeds into Semrush's My Reports suite for consolidated, branded PDF reporting.

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Faisal A.

SEO Analyst

Small-Business (50 or fewer emp.)

10/16/2026

"A powerful SEO tool for keyword research and competitor analysis, but a bit expensive"

5/5

What do you like best about Semrush?

What I like most about Semrush is how it brings so many useful SEO tools together in one place. I've mainly used it for keyword research, competitor analysis, and identifying opportunities to improve website rankings. The Keyword Magic Tool is particularly helpful for discovering relevant keywords and understanding their search volume and competition. I also find the competitor analysis features really useful because they give me a clearer picture of what's working for other websites. The interface is fairly easy to navigate once you get familiar with it, and the data helps me make better SEO decisions instead of relying on guesswork. Overall, it's a very practical tool for anyone working in SEO or digital marketing. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

One thing I don't particularly like about Semrush is its pricing. While it offers a lot of useful features, the subscription can be quite expensive, especially for freelancers, students, or small businesses with limited budgets. Another issue I've noticed is that some of the keyword data and traffic estimates don't always match the actual results, so I sometimes need to cross-check them with other tools like Google Search Console. Also, although the platform is packed with features, it can feel a bit overwhelming at first, particularly when you're still learning SEO. Some of the advanced tools take time to understand properly. I think Semrush is a great platform overall, but more affordable plans and a simpler experience for beginners would make it even better. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me solve one of the biggest challenges in SEO, which is figuring out why a website isn't performing well in search results and what can be done to improve it. I've mainly used it for keyword research, competitor analysis, and identifying gaps in website content and SEO strategies. Instead of spending hours manually researching keywords or checking competitors, I can get most of the information from one platform. It also helps me discover keywords that have decent search volume but relatively low competition, which is particularly useful when working with smaller businesses. Another benefit is being able to identify technical SEO issues and areas where a website could improve. Overall, Semrush saves me a considerable amount of research time and helps me make more informed decisions when developing SEO strategies. Review collected by and hosted on G2.com.

André R.

SEO Manager

Enterprise (> 1000 emp.)

10/16/2026

"Replaced 3 different tools and improved reporting time by 80%"

4/5

What do you like best about Semrush?

What stands out most about Semrush is how effectively it centralizes competitive intelligence, technical health, and client reporting into a single workflow, replacing three or four disparate tool subscriptions. The Keyword Gap tool is indispensable for quarterly planning. Filtering for competitor keywords ranking in positions 4–15 where our domain lacks presence builds weeks of high-intent content briefs in minutes, eliminating hours of manual CSV cross-referencing. The Site Audit engine handles large crawls smoothly, cleanly prioritizing actionable issues (redirect loops, canonical errors) over vanity warnings. Native syncing with Google Search Console and Looker Studio automates executive-ready visibility dashboards without third-party connector fees. Daily position updates accurately track Share of Voice across SERP features (Featured Snippets, PAA boxes). The dashboard’s AI Copilot actively surfaces traffic anomalies and ranking decay before they become major problems. While seat licenses add up quickly, Semrush easily justifies its cost by consolidating dedicated rank trackers, backlink databases, and technical crawlers. An unexpected operational win has been the Brand Monitoring tool, which allows us to quickly identify and convert unlinked brand mentions into high-authority backlinks. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Extra user seats are disproportionately costly ($45–$100+/mo), and vital market intelligence tools (like Semrush .Trends) are paywalled behind pricey separate subscriptions. Link freshness and discovery still trail behind Ahrefs. It frequently reports active links as lost and lags when detecting newly earned digital PR placements. The dashboard is cluttered with PPC, social, and agency tools pure SEOs rarely touch, making the interface feel heavy and riddled with upsell banners. Keyword volume estimates struggle with low-volume, high-intent enterprise terms, routinely showing "0 volume" for queries that actively drive conversions in Google Search Console. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

We struggled with juggling multiple point solutions and spending 15 hours every month manually assembling reports. Now, we centralize all tracking in Semrush and automate client dashboards via Looker Studio, saving over $3,600/year in software subscriptions and cutting monthly reporting time by 80%. Its difficult to identify high-value competitor keyword gaps, taking two full weeks to map quarterly content. Now, the Keyword Gap tool isolates high-intent targets in minutes, reducing planning time to two days and driving a 34% lift in organic non-brand traffic. It's hard with site deployments silently introducing broken canonicals and noindex tags that went unnoticed for weeks. Now, automated weekly Site Audits instantly alert us to critical errors, cutting issue detection and fix times from three weeks to under 24 hours. Review collected by and hosted on G2.com.

Tom M.

Digital Marketing Executive

Mid-Market (51-1000 emp.)

10/15/2026

"Accessible SEO Tool with Helpful Training and Consistent Performance"

4/5

What do you like best about Semrush?

The thing I like best about Semrush is just how accessible it is to people at all levels of SEO. That is not easily achieved in a complex subject. I found the training and support from the online courses really helpful in understanding the platform more and what I could achieve from it. I was encouraged by the fact they went back into those courses and added in details of AI's impact on search and how appearing in LLMs is more important than ever for your brand. The tool is immersive and performs consistently and the ability to integrate the data into LLMs such as Claude is integral for my ability to use data to analyse websites. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I do wonder if there could be prompts or more visual aids within the platform to help assist users while they're using it. Some of the training is easily remembered, especially when using the product alongside it. But some of it is not remembered in the moment and I wonder if there is a tool that could somehow be integrated to assist with users' individual needs when using the platform. Review collected by and hosted on G2.com.

Product & Growth S.

Growth & Product Marketing Specialist

Small-Business (50 or fewer emp.)

10/14/2026

"Competitor Research That Makes SEO Investment Decisions Easy"

5/5

What do you like best about Semrush?

The competitor research is the most helpful part for me. In a crowded healthcare market, it lets me quickly see which keywords competing providers rank for that we don’t, and how their visibility shifts over time. When I combine it with Site Audit and Position Tracking, I get clear, concrete evidence to support a business case for website or content investment, rather than relying on a gut feel. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

It’s pretty pricey, especially once you start adding extra users or bumping up against project and keyword tracking limits. A lot of the handy stuff ends up being a paid add-on, which makes it a hard sell internally when you’re working with a smaller marketing budget. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Before Semrush, it was hard to get a clear picture of how our three sites were actually performing in search compared to competitors. Now I can see where we’re losing visibility, which pages have technical issues, and which keywords we’re missing out on. It means I can prioritise fixes and content based on real data instead of guessing. Review collected by and hosted on G2.com.

Sai B.

Digital specialist SEO

Mid-Market (51-1000 emp.)

10/14/2026

"SEMrush Review – SEO Performance and Website Optimisation Insights for Smarter, Data-Driven Decisions"

5/5

What do you like best about Semrush?

I like SEMrush because it provides valuable insights into website performance, keyword rankings, technical SEO issues, and competitor strategies. The Site Audit and Position Tracking features help me identify opportunities for improvement, monitor progress, and make data-driven decisions to improve organic search visibility for the AU and NZ websites. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Some features can take time to understand, especially when working with large amounts of SEO data. The keyword and crawl limits can also be restrictive when analysing multiple websites and tracking a large number of keywords. However, with more experience, I’m becoming more comfortable using the platform and making the most of its features. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

SEMrush helps me identify technical SEO issues, track keyword rankings, analyse organic traffic, and discover opportunities to improve website performance. It allows me to monitor SEO health across the AU and NZ websites, prioritise issues, and make data-driven recommendations. This helps me work more efficiently, improve search visibility, and support the overall organic growth of the websites. Review collected by and hosted on G2.com.

Chelsea B.

Digital Strategist

Small-Business (50 or fewer emp.)

10/14/2026

"Powerful AI Visibility Insights with Actionable Dashboards and Seamless Integration"

4/5

What do you like best about Semrush?

The integration is the real win. Prompt Research works like Keyword Magic for AI questions—great volume/intent data from a massive prompt database. Brand Performance gives clear share-of-voice, sentiment, and citation tracking across ChatGPT, Google AI Overviews/AI Mode, Gemini, and Perplexity. The AI Visibility Score and Site Audit for AI-readiness make the data actually actionable next to your regular SEO reports. Clean interface and stakeholder-friendly dashboards. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Base plan caps you at 25 tracked prompts and is priced per domain ($99/mo), which adds up fast for agencies or multi-site brands. Updates are mostly weekly, and coverage for Claude, Copilot, Grok, etc. is limited or Enterprise-only. Recommendations are useful but sometimes too high-level—more specific, executable next steps and higher prompt limits at the entry tier would make it stronger. Review collected by and hosted on G2.com.

Kelly O.

paid media manager

Mid-Market (51-1000 emp.)

10/14/2026

"Simple UI/UX with Powerful SEO Audits and Keyword Tools"

4.5/5

What do you like best about Semrush?

ui/ux is simple to use, the audit is especially helpful for ensuring our technical SEO is squared away, and the keyword overview and keyword magic tools are very helpful for PPC and organic strategies. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

sometimes our products or search terms are too niche so SEMRush will return "no data" but we know from experience there is some level of search activity each month for those terms and that our competitors are bidding on them. I'm not a huge fan of the AI content creation tools as they don't seem to provide any value that I can't get from my LLM at a much cheaper price point. The AI writer seems to be a bit less advanced than others. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

It’s helping us identify the right keywords to build a strategy for our website. That, in turn, helps us target relevant searches we might not have considered otherwise. It also makes it easier to keep track of how we’re performing relative to competitors, and as our industry becomes more competitive, it helps us see when we need to focus on certain areas. Review collected by and hosted on G2.com.

Karan K.

Marketing Executive

Small-Business (50 or fewer emp.)

10/14/2026

"SEMrush Makes Keyword Research and Competitor Insights Easy"

5/5

What do you like best about Semrush?

Keyword research is the best tool for me, since I use Google Ads for keywords. The SEMrush tool helps me find search volume and check the relevance of each keyword, especially when Google’s Keyword Planner is missing details for certain keywords that are still relevant to our business.

Another feature I rely on is Domain Overview. It helps me gauge what competitors’ sites are doing and how they’re performing compared to us.

The AI overview feature also helps me check the keywords and questions people ask.

I also use the google analytics integration to keep an eye on our account. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

It’s quite expensive, and the AI data is behind a paywall. I’d really like to have at least some access to the AI data included in the existing plan.

It would also be ideal to have more data on our competitors, so we can go beyond what we currently track and better understand the UI/UX changes they make on their websites and how those changes impact their performance compared to ours. That way, we can make similar content or layout adjustments on our site and benefit from those changes. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Keywords volume and competitor ads are the biggest value for me, along with the data behind them.

I also appreciate the extra information I get for GA4 through the integration.

On top of that, the keyword tracking tool is very strong for monitoring relevant keywords and keeping an eye on our rankings for related SEO articles. Review collected by and hosted on G2.com.

Melanie K.

SEO/AEO Content Manager

Enterprise (> 1000 emp.)

10/14/2026

"All-in-One SEO Powerhouse for Enterprise Strategy and Competitive Insights"

5/5

What do you like best about Semrush?

I've used Semrush extensively for enterprise SEO strategy, keyword research, competitive analysis, and performance tracking. What I appreciate most is having so much information available in one place. The Keyword Magic Tool, Organic Research, Position Tracking, and Keyword Gap features are especially helpful for identifying content opportunities, monitoring competitors, and making data-driven recommendations.

As SEO evolves into AI search and Answer Engine Optimization (AEO), I also appreciate Semrush's efforts to expand beyond traditional rankings. Understanding where a brand appears in AI-generated answers, how competitors are represented, and which topics offer visibility opportunities is becoming as important as tracking traditional search performance. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

My biggest area for improvement is reporting flexibility and the ability to connect insights across toolkits. While Semrush provides a tremendous amount of data, translating that information into a clear, executive-level story can require additional manual analysis.

I'd also like more transparency around AI visibility metrics, including how prompts are selected, how often they're tested, and how visibility scores are calculated.

For larger enterprise websites, more flexibility in organizing keywords, URLs, product categories, and reporting groups would also make managing multiple SEO and AEO initiatives easier. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me solve several challenges in managing enterprise SEO, competitive visibility, and growth opportunities. With multiple product lines and hundreds of pages to optimize, having keyword research, competitor analysis, ranking data, and content gap insights in one platform makes it easier to prioritize efforts and make informed decisions.

One of the biggest benefits is identifying where competitors are outperforming us, uncovering keyword opportunities, and measuring whether our optimization efforts are actually improving visibility. This helps me move beyond simply reporting rankings to developing strategies that support broader business goals.

As AI search continues to change how people discover information, Semrush is also helping bridge the gap between traditional SEO and Answer Engine Optimization (AEO). Understanding how search visibility is evolving is increasingly important, especially when demonstrating SEO's value to leadership.

Overall, Semrush saves me time on research and analysis, helps me make more strategic recommendations, and provides data to support SEO and AEO initiatives across the organization. Review collected by and hosted on G2.com.

Caitlyn M.

Marketing Operations Manager

Small-Business (50 or fewer emp.)

10/14/2026

"Effortless Keyword Research with Actionable SEO Insights"

4/5

What do you like best about Semrush?

I like the ease of doing keyword research. It's easy to just jump in when we are planning content or SEO plays and understand search volume, rankings, difficulty, and get recommendations on how to pivot to get the best results. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Some features are challenging to understand and figure out how to use. I also feel like there are still a lot of nooks and crannies in the tool that I haven’t explored yet, or that I’m not fully utilizing. It’s also sometimes hard to tell which features are included in my subscription versus which ones are upgrades until I actually try to use them. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

We run a lot of niche campaigns so doing keyword research and getting recommendations on how we can expand the reach of content has been really helpful. We recently launched a new website as well so it's coming time to optimize some pages and their content to make sure it aligns with search intent. Semrush has been helpful to point out which areas need more immediate attention and provide recommendations on how we can improve website traffic and retention. Review collected by and hosted on G2.com.