--- title: Selligent by Marigold Reviews meta_title: 'Selligent by Marigold Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 36 reviews by the users' company size, role or industry to find out how Selligent by Marigold works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 36 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Selligent by Marigold Reviews **Vendor:** Zeta Global **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.0/5.0 **Total Reviews:** 36 ## About Selligent by Marigold Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust and customizable tool can be configured to fit exact requirements and slot neatly into existing martech ecosystems. We offer local and regional support and insight across Europe, providing a collaborative approach to building your ideal marketing solution. Working with your teams wherever they are - the power of an enterprise solution with the support of a local business. ## Selligent by Marigold Pros & Cons **What users like:** - Users appreciate the **comprehensive reporting** capabilities of Selligent by Marigold, effectively meeting their analytics needs. (1 reviews) - Users value the **comprehensive reporting capabilities** of Selligent by Marigold, meeting most of their analytical needs. (1 reviews) - Users commend the **efficiency** of Selligent by Marigold, noting it meets most needs effectively and provides comprehensive reporting. (1 reviews) - Users value the **wide array of features** offered by Selligent, which effectively meets their diverse needs. (1 reviews) - Users value the **comprehensive reporting** features of Selligent by Marigold, enhancing their operational efficiency. (1 reviews) **What users dislike:** - Users feel the **access restrictions** of Selligent limit functionality, as it lacks updates and newer features. (1 reviews) - Users feel Selligent lacks **modern features** , as it hasn't been updated and falls short compared to newer platforms. (1 reviews) - Users find Selligent lacking due to its **limited features** , as it remains outdated without key updates or improvements. (1 reviews) - Users find Selligent by Marigold **missing key features** , as it has not been updated to compete with newer platforms. (1 reviews) - Users find Selligent by Marigold to be **outdated and lacking updates** , resulting in missing key features compared to newer platforms. (1 reviews) ## Selligent by Marigold Discussions - [How would you rate your experience and what are the main benefits obtained with migrating to SMC?](https://www.g2.com/discussions/13937-how-would-you-rate-your-experience-and-what-are-the-main-benefits-obtained-with-migrating-to-smc) - 1 upvote - [How would Selligent’s support my customer retention?](https://www.g2.com/discussions/customer-retention) - 1 upvote - [What channels does the Selligent platform support?](https://www.g2.com/discussions/5832-omnichannel-capabilities) - 1 upvote - [One Solution?](https://www.g2.com/discussions/one-solution) - 1 upvote - [Can I really create “Omnichannel” journeys in Selligent or is that just marketing jargon?](https://www.g2.com/discussions/omnichannel-journey-building) - 1 upvote - [View Selligent by Marigold pricing details and edition comparison](https://www.g2.com/products/selligent-by-marigold/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+01%3A37%3A46+-0500&secure%5Bsession_id%5D=4d403c92-263d-42ec-a9ed-e27be2946fdf&secure%5Btoken%5D=cf6dbab22918da4f82001081a88022145e009f698d1a7d68e22c2d48eeeb5719&format=llm_user) ## Selligent by Marigold Integrations - [Playable](https://www.g2.com/products/playable-playable/reviews) ## Selligent by Marigold Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Selligent by Marigold Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,213 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - 4.1/5.0 (332 reviews) - [Actito](https://www.g2.com/products/actito/reviews) - 4.3/5.0 (174 reviews)