I like the features available in SE Ranking. I especially liked the new integration with LLMs. It helps go through data without having to upload too many excel sheets/downloads. Compared to SEMRush, it is more affordable I would say. Overall have been content with the purchase of this for tracking and researching keywords. Review collected by and hosted on G2.com.

It can be a bit tough sometimes to remember how to add keywords to the Project to track. The Content Marketing creator can also get a bit wonky. I do like the briefs, but it's much easier to download the briefs and create an article or content piece in an LLM than to have the internal SE Ranking content creator make it. Review collected by and hosted on G2.com.

I like that SE Ranking is a very wide tool that offers a lot of different reports, which allows me to get a quick overview of specific problems, but I can also go deep into analyzing results. It really helps me understand my competitors and identify keywords gaps, and it also allows me to follow the technical health over time. The setup was easy; it was plug and play, and the team helped us convert data from Semrush without losing any historic data. Additionally, SE Ranking is much cheaper than Semrush, which keeps my team happy. Review collected by and hosted on G2.com.

I think the best potential is involving the AI search and AI tracking part. It's good to see your brand's share of voice in different AI platforms, but that could be improved. Review collected by and hosted on G2.com.

I use SE Ranking for SEO rank tracking and find it to be quite the most accurate rank tracker tool I've used. I appreciate its legitimacy and trustworthiness, as it's used by many big agencies around the world. The rank tracker is my favorite feature, along with its historical data and ability to handle cannibalized keywords. These features allow me to easily access raw data, historical data, and export CSV files for visualization in my internal dashboard. It's the best for rank tracking, and the initial setup was very easy with great guidelines and support from the SE Ranking team. Review collected by and hosted on G2.com.

I think SE Ranking is well known for rank tracking, but for other tools, I haven't really used them that much. Honestly, Ahrefs and SEMrush are way more effective in terms of an all-rounder SEO tool. Now, there are too many Google fluctuations and third-party bot scraping seems inaccurate compared to previous periods and GSC data, big queries. Review collected by and hosted on G2.com.

I like using SE Ranking's website audit feature during the build process with web customers, and having it regularly run helps us catch small nuances, like how Google reviews content or changes a customer might make. It also helps monitor small issues like CSS changes from plugins. I appreciate the simple groupings it provides, making it easy to assign tasks to our front-end design or back-end coding teams. It's super easy to set up, just throw a URL into it and follow the prompts. SE Ranking's price point is great, and it does exactly what we need, making us happy with its functionality as a tool for the business. Review collected by and hosted on G2.com.

I think with all these things, a little bit more guidance on how to use the SERPs side of stuff would be useful. There's lots of tools presented, but they're not presented with any guidance as to which bits you should be using and when. Review collected by and hosted on G2.com.

SE Ranking shines because it gives you 80–90% of what you need at a fraction of the cost, in a much cleaner interface—which is why a lot of agencies use it as their daily driver even if they supplement with other tools.

If you want, I can map exactly how you could plug SE Ranking into your current workflow (SEM + PMax + Metasearch + reporting) so it actually drives incremental insights for your hotel portfolios. Review collected by and hosted on G2.com.

SE Ranking is great for efficiency and cost, but the trade-off is depth and precision.

If you need quick insights + multi-account management → great fit

If you need deep competitive intelligence + enterprise-level data → you’ll feel the limitations Review collected by and hosted on G2.com.

I use SE Ranking for a number of clients and find it great for rank tracking and keyword research. The site audit feature is another aspect I appreciate, as it offers extensive technical SEO that other software might not. I like the clear dashboard; it's easy to see and change between clients, which is helpful for me as an SEO agency owner. I also like the payment options and find the features good. The keyword rank tracking is generous with limits, and report creation is clear and easy. SE Ranking is more stable and offers more options than the in-house solution we used before. The setup was very easy and quick, allowing us to get clients on board immediately and integrate Google Search Console and Analytics without any hassle. Review collected by and hosted on G2.com.

I'm looking forward to seeing more of the AI ranking options in the future as they become available. Review collected by and hosted on G2.com.

I mainly use SE ranking to track keywords for our hotel and F&B clients. It's simple to check ranking by location, which fits our workflow. The audit tool is also handy when we make website updates. Review collected by and hosted on G2.com.

When I try to look at competitor Google ads data, it feels quite thin, especially for the Indian market. It doesn't always give enough details to actually base decisions on. Ranking can also feel a bit delayed for local terms. Review collected by and hosted on G2.com.

I find SE Ranking to be really easy to use and appreciate the depth of information it provides. The accuracy level is spot-on, especially with AI results tracking. The site audit suggestions are of high quality and clearly lay out what needs to be done and why, which has helped my small team make strategic improvements effectively. SE Ranking offers comprehensive SEO tools like keyword ranking, competitive research, and backlink monitoring, which are extremely beneficial. I also value that I can track a large number of keywords across different properties and search engines at a more competitive price than SEMRush. The initial setup was very easy, and I received helpful support and migration assistance from SEMRush data. The documentation and online resources were quite useful. Review collected by and hosted on G2.com.

The biggest area of improvement would be the visualization of the keyword ranking tracking against competitors. SEMRush had a feature that was better and easier to view at a glance to get a quick picture of how our tracked keywords are performing against competitors. I would like to see differentiation between colors that represent each company, making it easier to see our company's line on the graph, and better scaling of the lines in the graph. Review collected by and hosted on G2.com.

Specifically, the local marketing tool is very helpful. Synchronization is made simple and clear. Review collected by and hosted on G2.com.

I find the SERP tool, not useful at all. And since that is a critical important element for SEO strategy. It is a bit frustrating, not being able to obtain value of all information. Review collected by and hosted on G2.com.

1. Relatively short learning curve / intuitive interface. No need for a course to figure out where things are. Easy to use UI

2. The most flexible payment options and therefore useful for someone like me, who only needs it periodically or certain parts of the tool. I use prepay / top up on quieter times, and now as my business grows, i consider upgrading. Top up -payment category is a good way in. Many competitors are too expensive to try. Review collected by and hosted on G2.com.

It is sometimes hard to understand which features are available and to which extent in a certain subscription category. I is a bit of a mess to be honest. Review collected by and hosted on G2.com.