As part of our digital marketing efforts, we wanted to better understand how our brand is being represented as more people use AI assistants to discover products, brands, and gift ideas. We incorporated SE Ranking into our workflow to evaluate how AI search could complement the SEO metrics we already monitor.

The features we relied on most were Competitor AEO Research, AI Answer Visibility Tracking, and Brand Mention Tracking. Each week, our marketing team reviewed branded and category-related prompts around home accessories, kitchenware, gardening, and sustainable living to see how often Dille & Kamille appeared in AI-generated responses.

Competitor AEO Research helped us compare our visibility with other lifestyle and home retailers, while Brand Mention Tracking showed which types of questions and prompts were most likely to generate references to our brand. AI Answer Visibility Tracking gave us a consistent way to monitor whether changes to our content influenced our presence over time.

Having these insights available in one place made it easier to identify content opportunities and discuss priorities during our regular marketing planning sessions. Review collected by and hosted on G2.com.

The AI search capabilities are already useful, but we'd like to see more market-specific benchmarking and additional filtering by product category. Since we operate across several European markets, those enhancements would make competitor analysis even more relevant for our team. Review collected by and hosted on G2.com.

As a B2B marketing agency, understanding how brands are being discovered and represented online is a key part of developing effective strategies. We evaluated SE Ranking's Competitor AEO Research capabilities to better understand how competitors perform within AI-generated search experiences and how this could influence future marketing recommendations.

The ability to compare brands based on AI visibility, including brand mentions, AI citations, AI-generated links, frequency of appearance, and historical performance, provides a broader view than traditional SEO reporting alone. It helps us identify which brands are gaining visibility in AI answers, which sources are contributing to those results, and where there may be opportunities to improve content strategies.

The competitor comparison aspect has been particularly useful because it gives our team another layer of insight when researching markets and preparing strategic recommendations. Having this data available alongside traditional search metrics helps create a more complete picture of digital visibility. Review collected by and hosted on G2.com.

AI search is still developing quickly, and we would like to see continued expansion of the competitive intelligence capabilities. More detailed segmentation by industry, audience type, and search intent would make the insights even more valuable when conducting research across different client sectors. Review collected by and hosted on G2.com.

Over the past year, one of the capabilities we've found most valuable is SE Ranking's AI Visibility Score and Competitor AEO Research. As AI-powered search continues to influence how consumers discover brands, having a measurable view of our visibility has provided useful context beyond traditional SEO metrics.

The AI Visibility Score gives our marketing team an easy way to monitor how our brands perform across AI answer engines and track changes over time. We also use the Competitor AEO Research features to compare our AI presence against other retailers by reviewing brand mentions, AI citations, generated links, and overall frequency of appearance. These insights have helped us better understand where our digital presence is strong and where additional content investment can have the greatest impact.

The reporting is clear and provides leadership with an accessible view of emerging search trends without requiring deep technical knowledge. Review collected by and hosted on G2.com.

The AI functionality is already quite valuable, but we'd welcome more advanced historical benchmarking and additional filtering by country, retail category, or individual brand. These enhancements would make it even easier for organizations operating across multiple markets to evaluate long-term performance. Review collected by and hosted on G2.com.

As a retail organization operating across multiple markets, understanding how customers discover and compare brands online has become increasingly important. We have been using SE Ranking for around one to two years, and one feature that has provided valuable strategic insight is AI Brand Comparison.

The ability to compare our brand visibility against competitors in AI-generated search results has helped us better understand our position within the evolving search landscape. Instead of only looking at traditional rankings, we can evaluate how Clas Ohlson is represented compared with other brands and identify areas where we can strengthen our content and digital presence.

The side-by-side benchmarking makes it easier for our marketing team to identify trends, communicate findings internally, and make more informed decisions about content optimization and SEO priorities. The platform provides a clearer picture of how brand visibility is changing as customers increasingly use AI-powered search tools. Review collected by and hosted on G2.com.

The AI search space is developing quickly, and we would like to see even more advanced comparison capabilities as these features continue to evolve. Additional historical insights and deeper segmentation by market or category would make the analysis even more valuable for international retail teams. Review collected by and hosted on G2.com.

Our team has been using SE Ranking for over a year, and one of the biggest advantages has been its AI search monitoring capabilities. As customer search behavior continues to evolve, we wanted better visibility into how our brand and product-related content appear in AI-generated results, and the platform has helped us stay ahead of those changes.

The features we've relied on most are Query Live AEO Data, AI Monitoring Agents, Automated Reports, and Custom Dashboards. Query Live AEO Data allows us to see how AI platforms respond to questions that are relevant to our products and categories, while the monitoring agents continuously track important queries without requiring manual checks.

The automated reports have significantly reduced the time our team spends compiling updates, and the custom dashboards make it easy to monitor the metrics that matter most. Having everything consolidated in one place has made our reporting process much more efficient and has helped keep stakeholders informed with minimal effort. Review collected by and hosted on G2.com.

The platform continues to improve, especially in the area of AI search. I’d still like to see more flexibility in dashboard customization, along with additional ways to segment reports by product category or regional market. Enhancements in these areas would unlock even deeper insights for retailers managing a broad product catalog. Review collected by and hosted on G2.com.

One feature that has become particularly valuable for our marketing team is AI Brand Comparison. As shopping behavior continues to evolve, we wanted to understand not only how Structube appears in AI-generated search experiences, but also how our brand compares with other furniture and home décor retailers.

Being able to benchmark multiple brands side by side has given us a different perspective than traditional SEO metrics alone. We use these insights to identify where our brand is gaining visibility, where competitors are being referenced more frequently, and which topics present opportunities to strengthen our content strategy. Rather than relying on assumptions, we can make decisions based on measurable comparisons.

The platform presents this information in a way that's easy to interpret, making it useful during planning sessions and helping our team prioritize initiatives that support long-term brand visibility. Review collected by and hosted on G2.com.

The AI comparison tools are already quite useful, but we'd appreciate additional filtering options by market or product category, along with longer historical trend views. These enhancements would make it even easier to evaluate how brand visibility changes over time and across different retail segments. Review collected by and hosted on G2.com.

As a Growth Marketing Manager, we're constantly looking at how people discover our platform—not just through traditional search engines, but increasingly through AI-powered experiences. One feature that has stood out is Brand Mention Tracking, which gives us visibility into when Overpass is referenced in AI-generated responses and which prompts are most likely to surface our brand.

This has added an entirely new dimension to how we measure brand awareness. Instead of focusing solely on keyword rankings, our team can better understand our presence within emerging AI search experiences and identify opportunities to improve content that influences those results.

Beyond that, the platform's keyword tracking, competitor analysis, and technical site audits provide a well-rounded view of our overall organic performance, making it easier to connect traditional SEO efforts with newer AI visibility initiatives. Review collected by and hosted on G2.com.

The AI visibility capabilities are already valuable, and we're excited to see them continue to evolve. As AI search becomes more dynamic, additional historical trend analysis, deeper prompt categorization, and broader comparisons across multiple AI platforms would provide even greater strategic insight for growth teams. Review collected by and hosted on G2.com.

From a marketing leadership perspective, having clear visibility into our organic search performance is an important part of supporting brand growth across diverse markets. SE Ranking gives our digital marketing teams a centralized view of keyword performance, website health, and competitor activity, making it easier to prioritize initiatives with confidence.

The platform combines actionable SEO insights with reporting that is easy to interpret, allowing both specialists and marketing leadership to stay aligned on performance. Its site auditing, rank tracking, and competitive analysis capabilities help our teams identify opportunities to improve discoverability while maintaining a consistent digital presence across multiple brands and regions. Review collected by and hosted on G2.com.

The platform offers a broad range of functionality, and some of the more advanced capabilities take time for new users to fully understand. For organizations managing multiple brands across international markets, additional enterprise-level dashboards and more flexible cross-brand reporting would further enhance strategic oversight. Review collected by and hosted on G2.com.

From a marketing and communications leadership perspective, having reliable visibility into our digital performance is essential. SE Ranking provides our team with meaningful insights into search performance, website health, and competitive positioning, allowing us to make informed decisions based on data rather than assumptions.

The platform offers a clear view of how our healthcare services and informational content are performing across search engines. Its reporting is accessible enough for leadership discussions while providing our digital marketing specialists with the level of detail they need to execute optimization initiatives. This combination has made it easier to align marketing priorities with broader organizational objectives. Review collected by and hosted on G2.com.

The platform offers a comprehensive feature set, and some of the advanced capabilities require onboarding before teams can fully leverage them. As a large organization operating across multiple countries and service areas, additional enterprise reporting and collaboration features would further support executive-level oversight and cross-functional planning. Review collected by and hosted on G2.com.

Search data is easy to collect, but turning it into something useful for decision-making is usually the difficult part. SE Ranking does a good job of connecting different pieces of information—rankings, competitors, backlinks, and content performance—so we can see where our messaging is gaining traction and where we're being outperformed.

We've also found value in using the API and MCP capabilities for SEO and GEO reporting. Pulling the data into our own reporting environment and combining it with other business metrics has made reporting less manual and more useful for internal discussions. It feels more like a decision-support tool than just another keyword tracker. Review collected by and hosted on G2.com.

I would like to see more maturity around some of the newer AI and answer-engine visibility features. Search behavior is changing quickly, and there are still areas where the reporting feels more directional than definitive.

Also, if you're building highly customized reports across several data sources, there is some setup work involved. The API and MCP help considerably, but it still requires a bit of configuration to get everything exactly where you want it. Review collected by and hosted on G2.com.