Scrunch Reviews & Product Details

Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms. • Mission: To build the first AI customer experience platform. • Founded: 2023 • Funding: $15M Series A (2025), led by Decibel with participation from Mayfield, Homebrew, and others. $4M Seed round led by Mayfield and notable entrepreneurs such as TJ Parker (PillPack), Bryant Chou (WebFlow), Clara Shih (Meta AI, previously Salesforce, Hearsay), Scott Cannon (IO/OpenAI, Mailbox). Core Platform Features Scrunch AI is an enterprise-grade platform that delivers the control, security, and extensibility that modern teams need. 1. Monitoring. Scrunch provides real-time visibility into how AI platforms interpret and represent your brand. The monitoring layer gives marketers insight into: • Which content LLMs are pulling from • How brands are featured in generative answers • Competitive visibility and share of voice across platforms • Prompt-level reporting and performance trends 2. Insights. Scrunch helps marketers understand not just what AI sees, but why. The insights layer reveals how AI agents interpret your brand’s digital footprint and provides guidance on actions to take to improve visibility and relevance. Key insights include: • Factors influencing AI rankings and answer inclusion • Recommendations for optimizing content structure, clarity, and authority • Trends in AI perception of your brand versus competitors 3. AXP (Agent Experience Platform). AXP is a new infrastructure layer that sits between your website and AI crawlers. It delivers compressed, structured content that’s optimized for LLM consumption without disrupting the human-facing experience. AXP helps marketers: • Serve AI-readable content in real time • Improve prompt placement and generative visibility • Avoid costly redesigns while optimizing for AI • Maintain control of messaging across LLMs Pricing: Scrunch offers flexible pricing based on brand size and needs, starting at $300 per month for basic functionality, and ranging up to custom enterprise solutions and pricing. Agency Partner Program: Scrunch offers a unique Agency Partner Program that provides tailored access, insights, and tools built specifically for multi-brand management and scaled implementation. Use Cases: Adopted by 500+ brands, we partner with: • In-house marketing teams optimizing for AI search • CMOs navigating performance declines in traditional channels • Agencies and Consultancies guiding clients through the shift to generative discovery • SEO and content teams expanding their stack to include LLM visibility Real results, real impact: Scrunch customers are seeing on average a 40% boost in referral traffic and up to 4x improvement in visibility. To learn more or request a demo, visit Scrunch at scrunch.com.

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Scrunch

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Scrunch Community

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English

Overview by

Colleen Tuohy

Pricing

Pricing provided by Scrunch.

Core

$250.00

Per Month

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Scrunch Integrations

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Verified by Scrunch

Scrunch Media

Scrunch Prompt Monitoring dashboard: where teams track how their brand appears across AI and search platforms for non-branded prompts. Users can adjust the time frame and apply filters directly from the top of the page to analyze performance over different periods. The view highlights total promp...

Scrunch Prompt Monitoring dashboard organized by topic, gives teams a clear view of how their brand performs across different subject areas. Users can adjust the time frame and apply filters from the top of the page to analyze results over specific periods. Summary metrics display total custom pr...

Scrunch Citations dashboard: where teams analyze which domains are being cited in AI-generated answers and how those citations are distributed across brand, third-party, and competitor sources. Users can adjust the time frame and apply filters from the top of the page to explore trends over diffe...

Scrunch Insights dashboard: where teams identify thematic opportunities to improve how their brand is represented across AI platforms. Users receive actionable recommendations, including site audit alerts that flag potential content access, delivery, or quality issues that may block AI crawlers. ...

Scrunch AI Search Trends dashboard: where teams monitor emerging industry topics and understand how brand presence aligns with shifts in AI-driven search demand. Users can adjust the time frame, sort by volume, and search or filter topics by industry to focus on the most relevant trends. Each top...

Scrunch Demo - Content Delivery (Comparison)

Scrunch Content Delivery: Where teams can compare how a webpage is delivered to human users versus AI agents. The dashboard highlights differences in token count and page content, displaying side-by-side human and agent views of the same URL. This makes it easy to identify gaps in what AI crawler...

Watch how Scrunch helps brands understand and improve their visibility in AI-driven search. This video walks through how teams can track where their brand appears in AI responses, uncover competitive gaps, and identify opportunities to impr

See how Scrunch Site Maps helps teams understand and optimize how AI crawlers access their website. This video demonstrates Scrunch’s Site Maps feature, showing how brands can visualize their site structure, identify pages AI agents can and

Watch how Scrunch’s Competitive Benchmarks help brands outperform rivals in AI search. This video walkthrough shows how teams can compare their visibility against competitors across AI responses, track performance trends, and uncover opport

Watch a walkthrough of Scrunch’s AI Search Trends and Insights in action. This video demo shows how teams can explore real AI search trends, uncover topic demand shifts, and use Scrunch Insights to identify high-impact opportunities—so they

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Tyler B.

Digital Marketing Director

Marketing and Advertising

Small-Business (50 or fewer emp.)

3/5/2026

"Scrunch Leads the Pack in AI Search Visibility Tracking"

5/5

What do you like best about Scrunch?

Great people that care about their customers and constantly improve and listen to feedback. They really know their stuff when it comes to AI search and visibility tracking. I've tested no less than 10 AI search visibility tracking tools, and Scrunch is by far the best group.

Super easy to use, and very intuitive platform. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

They often launch features to their API before it's available in the dashboard/UI which is good and bad. Ultimately, I appreciate that they make the data available, even if it is just the API while they build it into their dashboard. Review collected by and hosted on G2.com.

What problems is Scrunch solving and how is that benefiting you?

Over a year ago before we deployed Scrunch, we had a massive blind spot in AI search where we couldn't analyze our client's brand visibility and brand sentiment from LLMs. The data that Scrunch provides ultimately allows us to make informed strategic decisions based on data driven insights from Scrunch. Review collected by and hosted on G2.com.

Scott S.

Marketing Manager

Mid-Market (51-1000 emp.)

8/10/2025

"Revolutionized AI Keyword Tracking with Seamless Setup"

5/5

What do you like best about Scrunch?

I use Scrunch AI to track my company's ranking and share of voice across LLMs. My favorite feature is the ability to track custom prompts and roll them up into central categories, giving us a real-time pulse on how our brand is performing against our competition on a granular level. It was very easy to get started, and I did not run into any challenges. Plus, it connects to my Google Analytics, which is a nice integration. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

They will likely continue to develop out their AI Search Trends for a more robust offering. Right now it is very limited in terms of topics you can search. Review collected by and hosted on G2.com.

What problems is Scrunch solving and how is that benefiting you?

I use Scrunch AI to track my company's ranking across LLMs, providing a real-time pulse on brand performance and competition. It solved my issue of not having a systematic way to track keyword performance across platforms, allowing us to track custom prompts and organize them into central categories. Review collected by and hosted on G2.com.

Brittany T.

Small-Business (50 or fewer emp.)

3/12/2026

"Streamlined AI Search Monitoring with Stellar Support"

5/5

What do you like best about Scrunch?

Scrunch gives us one of the clearest views I have seen of how brands show up in AI Search. I especially like that it shows real citation examples tied to the personas and content clusters we track. That makes the insights much more actionable. The agent monitoring and site maps also make it easy to quickly diagnose what is happening and build AI search strategies. It is not just a monitoring tool. It actually helps guide our strategy and content planning. The Scrunch team is also fantastic! They are responsive, collaborative and truly feel like part of the team. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

With AI search growing so quickly, I'd love for them to provide more insights on any model changes that they've noticed in terms of presence and citations since they are calling the models regularly. Review collected by and hosted on G2.com.

Kaitlin L.

Vice President

Small-Business (50 or fewer emp.)

3/17/2026

"Detailed Insights and Easy Integration"

5/5

What do you like best about Scrunch?

I like the level of detail we can get by reviewing prompt data by date and across platforms with Scrunch. I am also encouraged by the tools that the team has added over the last several months. Seeing what type of traffic is hitting specific pages and how we could improve the content on those pages is really helpful. Scrunch acts as a measurement tool for the services we provide, including content, social media, and PR. The initial setup was easy, and we have set up many other clients and prospects on Scrunch. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

Nothing at the moment. Review collected by and hosted on G2.com.

Tehra P.

Owner/president

Small-Business (50 or fewer emp.)

11/12/2025

"Easy, flexible prompt tracking and a user-friendly dashboard"

4.5/5

What do you like best about Scrunch?

I chose Scrunch for my small digital marketing agency, so I use it daily to track AI visibility across multiple clients. My account rep was great to work with and helped me quickly set up an instance for a prospect I was about to pitch. I subscribed for an agency starter package after that since I liked the experience and the tool itself, which looks professional enough to pitch to an enterprise.

It makes prompt tracking easy. The automatically generated prompts give you a good place to start when setting up a brand, and then you can refine the prompts as you get to know the landscape better. The line charts and day-to-day views are really easy to read (green vs. red).

The agency starter package lets you track more prompts than most SEO software programs. You can economize your prompt usage by choosing to check against only the LLMs you really need to track (like ChatGPT) instead of all of them.

The insights can be helpful, especially when trying to come up with quick wins for clients. I really like the agent traffic feature, which is something I haven't found in other software. The site audits are a good way to check the technical basics to make sure LLMs can access your site and content. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

I like that the agency starter package comes with tracking for 450 custom prompts, but then again each LLM you select counts as 1. So if you want to monitor ChatGPT, Google AI Overviews, and Perplexity, you only have 150 prompts you can track. Ultimately, this isn't a deal killer since you can upgrade for more prompts, which I'll likely do as I grow and add more clients. Other platforms don't always let you buy more prompts.

Sometimes I notice that tracking will randomly skip for a day (or a few days). For example, I won't get ChatGPT results for a given prompt, but I'll get other LLM results.

There's no good way to generate reports using Scrunch. I'm not advanced enough to figure out how to use the API to feed data into reporting tools. The dashboard is nice, though, and I've been able to give my clients view-only access. Review collected by and hosted on G2.com.

Marv A.

Search Optimization Lead

Enterprise (> 1000 emp.)

11/6/2025

"Perfect Balance of Price and Features with Responsive Team"

5/5

What do you like best about Scrunch?

We evaluated almost all of the AI Metrics tools out there, and found Scrunch to hit the sweet spot in both price and features. I recognized early on that the Scrunch team would be iterating quickly and that has turned out to be the case. The tool is easy to use, with frequent updates and we will continue to grow with them. Based on recent interactions I'm highly confident as we work with customer support our recommendations for new features will be considered. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

This is a new space, and all competitors have their strengths and weaknesses. Stay tuned for any issues. Review collected by and hosted on G2.com.

Kelly T.

Sr. SEO Manager

Mid-Market (51-1000 emp.)

3/5/2026

"Easy-to-Use Platform for Seeing How Our Brands Appear in LLMs"

5/5

What do you like best about Scrunch?

I like that is an easy to navigat platform that allows us to see how our brands appear in LLM's. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

We are having issues with their Cloudflare integration impacting out site performance. Review collected by and hosted on G2.com.

What problems is Scrunch solving and how is that benefiting you?

As an SEO manager working with multiple ecommerce brands, one of the biggest challenges today is understanding how our brands appear inside AI search results, not just traditional search engines. The platform gives our team a clear view of how AI engines understand and surface our brands, what prompts trigger our companies to appear, and where competitors are being recommended instead. That insight is incredibly valuable because it lets us move beyond traditional SEO metrics and start optimizing for AI-driven discovery. Review collected by and hosted on G2.com.

Dan S.

Marketing Director

1/14/2026

"Simplifies Brand Tracking and AI Visibility"

4/5

What do you like best about Scrunch?

I like Scrunch AI's ease of use and how it's very easy to set up. It's straightforward to understand the data. I also think the pricing is fair from an agency standpoint. They offer good co-marketing capabilities and opportunities for us. I appreciate the ease of use from a brand management perspective, the aggregation of data, and the visualization of data. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

I'm looking for access to historic data to become as advanced as Semrush and the SEO tools of the industry that give you lots and lots of historic data, even your own historic data. Right now, Scrunch AI is a bit limited on that front. Review collected by and hosted on G2.com.

Sebastian B.

Marketing Manager

Small-Business (50 or fewer emp.)

9/26/2025

"Affordable access to AI insights"

5/5

What do you like best about Scrunch?

Scrunch gives us access to data that isn’t easily available elsewhere—and it does so affordably. We especially value the citation presence and traffic tracking across all AI platforms. The tool makes it clear which URLs and prompts we’re cited for, and highlights where competitors are earning citations that we aren’t. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

At times it can be a little confusing to know the best way to use Scrunch. Training videos or guidance on how companies should use the platform to get the best results would be really helpful. Review collected by and hosted on G2.com.

What problems is Scrunch solving and how is that benefiting you?

Scrunch AI helps us solve one of the biggest challenges in today’s digital landscape: visibility in AI-driven search and answers. Traditionally, we could track how we ranked on Google, but with AI assistants becoming the primary way people discover information, it was difficult to know if and how our brand was showing up. Scrunch solves this by giving us transparency into how AI tools reference us, where we’re missing, and what sources they’re pulling from.

For me as a marketing manager, the benefit is twofold: first, I can make sure our brand is represented accurately and consistently in AI-generated answers. Second, I can use those insights to refine our content strategy—prioritizing the right topics, filling content gaps, and staying ahead of competitors. Ultimately, it helps us maintain visibility, protect our brand reputation, and drive better ROI from our marketing efforts in the age of AI search Review collected by and hosted on G2.com.

Andres S.

Digital Marketing Strategist

Small-Business (50 or fewer emp.)

9/4/2025

"Scrunch is pivotal for providing analyses for AI presence & positioning on websites that we monitor."

4/5

What do you like best about Scrunch?

There are numerous recommendations and action items that can be found after the audits that come from the Prompts & Insights section. There are many nuggets of information that are great to find in the Citations section, which help to see what competition our websites have in different AI platforms that reference competitors who provide a similar service or product. From this, we are able to see if a prompt is valuable to help update our website or if it is something we can actively monitor. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

The AI traffic section is a bit finicky to work with, specifically on the permissions front. The situation that I find myself in is that if my Google profile is on one account, but the Google account that I am logged into is a different one (the account that has access to the analytics account), Scrunch will not recognize that I am on the "correct" account, which does not provide proper analytics permissions for the AI traffic section. I would also like to see an update for this page where the drop-downs provide more ways to drill down into different data. For example, a website that we monitor cannot see page data unless it is set as "Page path + query string", which is not available on Scrunch.

The dashboard is really clean, which I do like! I would recommend, however, providing more information set as "highlights" that we can view from the dashboard that specifically shows data points on what stands out for each section (can either be good or bad). This way, we are able to see what we can work on as soon as we log into Scrunch. Review collected by and hosted on G2.com.