--- title: SAS Customer Intelligence 360 Reviews meta_title: 'SAS Customer Intelligence 360 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 148 reviews by the users' company size, role or industry to find out how SAS Customer Intelligence 360 works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 148 scale: '5' date_modified: '2026-07-27' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # SAS Customer Intelligence 360 Reviews **Vendor:** SAS Institute Inc. **Category:** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) **Average Rating:** 4.4/5.0 **Total Reviews:** 148 ## About SAS Customer Intelligence 360 SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience. ## SAS Customer Intelligence 360 Pros & Cons **What users like:** - Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies. (16 reviews) - Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward. (15 reviews) - Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies. (11 reviews) - Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs. (11 reviews) - Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns. (9 reviews) - Users value the **seamless integrations** with major platforms, enhancing insights and optimizing marketing strategies effectively. (8 reviews) - Personalization (8 reviews) - Customer Support (7 reviews) - Easy Creation (7 reviews) - Helpful (7 reviews) **What users dislike:** - Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex. (15 reviews) - Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360. (11 reviews) - Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses. (10 reviews) - Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate. (7 reviews) - Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360. (6 reviews) - Users find the **complex setup** process time-consuming, requiring significant effort for integration and implementation. (6 reviews) - Steep Learning Curve (6 reviews) - Integration Difficulties (5 reviews) - Integration Difficulty (5 reviews) - Not Intuitive (5 reviews) ## SAS Customer Intelligence 360 Reviews ### 1. Gather information about your customer in a more simple tool **Rating:** 3.5/5.0 stars **Reviewed by:** Diego E. | Ops manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2023 **What do you like best about SAS Customer Intelligence 360?** you can gather insights in a simple tool **What do you dislike about SAS Customer Intelligence 360?** interface is not as clear as others in the market **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** gain information about customers to reach them in specific campaigns **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're glad to hear that SAS Customer Intelligence 360 is helping you gather customer insights more easily and support targeted campaign efforts. We appreciate your note about the interface and are continuously working to improve usability and clarity for all users. ### 2. Sas marketing automation review **Rating:** 4.0/5.0 stars **Reviewed by:** Sai D. | Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about SAS Customer Intelligence 360?** The ease to scale processes is something that distinguishes this product. The insights provided are very useful **What do you dislike about SAS Customer Intelligence 360?** The pricing model of sas is comparatively higher as compared to other market players **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Automation of processes for retail clients at scale **Official Response from SAS Customer Intelligence:** > Thank you for your feedback on SAS Customer Intelligence 360. We're glad the platform’s scalability and valuable insights are helping your retail clients. We acknowledge that pricing is a concern compared to other options and appreciate you sharing this, as it helps us improve. ### 3. SAS 360 Made Business Easier **Rating:** 4.0/5.0 stars **Reviewed by:** Robert K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about SAS Customer Intelligence 360?** SAS 360 has a really great platform for identifying customer behavior **What do you dislike about SAS Customer Intelligence 360?** It was time consuming to train our lower management on how to properly use it **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS 360 was able to help us identify new customers and make the most out of existing customers. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your experience with SAS Customer Intelligence 360! We're glad the platform has helped you understand customer behavior and get more from both new and existing customers. We appreciate your feedback on training and will keep it in mind as we work to make the platform easier to use. ### 4. Likely **Rating:** 4.0/5.0 stars **Reviewed by:** Vikram J. | Demand Generation Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2022 **What do you like best about SAS Customer Intelligence 360?** I like that SAS 360 provides a comprehensive suite of analytics and data-driven marketing tools that help marketers make informed decisions. The platform is powerful and easy to use, allowing marketers to quickly analyze their data and develop strategies to improve their marketing efforts. Additionally, SAS 360's cloud-based architecture allows marketers to access their data from any device, making it easy to communicate insights and collaborate with team members. **What do you dislike about SAS Customer Intelligence 360?** I dislike the fact that SAS 360 can be difficult to learn and use, especially for those who are unfamiliar with the software. Additionally, the cost associated with the software can be quite high and may not be feasible for some organizations. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS 360 Engage is a cloud-based analytics and marketing solution designed to help businesses create, measure, and optimize customer engagement. It provides insights into customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty. By using SAS 360 Engage, businesses are able to: • Gain customer insights – Gain a deeper understanding of customer behavior and preferences, enabling organizations to create personalized experiences that drive customer loyalty. • Drive engagement – Leverage SAS 360 Engage’s real-time personalization capabilities to increase customer engagement across multiple channels. • Optimize campaigns – Optimize marketing campaigns based on customer data to ensure maximum ROI. • Analyze results – Get actionable insights into customer engagement and campaign performance, enabling organizations to make data-driven decisions. Overall, SAS 360 Engage helps organizations understand customer behavior and preferences, enabling them to create personalized experiences that drive customer loyalty and engagement. This helps organizations increase customer retention, reduce customer churn, and improve overall marketing ROI. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your insights on SAS Customer Intelligence 360! We’re glad you find the platform powerful, easy to use, and appreciate its cloud-based flexibility for collaboration. We understand the learning curve and cost concerns and will keep these in mind as we work to improve accessibility. It’s great to hear SAS 360 Engage is helping you gain valuable customer insights, drive engagement, optimize campaigns, and make smarter data-driven decisions to boost loyalty and ROI. ### 5. Strong CRM tool that does require some customisation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about SAS Customer Intelligence 360?** The speed within the tool while navigating and the process time to run campaigns and generate exports is vastly superior to our previous provider **What do you dislike about SAS Customer Intelligence 360?** It isn't as intuitive as some other campaign tools. For example, campaign flow charts (segment maps) and export files (tasks) are in separate modules within the tool **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It's very useful for our CRM team to generate campaigns of all types (DM, EM, push, SMS, etc.). It's fairly easy for a business person and not an analytics person to create complex queries and scenarios without having a SQL background **Official Response from SAS Customer Intelligence:** > Thanks for sharing your feedback on SAS Customer Intelligence 360! We’re happy to hear that the tool’s speed and campaign processing have improved your workflow. We appreciate your input about the tool's intuitiveness and will consider this as we work to enhance the user experience. ### 6. Top Multi-Channel MA Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about SAS Customer Intelligence 360?** Using digital channels inlcuding mobile. **What do you dislike about SAS Customer Intelligence 360?** only availible in AWS for the 360 part, but on prem for the rest **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** combining in and outbound customer recommendations **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're glad to hear that SAS Customer Intelligence 360 is supporting your multi-channel marketing efforts, especially through mobile and digital channels. We appreciate your note about the deployment model and will continue striving to offer more flexible options. ### 7. good functionality **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about SAS Customer Intelligence 360?** The ease of use to use SAS Customer Intelligence 360 **What do you dislike about SAS Customer Intelligence 360?** unreliable cloud service of SAS Customer Intelligence 360 **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Intelligence 360 is solving our digital marketing needs **Official Response from SAS Customer Intelligence:** > Thank you for sharing your insights and experience with SAS Customer Intelligence 360. We’re glad to hear you've found the platform to be a valuable resource for marketing analytics and decision-making. It's great to know that the various modules within SAS 360 are catering to diverse business needs, providing a robust toolkit for marketing analytical exercises. We understand that every organization has unique requirements and preferences when it comes to tailoring the features and capabilities of the platform. If you would like to share more about your requirements, please reach out to your account team so they can learn more and pass along this information to the relevant teams. Thank you once again for being a valued user of SAS Customer Intelligence 360! ### 8. SAS 360 is a robust platform and provides valuable insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2023 **What do you like best about SAS Customer Intelligence 360?** You can reach customers through email, social media, and analytics capabilities give you valuable insights for data-driven decision-making. **What do you dislike about SAS Customer Intelligence 360?** SAS 360 is complex for beginners and users without a strong analytics or data management background. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS 36 helps to improve the marketing, engage customers, and get better results in their campaigns. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts on SAS Customer Intelligence 360! We're glad you find value in its multichannel capabilities and insights that support data-driven decisions. We appreciate your feedback on the learning curve for new users and will keep this in mind as we continue improving the platform’s accessibility. Great to hear it’s helping enhance your marketing and campaign results! ### 9. Collect and analyse user behaviour from various sources **Rating:** 4.0/5.0 stars **Reviewed by:** Nav S. | Governance & Risk Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about SAS Customer Intelligence 360?** Can collect customer behaviour across a range of digital environments. Monitor views, interactions and customer journeys. Customizable data collection, but still staying GDPR compliant **What do you dislike about SAS Customer Intelligence 360?** Take time to learn how to use it. It could be a bit more user-friendly. Wish I could customize the visualizations more to make it easier to display data. Start up cost is high relative for small and medium sized firms. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Helps us with making more accurate and reliable predictive models when it comes to marketing and customer insight strategies. In general helps us work smarter with digital data. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts on SAS Customer Intelligence 360! We’re glad it helped you collect and analyze customer behavior across channels while staying GDPR compliant. We appreciate your feedback on usability and visualization options and will keep it in mind for future improvements. ### 10. Like the user interface including the query builder **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about SAS Customer Intelligence 360?** Allows low code individuals to be able to modify data sets easily enough. **What do you dislike about SAS Customer Intelligence 360?** AI will likely be able to take over the benefits of the user interface through more natural language queries instead of accomplishing through user interface. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Easily allow data sets to be integrated between each other. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your thoughts on your experience with SAS Customer Intelligence 360, particularly SAS 360 Match. It's wonderful to hear that you're finding the user interface and the query builder, especially to be user-friendly and effective. I understand your perspective on the potential evolution of AI. It's an interesting point to consider how technology could shape the future of data manipulation and interaction. We are continually working to add enhancements to our solution, and it is exciting to think of the possibilities it can provide in the future! Your input helps us tailor our solutions to better meet the evolving needs of our customers. ### 11. SAS customer intelligence 360 can help marketing analytic decision **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about SAS Customer Intelligence 360?** SAS 360 can provide a robust set of tools for marketing analytical excise. The various modules can help different business needs. **What do you dislike about SAS Customer Intelligence 360?** The features and capabilities of SAS Customer Intelligence 360 need to be further customized by different organizations. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** customer anlytics and optimization **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts on SAS Customer Intelligence 360! We’re glad you find the platform’s robust tools and modular design helpful for various business needs. We appreciate your feedback about customization and will keep it in mind as we work to make the platform more adaptable. It’s great to hear that SAS CI 360 supports your customer analytics and optimization efforts effectively! ### 12. User experience of SAS Customer Intellgence 360 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about SAS Customer Intelligence 360?** It is very convenient to use. The features are user-friendly. **What do you dislike about SAS Customer Intelligence 360?** The free version is available only through online. You can't install it on your computer. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It provides a user-friendly interface for campaign activity, design, execution, segmentation and management. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts on SAS Customer Intelligence 360! We're happy to hear you find the platform convenient and user-friendly for campaign management. We appreciate your feedback and will consider this as we work to improve the user experience. ### 13. Sophisticated cloud-oriented SAS product tailored to customer needs **Rating:** 4.0/5.0 stars **Reviewed by:** Fernando A. | Responsable Arquitectura de Soluciones, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2022 **What do you like best about SAS Customer Intelligence 360?** The ease of integration with existing On Premise architectures and older SAS products gives the advantage of having a modern platform in a short time. **What do you dislike about SAS Customer Intelligence 360?** I have no negative comments. Everything seems to me to be correct and I can't draw any criticism. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It is adapted to all the needs we have, so it solves any problem you may have **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive experience with SAS Customer Intelligence 360! We're glad to hear that the seamless integration with existing systems and legacy SAS products has helped you quickly adopt a modern platform. ### 14. Very good product for marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about SAS Customer Intelligence 360?** Users can deliver use cases very fast for marketing activities. **What do you dislike about SAS Customer Intelligence 360?** Do not support all cloud providers, such as Alibaba Cloud **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** deliver uses cases for maekting activies. **Official Response from SAS Customer Intelligence:** > Thanks for your feedback on SAS Customer Intelligence 360! We're glad to hear it's helping you quickly deliver marketing use cases. We appreciate your note about cloud provider support and will take that into account as we continue to evolve the platform. ### 15. SAS Analyst Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Printing | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about SAS Customer Intelligence 360?** This tool helped us in reducing lot of manual work at our end and now we can focus more on campaign analysis. This tool helped in improving paid campaigns revenue. **What do you dislike about SAS Customer Intelligence 360?** This is very expensive for our business currently compare to other tools available in the market. Although it gives high performance but many small businesses of Cimpress has very tight budget who cannot afford this tool. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Automating campaign planning, selecting target audience , cohorts for email campaigns and generating essential report required by business stakeholders. Time efficient. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience with SAS Customer Intelligence 360! We're happy to hear it has helped reduce manual work and improve your campaign analysis and revenue. We understand pricing can be a concern for smaller businesses and appreciate your feedback. It’s great to know the tool is streamlining your campaign planning, audience targeting, and reporting, saving you valuable time. ### 16. Good marketing tool for business **Rating:** 3.5/5.0 stars **Reviewed by:** Shubham S. | Senior Search Engine Optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2022 **What do you like best about SAS Customer Intelligence 360?** Easy to use, Integrations, Good analytical reports User segmentation and real-time interaction **What do you dislike about SAS Customer Intelligence 360?** I found the interface of this tool is a bit less attractive **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** We use this software to do planning, to test and to carry out our marketing, and it stores all the data in one place, allowing the user to translate the data and display it accordingly. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your feedback on SAS Customer Intelligence 360! We’re glad you find the platform easy to use, with strong integrations, insightful reports, and effective user segmentation. We appreciate your note about the interface design and will keep that in mind for future improvements. ### 17. Working for SAS automation **Rating:** 5.0/5.0 stars **Reviewed by:** Keerthi Sagar G. | Lead Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2022 **What do you like best about SAS Customer Intelligence 360?** Accessability is very good and performance is well **What do you dislike about SAS Customer Intelligence 360?** More updated required to fasten the process **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** We can plan and test marketing campaigns and user can define target segments,selection rules,select communication channels,analyze results. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts on SAS Customer Intelligence 360! We’re glad to hear you appreciate the platform’s accessibility and strong performance. Your suggestion for faster updates is valuable and will be considered as we continue enhancing the tool. It’s great that the platform is helping you plan, test, and analyze marketing campaigns effectively. ### 18. SaaS Marketing Automation - Vital to success **Rating:** 5.0/5.0 stars **Reviewed by:** Raveena R. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2021 **What do you like best about SAS Customer Intelligence 360?** SaaS Marketing Automation tool that cuts down on the time it takes to create and send emails. It's very intuitive and definitely worth the money! The AI-powered technology does a great job at generating personalized subject lines and copies for me, so I don't even have to think about it **What do you dislike about SAS Customer Intelligence 360?** The only thing that would make the service better would be an integration with [another software]. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** This is a great marketing automation tool that helps me schedule emails and creates unsubscribe links to help nurture leads. I have been using the platform for a while now and have seen a great increase in my customer base & revenue as well as subscriber list growth. I would recommend this for any business **Official Response from SAS Customer Intelligence:** > Thanks for your feedback on SAS Customer Intelligence 360! We're happy to hear you find the marketing automation intuitive and valuable, especially with the AI-powered personalized content features saving you time. We appreciate your suggestion about expanding integrations and will consider it for future improvements. It’s great to know the platform has helped grow your customer base, revenue, and subscriber list—making it a strong asset for your marketing efforts. ### 19. Great Software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about SAS Customer Intelligence 360?** The Data and Solution knowledge for Marketing purpouses **What do you dislike about SAS Customer Intelligence 360?** The Metadata Facility and Front-End to Users **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Prepare marketing campaigns easily **Official Response from SAS Customer Intelligence:** > Thanks for sharing your feedback on SAS Customer Intelligence 360! We’re glad you value the data and marketing solution expertise the platform offers. We appreciate your input on the metadata and user interface, and will consider this as we work on future improvements. ### 20. Best Marketing automation for small Organizations **Rating:** 3.5/5.0 stars **Reviewed by:** Junaid P. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2021 **What do you like best about SAS Customer Intelligence 360?** I love the Reporting Panel and Dashboard, it is very easy to use, I can see all options and functions, and easy to train my new staff, integration feature is superb, we can integrate with our APIs ( WEB, APP) **What do you dislike about SAS Customer Intelligence 360?** it's Really high price when I compare it with others, sometimes missing some notifications, but its a small glitch, maybe it happened from my Internet connection but other than these points SAS MARKETING IS A SUPERB Output **Recommendations to others considering SAS Customer Intelligence 360:** Try to reduce the cost of service **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** with SAS MARKETING Automation I got improved my Business process, I can reduce my time in the market, so I can use my time to other marketing campaigns, SAS AUTOMATION helped our CSR team also, with this they improved CSR functions **Official Response from SAS Customer Intelligence:** > Thank you for your review! We're glad to hear SAS Customer Intelligence 360’s automation, dashboard, and analytics are helping you plan, analyze, and monitor customers effectively across departments. It’s great to know the platform is easy to use and train others on. We appreciate your feedback on pricing and training and will keep it in mind as we continue to improve the experience. ### 21. It is more assessalble and eseier to follow the steps automate and implement campiegn **Rating:** 4.5/5.0 stars **Reviewed by:** chowdary m. | Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about SAS Customer Intelligence 360?** Sas automation is is easier to implement and campiegn prediction of using online exposure is real profitable able to use the tool to achive combination **What do you dislike about SAS Customer Intelligence 360?** Complex programming language Very high in price Using privious knowledge is not internet basic analysis Need more ui and api **Recommendations to others considering SAS Customer Intelligence 360:** Price **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Manny company struggle to aliegn their costmers and tech to achive their goals **Official Response from SAS Customer Intelligence:** > Thank you for sharing your feedback! We appreciate your positive comments about the ease of automation and campaign implementation with SAS Customer Intelligence 360. We understand your concerns about the complexity of the programming language and the pricing. We are committed to improving user interface and API to make the platform more user-friendly. Your feedback is important to us, and we appreciate your input. ### 22. The best markting automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit G. | Senior Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about SAS Customer Intelligence 360?** Below points i like most. 1.Usability of the platform is very easy. 2.Integration with third party applications is easy. 3. User Segmentation and real time interaction. 4.SAS Marketing Automation helps to analyze and predict online marketing promotions with authentic strategies. 5. Customization of the tool. 6. The software allow to perform the appropriate and necessary statistical tests to quantitatively analyze data. **What do you dislike about SAS Customer Intelligence 360?** I don't think any drawback for this software. However, I feel that it may be costly to some organizations. **Recommendations to others considering SAS Customer Intelligence 360:** The best marketing automation tool, so go for it without a second thought. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** We are using SAS marketing automation to manage our credit card business leads and conversion. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're glad to hear that SAS Customer Intelligence 360 is supporting your marketing efforts, especially with lead management and conversion. It's great to know the platform’s ease of use, customization, and advanced analytics are making a difference. ### 23. SAS Marketing Automation experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2021 **What do you like best about SAS Customer Intelligence 360?** It's more accessible and easier to follow-up, automate, and implement campaigns with the help of the SAS marketing automation app **What do you dislike about SAS Customer Intelligence 360?** Using this app without proper resources in place has the following disadvantages: 1. Complex programming language 2. Very costly to implement 3. Not an open-source application **Recommendations to others considering SAS Customer Intelligence 360:** Go for it as it has the following benefits and it helps in: 1. Getting many excellent and new leads 2. Achieving sales and marketing goals 3. Improving the conversion ratio 4. Creating better returns on investment **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It is more accessible now than ever to select the communication medium/ channel, prioritize target segments and analyze the results of various campaigns in fractions of seconds and to make adjustments accordingly so as to improve the performance of future campaigns **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're glad to hear that SAS Customer Intelligence 360 is helping streamline your campaign execution and improve marketing performance. It’s great to know the platform is supporting lead generation and ROI improvements for your organization. We appreciate your feedback and will take it into consideration for future improvements. ### 24. SAS Marketing Automation Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** December 27, 2021 **What do you like best about SAS Customer Intelligence 360?** User segmentation functionality, analyze and extrapolate outcomes for strategic decision making, user-friendly platform, ability to perform statistical tests to quantifiably analyse data, tool is easily customized. **What do you dislike about SAS Customer Intelligence 360?** Pricey to install and utilize in smaller companies **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Predicting outcomes and profitability of new corporate initiatives. SAS allows for scenario building and sensitivity analysis to compare different strategies. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts on SAS Customer Intelligence 360! We’re glad you appreciate the user segmentation, data analysis capabilities, and the platform’s customization and ease of use. We understand the concern about pricing and are continuously working to provide value for businesses of all sizes. ### 25. SAS Marketing Automation is easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Anje C. | Insight & Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about SAS Customer Intelligence 360?** The mechanisms promoting SAS are to reverse the analysis and prediction of online exposure predictions using a real strategy. The tools are very profitable in creating projects that can force the system to evolve. In addition, we are achieving our goal with tangible and beneficial achievements that have been overlooked by this computer program. Able to use this tool to achieve a combination of strong strategy and action handle. This app also distinguishes between bargaining and campaigning expectations. **What do you dislike about SAS Customer Intelligence 360?** In addition, you need to apply the full feature of this app at this time, you must have knowledge of Internet marketing and basic analytics. Using your previous knowledge, you will find the right way to apply. Overall, this software is a bit expensive for a few people who run small businesses. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The mechanisms underpinning SAS are the reverse of the development of our online offer approach to bargaining and advancement. We monitor our customers clearly and comfortably. All of our trade routes are controlled by this long-term use, and until recently it was never essential to come online to use this great tool. Compared to other companies, they are able to analyze our progress and completely different frontiers. This tool monitors everything from bargaining to progress and we're happy to make it work. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We’re glad to hear that SAS Customer Intelligence 360 is helping you drive strategy, monitor progress, and achieve meaningful results. Your feedback on the learning curve and pricing for small businesses is appreciated and will be considered as we continue to enhance the platform. ### 26. Best fit for Targetted as well General Marketing automation with prediction **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about SAS Customer Intelligence 360?** Easy, Customizable, Integration with other full suit of SAS products. I used it with Most of the SAS product suits including SAS EM and then deploying it through SAS Marketing automation. Can be suitable for B2B as well B2C scenarios. **What do you dislike about SAS Customer Intelligence 360?** More easy integration with DAM, MRM and Content Management systems. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Leveraged all most the full suits of SAS products for one of my Leading Telecom Operator and It served my most of the use cases . **Official Response from SAS Customer Intelligence:** > Thanks for sharing your experience! It's great to hear that SAS Customer Intelligence 360 works well across both B2B and B2C use cases and integrates smoothly with other SAS tools like EM and Marketing Automation. We appreciate the feedback on improving integrations, as it’s helpful for shaping future enhancements. ### 27. Powerful marketing campaign management system **Rating:** 4.0/5.0 stars **Reviewed by:** Ganesh R. | Chief digital officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about SAS Customer Intelligence 360?** Usability of the platform is easy, analytics embedded with each campaign gives us data driven results and optimizations, integrations with third party applications is easy. **What do you dislike about SAS Customer Intelligence 360?** There are certain security bugs that cause campaign data to be public, needs more refreshed UI and more APIs to integrate with CMS systems will be needed. **Recommendations to others considering SAS Customer Intelligence 360:** Recommend this tool for mid marketing and enterprise organizations. Supports agile campaign management at a rapid scale. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Campaign automation, workflow management, a/b testing, lead nurturing and data management **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive experience with SAS Customer Intelligence 360! We’re glad the platform’s usability and analytics are assisting your marketing efforts. We appreciate your suggestions and will keep them in mind as we improve the platform. ### 28. Best marketing automation software **Rating:** 4.5/5.0 stars **Reviewed by:** Dharmik P. | Assistant System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2021 **What do you like best about SAS Customer Intelligence 360?** It have analytical capabilities which help me to create highly accurate retention, cross sell/up sell and response model. Making customized campaigns are very easy with this tool as you can do all with drag and drop. **What do you dislike about SAS Customer Intelligence 360?** No major concerns. Don't see any difficulties. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** This tool helped us to increase ROI of marketing campaigns by determine the best offer for individual customers. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're happy SAS Customer Intelligence 360 helps you create targeted campaigns and improve marketing ROI with its easy-to-use tools. We appreciate your support and are excited to contribute to your success! ### 29. The best place to go when you want to try an software **Rating:** 5.0/5.0 stars **Reviewed by:** Burca Ela G. | assistente familiare, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2021 **What do you like best about SAS Customer Intelligence 360?** SAS marketing its easy to use an value software **What do you dislike about SAS Customer Intelligence 360?** It's a lit bit expensive can become better **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The mechanisms underpinning offer good approach campaign automation work flow and data management **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We’re happy to hear that SAS Customer Intelligence 360 is easy to use and delivers strong value. We appreciate your note on pricing and will keep that in mind as we work to enhance the platform. It’s great to know our campaign automation and data management tools are helping streamline your workflow. ### 30. Great Customer 369 view to target at real time **Rating:** 4.5/5.0 stars **Reviewed by:** Amit M. | Adobe Campaign Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2021 **What do you like best about SAS Customer Intelligence 360?** User segmentation and real time interaction **What do you dislike about SAS Customer Intelligence 360?** it works sometimes slowerer then usual it works **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It helps us to centralized our marketing outreach and can track each and every interactions. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience! We’re glad to hear that SAS Customer Intelligence 360 helps you with user segmentation and real-time interactions, centralizing your marketing efforts effectively. We appreciate your valuable feedback and will continue working to improve. ### 31. It makes a distinction to anticipate and analyze the grandstand course of action. **Rating:** 5.0/5.0 stars **Reviewed by:** Max J. | Operating Manager, UK Bus, Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2020 **What do you like best about SAS Customer Intelligence 360?** The SAS Promoting Mechanization contrasts to analyze and predict the online displaying headways with genuine strategies. The gadget is outstandingly profitable in making the plans that can be obliging in executing the developmental get ready interior the system. Other than, we are going to approach our objective with solid and advantageous advancements that are ignored by this computer program. Through and through able to have the combination of solid strategies and implemental handle by utilizing this gadget. This application makes a distinction to anticipate the bargains and change campaigns as well. **What do you dislike about SAS Customer Intelligence 360?** Apart from this, you need to require the complete advantage of this application at that point, you must have the information approximately online marketing and basic analytics. By utilizing your past perception you'll have the fitting approach to the application. In general, the program is a bit pricy for a few individuals managing with little ventures. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Promoting Mechanization contrasts us to move forward our online exhibiting approach for bargains and headways. We are overseeing our clients clearly and comfortably. All our commerce headway is controlled by this radiant application and online advancing was never basic sometime recently utilizing this astounding instrument. Able to analyze our headway completely different ranges and our headways in comparison with other companies. Everything is supervised by this gadget from bargains to progressions and we are cheerful from its working. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive experience! We're glad to hear that SAS Customer Intelligence 360 is supporting your marketing strategy, campaign execution, and customer management. Your feedback on the learning curve and pricing is appreciated and will be considered as we continue to improve the platform. ### 32. This application helps to predict and analyze the market solutions. **Rating:** 5.0/5.0 stars **Reviewed by:** Theo A. | Relocation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2020 **What do you like best about SAS Customer Intelligence 360?** SAS Marketing Automation helps to analyze and predict online marketing promotions with authentic strategies. The tool is very useful in making plans that can be helpful in implementing the developmental process within the system. Moreover, we can approach our goal with solid and beneficial promotions that are overlooked by this software. All together we can have a combination of solid strategies and the implemental process by using this tool. This application helps to predict the sales and conversion campaigns as well. **What do you dislike about SAS Customer Intelligence 360?** If you want to take full advantage of this application then, you must have the knowledge about online marketing and critical analytics. By using your previous observation you can have the appropriate approach to the application. Overall the software is a bit pricey for some people dealing with small enterprises. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Marketing Automation helps us to improve our online marketing approach for sales and promotions. We are dealing with our clients in an easy and comfortable way. All our business promotion is controlled by this awesome application and online marketing was never easy before using this excellent tool. WE can analyze our development in various areas and our promotions in comparison with other companies. Everything is managed by this tool from sales to promotions and we are happy from its working. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your feedback about the usefulness of SAS Marketing Automation! We're glad to hear that SAS Customer Intelligence 360 is helping you manage promotions, enhance your marketing strategy, and drive better results. We appreciate your feedback on the learning curve and pricing, and we’ll keep it in mind as we continue to improve the platform. ### 33. SAS Marketing Automation: a good product, with a few buts **Rating:** 3.5/5.0 stars **Reviewed by:** Ritesh N. | Senior Solutions Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2020 **What do you like best about SAS Customer Intelligence 360?** SAS Marketing Automation is a good product, and I feel that this product has enhanced the convenience the it's user by laying out the product on the very sweet point. It is fantabulously designed, and well laid out. It reduces the overall turnaround time for designing a campaign, with a well defined cycle of creation, approval and execution of campaigns. **What do you dislike about SAS Customer Intelligence 360?** The version I used was not very stable, and used to trip a bit frequently adding to frustration of it's users. I am sure the later version must have improved with time. SAS InfoMaps is required to compliment SAS MA, which was a bit of pain initially, but we have to design overall architecture (including data) accordingly. Otherwise the product was pretty good. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Campaign define, design, approval/rejection and execution (overall life cycle of a campaign) is what we used this product for, and it well served the purpose. **Official Response from SAS Customer Intelligence:** > Thank you for your review! We're glad to hear that SAS Marketing Automation helped streamline your campaign lifecycle and improve efficiency. We appreciate your note on stability and integration needs—feedback like this helps us continue refining the platform for a better user experience. ### 34. Best tool to filter the exact audions for the suitable business requirements **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2020 **What do you like best about SAS Customer Intelligence 360?** It has ability to pick the right audions to send out the business campaigns which is most helpful in optimizing the data size and cost. it is verymuc helpful in reaching the right people and save the time and budjet **What do you dislike about SAS Customer Intelligence 360?** no major concerns, Its an easy to use tool and I never experienced any hickup **Recommendations to others considering SAS Customer Intelligence 360:** The data is crutial for any business, hence be careful when applying filters **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** targetting the right audions to make the campaign reaching to the right audions, which is actually reducing the campaigning cost. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your review! We're glad to hear SAS Customer Intelligence 360 helped you optimize your campaigns by targeting the right audiences and managing costs effectively. We appreciate your positive note on usability and will continue working to support businesses in achieving smarter, data-driven marketing. ### 35. The best user interface for prediction of marketing analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 25, 2019 **What do you like best about SAS Customer Intelligence 360?** SAS was the most significant analyzer to execute the results parallely in a well structured way and it improves the performance level of marketing analytics **What do you dislike about SAS Customer Intelligence 360?** As in it requires a full structured knowledge in order to campaign the results and the server maintenance is quite expensive to keep track and to secure the data . **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The world is moving so fast in order to compete with the others the technology wise we are so fast forward so to be at first place we need to predict and the marketing analysis should be a great opportunity involves the sales of the business to be reach their targets in balancing those expectations SAS was the great and the best to analyze the client requirements to meet **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're glad to hear SAS Customer Intelligence 360 has helped you enhance your marketing analytics and meet client expectations. We appreciate your feedback on usability and infrastructure and are always working to improve the user experience. ### 36. Great platform for Marketing Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Naresh B. | Email Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about SAS Customer Intelligence 360?** We can optimize in a best ways. Compared to other optimization platforms, I feel this is the best platform. Mostly recommended. **What do you dislike about SAS Customer Intelligence 360?** Everything is good. I don't see any difficulties her. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Configuration is the Critical part here. Still we can move on further using some best practices. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience! We're glad to hear SAS Customer Intelligence 360 is supporting your marketing optimization efforts. We appreciate your feedback on the critical configuration aspect and are constantly working to improve the user experience. ### 37. A suitable software for planing and marketing campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Nancy A. | ICT Manager, Telecommunications, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about SAS Customer Intelligence 360?** I like the customization of this software and the way it has helped in business at various levels. **What do you dislike about SAS Customer Intelligence 360?** So far I don't have a drawback for this software. However, I feel that it may be costly to some organizations. **Recommendations to others considering SAS Customer Intelligence 360:** This software is affordable and can be used by both small and large organization. It has helped by increasing productivity in the market therefore I recommend it. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** We are using this software to do planing, test and carry out our marketing. It has also helped in data management and storage thus reducing paperwork. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're happy to hear that SAS Customer Intelligence 360’s customization and support across business levels have helped increase your productivity. We appreciate your recommendation and are glad the platform aids in planning, testing, marketing, and data management while reducing paperwork. ### 38. Very powerful system with many possibilities with a good technical and flexible marketing automat **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2019 **What do you like best about SAS Customer Intelligence 360?** SAS is very stable environment and a premium product the customer support is very good **What do you dislike about SAS Customer Intelligence 360?** Even though it supports For several windows operating system I don’t like that for unix operating system the program has less room for maneuver when it comes to quality of support there is scarcer of technical in **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It certainly helps to consolidate the goals of the company and the different models are appropriate according to the characteristics with respective to each sit **Official Response from SAS Customer Intelligence:** > Thank you for your valuable feedback! We're glad you find SAS Customer Intelligence 360 stable and appreciate the strong customer support. We understand your concerns about support on Unix systems and will continue working to improve. It's great to hear the platform is helping consolidate your company’s goals effectively. ### 39. One of the best business marketing program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about SAS Customer Intelligence 360?** It’s an important in the area and the commercial in the company I am working right now The architecture was so recommended because such a user friendly And the clean and efficiency wise this was good **What do you dislike about SAS Customer Intelligence 360?** The extension are not much supportive and the integration is very difficult **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** One of the Best monitoring tool and with so many new functionalities while doing with IT support during implementation **Official Response from SAS Customer Intelligence:** > Thanks for your review! We're thrilled to hear that SAS Customer Intelligence 360 has been beneficial for your business. Your feedback about the extensions and integration is valuable, and we are committed to addressing these issues to provide a seamless experience for our users. ### 40. SAS : Pros and cons **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about SAS Customer Intelligence 360?** Very easy and user friendly. Enables to work on extensive databases and analyse them. It a very understandable language which is very easy to use **What do you dislike about SAS Customer Intelligence 360?** I prefer R more sometimes due to simpler coding structure . Also the graphical representation is very poor. **Recommendations to others considering SAS Customer Intelligence 360:** Kindly make it less heavy on coding front and improve graphical data visualization of **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Supply chain optimization for a fortune 500 client. **Official Response from SAS Customer Intelligence:** > Thank you for your honest feedback! We're glad to hear you find SAS Customer Intelligence 360 user-friendly and effective for data analysis. Your input on coding and visualization is appreciated—it helps guide our ongoing improvements. ### 41. SAS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about SAS Customer Intelligence 360?** Its optimization techniques and inbuilt tools to reporting and other things **What do you dislike about SAS Customer Intelligence 360?** Sometimes dependency on legacy data takes some time.providion if clustering server may be provided **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I'm dealing with large amount of clients data. Proper marketing strategy is being made. **Official Response from SAS Customer Intelligence:** > Thank you for your review! We're glad to hear SAS Customer Intelligence 360 is helping you manage large volumes of client data and support strategic marketing decisions. Your feedback on legacy data and clustering is appreciated as we continue to evolve the platform. ### 42. it is a good application for a company or individual **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2019 **What do you like best about SAS Customer Intelligence 360?** It provides someone the best idea and plan to optimize marketing in different categories of costumers to maximize profit, it holds and analyze data in smart way **What do you dislike about SAS Customer Intelligence 360?** some complicated report it is still implementing so i think all will gonna keep up soon **Recommendations to others considering SAS Customer Intelligence 360:** patience **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Marketing and forecasting. It benefits a lot in organizing and analyzing data **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're glad SAS Customer Intelligence 360 helps you optimize marketing and smartly analyze data. We appreciate your patience as we continue improving reporting features. It’s great to hear the platform supports your marketing and forecasting needs effectively. ### 43. Pretty good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Capital Markets | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about SAS Customer Intelligence 360?** It's easy to use and very handy,it would be save our times **What do you dislike about SAS Customer Intelligence 360?** A bit lengthy questions, rest of all good **Recommendations to others considering SAS Customer Intelligence 360:** Yes **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** To solving big data,which is quite difficult to solve it without it,saving our precious time **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're happy to hear that SAS Customer Intelligence 360 is saving you time and helping with big data challenges. We appreciate your input and will keep working to make the experience even better. ### 44. It was great and easy to use this SAS M O **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2019 **What do you like best about SAS Customer Intelligence 360?** The kind of support it gives it awesome. **What do you dislike about SAS Customer Intelligence 360?** nothing much that of to dislike about this, it is more like it has everything **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Analyse the Marketing approach of us and improve based on the report **Official Response from SAS Customer Intelligence:** > Thank you for your positive feedback! We're glad to hear that you find SAS Customer Intelligence 360 easy to use and appreciate the support it provides. It’s great to know the platform is helping you analyze and improve your marketing approach. ### 45. Great tool for big data businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2018 **What do you like best about SAS Customer Intelligence 360?** We loved how SAS allowed our company to collect mass amounts of data and cleanse them to be able to show relations between advertising that we (our company) are providing and the market. **What do you dislike about SAS Customer Intelligence 360?** It took A LOT of skill to manage. We did not love how much expensive training was needed to be able to use the product. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** We were able to gain a large amount of business by combining all of our same industry clients and creating a user flow trend and then created an advertising schedule around this trend. SAS allowed us to be able to compile all this data into a cleansed and usable format to show our consumers in the market. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience with SAS Customer Intelligence 360! We're thrilled to hear that our tool has been beneficial for your business in collecting and analyzing data for advertising strategies. We understand that managing the tool may require a certain level of skill, and we appreciate your feedback on the cost of training. We continuously strive to improve user experience and offer more accessible training options. If you have any specific concerns or would like further assistance, please feel free to reach out to our support team. We're here to help and ensure you get the most out of our product. Thank you for choosing SAS Customer Intelligence 360! ### 46. SAS Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2018 **What do you like best about SAS Customer Intelligence 360?** I like the ability to see all the information based on criteria I select. It is an efficient tool that is easy to use. I like navigation ability throughout the layout. It has really helped learn more about my market. Throughout the company people are able to find information of customers a lot quicker for those who are inexperienced or slower to manually look up customer info. It has really improved our database all around! Truly Great Product **What do you dislike about SAS Customer Intelligence 360?** It can sometimes crash on my computer, sometimes the information in not accurate and simply not there so i will have to look it up manually which can get frustrating on busy work days. From time to time we will find looking up information manually will be easier. The cost is getting higher now that more people are discovering this great product and we are afraid it will keep increasing to a price we no longer will be willing to pay for or have the funds to expense unfortunately. **Recommendations to others considering SAS Customer Intelligence 360:** Great product don't be afraid to ask support for help!! They are always available and friendly when talking with anyone!! **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Bad data problems and extra data enhancements to our systems are some reasons we have used SAS customer intelligence 360. We are solving every business current problem to fulfill their customer database with accurate data to help sale process go smoother and for the whole company to run more efficiently. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive experience with SAS Customer Intelligence 360! We understand your concerns about the cost and will take this into consideration for future improvements. We appreciate your recommendation and are committed to providing excellent support to our customers. ### 47. Deployment and Case Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2018 **What do you like best about SAS Customer Intelligence 360?** Our marketing department uses this for tracking some of our campaigns. They are still pretty new to using this type of tech but they are seeing the desired result. **What do you dislike about SAS Customer Intelligence 360?** We have to have a CRM integration for hubspot. Dashboard metrics would be easier to read if they were tied closer together. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Marketing Operations Management makes it easier to coordinate between projects with very little, if any, issues. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience! We're glad to hear your marketing team is seeing positive results using SAS Customer Intelligence 360. We appreciate your feedback on integration and dashboard improvements. It’s great that the platform is helping you coordinate projects smoothly with minimal issues. ### 48. Using SAS for Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Marissa F. | Energy & Environment Analyst, Environmental Services, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2018 **What do you like best about SAS Customer Intelligence 360?** The software allows you to perform the appropriate and necessary statistical tests to quantitatively analyze data. **What do you dislike about SAS Customer Intelligence 360?** The SAS interface is not particularly intuitive, some training would be required for new users. **Recommendations to others considering SAS Customer Intelligence 360:** Educate users before utilizing the software - learning the functions ahead of time will save time when processing data and results **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The platform stores all of the data and produces results from the tests in one place, allowing the user to translate the data and display it in different ways. **Official Response from SAS Customer Intelligence:** > Thank you for your review! We're glad to hear that SAS Customer Intelligence 360 effectively supports your data analysis needs. We appreciate your feedback and will keep it in mind as we continue to improve the platform. ## SAS Customer Intelligence 360 Discussions - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for) - [View SAS Customer Intelligence 360 pricing details and edition comparison](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+05%3A14%3A16+-0500&secure%5Bsession_id%5D=f2965263-3d3e-457a-83fe-4436235e6153&secure%5Btoken%5D=619c19d9fb6203399b085cd62ab563c0cda2248235404156b507ed148ab49376&format=llm_user) ## SAS Customer Intelligence 360 Integrations - [Adobe Media Encoder](https://www.g2.com/products/adobe-media-encoder/reviews) - 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[SparkPost](https://www.g2.com/products/sparkpost/reviews) ## SAS Customer Intelligence 360 Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top SAS Customer Intelligence 360 Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,396 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (615 reviews)