SAP Emarsys Pros and Cons

Wir verwenden Emarsys seit mehreren Jahren und haben mehrere E-Mail-Marketingkampagnen durchgeführt (mit unterschiedlichen API-Integrationen und eingerichteten Triggern), die uns eine sehr benutzerfreundliche Benutzerführung ermöglichten. Review collected by and hosted on G2.com.

Alle Integrationen (und Änderungen an den bestehenden) müssen vom Support-Team eingerichtet werden, da das Tool sonst schnell unbrauchbar wird. Das Entwerfen von Vorlagen und das Vornehmen von Änderungen ist außerdem recht „sensibel“ und kann zu mangelnder Reaktionsfähigkeit und anderen Fehlern führen.

Der Kundendienst ist nicht immer sehr schnell bei der Bereitstellung von Lösungen (das kann anders sein, wenn Sie ein großes Unternehmen sind, das viele Produkte verwendet, aber das war nicht unsere Erfahrung). Review collected by and hosted on G2.com.

I found at Emarsys I was given the opportunity to personalize campaigns whether by email, SMS or push messages. It is an excellent tool to build customer journeys and track customer behaviors and the industry strategies are designed to be used right out of the box. Review collected by and hosted on G2.com.

They mention that it is inconvenient to build intricate processes inside of Emarsys. Since the earlier tab is less intuitive and has a logic flow, this has the effect of causing the campaign creation process for new users to be relatively slow. Review collected by and hosted on G2.com.

It excels in creating highly personalised customer interactions Review collected by and hosted on G2.com.

Mastering advance features like complex automation or customer integration can be challenging Review collected by and hosted on G2.com.

great user interface and the best to manage the campaign. It predicts and personalizes the interface that best generates business and increases customer interaction building faith and easy to find the product they are looking for, which makes it more reliable.

it is ease of implementation and integration with e-commerce solutions.

Provide a wide range of features.

It is frequently used in daily marketing activities. Review collected by and hosted on G2.com.

face challenges with customer support when there is any complex issue. The feature accessibility is limited like customer reports.

Customer support faces problems and takes much time when integrating with older systems.

It takes time to learn new features.

Require more resources and much more time for daily campaigns. Review collected by and hosted on G2.com.

Emarsys has been useful in the running of our omnichannel marketing efforts. It enables me to target specific audience, deliver relevant content across the desired channels, and manage routines. Review collected by and hosted on G2.com.

There is no possibility to try out different subjects or layouts of the e-mails within the platform. This requires additional tools and integrations, which often means in difficulties and controlling tests and campaign parameters. Review collected by and hosted on G2.com.

Emarsys has been great for its easy-to-use automation tools, which save time and streamline marketing efforts. I also enjoy its strong segmentation capabilities, allowing me to send highly targeted campaigns that resonate with specific customer groups. The platform's detailed analytics and reporting features have been incredibly helpful in tracking the success of my campaigns. Review collected by and hosted on G2.com.

Emarsys could improve by offering more affordable pricing options for smaller businesses or those just starting out. Additionally, the platform's initial setup and learning curve can be challenging, requiring more accessible tutorials or onboarding support. Review collected by and hosted on G2.com.

You have plenty of tactical and strategic options to apply on the platform. Also, CS team and Support team are the best! Review collected by and hosted on G2.com.

I don't think I came across something that bothers me. Review collected by and hosted on G2.com.

Works very well and is very stable, it is also easy to navigate and has good reports. Review collected by and hosted on G2.com.

Doesn't seem to have modern features, like non-coding segment builders, writing tools and templates, or AI features. Review collected by and hosted on G2.com.

I would say that the most helpful thing about Emarsys is email cleaning Review collected by and hosted on G2.com.

I don't dislike many things that have to do with Emarsys. It's pretty good Review collected by and hosted on G2.com.

the best thing is it is not simply AI backed up like Chat Gpt but it understands the problem specifically and provides a Tailored Solution, unlike other Robot driven solutions! Review collected by and hosted on G2.com.

Currently, I am on the exploring side, so still exploring the Product! It looked amazing till now so no comments here Review collected by and hosted on G2.com.