1. [Home](https://www.g2.com/) 2. ... 3. [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam) 4. [SAP Customer Identity and Access Management Discussions](https://www.g2.com/products/sap-customer-identity-and-access-management/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d0d6ccf428616c2b6e15d4988148712b/sap-customer-identity-and-access-management.png "Product Avatar Image") ](/products/sap-customer-identity-and-access-management/reviews) [ SAP Customer Identity and Access Management ](/products/sap-customer-identity-and-access-management/reviews) (30)4.1/5 SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale. Bonus: Our Enterprise Consent and Preference Management Solution is now part of CIAM B2C Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C\*, Customer Identity and Access Management (CIAM) for B2B\*, \*Enterprise Consent and Access Management (ECPM) is now part of CIAM Show More * * * ### 37.0 Nps Score Already have SAP Customer Identity and Access Management? ### All SAP Customer Identity and Access Management Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is SAP Customer Identity and Access Management for B2C used for? ](/discussions/what-is-sap-customer-identity-and-access-management-for-b2c-used-for) What is SAP Customer Identity and Access Management for B2C used for? 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