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SAP Customer Data Solutions Reviews - Page 4

SAP Customer Data Solutions Suite Overview

What is SAP Customer Data Solutions?

From individual consumers to multiple business accounts, customers demand relevant, personalised engagements. With SAP Customer Data Platform, you can surface insights in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth. Our front office to back office integration sets our CDP apart from the competition. Connect customer identity data, as they engage, and dynamically activate that data to the systems of use, such as ERP, Analytics, or Marketing campaigns, Service, Sales, and flexible to adapt to your current stack. Combining our leadership in identity with the strength of BTP and Datasphere you have the ability to create a true customer 360. Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C*, Customer Identity and Access Management (CIAM) for B2B*, *Enterprise Consent and Access Management (ECPM) is now part of CIAM

Included with this Suite
SAP Customer Data Solutions Details
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified), Chinese (Traditional)
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How do you position yourself against your competitors?

Only customer data solutions from SAP can help your business:

Bring customer data and operational data together:
Enhanced customer understanding leads to better business decisions. By combining customer data with back-office data from systems such as ERP and supply chain management, you can surface real-time insights from true 360-degree customer views.

Respect data privacy and build trust:
Collecting and governing permission-based data is critical for addressing compliance and building customer trust. With a full view of your customers’ identity, consent, and preference data, you can understand how they want to engage, enforce their preferences across channels and touch points, and reduce regulatory risks.

Know your customer across every engagement:
Customer identity opens the door to more value. Design and deploy integrations with greater ease to push relevant customer data – based on a foundation of identity and consent – to marketing, commerce, sales, and service systems in real time.


Seller Details
Seller
SAP
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
301,811 Twitter followers
LinkedIn® Page
www.linkedin.com
125,049 employees on LinkedIn®
Ownership
NYSE:SAP
Phone
+1 (800) 872-1727
Total Revenue (USD mm)
$27,338
Description

Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.


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Overview Provided by:

Recent SAP Customer Data Solutions Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"It was a good experience while using this software."
Initially it was little tough for me bez I was a learner. Once I start using this then I feel it was so easy.
Marianella A.
MA
Marianella A.Small-Business (50 or fewer emp.)
4.5 out of 5
"You can enhance client connection and loyalty management with this robust software"
You can efficiently store and use client data with SAP Customer Data Solutions, improving your relationship with our business and our dental and bo...
Bob K.
BK
Bob K.Mid-Market (51-1000 emp.)
4.5 out of 5
"Easy Customer Understating and Consent Marketing Made Easy With SAP Customer Data"
When it comes to growing custom base, SAP Customer Data makes it easy thanks to consent marketing With SAP Customer Data, we have an easy time unde...
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SAP Customer Data Solutions Media

SAP Customer Data Solutions Demo - SAP Customer Data Platform Customer Activity Dashboard
SAP Customer Data Platform Customer Activity Dashboard
SAP Customer Data Solutions Demo - SAP Customer Data Platform Customer Segments
SAP Customer Data Platform Customer Segments
SAP Customer Data Solutions Demo - SAP Customer Data Platform Customer Consent Dashboard
Ensure every application honours the user consent from privacy policy, communication opt-ins, processing, version, timestamps, and more
SAP Customer Data Solutions Demo - SAP Customer Data Platform  Source Integration
Our built-in integrations and connector studio allow you the flexibility to easily push and pull identity data
SAP Customer Data Solutions Demo - SAP Customer Data Platform Audiences
Create audiences from segments that will dynamically update, as the user engages, overtime
SAP Customer Data Solutions Demo - SAP Customer Data Platform B2ALL - Groups
Groups whether a family account or a brand provide insight for look-a-like audiences and modelling (AI/ML)

93 SAP Customer Data Solutions Reviews

4.3 out of 5
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93 SAP Customer Data Solutions Reviews
4.3 out of 5
93 SAP Customer Data Solutions Reviews
4.3 out of 5

Overall Review Sentiment for SAP Customer Data SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Sudhakar J.
SJ
Enterprise Architect & Practice Lead, CoE (Innovation & Digital Transformation)
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Identity and Access Management?

There are multiple things i liked about SAP Customer Identity and Access Management for B2C. Here are few that i are my favorites:

- UI builders

- Ease of Maintenance of structured and unstructured data

- Multiple authentications options Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Identity and Access Management?

Although SAP Customer Identity and Access Management for B2C are evolving with time and at the same time, there are a few which need further improvements, such as:

- First-time setup is time-consuming

- Workflows are complex, which can be simplified

- Third-party integrations can be simpliefied Review collected by and hosted on G2.com.

What problems is SAP Customer Identity and Access Management solving and how is that benefiting you?

SAP Customer Identity and Access Management for B2C helped us manage the customer data and profile without issues. It helped us to build the trust as we were expanding across the globe. Integration with other application streamlined end to end process. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
Product Reviewed: SAP Customer Data Solutions
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Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within SAP Customer Data Solutions: SAP Customer Data Platform
What do you like best about SAP Customer Data Solutions?

It allows Businesses to combine client Data from diverse sources and systems into single, unified view and aids in compiling a thorough and accurate profile of each client, which takes into account all of their preferences, actions and interactions. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

SAP Customer Data solutions have a learning curve, especially for users such as CRM or marketing automation platforms, can present challenges. Compatibility issues, data mapping, and establishing seamless data flows between systems may require additional technical expertise and effort. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

By having a comprehensive view of customer data, we can personalize interactions and tailor experiences to individual customers. This personalization helps in delivering relevant and targeted marketing messages, offers, and recommendations, ultimately enhancing customer satisfaction and loyalty. Review collected by and hosted on G2.com.

Sandeep P.
SP
Business Analyst
Enterprise(> 1000 emp.)
Product Reviewed: SAP Customer Data Platform
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

Helps in tracking customer activities, interests and in taking actions on them from various sources. This gives you control over large size of customer data at a single place. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There is lack on Analytics side. More insightful analytics can be implemented along with automated dashboads. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

CDP integrates well with associated SAP products to give you an overall solution for customer related data management. Review collected by and hosted on G2.com.

Rahul S.
RS
Sr. Product Manager
Enterprise(> 1000 emp.)
Product Reviewed: SAP Customer Data Platform
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

With SAP CDP I was able to unify customer data from various sources and build powerful insights for different segments and how to target them from a brand positioning perspective. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Requires a skilled implementation manager to navigate through the various integrations which are essential to make use of all the features of the product. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

Our client (retail player) wanted to improve their customer experience and increase customer loyalty. The issue they were facing was that they had customers across different touchpoints and their data was scattered in separate silos, SAP CDP helped reconcile all data through the various channels and helped us gain a complete view of their customers, including their demographics, preferences, behavior, and interactions with the retail brand. Review collected by and hosted on G2.com.

Chirag M.
CM
Senior Software Engineer
Computer Software
Mid-Market(51-1000 emp.)
Product Reviewed: SAP Customer Data Platform
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The best thing about the SAP Customer Data Platform is the charts and the visualizations that the platform provides. It's much easier for me and my team to understand and show our customers' expenditures and make better relevant decisions on our product. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It's really difficult for me to criticize this product of SAP. But yeah the documentation part of using the tool could be better. I would like to have better tutorials on how to use the platform for my juniors. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP Customer Data Platform is solving the problem of identifying user behaviors and helping us make better products and features for our customers. It is benefitting us by identifying our user's pain points. Review collected by and hosted on G2.com.

Rekha C.
RC
Sr. US Recruiter
Mid-Market(51-1000 emp.)
Product Reviewed: SAP Customer Data Platform
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

It collects, unifies, and activates customer data from various sources. Real-time data processing and activation for timely engagement. There are multiple security and compliance features for data privacy and regulatory as well. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Initial implementation and customization may require significant resources and expertise. More interactive documentation and tutorials will help a lot. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

It provided us with a comprehensive view of our customers by unifying data from various sources such as social media, websites, and transactional data. This allowed us to understand better our customers' preferences, needs, and behavior, which helped us deliver personalized experiences and messaging to them. Review collected by and hosted on G2.com.

Verified User in Consumer Services
IC
Mid-Market(51-1000 emp.)
Product Reviewed: SAP Customer Data Platform
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

It allows businesses to consolidate customer data from various sources, providing a holistic and unified view of customer information. This helps organizations understand their customers better and make more informed decisions. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It is a comprehensive and feature-rich platform, which can lead to a steep learning curve for users who are new to the system. Implementing and configuring the platform may require technical expertise and dedicated resources. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

The organization collect customer data from various touchpoints and systems, resulting in fragmented and scattered data silos. It integrates data from multiple sources into a centralized repository, breaking down silos and enabling a holistic view of customer information. Review collected by and hosted on G2.com.

Sudhakar J.
SJ
Enterprise Architect & Practice Lead, CoE (Innovation & Digital Transformation)
Mid-Market(51-1000 emp.)
Product Reviewed: SAP Customer Data Platform
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

There are multiple feature which i liked such as

- Data consolidations and syncups

- Highly customized data UIs

- User behaviors can be tracked in details

- Having multiple roles and data privacy

- Role based model Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

- Integrations with SAP and Non-SAP system

- Data recommendations and predict analytics

- Dependency on single source of truth

- Data cleanup process is very time consuming Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

Below are the some of the key challenges which was solved with SAP CDP.

- User tracking on multiple systems

- Offline data trackign to online track helped us with more realtime updates

- Detailed analytics on customer habits helped us to target the right prospects Review collected by and hosted on G2.com.

Aarti C.
AC
Sr. Technical Recruiter
Mid-Market(51-1000 emp.)
Product Reviewed: SAP Customer Data Platform
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The platform's data management and analytics features have enabled me to gain a deeper understanding of my customers and their preferences, which has allowed me to create more relevant and engaging marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Some users may find the platform's user interface to be less intuitive compared to more modern customer data platforms. Also bit expensive for small scale businesses Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

With SAP Customer Data Platform, I've been able to gain a deeper understanding of my customers and their preferences, enabling me to deliver more relevant and engaging marketing campaigns that drive higher conversions and revenue. Review collected by and hosted on G2.com.

RT
Sr. Infrastructure Manager- IT
Pharmaceuticals
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management for B2C help us effectively manage and index structured and non-structured data in the system. It has enabled customer onboarding frictionless. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management for B2C are doing good in customer profile management, but we also require this data in our SAP s/4 hana. The integration was complicaticated. Otherwise, all good. Review collected by and hosted on G2.com.

What problems is SAP Customer Identity and Access Management solving and how is that benefiting you?

SAP Customer Identity and Access Management for B2C helped us maintain the non-structure data in proper index customer-wise and enabled social media engagement with customers. Review collected by and hosted on G2.com.