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SAP Customer Data Solutions Reviews - Page 3

SAP Customer Data Solutions Suite Overview

What is SAP Customer Data Solutions?

From individual consumers to multiple business accounts, customers demand relevant, personalised engagements. With SAP Customer Data Platform, you can surface insights in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth. Our front office to back office integration sets our CDP apart from the competition. Connect customer identity data, as they engage, and dynamically activate that data to the systems of use, such as ERP, Analytics, or Marketing campaigns, Service, Sales, and flexible to adapt to your current stack. Combining our leadership in identity with the strength of BTP and Datasphere you have the ability to create a true customer 360. Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C*, Customer Identity and Access Management (CIAM) for B2B*, *Enterprise Consent and Access Management (ECPM) is now part of CIAM

Included with this Suite
SAP Customer Data Solutions Details
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified), Chinese (Traditional)
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How do you position yourself against your competitors?

Only customer data solutions from SAP can help your business:

Bring customer data and operational data together:
Enhanced customer understanding leads to better business decisions. By combining customer data with back-office data from systems such as ERP and supply chain management, you can surface real-time insights from true 360-degree customer views.

Respect data privacy and build trust:
Collecting and governing permission-based data is critical for addressing compliance and building customer trust. With a full view of your customers’ identity, consent, and preference data, you can understand how they want to engage, enforce their preferences across channels and touch points, and reduce regulatory risks.

Know your customer across every engagement:
Customer identity opens the door to more value. Design and deploy integrations with greater ease to push relevant customer data – based on a foundation of identity and consent – to marketing, commerce, sales, and service systems in real time.


Seller Details
Seller
SAP
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
301,811 Twitter followers
LinkedIn® Page
www.linkedin.com
125,049 employees on LinkedIn®
Ownership
NYSE:SAP
Phone
+1 (800) 872-1727
Total Revenue (USD mm)
$27,338
Description

Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.


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Overview Provided by:

Recent SAP Customer Data Solutions Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"It was a good experience while using this software."
Initially it was little tough for me bez I was a learner. Once I start using this then I feel it was so easy.
Marianella A.
MA
Marianella A.Small-Business (50 or fewer emp.)
4.5 out of 5
"You can enhance client connection and loyalty management with this robust software"
You can efficiently store and use client data with SAP Customer Data Solutions, improving your relationship with our business and our dental and bo...
Bob K.
BK
Bob K.Mid-Market (51-1000 emp.)
4.5 out of 5
"Easy Customer Understating and Consent Marketing Made Easy With SAP Customer Data"
When it comes to growing custom base, SAP Customer Data makes it easy thanks to consent marketing With SAP Customer Data, we have an easy time unde...
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SAP Customer Data Solutions Media

SAP Customer Data Solutions Demo - SAP Customer Data Platform Customer Activity Dashboard
SAP Customer Data Platform Customer Activity Dashboard
SAP Customer Data Solutions Demo - SAP Customer Data Platform Customer Segments
SAP Customer Data Platform Customer Segments
SAP Customer Data Solutions Demo - SAP Customer Data Platform Customer Consent Dashboard
Ensure every application honours the user consent from privacy policy, communication opt-ins, processing, version, timestamps, and more
SAP Customer Data Solutions Demo - SAP Customer Data Platform  Source Integration
Our built-in integrations and connector studio allow you the flexibility to easily push and pull identity data
SAP Customer Data Solutions Demo - SAP Customer Data Platform Audiences
Create audiences from segments that will dynamically update, as the user engages, overtime
SAP Customer Data Solutions Demo - SAP Customer Data Platform B2ALL - Groups
Groups whether a family account or a brand provide insight for look-a-like audiences and modelling (AI/ML)

93 SAP Customer Data Solutions Reviews

4.3 out of 5
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93 SAP Customer Data Solutions Reviews
4.3 out of 5
93 SAP Customer Data Solutions Reviews
4.3 out of 5

Overall Review Sentiment for SAP Customer Data SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Sandeep P.
SP
Business Analyst
Enterprise(> 1000 emp.)
Product Reviewed: SAP Customer Data Solutions
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within SAP Customer Data Solutions: SAP Customer Identity and Access Management for B2B 01
What do you like best about SAP Customer Data Solutions?

SAP CDP is a comprehensive solution to manage customer data from various platforms.

The insights you receive from CDP can help your business grow with effective management strategies. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

Complex to integrate with different customers data platforms. Learning the CDP tool itself is a bit of a challenge especially with building the workflows. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

Integrations with various SAP tools is easier and hence it helps you build an overall ecosystem with industry specific workflows.

This supports cross department collaboration and data sharing. Review collected by and hosted on G2.com.

Mansi A.
MA
Senior Software Engineer
Enterprise(> 1000 emp.)
Product Reviewed: SAP Customer Data Platform
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Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about SAP Customer Data Platform?

SAP customer data platform provides real-time customer data, which allows businesses to respond quickly to customer needs and behavior.

It helps businesses to segment their customers based on various parameters, such as behavior, demographics, and preferences, enabling them to personalize their marketing and sales efforts. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Integrating SAP Customer Data Platform with existing systems and applications can be challenging and time-consuming. It may require significant resources and expertise to ensure a smooth integration process. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP customer data platform solved the problem of Fragmented Data.

Businesses often collect customer data from various sources, such as CRM systems, marketing automation tools, and e-commerce platforms, which can lead to fragmented and siloed data. SAP CDP provides a unified platform for consolidating and managing customer data, making it easier to analyze and use. Review collected by and hosted on G2.com.

Saduruddin M.
SM
Technology Lead - SAP Development Lead
Mid-Market(51-1000 emp.)
Product Reviewed: SAP Customer Data Platform
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about SAP Customer Data Platform?

With the help of SAP Customer Data Platform we can perform real-time analysis across the departments and engagements, which boosts revenue and ROI, which indeed results in the growth of the organization Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

The downside of the SAP Customer Data Platform is data is not persistent. We cannot pull up past data and historical data, and also it has only limited ability to integrate with third-party systems Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP Customer Data Platform pulls data from multiple sources, cleaning, and restructuring it to utilize it in advanced analytics for personalized marketing activities. Review collected by and hosted on G2.com.

RS
Enterprise(> 1000 emp.)
Product Reviewed: SAP Customer Data Platform
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform helps collect and centralize customers' stored data and provides a great view on single dashboards. It has integrated with our SAP HANA and helping to our management to understand customer requirements. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Dynamic data activation is a great feature, but it takes to work as a slide. Costing of the product is a little bit high as per peers. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

We can view the data of all customers on a single screen. Our customers' data privacy is taken care of by this application as per complaint guidelines. Review collected by and hosted on G2.com.

RS
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management for B2C is an excellent platform for customer engagement. Easy to register the customer and share the product catalog. It has one of the best customer profile management capabilities and maintains security per standard guidelines. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management for B2C have integration with lots of Social media but the refresh rate is slow. Review collected by and hosted on G2.com.

What problems is SAP Customer Identity and Access Management solving and how is that benefiting you?

SAP Customer Identity and Access Management for B2C helping us to manage customers' profiles and implemented MFA for more security for our customers. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
Product Reviewed: SAP Customer Data Solutions
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within SAP Customer Data Solutions: SAP Customer Data Platform
What do you like best about SAP Customer Data Solutions?

Businesses may improve their understanding of their customers, target their marketing initiatives, and provide individualised experiences across several channels by utilising SAP Customer Data Solutions. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

The process of implementing SAP Customer Data Solutions can be challenging and time-consuming. Particularly if there are pre-existing systems and data sources that need to be merged, it can necessitate sizable configuration, customisation, and integration work. Costlier and more time-consuming implementation processes may result from this complexity. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

With the help of SAP Customer Data Solutions, it was easy to assist organisation in efficiently managing and utilising client data to improve customer experiences, increase marketing initiatives, and spur company expansion. The array of applications and solutions offered by SAP Customer Data Solutions enabled us to gather, store, organise, and use customer data in numerous ways. Review collected by and hosted on G2.com.

Michael E.
ME
Operations Analyst
Mid-Market(51-1000 emp.)
Product Reviewed: SAP Customer Data Platform
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The upsides were that it was pretty easy to learn the system. Once you have learned the basics, exploring and learning more about the program is easy. No clunkiness, and was also easy to train others Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There was not a whole lot of downside to this tool. If there were one thing to dislike about this tool, I would say sometimes the search functionality of the tool would not necessarily bring up what I was looking for. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

It was solving an issue with customer database needs. As the company grew, there needed to be a better and more organized way to keep customer information as well as make edits. This proved to be a lot easier than what we were previously using. Review collected by and hosted on G2.com.

DS
Manager IT
Hospital & Health Care
Enterprise(> 1000 emp.)
Product Reviewed: SAP Customer Data Platform
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

SAP CDP provides a perfect platform for managing organizational Customer Data like Customer behavior history and market trend with reviews and help to analyze the complete view of the customer data and help to understand and improve the relationship bw company and customer Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP CDP Is a beneficial and worthy solution for any BC business. But this can be much better with the easy deployment and the integration with other applications . Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP CDP is very helpful for the B2C business and always good to know the update profile and the trend of his customers, and SAP CDP have big capability for provide that type of data and the reports. Review collected by and hosted on G2.com.

Bob K.
BK
Mid-Market(51-1000 emp.)
Product Reviewed: SAP Customer Data Solutions
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within SAP Customer Data Solutions: SAP Customer Identity and Access Management, SAP Customer Data Platform
What do you like best about SAP Customer Data Solutions?

When it comes to growing custom base, SAP Customer Data makes it easy thanks to consent marketing

With SAP Customer Data, we have an easy time understanding our customers

Thanks to this tool, we have made it easy to build Customer relationships Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

I have had zero dislikes. The software has effortlessly met our needs Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

The software makes customer identify easy and has made Consent marketing easy Review collected by and hosted on G2.com.

Kartik C.
KC
Senior Associate Consultant
Enterprise(> 1000 emp.)
Product Reviewed: SAP Customer Data Platform
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The ability to use AI for analyzing data in real-time and learning identity patterns makes it a perfect choice when you need to know your customer well in advance which is not possible manually. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Learning SAP is a bit challenging as compared to Salesforce products where with the help of trailhead and Salesforce's vast community we can learn anything easily whereas, in the case of SAP, it's a challenge. Training is mostly paid which makes entry a big barrier. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

The artificial intelligence which SAP provides out-of-the-box is really amazing and helps in learning about our customers well. It allows to integrate with other systems to fetch more data and analyse it well. Review collected by and hosted on G2.com.