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SAP Customer Data Platform Reviews & Product Details - Page 4

SAP Customer Data Platform Overview

What is SAP Customer Data Platform?

SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.

SAP Customer Data Platform Details
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Product Description

SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.


Seller Details
Seller
SAP
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
301,811 Twitter followers
LinkedIn® Page
www.linkedin.com
125,049 employees on LinkedIn®
Ownership
NYSE:SAP
Phone
+1 (800) 872-1727
Total Revenue (USD mm)
$27,338
Description

Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.


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Recent SAP Customer Data Platform Reviews

RT
Rajiv T.Enterprise (> 1000 emp.)
4.5 out of 5
"SAP Customer Data Platform"
SAP Customer Data Platform helps us to build trust with customers and reduce the time to market products. It has a holistic view of customer data, ...
PB
Poornaselvam B.Mid-Market (51-1000 emp.)
3.0 out of 5
"Best tool to bridge the front end and back end at any step."
It helps in supply chain optimization and product innovation.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"My Experience With SAP Customer Data Platform - Getting Helpful Insights In Real Time"
I like the increased customer engagement that inturn increases conversion With the insights we get, we make use of it to increase customer retentio...
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SAP Customer Data Platform Media

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65 SAP Customer Data Platform Reviews

4.4 out of 5
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65 SAP Customer Data Platform Reviews
4.4 out of 5
65 SAP Customer Data Platform Reviews
4.4 out of 5

Overall Review Sentiment for SAP Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Chirag M.
CM
Senior Software Engineer
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The best thing about the SAP Customer Data Platform is the charts and the visualizations that the platform provides. It's much easier for me and my team to understand and show our customers' expenditures and make better relevant decisions on our product. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It's really difficult for me to criticize this product of SAP. But yeah the documentation part of using the tool could be better. I would like to have better tutorials on how to use the platform for my juniors. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP Customer Data Platform is solving the problem of identifying user behaviors and helping us make better products and features for our customers. It is benefitting us by identifying our user's pain points. Review collected by and hosted on G2.com.

Rekha C.
RC
Sr. US Recruiter
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

It collects, unifies, and activates customer data from various sources. Real-time data processing and activation for timely engagement. There are multiple security and compliance features for data privacy and regulatory as well. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Initial implementation and customization may require significant resources and expertise. More interactive documentation and tutorials will help a lot. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

It provided us with a comprehensive view of our customers by unifying data from various sources such as social media, websites, and transactional data. This allowed us to understand better our customers' preferences, needs, and behavior, which helped us deliver personalized experiences and messaging to them. Review collected by and hosted on G2.com.

Verified User in Consumer Services
IC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

It allows businesses to consolidate customer data from various sources, providing a holistic and unified view of customer information. This helps organizations understand their customers better and make more informed decisions. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It is a comprehensive and feature-rich platform, which can lead to a steep learning curve for users who are new to the system. Implementing and configuring the platform may require technical expertise and dedicated resources. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

The organization collect customer data from various touchpoints and systems, resulting in fragmented and scattered data silos. It integrates data from multiple sources into a centralized repository, breaking down silos and enabling a holistic view of customer information. Review collected by and hosted on G2.com.

Sudhakar J.
SJ
Enterprise Architect & Practice Lead, CoE (Innovation & Digital Transformation)
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

There are multiple feature which i liked such as

- Data consolidations and syncups

- Highly customized data UIs

- User behaviors can be tracked in details

- Having multiple roles and data privacy

- Role based model Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

- Integrations with SAP and Non-SAP system

- Data recommendations and predict analytics

- Dependency on single source of truth

- Data cleanup process is very time consuming Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

Below are the some of the key challenges which was solved with SAP CDP.

- User tracking on multiple systems

- Offline data trackign to online track helped us with more realtime updates

- Detailed analytics on customer habits helped us to target the right prospects Review collected by and hosted on G2.com.

Aarti C.
AC
Sr. Technical Recruiter
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The platform's data management and analytics features have enabled me to gain a deeper understanding of my customers and their preferences, which has allowed me to create more relevant and engaging marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Some users may find the platform's user interface to be less intuitive compared to more modern customer data platforms. Also bit expensive for small scale businesses Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

With SAP Customer Data Platform, I've been able to gain a deeper understanding of my customers and their preferences, enabling me to deliver more relevant and engaging marketing campaigns that drive higher conversions and revenue. Review collected by and hosted on G2.com.

EM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Solutions?

We deal with hundreds of customers, and the product helps us fulfill their expectations as their chosen business partner Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

I enjoyed using the product, and I have not encountered any downside Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

Helps manage customer engagements cycle, eliminating back and forth, especially when they are dealing with multiple sales agents Review collected by and hosted on G2.com.

PB
Assitant manager - IT applications
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

It helps in supply chain optimization and product innovation. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It does not show respect for customer data privacy Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

It offers a CDP solution and gives access to real time customer insights. Review collected by and hosted on G2.com.

Verified User in Railroad Manufacture
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Products used within SAP Customer Data Solutions: SAP Customer Data Platform
What do you like best about SAP Customer Data Solutions?

To have a huge ammount of possibilities to create my analysis. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

The lag that commes when it's needed to change q filter, drill down or update the view. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

There is a few optimizing updates that are promissing to reduce this lag. But right now, wasn't enough. Review collected by and hosted on G2.com.

Verified User in Banking
CB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about SAP Customer Data Platform?

It help to gather information from different source, and more deeply understand costumer needs and build the trust Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

More integration packages over CPI would be useful.

Tool that allow us to get more advanced analytic information would be needed and Email account management Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

Using the SAP Customer Data Platform (CDP), helps to collect data which is costumer - related, which kelps to keep info in one place and shorter the time in repining contacts with same customer/company. It helps to understand costumer needs, and make smoother relations. Also data protection is good, so costumers are not scared of any leak Review collected by and hosted on G2.com.

Verified User in Banking
IB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Products used within SAP Customer Data Solutions: SAP Customer Data Platform
What do you like best about SAP Customer Data Solutions?

Initially it was little tough for me bez I was a learner. Once I start using this then I feel it was so easy. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

It could be more familer, while using this I feel that there are certain of product limitations. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

Product limitations. Review collected by and hosted on G2.com.