--- title: Sandler Reviews meta_title: 'Sandler Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 111 reviews by the users' company size, role or industry to find out how Sandler works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 111 scale: '5' date_modified: '2026-07-17' parent_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Sandler Reviews **Vendor:** Sandler **Category:** [Sales Training Companies](https://www.g2.com/categories/sales-training) **Average Rating:** 4.8/5.0 **Total Reviews:** 111 ## About Sandler Sandler is a global sales performance organization that equips leaders and sellers with the training, coaching, and tools they need to achieve scalable, sustainable transformation. We combine buyer-centered methodology with AI-driven sales tools and reinforcement to create an ecosystem of continuous support. By connecting people, processes, and technology, we help organizations build high-performing teams capable of producing consistent, predictable outcomes. Our Approach: Our proven methodology, The Sandler Selling System, goes beyond surface-level tactics to instill the behaviors, attitudes, and techniques that build the foundation for sales excellence. We provide every member of the organization with precision learning experiences and end-to-end enablement to target the unique needs of each leader and seller and drive performance across teams Who We Serve: - Sales teams looking to improve confidence, consistency, and results - Sales managers and leaders responsible for coaching and accountability - Executive leaders and business owners looking to increase revenue and grow the capacity of their teams - SMB and enterprise organizations looking to scale performance across regions and teams - Customer Success Teams where stronger conversations improve outcomes - Indirect Sales Teams (channel /partner sales) looking drive indirect revenue through partner influence What we offer: - Precision Sales Skills Assessments - Custom Sales Training Solutions - Leadership Training - Coaching and Consulting - AI-Driven Coaching and reinforcement tools - Individual, ongoing learning opportunities ## Sandler Pros & Cons **What users like:** - Users value Sandler for its **effective process improvements** , leading to clearer agendas and shortened sales cycles. (4 reviews) - Users value Sandler's **expertise in tailored training** that fosters meaningful connections and drives impactful results. (3 reviews) - Users value the **flexibility** of Sandler's training options, accommodating diverse schedules for optimal learning experiences. (2 reviews) - Users value Sandler's **commitment to partnership** , praising their tailored approach and effective, actionable guidance for success. (2 reviews) - Users highly value Sandler's **clear agendas and structured methodologies** , enhancing sales process efficiency and team accountability. (2 reviews) - Sales Improvement (2 reviews) - Training (2 reviews) - Advice (1 reviews) - Communication (1 reviews) - Customer Engagement (1 reviews) **What users dislike:** - Users find the **irrelevant content** in Sandler's training less applicable to their specific business needs. (1 reviews) - Users face challenges due to **lack of communication** from customer service regarding account management, impacting their experience. (1 reviews) - Users feel a **lack of relevant examples** in Sandler's training, wishing for a more tailored approach to their business needs. (1 reviews) ## Sandler Reviews ### 1. Clear, Actionable Sales Frameworks with Strong Ongoing Support **Rating:** 4.5/5.0 stars **Reviewed by:** Merja K. | Sales Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Sandler?** It provides clear frameworks that are easy to apply immediately, especially in customer conversations, qualification, and coaching. This makes it much easier for sales leaders to turn concepts into consistent behaviors. I particularly value the combination of their broad offering with continuous support and active follow-up with us to make sure we get most out of our chosen program. They are very advanced in supporting learning with great quality technical solutions like AI role plays, complimentary webinars on top the program etc. **What do you dislike about Sandler?** Sandler’s methodologies and terminology are somewhat unique. While valuable, it could be beneficial, especially for participants new to Sandler or in shorter programs to occasionally reflect these alongside more widely known frameworks, such as the GROW model in coaching, to support faster adoption. One area where Sandler could be further strengthened is in tailoring the content even more to company-specific business contexts and examples. While the frameworks are very strong, linking them more directly to our real customer situations could increase relevance and impact further. But I just learnt too late, that they are actually open for tailoring programs too, I thougth it is off-the-shelf options only. **Recommendations to others considering Sandler:** I would recommend Sandler for organizations looking to strengthen practical sales behaviors, coaching, and consistency across teams. Its impact is strongest when supported by continuous reinforcement and tailored to the business context and existing frameworks. It is especially valuable for organizations with searching for strong digital capabilities for example using AI roleplays or internal platforms as integrating Sandler tools with existing technologies can further enhance scalability, relevance, and continuous support. **What problems is Sandler solving and how is that benefiting you?** Sandler helps turn sales coaching into consistent, real-life behavior. It gives our sales leaders practical tools to structure coaching conversations, qualify opportunities and improve pipeline quality, and coach their teams more effectively, which ultimately improves consistency and performance. **Official Response from Sunshine Levin:** > Thank you for sharing your positive experience with Sandler. We are glad to hear that our clear frameworks and ongoing support have been valuable to you in customer conversations and coaching. We appreciate your feedback on the unique terminology and the suggestion for tailoring content to specific business contexts. We are open to tailoring programs and will take your feedback into consideration for future improvements. ### 2. A strategic partner, not just a training provider **Rating:** 5.0/5.0 stars **Reviewed by:** Maria P. | Learning And Development Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Sandler?** What I like most is the team: They're honest, professional, and always willing to figure things out with us, whether that's logistics or bigger strategic problems. Their processes are organized and transparent, and they solve for long-term efficiency instead of quick fixes. They're committed to great outcomes and it shows. **What do you dislike about Sandler?** Honestly, nothing really comes to mind. Over the past two years I've had only positive experiences with the team. **Recommendations to others considering Sandler:** Highly recommend them. They take the time to understand your business and tailor the approach to your actual challenges rather than running a generic playbook. Expect a strategic partner who's in it for the long haul: organized, transparent, and genuinely invested in your outcomes, they will always go the extra mile! **What problems is Sandler solving and how is that benefiting you?** Sandler provided us with a diagnostic framework to pinpoint where reps' actions actually break down, e.g. shallow discovery, weak upfront contracts, happy ears. With this, I can target enablement at the root behavior instead of the symptom. It also creates a common language across the team, which makes coaching repeatable, training stickier, and forecasts more honest and reliable! **Official Response from Sunshine Levin:** > We're thrilled to hear that you have had such a positive experience with our team. We strive to be a strategic partner for our clients and are committed to providing transparent and efficient solutions for long-term success. ### 3. Consultative, No-Pressure Conversations That Put Customers First **Rating:** 4.5/5.0 stars **Reviewed by:** Jen C. | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Sandler?** The consultative, no-pressure conversation style designed around giving space for customer to talk rather than be talked at by sales. **What do you dislike about Sandler?** I see sales reps adopt less Sandler style conversations during month and quarter end moments when internal pressure is to close the deal. Giving more guidelines on how to manage that internal time pressure while remaining consultative with customers would be beneficial. **Recommendations to others considering Sandler:** Sandler is a strong foundation for anyone looking to improve how they create momentum-generating conversations with customers. It’s a framework that delivers results, and we can see that reflected in our internal data: reps who use Sandler techniques tend to close faster and go live faster and that speed has significant revenue impacts on the business. **What problems is Sandler solving and how is that benefiting you?** Giving practical techniques to help GTM teams become better conversationalists and drive momentum in deals. **Official Response from Sunshine Levin:** > Thank you for sharing your positive experience with Sandler's consultative approach. We appreciate your feedback about the need for more guidance on managing internal time pressure while maintaining a consultative style. We will definitely take this into consideration as we continue to improve our techniques and training. ### 4. Exceptional Training for Account Management Success **Rating:** 4.5/5.0 stars **Reviewed by:** Janis E. | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Sandler?** I really value our use of Sandler for training on account renewal and growth, tailored specifically by exceptional partners like Donna Cecchini, Sunshine Levin, Jon de Young, and Angela Malatesta. They help us tailor general sales content to our specific needs, and they're always willing to try new things. Our success is thanks to their efforts. I appreciate the training on upfront contracts, pain funnel, pre-call planning, and DISC, which makes all client interactions purposeful, consultative, and strategic. The AI roleplays in Yoodli, which we customized for our internal use, are especially appreciated, with powerful backend analytics that target who needs reinforcement. I recommend this tool to every learning department because employees love having a safe place to practice and hone skills relevant to their needs. **What do you dislike about Sandler?** Some of the content can be too basic for experienced audiences. **What problems is Sandler solving and how is that benefiting you?** Sandler assists in account renewal and growth by tailoring content to our needs. Their training ensures client interactions are strategic. The AI roleplays and powerful back-end analytics from Yoodli help target areas needing reinforcement, providing a safe practice space for employees. **Official Response from Sunshine Levin:** > We're thrilled to hear that you value our training and the tailored content provided by our exceptional partners. We appreciate your feedback and are always looking for ways to improve and meet the needs of experienced audiences. ### 5. Empowers Sales Teams with Effective Methodologies **Rating:** 5.0/5.0 stars **Reviewed by:** Mary E. | Chief Strategy Officer (CSO), Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Sandler?** I like the workshops and hands-on training. Sandler is helping us build a better sales process that is repeatable and scalable for the long term, which is incredibly valuable. Sandler has provided the behaviors, attitudes, and techniques we need for building that system. I would say the methodologies stand out because everything starts with mindset and attitude. I'm currently at the Sandler Summit and find it to be a very good use of my time to learn more about the techniques and behaviors that Sandler experts use. I'm also excited about using the new AI lead tool. **What do you dislike about Sandler?** I think it would be beneficial to be in a cohort with other people who are selling B2B services so that we can learn from each other because we are targeting similar audiences. So it would be good to share more stories with people who are looking for the same type of buyer, maybe not the exact same type of buyer, but just more B2B services as opposed to a hodgepodge of different types of things being sold. **What problems is Sandler solving and how is that benefiting you?** Sandler is helping us build a better sales process that's repeatable and scalable for the long term by providing the behaviors, attitudes, and techniques we need. **Official Response from Sunshine Levin:** > We're glad to hear that you are finding value in our workshops and hands-on training, as well as the Sandler Summit. We appreciate your feedback about the potential for a cohort with other B2B sellers and will take that into consideration for future offerings. Thank you for sharing how Sandler is helping you build a better sales process. ### 6. Sandler - A Vital Tool for Sales Success **Rating:** 5.0/5.0 stars **Reviewed by:** Maddie P. | Manager, Sales Training (Sandler Ambassador), Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Sandler?** What I like most about Sandler is that it gives sellers multiple ways to connect with buyers in a meaningful way and uncover the real challenges and obstacles they’re dealing with. My main takeaway is that sellers need to ask the right questions—questions that bring out not just the buyer’s surface-level pain, but also why that pain continues and, most importantly, the emotional and business impact of leaving it unresolved. **What do you dislike about Sandler?** I’d like to see Sandler develop more robust materials for participants to use throughout the program, such as workbooks, job aids, and similar resources. **Recommendations to others considering Sandler:** I highly recommend the Sandler Sales Methodology program to anyone considering it. Sandler has been a true game-changer for our company, reshaping how our sales professionals build, strengthen, and manage relationships with buyers. If you’re looking for a proven, practical approach that improves sales performance while also reinforcing client trust, Sandler is an excellent choice. **What problems is Sandler solving and how is that benefiting you?** As a Sandler Ambassador, I see how the Sandler sales methodology solves the fundamental problem of the buyer-seller dynamic, where traditional sales tactics often lead to wasted time, unpaid consulting, and high-pressure environments. By teaching professionals how to establish equal stature and follow a rigorous qualifying process, Sandler eliminates the frustration of "chasing" prospects who have no intention of buying. This benefits me personally by providing participants a predictable framework for communication that reduces stress, ensures they only spend time on viable opportunities, and ultimately creates more authentic, professional relationships. Sandler offers a great sales methodology program that is **Official Response from Sunshine Levin:** > It's great to hear that Sandler's methodology has helped solve the fundamental problem of the buyer-seller dynamic. We are committed to providing a predictable framework for communication and creating more authentic, professional relationships for our participants. ### 7. Sandler Feels Like a True Partner: Transparent, Tailored, and Results-Driven **Rating:** 5.0/5.0 stars **Reviewed by:** Brian C. | Vice President Sales Operations, Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Sandler?** Sandler operates as a true partner, not just a training vendor. They are transparent, direct, and genuinely invested in our success. From the beginning, they took the time to understand our business model which acquires and scales SaaS companies. They tailored their approach to fit our needs rather than forcing a one-size-fits-all program. Their team consistently delivers practical, actionable guidance that drives real results. They hold our leaders accountable, provide candid feedback, and stay engaged beyond the initial rollout to ensure adoption and impact. That combination of trust, transparency, and measurable outcomes is what sets them apart. **What do you dislike about Sandler?** Honestly, there isn’t anything I dislike about working with Sandler. In any large-scale initiative, especially one spanning 100+ business units, there are always moments where friction could occur. What stands out is how proactively their team addresses those situations. Any time we identified an area that needed adjustment, they leaned in, listened, and worked collaboratively with us to revise the process, workflow, or desired outcome. They don’t get defensive, they focus on improvement and results. That responsiveness and flexibility has made the partnership smooth and highly effective. **Recommendations to others considering Sandler:** If you’re considering Sandler, treat it as a strategic initiative, not just a training event. Our business units that got the greatest impact are the ones that ensure alignment and buy-in from all sales leaders upfront. Leadership engagement dramatically accelerates adoption and reinforces the behaviors you want embedded in your culture. It’s also important to recognize the varying experience levels and learning styles within your sales organization. Not everyone benefits in the same way. Newer sellers and those developing foundational skills often gain significant value from structured group learning, shared role play, and peer interaction. More tenured sellers and sales leaders can benefit greatly from 1:1 coaching hours, where they can work through real deals, leadership challenges, and strategy in a highly customized way. If you approach the partnership thoughtfully where you align leadership, tailor the rollout to your team’s maturity, and reinforce the methodology consistently, Sandler can meaningfully accelerate sales effectiveness and organizational performance. Sandler wants to help, they are incredible. **What problems is Sandler solving and how is that benefiting you?** As a corporation that acquires SaaS businesses with the intention of helping them succeed at even higher levels, one of our biggest challenges was building a consistent, scalable sales program across 100+ business units — including sellers, SDRs, account managers, and sales leaders. Each business came with its own processes, habits, and levels of sales maturity. Sandler helped us solve the problem of inconsistency in sales methodology, qualification, and coaching. They provided a structured, repeatable framework that we could deploy across the organization, creating a common language and approach to selling. This significantly accelerated our ability to professionalize our sales teams, improve pipeline quality, strengthen discovery and qualification, and elevate frontline sales leadership. The benefit has been faster alignment, improved sales discipline, stronger coaching conversations, and a clearer path to scalable growth across our portfolio. Sandler has been a true partner in helping us build a high-performance sales culture at scale. **Official Response from Sunshine Levin:** > We appreciate your thoughtful recommendations for others considering Sandler. It's great to hear that aligning leadership, tailoring the rollout, and reinforcing the methodology have been key factors in accelerating sales effectiveness for your organization. Thank you for recognizing the value of our tailored approach for different experience levels and learning styles within your sales organization. ### 8. Our Secret Weapon for Closing Deals Faster **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Sandler?** I see great value in Sandler for improving the ability of go-to-market field teams to set really clear agendas and upfront contracts. This leads to an increase in booking next steps after calls and the ideal state of shortened sales cycle, which is a huge plus. I also find Sandler's expertise and deliverables particularly valuable. We had a really great training experience, and it was incredibly beneficial to have all our field teams participating in person for Sandler training. I appreciate the psychology behind the sales methodology that helps in simplifying the human-to-human connection in sales. Plus, I'm really excited to start our reinforcement year. Their approach and guidance are reasons why we engaged with them, and Mark Foley, our sales rep, was a big part of our decision. It's immensely beneficial in getting back to basics, and I wouldn't change anything about their services or approach. **What do you dislike about Sandler?** N/A **What problems is Sandler solving and how is that benefiting you?** Sandler helps our go-to-market teams set clear agendas and upfront contracts, leading to an increase in booking next steps and a shortened sales cycle. **Official Response from Sunshine Levin:** > Thank you for sharing your positive experience with Sandler. We're delighted to hear that our sales methodology has helped simplify the human-to-human connection in sales for your team. It's great to know that our approach and guidance have been beneficial, and we're excited to continue supporting your go-to-market teams. We appreciate your feedback and look forward to our continued partnership. ### 9. Consultative Sales Training Made Easy with Sandler **Rating:** 4.0/5.0 stars **Reviewed by:** Victoria R. | Professional Development Expert / Coach **Reviewed Date:** February 13, 2026 **What do you like best about Sandler?** I really like how Sandler provides a clear structure for sales managers, which formalizes their thinking and emphasizes accountability. Their methodologies like the thirty second commercial, upfront contract, and pain funnelling offer brilliant and logical ways to understand Clients businesses and needs better. I find their LMS tool support extremely valuable as it helps address topics where someone might be struggling by providing online resources and modules to check learn online. **What do you dislike about Sandler?** I think I would have loved the approach to have been more tailored to our business. Some of the training, some of the examples I saw were not relevant for us. As an example, there's quite a big piece on budget. Budget isn't relevant for us because we draw down from the apprenticeship levy. So I would have just preferred for it to have been a little more tailored to our business, and be more bespoke rather than just lift and shift, previous content. **What problems is Sandler solving and how is that benefiting you?** Sandler provides a clear structure for our sales managers, formalizing their thinking and highlighting accountability. The methodologies, like the thirty-second commercial and upfront contract, offer new ways to understand business and make the process logical and coherent. **Official Response from Sunshine Levin:** > We're glad to hear that you find our sales training structure and methodologies valuable for understanding clients' needs and improving sales processes. ### 10. They Practice What They Preach **Rating:** 4.5/5.0 stars **Reviewed by:** Ragna v. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Sandler?** I appreciate that it’s not a crash course or a one-off training, but instead a longer-term change management program focused on sustained improvement over time. **What do you dislike about Sandler?** “Dislike” is too strong, but I did experience some challenges with how my account was managed by customer service, mainly due to changes and planned leaves. I really value the recent decision to keep the Account Manager involved in the process after the contract is signed. **Recommendations to others considering Sandler:** Only start considering Sandler if you’re truly ready to do the work. They will guide you, ask probing questions, and provide what they can, but key parts of discovering whether there’s a real fit have to come from the buying side. Sandler will hold you to that and make sure you do your part. It’s a partnership, not a situation where you can simply delegate the work and expect it to happen on its own. **What problems is Sandler solving and how is that benefiting you?** Sandler is proving structure and discipline to our sales process and building lasting behaviors that change how sellers are perceived and valued by our customers. **Official Response from Sunshine Levin:** > We appreciate your feedback and are glad to hear that you value our longer-term change management program. We appreciate your patience as we worked through the challenges you experienced with your account management and are committed to improving in this area. Thank you for your recommendation to others considering Sandler, and we look forward to continuing to support your sales process and behaviors. ## Sandler Discussions - [How has Sandler Training helped you organization? In the beginning to now?](https://www.g2.com/discussions/26138-how-has-sandler-training-helped-you-organization-in-the-beginning-to-now) - 1 comment, 1 upvote - [Can you provide a “Train the Trainer” approach?](https://www.g2.com/discussions/can-you-provide-a-train-the-trainer-approach) - 1 comment, 1 upvote - [How much does Sandler Training Cost?](https://www.g2.com/discussions/how-much-does-sandler-training-cost) - 1 comment - [View Sandler pricing details and edition comparison](https://www.g2.com/products/sandler/reviews/sandler-review-4364376?section=pricing&secure%5Bexpires_at%5D=2026-07-17+21%3A16%3A35+-0500&secure%5Bsession_id%5D=948df60b-559b-4022-925b-46abbe12720e&secure%5Btoken%5D=344c252df991a251f6bb5b8e3c99b0388f6f10918f5677801da1b8dfbd63da7b&format=llm_user) ## Sandler Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Sandler Alternatives - [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) - 4.8/5.0 (764 reviews) - [MEDDIC Sales Training](https://www.g2.com/products/meddic-sales-training/reviews) - 4.4/5.0 (18 reviews) - [JB Sales](https://www.g2.com/products/jb-sales/reviews) - 4.8/5.0 (413 reviews)