
The AI doesn't just send generic emails. It pulls context from what the prospect actually did on our site - pages visited, time spent, questions asked - and uses that to personalize the first touch. Our reply rates went up noticeably the week we turned this on. Prospects respond because the outreach feels relevant, not random. Review collected by and hosted on G2.com.
Getting the AI to write in our brand voice took more iteration than expected. We had to feed it a lot of examples, refine tone settings, and review early sequences before we were happy with the output. It's worth doing - the quality gap between tuned and untuned is big - but don't expect it to be right on day one. Review collected by and hosted on G2.com.

