I enjoy the depth of capabilities I can unlock in the platform, with multi-channel marketing and personalization Review collected by and hosted on G2.com.

It can be a complex tool, the barrier to entry has historically been high. There do seem to be efforts to reduce that friction Review collected by and hosted on G2.com.

I like the robust platform of Agentforce Marketing and its ability to link to any external system. The easy drag and drop configuration for journey flows is great, and I appreciate that it can go very advanced with dynamic content and integrations through scripting. The extensive journey flow designs and advanced segmentation capabilities are also standout features for me. Review collected by and hosted on G2.com.

It could be a lot more non-technical friendly. Review collected by and hosted on G2.com.

The ease of use and the intuitiveness of the environment make everything easier and faster. Review collected by and hosted on G2.com.

The management and monitoring of campaign shipments could be more comprehensive, as I feel that there are still some options or details missing to have a more integral control. Review collected by and hosted on G2.com.

The campaign capabilities are solid, and common marketing KPIs are easy to track in this cloud. Review collected by and hosted on G2.com.

Some advanced features require technical knowledge, which means you may need to ask for support within your company. Of course, you can also learn on your own using the resources available on the Trailblazer platform, but honestly, that can take time and requires the capacity to respond and keep up. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalized, multi-channel marketing campaigns. Standout capabilities include strong AI-driven insights through Einstein, advanced automation, and smooth, real-time journey orchestration across email, mobile, and social media. Review collected by and hosted on G2.com.

It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicated consultants. Users also report that it can be slow, lacks sufficient training resources, and sometimes feels like a collection of disjointed, older, pieced-together tools rather than a cohesive product. Review collected by and hosted on G2.com.

I like most about Agentforce Marketing (formerly Salesforce Marketing Cloud) is the centralization of our customer data in one place and the ability to build and deploy journeys via the email channel specifically. Review collected by and hosted on G2.com.

I find understanding risk and governance on the platform challenging, which is crucial for reviewing with internal partners, especially as we move to an agentic workforce. Transparently giving that type of information so it's consumable could help adoption faster. Review collected by and hosted on G2.com.

I truly do think it’s best in class for a marketer. There are so many tools and options for communication across all channels. Review collected by and hosted on G2.com.

I understand why pricing is so piece mail. And there are many reasons why you would want that. But at the same time it can make it difficult when trying to advocate for my org to adopt a new product because the thought is “another cost?” Vs something just being included. Review collected by and hosted on G2.com.

Anyone can use it - beginners can create with drop and click, and experts can use html and amp script. Review collected by and hosted on G2.com.

Some of the journeys are built in mostly journey data and it can be difficult to leverage real-time data without exiting the customer from the journey. Review collected by and hosted on G2.com.

Creating a seamless experience for the customer is much easier now. Being able to have the data available in Data 360 is a big improvement compared with MCE. Review collected by and hosted on G2.com.

It loads slow sometimes. And it does not work so well when having more then one tab oppened Review collected by and hosted on G2.com.

What I would like to learn more about salesforce marketing cloud is how I can create the pages and change templates without having to restart all over again. Review collected by and hosted on G2.com.

I don’t like that it sometimes lags and occasionally breaks down on me. Review collected by and hosted on G2.com.