We mostly leaned on it for CRM management and outbound sequencing, and once it was up and running it pulled its weight. The integrations across the Salesforce ecosystem are a real strength, especially being able to tie campaigns directly back to opportunity data without bolting on a third-party tool. Reporting is also genuinely robust, you can slice engagement, deliverability, and pipeline impact in a lot of ways without having to export to a BI tool. Overall it's an expansive platform that covers a lot of ground for marketing ops teams already living in the Salesforce stack. Review collected by and hosted on G2.com.

Setup and implementation are genuinely a pain. The platform has so many configuration knobs that getting your first journey or sequence live takes way longer than it should, and the UI doesn't always make it obvious how the pieces connect. You usually need either an admin who knows it inside out or a paid consultant to get past the initial build phase. Once it's running it works, but the ramp is steep enough that smaller teams without dedicated ops support will feel it for a while. Review collected by and hosted on G2.com.

Sales Force helps users to centralize sales, costs, marketing campaigns , it integrates with SSO and can work securely through the organization. Review collected by and hosted on G2.com.

This tool can be not friendly for non IT personnel, since it can be integrated with DB languages such as SQL.

Also SalesForce can have costs that can increase a lot depending on what is required for your organization Review collected by and hosted on G2.com.

I like Agentforce Marketing because of its scripting support, specifically SSJS and AMPscript, along with their APIs. The ability to create custom forms and integrate them is awesome. The initial setup was fairly simple. Review collected by and hosted on G2.com.

SSJS is ECMA3 and doesn’t support the latest scripting codes. If the Salesforce team can upgrade SSJS to support ES6, and work with the latest JavaScript library, it’d be nice. Review collected by and hosted on G2.com.

I use Agentforce Marketing to create and automate email campaigns and manage contact lists. It helps me track performance and improve engagement. What I like most about it is its easy automation and personalized features. The automation helps me save a lot of time, and the personalization features let me send the right message to the right audience. Review collected by and hosted on G2.com.

One thing that could be improved is the learning curve, as it can feel complex for beginners. The initial setup was a bit challenging and took some time to understand especially for a beginner. Review collected by and hosted on G2.com.

What I like best about Agentforce Marketing is its ability to combine customer data, automation, and AI-driven personalization in one platform, allowing teams to deliver more relevant experiences at scale while improving efficiency and measurable business outcomes. Review collected by and hosted on G2.com.

My biggest frustration is that many of the advanced Agentforce Marketing features require Data Cloud. It can feel like an additional platform investment and implementation project rather than something that works seamlessly with the customer data sources we already have. Review collected by and hosted on G2.com.

I really like the ease of use of information in Agentforce Marketing (formerly Salesforce Marketing Cloud). This ease helps us become more agile as a team and to be more innovative, especially when business units ask us for solutions. Review collected by and hosted on G2.com.

I think the entire section on enabling and configuration should be more detailed or with much clearer information. Review collected by and hosted on G2.com.

The AI tools in AgentForce work amazingly well to improve marketing campaigns. They allow you to chat without having to click through every step. Once setup, it works well. Review collected by and hosted on G2.com.

It takes time to transition from legacy versions to agent force. There is a gap that has to be filled. While it is getter better, you have to take time to implement it, roll out the background tools, etc. Review collected by and hosted on G2.com.

The Journey Builder is especially powerful for orchestrating complex, multi-channel customer journeys across email, SMS, push, and mobile. Its deep integration with the Salesforce ecosystem makes it highly effective for teams that rely on CRM-driven marketing, enabling more relevant, data-informed campaigns and lifecycle communications. Review collected by and hosted on G2.com.

The platform has a steep learning curve, particularly for non-technical users or smaller teams. Initial setup and implementation can be time-consuming and often require specialized expertise or external support. Additionally, the interface can feel overwhelming due to the breadth of features, and some reporting workflows are not as intuitive as expected for day-to-day use. Review collected by and hosted on G2.com.

The flexibility is what stands out most. Data Extensions make almost any data model possible, and AMPscript and SSJS make even the most complex use cases achievable. Review collected by and hosted on G2.com.

Some of the reply email management settings are confusing for customers, and it isn’t always clear what each option does. Review collected by and hosted on G2.com.

The autonomous AI agents are a game-changer — campaigns launch in hours, not weeks, with real-time optimization and personalized two-way customer conversations across every channel. Review collected by and hosted on G2.com.

The learning curve is steep. Migrating from legacy Marketing Cloud products (ExactTarget, Pardot) to the new platform takes significant time and resources, and the Data 360 credits add unexpected costs that can strain smaller teams’ budgets. Review collected by and hosted on G2.com.