There is a seismic shift happening in technology today with the introduction of generative AI. And through all this change, marketers are still on the hook to deliver growth with greater efficiency and to build lasting customer relationships. But this is no easy feat - AI is resetting customer expectations by opening up a whole new realm of what’s possible. To keep up, every company needs to transform now. To go from manual, to generative. Data-driven, to question-led. Salesforce is reimaging Marketing Cloud with generative AI capabilities that will transform the way you interact with your marketing systems. Marketing Cloud is now Marketing GPT, the first GPT-powered marketing platform built on the world's most trusted CRM. Marketing GPT allows you to f*uel creativity with data-driven answers by allowing you to* to use your trusted customer data to inform things like campaign strategy, audiences, and content. *It allows you to unlock efficiency with GPT-powered campaigns,* saving you countless hours on every step of the campaign lifecycle. *And it allows you to redefine the limits of personalization at scale* with the combination of GPT content creation and predictive AI recommendations. Explore the full suite of products that allow you to understand your data and activate it to build personalized journeys -- from Data Cloud for Marketing and Intelligence to Engagement, Account Engagement, Personalization.