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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 2

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Overview

What is Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands to lose business. Marketing Cloud Personalization automates dynamic offers and content for each customer in real-time, using AI-driven, 1-to-1 experiences. This allows you to personalize moments across the customer journey with real-time behavioral data from marketing, sales, and service, and determine the next best action for each individual customer. AI recommendations allow you to tailor content, offers, & experiences for each individual, while taking the guesswork out of building 1-to-1 engagements. Personalization also allows you to maximize your return on engagement by increasing conversion, order value, and customer loyalty.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Details
Product Website
Languages Supported
English
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Product Description

Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

How do you position yourself against your competitors?

Unified profiles for all customers/visitors/users
1-to-1 cross-channel personalization
Machine learning/AI powered
True real-time segmentation and experience delivery
Deep behavioral data & advanced analytics
Targeted A/B/n testing
Easy-to-use for the business user
Robust and developer-friendly
Fast to implement and integrate
B2B and B2C solution
Serves the mid-market and enterprise across industries
Competitive pricing
Customer success and support services included


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

Pawan S.
PS
Pawan S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Salesforce Review"
Salesforce Marketing Cloud's robust personalization features for creating tailored and targeted customer experiences, including dynamic content, cu...
Yamini D.
YD
Yamini D.Mid-Market (51-1000 emp.)
3.5 out of 5
"Good features"
Salesforce marketing cloud hasSalesforce Marketing Cloud (SFMC) is one of the most robust and comprehensive digital marketing platforms available t...
GR
Gaurav R.Enterprise (> 1000 emp.)
3.5 out of 5
"Enhancing HCP interactions for the field force"
Allows to have personalized journeys that can help field force be more efficient in HCP comms
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Media

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Affinity Profile
Get a real-time view of your customers’ affinities and areas of engagement powering the 1:1 experiences you are delivering to them.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - A/B Testing
Test efficiently on individuals and audiences. Launch A/B tests and view results in real time to optimize on the fly.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Survey Development
Design and deploy surveys to website visitors and draw from response data to inform customer experiences in real time.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - AI Automated Next Best Actions
Engage customers in the moment with AI and real-time data. Determine personalized next-best actions — rooted in business value.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Sales & Service Personalization
Inspire next best actions for customers by linking your CRM and service data.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Journey Triggers
Start an outbound journey when customers join or leave segments, abandon a cart, and more.
Play Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Video

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225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

4.4 out of 5
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Want to see more insights from verified reviewers?
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G2 reviews are authentic and verified.
Sunil Kumar S.
SS
Principal Architect
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Salesforce Markerting Cloud Personalization ease our life making application easier to use Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

There is nothing which is not likely to solve the problem amd hleps best Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Salesofrce Marketing prrsonalization resolves our all day to day problems in business Review collected by and hosted on G2.com.

GR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Allows to have personalized journeys that can help field force be more efficient in HCP comms Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Sometimes the inferences cannot be that easily made hence loss of opportunity Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Deepen interactions with hcp's allowing field agents to excel Review collected by and hosted on G2.com.

FS
Head of innovation
Financial Services
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

With interaction studio I can personalize the campaign in many ways Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Sometime is difficult to find some configuration Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Now we can configure easily our e-commerce Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Real time interfaces to undertand customer behaviors and patterns to optimize marketing motions Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Limited ability to integrate with other business applications to drive top of the sales funnel workflows end to end Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Salesforce Marketing Cloud Personalization helped address the challenge with understanding our customers buying journey and preferences and offer them tailored experiences based on their unique needs Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

That I can personalize in many way my campaign Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Sometime is a little bit diffult to configure Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

It solves the problem of don't have personalization in our campaign Review collected by and hosted on G2.com.

Akshay A.
AA
Assistant System Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I have been using marketing cloud for my business. Specifically interaction studio helping me with customer interaction and increasing engagement and because of that i am generating leads for my business. I am using data collected by interaction studio and using that data for other applications. It easy to learn and use in real world.

Marketing cloud helping me to send personalised emails to my leads and customers. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The price is expensive, but apart from that i have not faced any issue. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

I am using interaction studio to collect the data of the user and i am using that for further analysis. Marketing cloud helping me for sending personalised emails and because of that i am able to collect leads for my business. Review collected by and hosted on G2.com.

Anushka J.
AJ
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Salesforce is the best CRM i have used upto now, best for the people who are in sales, so easy to use and soo many features. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Nothing as such, I have been using it since 7 months now, all good so far. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

salesforce is helping me to keep all my poc's data, curate report for the accounts i have reached out to and to keep an eye on my opportunities. Review collected by and hosted on G2.com.

KG
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

We get great value out of the Einstein Email product recommendations. We also have started using Triggered Campaigns. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Deploying web content requires java that our site does not currently support. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Delivering product recommendations via email using real customer data Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

SalesForce is one of the best Platform to track the Leads which sales people's are using.

Here we can easily make Report of all sales peoples Just by using Lead Handle by filter.

This Platform smooths our sales process in terms of tracking Leads Account, Contact and Mainly Opportunity. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The only thing i don't like is They should give more features in Base Plan. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Marketing tool is like all things at one place. We can find everything at one place without any Confusion. There Leads Tracking feature is very easy to understand and very helpfull. Review collected by and hosted on G2.com.

Bhavi U.
BU
Enterprise Solutions Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Integration with different application has really improved, amazed to see new features integration that helps us to work efficiently Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

None as such, we like the product and the features we have used so far Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Earlier we faced issues with a load of work that needed attention individually but now that problem has been solved and we can focus on important tasks Review collected by and hosted on G2.com.