---
title: Salesforce B2C Commerce Reviews
meta_title: 'Salesforce B2C Commerce Reviews 2026: Details, Pricing, & Features |
  G2'
meta_description: Filter 594 reviews by the users' company size, role or industry
  to find out how Salesforce B2C Commerce works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 594
  scale: '5'
date_modified: '2026-06-24'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# Salesforce B2C Commerce Reviews
**Vendor:** Salesforce  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 594
## About Salesforce B2C Commerce
Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale.



## Salesforce B2C Commerce Pros & Cons
**What users like:**

- Users value the **user-friendly interface** of Salesforce B2C Commerce, making management of large catalogs easy and efficient. (52 reviews)
- Users value the **powerful complete features** of Salesforce B2C Commerce for enhancing customer experiences and driving sales. (35 reviews)
- Users value the **seamless integration** of Salesforce B2C Commerce with the broader Salesforce ecosystem for enhanced operational efficiency. (35 reviews)
- Users value the **personalization tools** in Salesforce B2C Commerce, enhancing customer engagement and boosting conversion rates. (29 reviews)
- Users appreciate the **easy integration** of Salesforce B2C Commerce, enhancing overall efficiency and streamlining operations effortlessly. (26 reviews)
- Reliability (24 reviews)
- Users value the **personalized shopping experiences** provided by Salesforce Commerce, enhancing customer engagement and satisfaction. (23 reviews)
- E-commerce Solutions (23 reviews)
- Integration Capabilities (23 reviews)
- Users praise the **easy integrations** of Salesforce Commerce for B2C, facilitating smooth connections with their e-commerce platforms. (21 reviews)

**What users dislike:**

- Users find the **complex setup** of Salesforce B2C Commerce challenging, especially for smaller teams lacking technical expertise. (33 reviews)
- Users find Salesforce B2C Commerce to be **expensive** , making it challenging for smaller businesses to adopt effectively. (32 reviews)
- Users find the **complexity of setup and customization** challenging, especially for smaller businesses lacking technical resources. (26 reviews)
- Users find the **difficult setup** of Salesforce B2C Commerce challenging, needing technical expertise for integration and customization. (22 reviews)
- Users find the **complex implementation** of Salesforce B2C Commerce challenging, particularly for small teams lacking technical expertise. (21 reviews)
- Difficult Customization (18 reviews)
- Lack of Customization (17 reviews)
- Users find **limited customization** challenging, often needing technical expertise and additional resources to meet their needs. (17 reviews)
- Users note the **complexity and cost of implementation** in Salesforce Commerce for B2C, particularly challenging for small businesses. (16 reviews)
- Users find Salesforce Commerce for B2C has a **difficult learning curve** that complicates onboarding and usage. (15 reviews)

## Salesforce B2C Commerce Reviews
  ### 1. Salesforce

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2021

**What do you like best about Salesforce B2C Commerce?**

The volume of information available if you know how to navigate the software.  The direct links to customer information is a plus as well as the linkage to other applications that help customer qualification and identification.  Its ability to support all steps of the customer interaction from initial conversation to the material ordering, scheduling, customer follow up and referral opportunities is a great strength of the product.

**What do you dislike about Salesforce B2C Commerce?**

The screen formats are not logical and intuitive. Phraseology is confusing and inconsistent. Requiring multiple screen interface to disposition an event is cumbersome and inefficient  This should be accomplished with a single interface. . Having easy access to data is only helpful if the data morphs into useable information.

**Recommendations to others considering Salesforce B2C Commerce:**

Test the product to be sure it fits with the information flow of your business.

**What problems is Salesforce B2C Commerce solving and how is that benefiting you?**

Managing customer contact and scheduling.  This is relatively simple, as it should be.

  ### 2. Not Great

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 15, 2018

**What do you like best about Salesforce B2C Commerce?**

Return labels are easily accessible and sent out automatically, which is an improvement.  

**What do you dislike about Salesforce B2C Commerce?**

We switched to this from an internal system, and our jobs have been considerably more difficult since the changeover.  Nothing is intuitive, everything involves more steps than should be necessary, the views are confusing, information is poorly organised, and the system is plagued with glitches and things that we are simply unable to do.  

**Recommendations to others considering Salesforce B2C Commerce:**

Don't.  

**What problems is Salesforce B2C Commerce solving and how is that benefiting you?**

The system is used for all of our ordering and appeasement info.  Return labels are easily accessible and sent out automatically.  


## Salesforce B2C Commerce Discussions
  - [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) - 1 comment
  - [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment
  - [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) - 1 comment
  - [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) - 1 comment

- [View Salesforce B2C Commerce pricing details and edition comparison](https://www.g2.com/products/salesforce-b2c-commerce/reviews?filters%5Bnps_score%5D%5B%5D=1&open_modal_url=%2Ffr%2Fproducts%2Fsalesforce-b2c-commerce%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fsalesforce-b2c-commerce%252Freviews%253Ffilters%25255Bnps_score%25255D%25255B%25255D%253D1%26source%3Dsticky_header_pin&section=pricing&secure%5Bexpires_at%5D=2026-06-24+21%3A56%3A47+-0500&secure%5Bsession_id%5D=6222d7a0-5671-4620-817a-00fc65f2073b&secure%5Btoken%5D=85e0f1fed44f2869c1a51fe530f868fb252fb9da62108c0ec084405c3fca6fd8&format=llm_user)
## Salesforce B2C Commerce Integrations
  - [Attentive](https://www.g2.com/products/attentive/reviews)
  - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  - [Cin7 Core](https://www.g2.com/products/cin7-core/reviews)
  - [Docusign](https://www.g2.com/products/docusign/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Monetate](https://www.g2.com/products/monetate/reviews)
  - [Natterbox](https://www.g2.com/products/natterbox/reviews)
  - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews)
  - [PayPal Payments](https://www.g2.com/products/paypal/reviews)
  - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews)
  - [Revenue.io](https://www.g2.com/products/revenue-io/reviews)
  - [Syte](https://www.g2.com/products/syte/reviews)
  - [Twilio](https://www.g2.com/products/twilio/reviews)
  - [Visual Studio Code](https://www.g2.com/products/visual-studio-code/reviews)

## Salesforce B2C Commerce Features
**Design**
- Templates - Mobile E-Commerce
- Versions - Mobile E-Commerce
- Testing - Mobile E-Commerce
- Multichannel - Mobile E-Commerce

**Merchandising**
- Product Recommendations
- Product Search
- Product Display
- Media File Storage
- Web Content Management

**Administration**
- Reporting
- Cart Management
- Shipping Information Collection

**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Personalization**
- Branding - Mobile E-Commerce
- Localization - Mobile E-Commerce
- Digital Content - Mobile E-Commerce
- Geofencing - Mobile E-Commerce

**Analytics**
- Reports & Analytics
- Customer Data

**Integrations**
- Payment Gateway Integration
- E-commerce Platform Integration
- Email Integration

**Reporting**
- Reports & Analytics
- Data Transfer Tools

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Analysis**
- Dashboards - Mobile E-Commerce
- User Behavior - Mobile E-Commerce
- Sales - Mobile E-Commerce

**Administration**
- Integrations
- Dashboard

**Cart Management**
- Multi Cart
- Products
- Templates
- Embed

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Omnichannel Features **
- Retail Management
- POS Integration
- Social Media Integration
- Customer Service Integration
- Marketing Tools
- E-commerce Integration
- ERP Integration

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

## Top Salesforce B2C Commerce Alternatives
  - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 4.0/5.0 (589 reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - 4.4/5.0 (854 reviews)
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - 4.2/5.0 (571 reviews)

