--- title: Magnite, for Buyers Reviews meta_title: 'Magnite, for Buyers Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how Magnite, for Buyers works for a business like yours. aggregate_rating: rating_value: 3.7 review_count: 18 scale: '5' date_modified: '2026-07-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Magnite, for Buyers Reviews **Vendor:** Magnite **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.7/5.0 **Total Reviews:** 18 ## About Magnite, for Buyers Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results. ## Magnite, for Buyers Reviews ### 1. One of the best SSPs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Magnite, for Buyers?** Great technology with a good level of service **What do you dislike about Magnite, for Buyers?** took lot of time to adjust the business model **What problems is Magnite, for Buyers solving and how is that benefiting you?** Rubicon is bring a good revenue amount ### 2. Definitely must have software for programmatic! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2016 **What do you like best about Magnite, for Buyers?** There are many great thing about Rubicon, so I will try to point out the best even there are a lots more: - Inventory vary from many kind of platforms, form TV, Mobile to OOH - Rich media capabilities is like unlimited, range from premium to inexpensive one, from standard (300x250, 250x250...) to premium (masthead, 300x600,...) - Real time Buying, which is very important factor in programmatic And the best thing, it's integrated with our DMP, and that by using Rubicon, data for our DMP is become richer and richer every MINUTES, real time since they access to likely unlimited inventories! **What do you dislike about Magnite, for Buyers?** We have nothing to do about dislike, since we consistently maintain our high ROI with Rubicon, yes there is some disadvantages (as you could read others review) but it's nothing compare to the benefits. **Recommendations to others considering Magnite, for Buyers:** Benefits form Rubicon is no doubt, and they have a very good customer service. This is a must have for programmatic so it's highly recommended for any advertising agency. **What problems is Magnite, for Buyers solving and how is that benefiting you?** - Enrich DMP data - The need of accessing wide range inventory - A solution for real time and automatic advertising - A partner for premium inventory (local and global) ### 3. Rubicon for your display marketing needs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2016 **What do you like best about Magnite, for Buyers?** The sales team, account team and products are great! We've been working with Rubicon for several months and are really satisfied with the results that we've seen. We're a DR and results driven client so these two elements are really important when it comes to exploring or determining which products to test out. The account teams are very hands on and consistently delivers on results. **What do you dislike about Magnite, for Buyers?** Products in the network are slow to roll out and we're often the pioneers of their product so we apply a large amount of budget against their products to test. I would love to see more advertisers trial and error so I can have some information to gauge how well the product works as a product fit. **Recommendations to others considering Magnite, for Buyers:** They're one of the most innovative direct buying platforms out there. They have a great team that provides excellent customer service. They go above and beyond for their advertisers. **What problems is Magnite, for Buyers solving and how is that benefiting you?** Direct buying and not having to go through the middle man. Rubicon partners with several strategic partners to provide and streamline the process of direct buying. This enables buyers and sellers to increase the speed to market through automation on a global view to scale. For buyers, these types of partnerships offer unprecedented scale and will standardize the end-to-end process for billions of direct sold campaigns for the world's largest brand advertisers. ### 4. Deep access to the market **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo G. | Senior Programmatic Trader, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2015 **What do you like best about Magnite, for Buyers?** An easy way to connect to the RTB inventory. Increasing access month to month. Spanish and Portuguese marketplaces are growing and the platform allows work with it. **What do you dislike about Magnite, for Buyers?** Too much time to solve problems. There are not enough resources to support the teams even as an agency. **Recommendations to others considering Magnite, for Buyers:** Continue increasing the inventory. The tool is really good and euser friendly. **What problems is Magnite, for Buyers solving and how is that benefiting you?** DSP SSP integrations specially Mediamath & Appnexus ### 5. Rubicon Project **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2016 **What do you like best about Magnite, for Buyers?** a lot of publishers only a pair of clicks of distance, better in anglosaxons countries **What do you dislike about Magnite, for Buyers?** the search engine sometimes doesn't work propertly **What problems is Magnite, for Buyers solving and how is that benefiting you?** the filters in the search engine could be more precise, may be improving the deffinition of the publishers ### 6. Former Employer now using their software as a buyer at an Agency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2016 **What do you like best about Magnite, for Buyers?** Ease of targeting people that matter to you campaign **What do you dislike about Magnite, for Buyers?** Design is old and tired looking. Needs improvement. **Recommendations to others considering Magnite, for Buyers:** Great overall product that caters to the buyer. **What problems is Magnite, for Buyers solving and how is that benefiting you?** I am targeting people via online advertising. ### 7. Good for PMP **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2016 **What do you like best about Magnite, for Buyers?** High scale in a PMP with multiple buying options and targeting options. **What do you dislike about Magnite, for Buyers?** Nothing - we have had great success with utilizing Rubicon as our PMP partner. **Recommendations to others considering Magnite, for Buyers:** Just make sure your site lists in the RFP process have the right scale - we've run into this issue after having contracted a buy. **What problems is Magnite, for Buyers solving and how is that benefiting you?** We are utilizing a Private Marketplace to ensure reaching a very specific audience in the right places. ### 8. PM tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2016 **What do you like best about Magnite, for Buyers?** The user experience is simple and clean. It's easy to get going even when new to the tool **What do you dislike about Magnite, for Buyers?** It's load performance does need some work **Recommendations to others considering Magnite, for Buyers:** NA **What problems is Magnite, for Buyers solving and how is that benefiting you?** Data Visualization ### 9. Worked with them briefly **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2016 **What do you like best about Magnite, for Buyers?** We created a private marketplace of premium content to target specific content pages **What do you dislike about Magnite, for Buyers?** lack of insight into the platform and viewability issues **What problems is Magnite, for Buyers solving and how is that benefiting you?** we were trying to reach in market shoppers who were at the end of the purchase cycle ### 10. Programmatic Buying **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2016 **What do you like best about Magnite, for Buyers?** Great partner for programmatic buys and targeted segments. **What do you dislike about Magnite, for Buyers?** Turn around times for optimization can be lengthy at times. **Recommendations to others considering Magnite, for Buyers:** Can be great partner to reach targeted segments in your typical programmatic fashion. **What problems is Magnite, for Buyers solving and how is that benefiting you?** Reaching a targeted audience for a B2B client. ### 11. A lot of promise with little integration **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Magnite, for Buyers?** Ability to browse through inventory sources and look for additional inventory based on what you're running **What do you dislike about Magnite, for Buyers?** Lack of integration with billing system and existing publishers aren't willing to integrate all of their inventory into the Rubicon network **What problems is Magnite, for Buyers solving and how is that benefiting you?** Shifting from lower funnel strict focus to upper funnel media ### 12. garnered high ROAS for media placements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2016 **What do you like best about Magnite, for Buyers?** Rubicon garnered high ROAS for our media placements within the allotted budget we had assigned **What do you dislike about Magnite, for Buyers?** the insertion order process through Prisma was slightly complicated **Recommendations to others considering Magnite, for Buyers:** n/a **What problems is Magnite, for Buyers solving and how is that benefiting you?** media performance and ROAS against paid advertisements ### 13. Media Planner **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2016 **What do you like best about Magnite, for Buyers?** Very easy to use and great customer service **What do you dislike about Magnite, for Buyers?** Not a lot of agency education on how we can work together **What problems is Magnite, for Buyers solving and how is that benefiting you?** Looking for an SSP to access programmatic orders. ### 14. Fast at uploading but needs improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Stella K. | Senior Media Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2014 **What do you like best about Magnite, for Buyers?** In terms of getting creatives approved and speed of going through QA, rubicon is by far the fastest out of all the platforms I've used. Inventory prices are super low, they support rich media creatives and have a lot of inventory for 300x600s which are usually very hard to get. The set up is fairly intuitive. Great consumer support. **What do you dislike about Magnite, for Buyers?** Tends to over deliver the budget often ( does not adhere to daily cap goals). Editing the campaign usually takes hours to take into effect and by then a bunch of impressions were already delivered before the changes take into effect. **Recommendations to others considering Magnite, for Buyers:** Would suggest watching the amount of CPM bids you put and also the frequency caps. Changing these too high will result in over 60% of over deliveries. **What problems is Magnite, for Buyers solving and how is that benefiting you?** Troubleshooting with the team on ways to decrease impression discrepancies. As well as better ways to manage settings or improve system lags to decrease over deliveries and adhere to impression cap goals. ### 15. Long time buyer very happy with Rubicon Project. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2015 **What do you like best about Magnite, for Buyers?** The self serve nature along with all the available inventory. They have very reasonable pricing on inventory available. I can buy mobile, tablet, desktop and have all targeting that I need. **What do you dislike about Magnite, for Buyers?** There are 2 things I dislike. Their creative verification and their price forecasting. The creative verification will often fail even though your creatives/tags work perfectly. They use some sort of preview tool that doesn't always play friendly with other partners/adservers. I have been able to provide test pages to help prove the tags work. The price forecasting is always way higher than needs to be. They show needing to bid a price that is a lot higher than what the clearing price is and they don't use second price auctions. **Recommendations to others considering Magnite, for Buyers:** Keep in contact with your AM you will need their help. There will be issues with creatives being approved but they can help you with fixing issues/work around. Also don't be afraid to lower bid below recommended pricing you will still win inventory. **What problems is Magnite, for Buyers solving and how is that benefiting you?** We have solved our need for inventory. We got the added value of reasonable rates and flexibility. ### 16. Fast platform, very happy. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2015 **What do you like best about Magnite, for Buyers?** Very simple and easy to use. Great inventory quality. One of the fastest platforms I've used. Good GUI. **What do you dislike about Magnite, for Buyers?** The price forecasting is higher than necessary. Creative verification doesn't always match the creative tags. **Recommendations to others considering Magnite, for Buyers:** Communicate well with AM. **What problems is Magnite, for Buyers solving and how is that benefiting you?** Learn how to use it properly to enjoy the full range of benefits- keep in touch with Account Manager. Troubleshooting with the team on ways to decrease impression discrepancies- Trying to improve methods to manage settings. ### 17. Very satified with Rubicon Project **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2015 **What do you like best about Magnite, for Buyers?** It was very easy to use and offered very good value on inventory! **What do you dislike about Magnite, for Buyers?** The Bulk editing and batch uploading was not a good as i thought it could be **Recommendations to others considering Magnite, for Buyers:** Research all that can be offered to get the full potential out **What problems is Magnite, for Buyers solving and how is that benefiting you?** Reach a larger audience ### 18. Buyer utilizing the cloud through various DSPs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2014 **What do you like best about Magnite, for Buyers?** Ease of use, great customer service, quality inventory. **What do you dislike about Magnite, for Buyers?** UI could use some updates, but they are completely open to feedback. **What problems is Magnite, for Buyers solving and how is that benefiting you?** More conversions and access to PMP deals. - [View Magnite, for Buyers pricing details and edition comparison](https://www.g2.com/products/magnite-for-buyers/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-20+00%3A54%3A54+-0500&secure%5Bsession_id%5D=439201bd-471c-4aa0-ae2e-b2695fb1d6fc&secure%5Btoken%5D=71b2781796bf492e423370fb7a4544b9699cc83af4916e6bb03ac4c24ee0baf6&format=llm_user) ## Magnite, for Buyers Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Magnite, for Buyers Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (182 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (762 reviews)