--- title: ROUTEE Reviews meta_title: 'ROUTEE Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 10 reviews by the users' company size, role or industry to find out how ROUTEE works for a business like yours. aggregate_rating: rating_value: 3.6 review_count: 10 scale: '5' date_modified: '2026-07-17' parent_category: name: Vertical Industry url: https://www.g2.com/categories/vertical-industry --- # ROUTEE Reviews **Vendor:** AMD Telecom **Category:** [Integrated Revenue and Customer Management (IRCM) for CSPs Software](https://www.g2.com/categories/integrated-revenue-and-customer-management-ircm-for-csps) **Average Rating:** 3.6/5.0 **Total Reviews:** 10 ## About ROUTEE Routee is a leading cloud communications provider that designs, develops, and distributes advanced Web & API automation solutions. Through its robust platform and scalable API, it helps corporations, retail businesses, and service providers, around the world, to communicate effectively with their target audience. Powered by AMD Telecom’s vigorous infrastructure, Routee brings a powerful engagement toolset to its trusted global partners and some of the most renowned Fortune 500 corporations. What are some of the things you can do with Routee? -SMS Spread your message efficiently all over the globe using the SMS services Routee provides. Marketing SMS, Transactional SMS, Two-Way SMS, SMS Two-Factor Authentication,SMS Survey, Bulk MMS, Verified SMS Sender. -VOICE Let people hear your business’s voice through the numerous VoIP choices. Elevate your brand through Voice Broadcasting, Two Way Voice, Click To Call, Text To Speech, Cloud IVR and Voice Two Factor Authentication. -EMAIL Discover which Email service suits you, customize it and make it happen. Promotional Email, Transactional Email, Email Verifier. Which one do you need? -MESSAGING APPS Reach your clients with more interactive messages and increase your revenues. Engage with them via Viber, RCS, Facebook, Telegram & WhatsApp. -NUMBERS Get your own Premium Rate or Toll-free numbers, validate your contacts list and prevent call-related fraud. This advanced communications platform includes Virtual Numbers, Number Validation, Number Lookup, Missed Call, Call Masking, Toll-free Numbers. -TWO FACTOR AUTHENTICATION Add a second layer of security to your business by utilizing a combination of two different components. Prevent fraudsters from getting access to your sensitive information, application, or software. Use among Two-Factor Authentication with Fallback, SMS, Voice, Viber, or Missed Call. ## ROUTEE Pros & Cons **What users like:** - Users appreciate the **automation** features of ROUTEE, enabling seamless communication and enhancing customer support efficiency. (2 reviews) - Users value the **personalized customer interaction** features of ROUTEE, enhancing engagement and supporting business growth. (2 reviews) - Users praise ROUTEE for its **personalization services** , enhancing customer interactions and supporting business growth 24/7. (2 reviews) - Users find the **easy integration** of ROUTEE highly beneficial for enhancing automation and personalized experiences. (1 reviews) - Users value the **variety of communication options** with ROUTEE, enhancing customer interaction and business growth. (1 reviews) - Users value the **variety of communication options** ROUTEE offers, enhancing customer interaction and supporting business growth. (1 reviews) - Users value the **variety of communication options** in ROUTEE, enhancing personalized interactions and supporting 24/7 customer service. (1 reviews) - Users value the **variety of communication options** provided by ROUTEE, enhancing customer interaction and support availability. (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **What users dislike:** - Users find ROUTEE to be **expensive** and the pricing challenging for small businesses and less tech-savvy owners. (2 reviews) - Users find that Routee's **complex features** can be challenging, especially for those less familiar with technology. (1 reviews) - Users find ROUTEE's pricing and **complexity** challenging, especially for less tech-savvy business owners. (1 reviews) - Users find **difficult navigation** challenging, especially for those less tech-savvy, impacting their overall experience with ROUTEE. (1 reviews) - Users find ROUTEE's **complexity** challenging, especially for less tech-savvy business owners, impacting overall user experience. (1 reviews) - High Complexity (1 reviews) - Integration Issues (1 reviews) - Limited Features (1 reviews) - Limited Plans (1 reviews) - Limited Social Media Integration (1 reviews) ## ROUTEE Reviews ### 1. Complicated Integration, Unreliable and Difficult, to Use **Rating:** 0.5/5.0 stars **Reviewed by:** Dhamodharan R. | Event Planner, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about ROUTEE?** It does not provide value for the money. The support they provide is cumbersome needs to be with a team to help resolve any issues that come up. The user interface needs to cleaned it negatively impact the user experience because this platform is not user friendly. **What do you dislike about ROUTEE?** There is not anything that I find favorable about ROUTEE. It would be helpful to have an API that allows checking which network a phone number belongs to in order to determine SMS rates in advance. The customer service is frustrating. Does not ensure that all concerns are promptly solved. **What problems is ROUTEE solving and how is that benefiting you?** Routee has some drawbacks that limit its potential. The platform sometimes lack intuitiveness, which frustrate users. It provides features it falls short in terms of ease of use. It remains a communication and marketing automation service at a higher price. ### 2. Helped my business to cater to wider user base **Rating:** 4.0/5.0 stars **Reviewed by:** Siddhant G. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2023 **What do you like best about ROUTEE?** It provides variety of communication options to interact with the users such as sms, email, voice channels helping my business to grow organically. It's personalized customer interaction facilities, scheduling of messages makes my business a 24x7 customer supported as well. **What do you dislike about ROUTEE?** Routee pricing is little on the upper side for business of my level, and somewhat a little complex for the less techy owners like me. I have noticed rare reliablity issue which is ok, but can be reduced. **What problems is ROUTEE solving and how is that benefiting you?** Routee has empowered my business to grow organically by helping it reach new customers, enhance its customer support and reduce the communication gap. Routee offers several communication options to make all this possible, which is very easy to use and integrate with the system. ### 3. My Honest Opinion about Routee **Rating:** 4.0/5.0 stars **Reviewed by:** Mukul S. | Director & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about ROUTEE?** Easy Integration , Automation and Personalisation **What do you dislike about ROUTEE?** Cost , Support & limited integrations i dislike most **What problems is ROUTEE solving and how is that benefiting you?** Routee solves the problem of communicating with customers across multiple channels. ### 4. Seems like it does everything it was developed to do. **Rating:** 5.0/5.0 stars **Reviewed by:** Laprisha J. | Customer Service Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about ROUTEE?** It provides various forms of communcication for professionals. **What do you dislike about ROUTEE?** Trying to communicate with anyone when troubleshooting. **What problems is ROUTEE solving and how is that benefiting you?** It could help with statistics, communications, and verification. ### 5. Great marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2023 **What do you like best about ROUTEE?** Routee's SMS capabilities have added an easy to use channel to increase our marketing reach. **What do you dislike about ROUTEE?** I wish the UI was a little bit cleaner but it doesn't effect how easy it is to use. **What problems is ROUTEE solving and how is that benefiting you?** We needed to reach more people and the SMS capability has made that possible and easy! ### 6. Knowledgeable **Rating:** 3.0/5.0 stars **Reviewed by:** Anna N. | Maritz/Experient Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2022 **What do you like best about ROUTEE?** When it gives you good information on what you are doing throughout the weeks. Sometimes there is really interesting stuff. i just haven't looked before this unfortunately. **What do you dislike about ROUTEE?** there is nothing that I dislike about it. **What problems is ROUTEE solving and how is that benefiting you?** what i do on a weekly basis through something like my word stats and things like that. ### 7. Best finance director **Rating:** 4.5/5.0 stars **Reviewed by:** Avleen K. | Marketing consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2022 **What do you like best about ROUTEE?** Good Detailed Documentation and Examples. Routee is integrated in our system and sms are sent automatically. **What do you dislike about ROUTEE?** There's no API to check to what network a number belongs for us to determine our SMS rates in advance before sending an SMS. **What problems is ROUTEE solving and how is that benefiting you?** Using it to remind customers of past due payments. It is as close as you can get to integrating directly with the operator. ### 8. A new company that may be on the rise! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about ROUTEE?** the demographical design of the characters **What do you dislike about ROUTEE?** The customer service if something goes wrong. **What problems is ROUTEE solving and how is that benefiting you?** I have solved the problems that deal with the technical side of the internet dealing with deliveries that come into effect each year. With Routee, this company may inspire others to strategize and develop tactics to grow their businesses! ### 9. Efficient and easy to use bulk SMS service **Rating:** 4.5/5.0 stars **Reviewed by:** Gautam A. | Mortician, Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about ROUTEE?** It is easy to use and works fast and smoothly. The platform is very reliable and competitively priced. **What do you dislike about ROUTEE?** UI needs improvement as the menu seems quite complex and text-heavy. The messages to ported numbers sometimes get lost, and the customer care team has to be notified after that to solve the issue. **Recommendations to others considering ROUTEE:** I have found it to be the best in its competition as the reliable service meets all requirements. **What problems is ROUTEE solving and how is that benefiting you?** The service is competitively priced, fast, and reliable. ### 10. Nice marketing automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Ishaan S. | Media Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2020 **What do you like best about ROUTEE?** Service quality is decent. Customer support is responsive and the services are reasonably priced. Variety of features. **What do you dislike about ROUTEE?** UI needs some tweaks as it is not very intuitive at some places. **Recommendations to others considering ROUTEE:** Simple and effective marketing automation platform. Gets the job done but just be aware of the fact that it is slightly buggy and is not very intuitive to use at some places but overall, it is a good platform with a variety of features and reasonably priced. **What problems is ROUTEE solving and how is that benefiting you?** Makes digital marketing quite convenient, effective and simple. ## ROUTEE Discussions - [I didn't find an opportunity specific to me, but should I still submit my resume/cover letter?](https://www.g2.com/discussions/i-didn-t-find-an-opportunity-specific-to-me-but-should-i-still-submit-my-resume-cover-letter) - 1 comment, 1 upvote - [Can I apply for more than one job at the same time?](https://www.g2.com/discussions/can-i-apply-for-more-than-one-job-at-the-same-time) - 1 comment, 1 upvote - [What is the procedure after I apply for a job?](https://www.g2.com/discussions/what-is-the-procedure-after-i-apply-for-a-job) - 1 comment, 1 upvote - [I'm interested for a job position. Where can I apply?](https://www.g2.com/discussions/i-m-interested-for-a-job-position-where-can-i-apply) - 1 comment, 1 upvote - [I forgot my password. Now what?](https://www.g2.com/discussions/i-forgot-my-password-now-what) - 1 comment, 1 upvote - [View ROUTEE pricing details and edition comparison](https://www.g2.com/products/routee/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+12%3A19%3A19+-0500&secure%5Bsession_id%5D=b24ca3d2-5ee6-4d7f-867a-3c29d75e09eb&secure%5Btoken%5D=1e8be5451b0e7ce129ddfcd81edf40a07813508209573107fc731c4f7de38b1d&format=llm_user) ## ROUTEE Features **Authentication type** - SMS-Based - Voice-Based Telephony - Email-Based - Hardware Token-Based - Software Token - Biometric Factor - Mobile-Push - Risk-Based Authentication **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Customer Management** - Customer Lifecycle Management - IRCM for CSPs - CSP Industry - IRCM for CSPs - Customer Self-Service - IRCM for CSPs - CRM Integration - IRCM for CSPs **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Functionality** - Multi-Device Sync - Backup **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Revenue Management** - Financial Analysis - IRCM for CSPs - Compliance - IRCM for CSPs - Revenue Management - IRCM for CSPs **Analytics** - Campaign Performance - Audience Insights **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Implementation** - Easy Setup - Mobile SDK - Web SDK **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI - RCS Business Messaging** - AI **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **AI Content Generation - SMS Marketing** - AI SMS ## Top ROUTEE Alternatives - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (459 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,474 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews)