---
title: Roster Reviews
meta_title: 'Roster Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 62 reviews by the users' company size, role or industry to
  find out how Roster works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 62
  scale: '5'
date_modified: '2026-07-13'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# Roster Reviews
**Vendor:** Roster  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 62
## About Roster
Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing initiatives like reviews, and drive revenue. Roster's comprehensive toolset helps companies: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue



## Roster Pros & Cons
**What users like:**

- Users commend the **ease of use** of Roster, allowing efficient management of campaigns and a centralized ambassador community. (6 reviews)
- Users appreciate Roster's **excellent customer support** , which includes quick responses and personalized assistance for success. (5 reviews)
- Users appreciate the **easy setup** of Roster, finding it straightforward and well-supported for managing campaigns effectively. (5 reviews)
- Users value Roster for its **easy campaign management** and dedicated support, enhancing brand growth and efficiency. (4 reviews)
- Users value the **centralization** of Roster, making management of campaigns and relationships seamless and efficient. (4 reviews)
- Users value the **excellent communication** of Roster, noting prompt responses and helpful support during the onboarding process. (4 reviews)
- Users appreciate the **ease of use** of Roster, streamlining sales tracking and campaign management effectively. (4 reviews)
- Setup Ease (4 reviews)
- Time-saving (4 reviews)
- Affiliate Marketing (3 reviews)

**What users dislike:**

- Users express concern over **missing features** like a mobile app and crucial integrations that affect usability. (3 reviews)
- Users note the **inaccuracy** of campaign metrics in Roster, expressing a need for better insights and detailed analytics. (2 reviews)
- Users wish for an easier method to **retroactively credit affiliates** for orders placed via phone, enhancing fairness. (1 reviews)
- Users are disappointed with the **slow progress on crucial YouTube integration** , impacting brand engagement significantly. (1 reviews)
- Users find the **complexity** of Roster overwhelming at first, although support helps clarify issues efficiently. (1 reviews)
- Users find the **complexity issues** in Roster overwhelming initially, but the support team helps clarify confusion promptly. (1 reviews)
- Users wish for a solution to **retroactively credit affiliates** for phone orders, improving fairness in attribution. (1 reviews)
- Users criticize Roster for its **inaccurate analytics** , seeking more detailed insights into campaign metrics and performance. (1 reviews)
- Users find the **campaign metrics inadequate** , lacking depth in revenue insights and content performance analytics. (1 reviews)
- Inadequate Reporting (1 reviews)



- [View Roster pricing details and edition comparison](https://www.g2.com/products/roster/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-07-14+18%3A09%3A25+-0500&secure%5Bsession_id%5D=bc13e9e8-2c91-452e-bdaa-8d6693525942&secure%5Btoken%5D=29fe1f2138ae4ffa8688d4a98684464f2eef5f40afadb978d45f85fc6165187d&format=llm_user)
## Roster Integrations
  - [Shopify](https://www.g2.com/products/shopify/reviews)

## Roster Features
**Link Options**
- Custom Links
- Referral Link Generator
- Smart Link

**Influencer Marketing**
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Compensation
- E-Commerce Integration

**Agentic AI - Customer Advocacy**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Affiliate Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Discovery**
- Referral Program
- Incentives
- 3rd-Party Trends

**Tracking Options**
- Email Updates
- Affiliate Tracking
- Cookieless Tracking

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Insight**
- Monitoring
- Adoption Insight
- Engagement Analysis

**Affiliate Management**
- Commissions and Payouts
- Customization

**Mobile**
- Mobile Optimization

**Platform**
- Multichannel Sharing
- Integration
- Content Distribution

## Top Roster Alternatives
  - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)
  - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,320 reviews)
  - [Afluencer](https://www.g2.com/products/afluencer/reviews) - 4.6/5.0 (732 reviews)