--- title: AdRoll ABM (Formerly RollWorks) Reviews meta_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 656 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 656 scale: '5' date_modified: '2026-07-30' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # AdRoll ABM (Formerly RollWorks) Reviews **Vendor:** NextRoll **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 656 ## About AdRoll ABM (Formerly RollWorks) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ## AdRoll ABM (Formerly RollWorks) Pros & Cons **What users like:** - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. (168 reviews) - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. (105 reviews) - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. (102 reviews) - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. (99 reviews) - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. (91 reviews) - Helpful (90 reviews) - Users value the **seamless HubSpot integration** of AdRoll ABM, enhancing their advertising and tracking capabilities significantly. (83 reviews) - Targeting Efficiency (80 reviews) - Customer Engagement (79 reviews) - Easy Integrations (75 reviews) **What users dislike:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. (66 reviews) - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. (60 reviews) - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. (45 reviews) - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. (42 reviews) - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. (41 reviews) - Users find the **data management process clunky** , with a need for improved reporting and better integration options. (38 reviews) - Users report **integration issues** that hinder targeting new accounts and slow down workflow efficiency. (38 reviews) - Users find **ad issues** like an unwieldy image directory and limited insights on engagement challenging with AdRoll ABM. (37 reviews) - Limited Reporting (34 reviews) - Users desire **more control and visibility** over targeting and bidding, which limits their campaign management effectiveness. (33 reviews) ## AdRoll ABM (Formerly RollWorks) Reviews ### 1. Lots of capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Josie H. | Digital Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I appreciate how well Rollworks integrates with HubSpot and the retargeting features **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish individual ad interaction insights were more granular **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Reaching companies who are not part of are email campaigns ### 2. Rollworks for Series A B2B SaaS Startup **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I think Rollworks is a great ABM platform for companies in our Stage, Great support and great advice on how to do certain things **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I do not like anything in particlar from RollWorks currently, there is only a a credit amount you buy and it vanishes after each month. This is important to take into account **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeting specifc users from accounts is great to get awarness and inbound leads ### 3. A game-changer for our ABM campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Catherine H. | Digital Advertising Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The interface made it incredibly easy for us to hit the ground running. It's very easy to set up and launch campaigns. This has been a game-changer for us with running ABM and being able to target specific accounts, while layering on intent. RollWorks stands out for its simplicity and user-friendliness. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Improvements could be made to enhance tracking and reporting capabilities. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Allows us to focus on high-intent audiences and dial into specific personas within accounts for our 1:1 campaigns. ### 4. Excellent ABM platform, easy segmentation, super great training! **Rating:** 5.0/5.0 stars **Reviewed by:** Cyndi H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** This was our first intro into Rollworks and we as a team undoubtedly had some issues, and the learning curve was pretty steep. i'd say the Rollworks team was there with me thorugh all the ups and downs, and when i was having trouble getitng the rest of the sales team on board, they helped schedule extra training for my team. that was immensely helpful. In fact, i just hired an SDR, and that recorded training was part of his onboarding as well! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It's very powerful, so there is a lot to learn. the learning curve is steep. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** visibility into website visitors and activity more targeted advertising spend better ROI metrics for adspend ### 5. Share Useful Marketing Data with Sales Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks offers marketing professionals a simple way to share useful data with sales teams. I use Rollworks to determine when potential customers are engaging with my company's website, and to help the sales team focus their time and effort on engaged leads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** As a paid media professional, I appreciate it when advertising platforms display key metrics in a way that's easy to read. Unfortunately within Rollworks, there isn't an easy way to view the Total Spend across all enabled campaigns. To determine how much I've spent so far in a given month, I click into each enabled campaign, write down the amount spent, and repeat this process until I have the total spend. This is a time-consuming process when a lot of campaigns are running. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is useful when a company wants to advertise to a specific type of professional across multiple industries. Instead of passively waiting for leads to find your company, Rollworks helps marketing and sales professionals actively search for new opportunities. ### 6. a useful tool to see who’s looking at your business **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I received a general idea of who was looking into my company's services. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** You can't see the exact contact who landed on your page. This became a needle in a haystack scenario when doing outreach after being notified of the website hit. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Giving us inside into which businesses are looking at our services. ### 7. Good overall, with some room to improve **Rating:** 4.0/5.0 stars **Reviewed by:** Nick V. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks easily integrates with HubSpot or Salesforce. I enjoy that it sends account level information to GA4, and that integration is also easy to setup. Customer support is responsive, so I'm not slowed down by their support while in the platform nearly every day. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Sometimes the platform can operate slowly, especially when pulling data with large timeframes. The built-in reports are limited to some extent, but you can generally get what you need from the platform. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The problems RollWorks ABM is solving for us is providing a means to target accounts that would be interested in our product. **Official Response from Eric Chavez:** > Thank you for your feedback. We apologize for any inconvenience caused by the platform operating slowly at times. We are continuously working to improve performance and enhance the reporting capabilities to better meet your needs. ### 8. A well done platform for AMB campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** ABM based advertising to targeted account list, coupled with desired 'intent topics". **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The onboarding process has room for improvement. The hand off from the onboarding team to the CSM team needs to be refined. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Creating and managing ABM campaigns. More targetd use of of our Ad budget. ### 9. Excellent Programmatic Channel **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks excels with their predictive analytics and reporting tools, offering deep insights on our audiences. The Salesforce integration is especially beneficial **What do you dislike about AdRoll ABM (Formerly RollWorks)?** UI could be improved with more intuitive navigation and reporting features. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Finding new audiences. Deep user level insights ### 10. Rollworks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks is comprehensive and relatively easy to use for Account-Based Marketing (ABM) and retargeting campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** --------------------------------------------------------- **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Target segments of (potential) customers with relevant ads + retargeting after certain interactions with digital campaigns. ### 11. A True Partnership for Success **Rating:** 4.5/5.0 stars **Reviewed by:** Ale M. | Partner Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is not only a great platform to strengthen our pipeline but also a remarkable team to work with. Their intent-based data and ease of paid media execution have greatly improved our pipeline activities. This activity with Rollworks elevates our existing expertise and data management to provide even more insights and better targeting to have our brand reach the right people at the right time, with data to back it up. From day one, their team has truly been partners for mutual success with both as an agency and our clients. Their team is packed with professionals who are extremely experienced, without sacrificing kindness, while remaining restfully helpful. This enablement makes it easier for us and our clients to implement, use, and integrate Rollworks into existing systems. Their industry-leading solution, paired with a remarkable team, makes it easy to recommend Rollworks to our clients and for continued internal use. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some of the less-mature campaigns with Rollworks proved to be lackluster and didn't perform as we expected. But through excellent customer support and guidance on optimal usage, we were, together, able to get our new campaigns up and running and back on track. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Using RollWorks intent data has been critical to information and empowering our lead pipeline. This data has proven to be very helpful in identifying and elevating the "hottest" opportunities so our sales team can take insightful actions with those leads. This data also files a portion of our lead scoring system, which directly reports on intent-based data to elevate high-scoring, high-intent-based leads to our sales team for outreach. This is just a snippet of the valuable data we received from Rollworks and how we use that data to enrich our existing processes. ### 12. Maximizing ABM success with RollWorks: An agency partner's experience **Rating:** 5.0/5.0 stars **Reviewed by:** Alex H. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The user interface is intuitive, streamlining account management and saving us valuable time. The machine learning-backed targeted account identification is a standout feature, focusing our efforts on the most promising leads. The platform also integrates smoothly with popular CRMs, and their customer support is both responsive and knowledgeable. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** While the pricing model offers a range of robust features, it might be on the higher end for smaller clients who are budget-conscious. On the analytics side, RollWorks does provide valuable data, but there's potential for even more advanced reporting features to further refine campaign strategies. As for the initial setup, it is comprehensive but might require some time investment, particularly for custom integrations. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is addressing several critical challenges in account-based marketing that have brought considerable benefits to our agency. Firstly, it's solving the problem of target identification. Traditional methods can be hit or miss, but RollWorks uses machine learning algorithms to precisely identify high-value accounts. This has made our campaigns more focused, reducing waste in ad spend and increasing ROI. Secondly, it's enhancing our campaign efficiency. The platform's ease of use and seamless integration capabilities with popular CRMs mean we spend less time on administrative tasks and more on strategy and execution. Lastly, the customer support ensures that any issues are swiftly resolved, minimizing downtime and keeping our campaigns running smoothly. Overall, RollWorks is boosting our productivity, enhancing the effectiveness of our campaigns, and making it easier for us to deliver excellent results for our clients. ### 13. A great platform for ABM marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks is very prcatical and effecticve for managaing ABM campaighns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The pricing structure of RollWorks seems tailored for larger companies. As a result, I haven't been able to recommend it to my professional friends who run smaller B2B companies. The current pricing is too steep and impractical for smaller consulting firms (and solo practitioners) that rely on ABM but struggle to justify such a purchase. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It allows us to dsiplay our ads on our targeted ABM acoounts. ### 14. Insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Sherry C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks provides a secondary layer of insight that is helpful to understand which accounts I should proritze. It's a great companion to intent data. It's nice that I can access via the CRM system. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I would like to see if the data could be delivered more often. It would helpful to get real time data on who is spiking and who has been on the website. Overall, it's great. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollsWorks helps me understand which accounts are spiking. This is in addition to Intent data. ### 15. RollWorks is a great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Andy G. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks has helped us expand our brand awareness and help influence several of our vertically focused target accounts. We have booked several meetings from our ABM strategy with RollWorks. We're expecting big things as we're ready to invest even more money into this program. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Unfortunately, there is no quick fix with ABM. RollWorks has a great team supporting us and it just takes time to run the tests and develope the campaigns. There are no shortcuts with ABM. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Prior to using RollWorks, we did not have an effective solution that could target our top tier accounts, pull that data into HubSpot and help us make more informed decisions. Now, we can look at a multitude of reports that show us which ads are performing the best, what accounts are engaging with us and how those engagements are influencing open deals. We've only scratched the surface with what we can do with RollWorks and we look forward to expanding it in the near term. ### 16. Veteran Rollworks User **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The best thing about the Rollworks ABM Platform is the customer success manager. Our reason for going with Rollworks above any other ABM platform was the ease of use, automation of processes and the in-depth hands-on training from the whole team. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There is very little I dislike about Rollworks but maybe creating clearer descriptions of what certain metrics mean. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Helping us target accounts with display ads with ease and great analytics. ### 17. Efficient Ad Spend and Sales/Marketing ABM Alignment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The Salesforce integration and intel that Rollworks provides right inside the client record has been very helpful in keeping our marketing and sales partners aligned in our ABM strategy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The platform is expensive for smaller organizations. Our ABM account list is barely large enough to warrant the spend. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is making our ad spend more efficient by domain targeting. We are assured that our dollars are stretched and not wasted on accounts that are not within our target. It is also good information to see on the Salesforce account record - aggregating data in one place so we aren't opening up multiple applications to learn about intent. ### 18. Not just an advertising platform but a business intelligence platform too **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan M. | Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks constantly update its platform to keep improving it. Their upcoming "Hot Contacts" feature is precious as a way to create many soft leads for your business. The way we can slice and dice contact and account information into an advertising campaign is impressive. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are not many downsides to Rollworks. I'd like to see a deeper integration to LinkedIn ads through being able to use LinkedIn Lead Generation Ads (ads with a form) through the Rollworks platform as that is our main ad format when we use LinkedIn. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks solves the "how can we have a good account based marketing platform" problem that a company like Google isn't great at solving. Sure Google has display advertising and whatnot, but Rollworks blows them out of the water when it comes to using internal data to get the right customer segments the right message at the right time. ### 19. Rollworks is the preferred ABM Display Vendor for Enterprise Tech **Rating:** 4.5/5.0 stars **Reviewed by:** Erica B. | ABM Practice Manager, AEC, Americas Demand Generation, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I focus on ABM digital strategy partnering with our internal digital team, and of the various display platforms we have access to use / piloted our digital team prefers Rollworks functionalities over the competition. Rollworks provides great value, and ads are easy to setup/ implement/personalize for an ABX approach. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Better integration with LinkedIn and combined reporting. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Cost-effective awareness/ TOFU account penetration. Personalization at scale for display ads. ### 20. Sales perspective for RollWorks **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It's good to understand engagement for current active opportunities **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I'm not a fan of the inaccurate intent data. Also, the attributed LinkedIn links for an account in Rollworks can be the wrong one. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Understanding buying signals and when it's the best time to reach out to an account. ### 21. RollWorks is the most efficacious way to grow your business **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The combination of superior digital identity data paired with their ability to deliver programmatic is just the starting point to their value. RollWorks insights provide actionable data for marketers to improve campaign performance and for sales team to react to account engagement. The UX and integration tools make ABM easy to set up, manage and report on. As an agency, the support we receive from RollWorks is the best among all of our marketing tech stack parterns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There is nothing we would change about RollWorks. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks not only helps our agency grow our business, but more importantly it helps our client base as well. More than 90% of our clients use RollWorks and have a proven track record of revenue growth directly attributed to the platform. ### 22. An easy way to start targeting your potential clients **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** With an easy dashboard I can see how my target accounts are progressing through the awareness stages. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish there was more capabilities to intertwine Hubspot into Rollworks. Right now it only tracks Sales emails but no marketing emails to the targets. I feel like this insight is missing. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Reaching target clients in spaces they are in. ### 23. ABM power-platform | Intuitive and Strategic **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan M. | Sr. Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I have spent time in multiple ABM platforms but have found RollWorks to be such an intuitive, easy-to-use platform for every use case we've implemented. RW offers best-in-class integrations, a plethora of data, and may have the most comprehensive segment builder I've ever worked with. I love that I have comprehensive insight into every audience and can easily make adjustments as the market dictates. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Would love to see more intent data layered into the web analytics dashboard. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** As an organization, we've done a great job defining our ICP and building strategic account lists. As accounts engage and our campaigns become more tailored for each customer, RW has made it incredibly easy to refine/re-segment accounts and experiment with different data filters to ensure we extract the most value out of every campaign we run. ### 24. Great product. Great team. Evolving fast. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Implementation was quick and easy thanks to the skilled onboarding support team. The interface is very easy to use with good amount of features at a great price. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Job function could be more precise (within manufacturing industry) and reporting dashboards could be improved. EDIT: Product team is coming with new reporting functions for Q2 2024 which is very promising. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Connecting an advertisement platform to our Hubspot CRM for awareness display campaigns towards our top targetted accounts. We can follow the accounts journey stages in the software and our CRM. ### 25. RollWorks: A Game-Changer for Account-Based Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Kegham V. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks is a first-rate Account-Based Marketing (ABM) tool that has greatly enhanced our marketing operations. Their platform provides a wide range of tools and capabilities that enable us to target and interact with particular accounts successfully. Our improved conversion rates and ROI may be attributed to our thorough account segmentation and personalized content delivery. Additionally, the thorough analytics and reporting tools have made it possible for us to monitor the success of our efforts and come to informed judgments. The customer service staff at RollWorks has been incredibly helpful and prompt, which has improved our use of their platform. Overall, RollWorks has played a key role in strengthening our ABM strategy, and we heartily endorse their services for companies looking to launch effective and well-targeted marketing campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** RollWorks is that its learning curve might be steep for users who are not familiar with ABM concepts . **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeted Account Engagement Personalized Content Delivery Data-Driven Decision Making Sales and Marketing Alignment Improved Conversion Rates ### 26. Proven, Complete Platform for Account Based Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Cameron D. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We have been able to realize several connections between our funnel and the influence of Rollworks. There are several wins that would not have been possible without this platform. The account management team stays on top of everything for us. We provide updated creative and ideas on what we want to do and they work together to ensure that it is all taken care of. I really appreciate their hands-on approach to serving their customers' needs. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** While we ad to perform quite a bit of the setup during onboarding and right after, the team has pulled through and been available for us as needed to ensure that everything is in place to target the right accounts and maximize the Rollworks platform. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is allowing us to reach users on platforms and in ways that we could not this easily with any other platform. We're able to see who is truly interested in our product and are better poised to use the engagement data to better our outreach and ultimately our close rates. We have been able to attribute a number of closed deals to the influence of the Rollworks campaign. The retargeting data that has been provided is helpful for us to make changes to our marketing materials (i.e. website) and to our ad copy in a way that has allowed us to continue to grow because of the analytics within the Rollworks platform. The integrations with other platforms make Rollworks even more powerful. Being able to combine tools from our marketing stack enables us to amplify our marketing strategy while relaxing the effort on our part. That is a huge win for us being a smaller marketing team. ### 27. Great working with Rollworks **Rating:** 4.5/5.0 stars **Reviewed by:** Monica L. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like that Rollworks is an all-inclusive platform that gives us a comprehensive view of all our current running ads. I love the level of support that is provided alongside the platform. The comprehensive quarterly review has provided us with an in-depth analysis of our campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I would love to see more segmenting abilities, and I would like to be able to track opportunities. The current process is a bit hard to track. I would like to also run a playbook without having to have a re-engage campaign attached. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are able to better segment and deliver our ads to our audiences without having to test multiple delivery points. Rollworks takes the guesswork out of the equation. ### 28. Great support from the account team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We use Rollworks for account targeting, retargeting, and intend-based targeting focused on our key industries and core audiences. The platform is quite intuitive for finding our target audience. I especially like the Playbook to enable us to build sequencing campaigns. The account team is also very professional and helpful and provides insights and helps with strategy and insights. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I know it's more challenging from the technical point of view, but if there are lead form ads instead of driving people to landing pages will be even better. This is something I hope to have in the future. For example, the lead form ads like Facebook and LinkedIn. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks can enable us to use different types of targeting and help us find the audiences/accounts/intent/stages we would like to reach. It helped to influence our decision-makers in the decision process. ### 29. Great alternative to other more expensive tools **Rating:** 4.5/5.0 stars **Reviewed by:** Tami W. | Director, Digital Marketing and Demand Generation, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The Rollworks platform was easy to implement and integrated with our Salesforce and other tools. The CS team was helpful in the platform rollout and provided personalized guidance. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are a couple of small features, like cloning an audience list, that I'd like to see Rollworks add to the platform. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Prior to Rollworks, we had a targeted account list. We needed the account based market intelligence and advertising tools to increase awareness and drive demand. ### 30. Great capabilities for a competitive price **Rating:** 4.0/5.0 stars **Reviewed by:** Marc H. | Senior Manager, North America - Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It provides many of the same features as some of the "big guns" within the ABM platform industry for a very competitive price. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It's not always the most user-friendly when it comes to some of the more complex settings. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It allows us to be less reliant on the expensive black box that is AdWords and instead be more creative with how our marketing, sales, and customer success orgs work together through different channels to create an ideal prospect and customer journey and experience. ### 31. RollWorks Makes Reaching Our Target Audiences a Breeze! **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine H. | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks genuinely wants their customers to succeed. Our account manager, Jennifer, is fantastic. She is available 24/7 to answer our endless questions. The amount of education and resources RollWorks provides us demonstrates their level of customer care. In addition, RollWorks is easy to use and implement. The amount of capabilities RollWorks has makes our marketing strategy more successful and robust. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There really isn't anything I dislike about using RollWorks. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We needed help with our targeted campaigns. We wanted to avoid the "spray and pray" method, and RollWorks helps surface intent data for quality leads. ### 32. Seamless support at RollWorks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We have had the RollWorks platform for almost 2 years now and its been an amazing addition to our martech stack. RollWorks has helped us with our overall account-based marketing strategy and we've built new processes and workflows based around the platform. It has great insights and reporting and seems to be constantly rolling out new and innovative features. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Still unable to deanonymize contacts who are clicking and viewing ads. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks has great resources and action plans for sales and marketing alignment. This has helped us solve for inconsistencies in our internal processes. The benefit of this platform is of course much more brand awareness. ### 33. Rollworks as a Marketing Anaylst **Rating:** 4.0/5.0 stars **Reviewed by:** Ilan T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy access to indepth reports on engagement and audiences. There are multiple integreation options that feed into Marketo and Salesforce. Without much prior knowledge, the UI was easy to understand and navigate. I love the in-application conversion tracking as well. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I would love it if they had an official Domo integration. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It helps keep spend down, target the right audiences and reduces the likeihood of running ads on irrelevant websites. ### 34. Very easy for a beginner **Rating:** 5.0/5.0 stars **Reviewed by:** Missy S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** After struggling to figure out multiple ad platforms, RollWorks user interface was a breath of fresh air. It was incredibly easy to create campaigns, upload custom audiences, analyze the results, etc. The reporting piece is very valuable, and it looks like the system automatically put more money towards the ads that were performing better, which is like having a built in assistant optimizing our ads! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Unfortunately, we haven't seen too many results tied directly to RollWorks ads. However, our overall performance has definitely improved, so I so think there is a lift that can be indirectly contributed to the retargeting ads. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks provides a simple way to run retargeting campaigns and target specific audiences. They also give us a lot of great insight into how those campaigns are performing. ### 35. Really good for ABM advertising and identifying new accounts **Rating:** 4.0/5.0 stars **Reviewed by:** Scott D. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The Intent data I love - it can be based on keywords rather than Bombora subjects which is key if your product falls outside their categories. Customer service is also great. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some of the reporting can be a bit limited - they have a lot of data that can be viewed per company, but not as a whole on a report which can be frustrating. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have a specific list of accounts which Rollworks helps us to advertise directly to, without wasting money on people we have no interest in. The intent data also helps us identify further accounts to be advertised to. ### 36. Great tool with its quirks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform works well and is a great buyer insights tool. I have used Roll works and other tools in the suite for years. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** When Something goes wrong it can take a while to get a resoluion. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Being able to utilize this tool to understand the data and performance of our audiences has been a great help in our marketing efforts. ### 37. Laura Fowler and Christina Zeiders have been a breath of fresh air to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** More affordable tool that has all of the best features of an ABM tool. Intent topics, integrations with marketo, salesforce, social platforms, etc. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Account deanonymization process could be improved. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks allows us to build audience segments easily based on firmographics, who we can then continue to retarget as they move through the marketing funnel. ### 38. Wonderful Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks is a wonderful tool for B2B companies, they really understand the needs of B2B and provide excellent reports that showcase ad influenced opportunties, buyer journeys, and ROI all in one place that is easily digestible. Customer support has been fantastic, having a dedicated account rep is like gold when you start out. Overall, RollWorks is easy to use, and has shown it's value to our company. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Not much! Alignment between sales and marketing is more on the company than RollWorks, but that is the hardest part to work through when using a tool like RollWorks. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Visibility into ad-influenced opportunties, and being able to reach our niche audience. ### 39. Rollworks Review **Rating:** 5.0/5.0 stars **Reviewed by:** John H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks helps us deliver targeted remarketing campaigns to our prospects. We have been using it for 3+ years and see it as a long term solution for our digital advertising. We are in the process of updating campaigns and Rollworls allows us to easily accommodate changes. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Honestly we havent found too much that we dislike about the platform. Part of me wishes we could see this info within Google Adwords so we dont have two logins for adwords and rollworks. Otherwise, Rollworks works for our needs! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** For us we needed an all-encompassing solution to our remarketing efforts. A platform where we can simultaneously run many campaigns at once, and Rollworks helps us accomplish that. ### 40. Overall positive experience with rollworks - great abm platform with helpful targeting and reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Going to go with two bests - the reporting and the targeting. The reporting on the ads/audiences/etc is helpful, but what makes rollworks unique is the additional reporting features. I find journey stages particularly interesting (esp being able to customize - we have customized according to progression down the sales funnel in salesforce) as well as being able to view the website activity for companies and the hot contacts/accounts. It's neat that you can see these metrics for "influenced by rollworks advertising" and overall/not neccessarily influenced by RW. The targeting is also helpful in that you can be broad or hyper targeted/granular. Targeting based on intent (based on keywords you set) allows you to get your ads in front of the right people. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** No major downsides! Not entirely sure about the playbook vs campaign distinction (but that could just be a gap in my personal understanding). Also, we treat rollworks as a combo of awareness and lead gen, but always do want to drive more leads more efficiently. So RW has a higher cost per lead than some other platforms we use, but we do know that's mainly b/c we're using it in part as a display/awareness play vs pure lead gen (so this isn't entirely a downside, just a comment!) and b/c the platform is meant to be (from my understanding) a little higher funnel. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RW is helping us with brand awareness and lead gen. We are mainly focused on data security (using kw intent and target accounts) as well as website retargeting. ### 41. Rollworks helping services providers **Rating:** 4.5/5.0 stars **Reviewed by:** Peter R. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We have found Rollworks to be a great partner to work with. They have helped our customers gain additional value in their ABM efforts when they pair the tool with HubSpot. The training and setup of the tool was easy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We haven't come across downsides that effect our business or our customer's needs. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks helps our customer expand their ABM efforts. Rollworks deep functionality allows us as a services provider to help our customers fully embrace ABM internally. ### 42. Rollworks Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I love the ease of use regarding audience building. I can do everything in platform and it's helped us grow our campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There's nothing i dislike about rollowrks currently. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is allowing us to add custom audiences in our campaigns, and in turn driving engagement across our channels. ### 43. RollWorks has helped our business greatly improve our B2B lead generation efforts. **Rating:** 5.0/5.0 stars **Reviewed by:** Brooke M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** One of RollWorks' most valuable features is its ability to target high-value accounts, which allows our business to focus our resources on the most promising prospects and improve our overall return on investment; by identifying and engaging with key decision-makers, we can more effectively build relationships and close deals that drive revenue growth over the long term. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** One weakness of RollWorks' platform is that some users may find it to be somewhat complex or overwhelming, particularly if they lack experience with account-based marketing or similar tools; while the platform does offer a lot of powerful features and customization options, it can take some time to fully master and leverage all of these capabilities effectively. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks has been instrumental in helping our business execute a highly effective account-based marketing strategy, by providing us with powerful targeting and engagement tools that enable us to identify and engage with high-value prospects at key accounts in a more personalized and effective way, resulting in increased conversion rates and revenue growth. ### 44. Simple to Use and great way to post a lot of display ads **Rating:** 5.0/5.0 stars **Reviewed by:** Liessa R. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I love being able to use the retargeting to reach the accounts who are actually in my target audience, I feel I can spend my money more effectively and without as much fear of things getting messed up. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It is not as easy as Google or LinkedIn to see where my ad placements can be. Overall very good to good in tandem with other platforms, but not a platform that can be used on its own. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is the best for helping target the exact companys and accounts that are seen as valuable making my advertising budget get a lot more return. Brand awareness has been increased with valuable accounts. ### 45. Staff has been helpful, but we have not experienced the results we have expected. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The data and funnel is great. Uploading ads are super easy as well. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** User face can be a little tricky and the data can be off. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Allowing us to view similiar companies which has lead to more opportunity for lead gen. ### 46. Intuitive and Ever-Evolving ABM Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Beau M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is a powerful tool that is pretty intuitive to use. We are able to create tons of target account lists, run multiple campaigns and set a budget for each, plus we now also have access to contact level data which is useful for our sales team. The intent data we receive from Rollworks is a game changer. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Can be tricky to learn all the jargon and understand what to do with all of the data you have, but their team has always been incredibly helpful when I'm not sure what to do. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks provides us with invaluable intent data at both the contact and account level. Aside from the obvious use case of advertising, these additional features are monumental for us! ### 47. We've had great results so far **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We've seen great results so far. Our account manager has been really helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** At first the platform seemed a somewhat daunting/confusing, but after working with it for a bit I've had no issues at all. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We use Rollworks to remarket our products to website visitors. ### 48. Great platform for an ABM/ABX strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Carey F. | Director of Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks integration into HubSpot and Salesforce is an amazing feature, that really allows us to align data across systems. We can easily report on where our target accounts are in their ABM journey, and see spikes when they are engaged. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There is nothing that we dislike about the platform - easy implementations, great customer support, and very easy to use. Some reporting requires you to do a bit of digging. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping us solve our overall ABM reporting. The data that Rollworks can provide to our teams allows them to see exactly where accounts are in their journey cycle and when to strike. ### 49. Highly Recommend this Tool for Marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Marissa T. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks has done a phenomenal job at allowing us to get our brand in front of our customers and targeting people that normally wouldn't have been on our radar. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** RollWorks does take a bit of time to get used to the interface. It could be simpler in navigation, but overall it still has a good deal of simplicity. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We were struggling to find ways to get our brand out in the public's eye without having to spend a great deal of money in advertising. Even when we advertised, it wasn't always the right targeted audience we needed. With RollWorks, we are able to get our name out there with people that are valuable to be marekting to. ### 50. Great Brand Awareness- ABM Plateform **Rating:** 3.5/5.0 stars **Reviewed by:** Wendy C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to integrate with Hubspot and Salesforce. Easy to create a playbook or campaign with a specific target persona. Great Customer Support holding your hands when you need it. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Hard to see marketing attribution from the Rollworks opportunity since it can be only associated based on impressions served to the account vs. actual contact that are involved with the opporunity. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Great display network that gets you into premier publications/ websites. Create brand awareness to target accounts and ICP. ## AdRoll ABM (Formerly RollWorks) Discussions - [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) - 1 comment, 1 upvote - [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) - 1 comment, 1 upvote - [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) - 1 comment, 1 upvote - [View AdRoll ABM (Formerly RollWorks) pricing details and edition comparison](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+01%3A00%3A05+-0500&secure%5Bsession_id%5D=52c81864-f785-4458-af8e-b1c2d50196e1&secure%5Btoken%5D=9223506c36948ec482555c1851809fd866e978875e5ff5619a4f4bd66bd0fb29&format=llm_user) ## AdRoll ABM (Formerly RollWorks) Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - [G2 Data Solutions](https://www.g2.com/products/g2-data-solutions/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## AdRoll ABM (Formerly RollWorks) Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Video Functionality** - Video Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top AdRoll ABM (Formerly RollWorks) Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,455 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (293 reviews)