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ROI Hunter Reviews & Product Details

ROI Hunter Overview

What is ROI Hunter?

ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.

ROI Hunter Details
Languages Supported
Arabic, Czech, German, English, Portuguese, Slovak
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Product Description

ROI Hunter is a Product Performance Management (PPM) platform, helping retailers improve their performance by unlocking the full potential of their product data


Seller Details
Year Founded
2014
HQ Location
Brno, Morava
Twitter
@roihuntercom
574 Twitter followers
LinkedIn® Page
www.linkedin.com
91 employees on LinkedIn®
Description

"ROI Hunter's Product Marketing Platform (PMP) collects product-level data from across a retailer's channels and custom sources, combining it with their catalog to enable granular insight into the performance of individual products.

With this data, our users can filter their catalogs to create product sets optimised for specific goals (e.g. higher profits, more transactions, promoting new arrivals), greatly improving the performance of their dynamic promotions."


Luna S.
LS
Overview Provided by:

Recent ROI Hunter Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Feedback"
Easy to use dashboard and fast customer support
JC
jeane c.Enterprise (> 1000 emp.)
5.0 out of 5
"Easy-to-use platform that demonstrated very positive results."
Our catalog and products become more beneficial.
Pedro A.
PA
Pedro A.Enterprise (> 1000 emp.)
4.0 out of 5
"Use for changes in catalogs"
Different solutions from the conventional market
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ROI Hunter Media

ROI Hunter Demo - Product Insights
Review the performance of each individual product in your catalogue. Product performance data is collected from across your channels, analytics platforms, and custom sources, and combined with your catalogue to form a single source of truth.
ROI Hunter Demo - Product Segments
View and analyse groups of similar products (bestsellers, deadstock, poor-performers, new arrivals, fragmented stock, and more). Easily find which products are wasting your budget and which need more budget added, all in real time and on the same dashboard. Make instant changes to your campaigns ...
ROI Hunter Demo - Campaign Insights
See your Meta campaign results, Google campaign results, and Google Analytics metrics all in the same place.
ROI Hunter Demo - Campaign Creator
Turn your data into action with one user-friendly location for launching all your product campaigns on Meta and Google Performance Max.
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205 ROI Hunter Reviews

4.8 out of 5
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205 ROI Hunter Reviews
4.8 out of 5
205 ROI Hunter Reviews
4.8 out of 5

ROI Hunter Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ROI HunterQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Robson S.
RS
Media Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about ROI Hunter?

ROI Hunter helps a lot in making our daily demands more practical. The main functions I use are uploading new catalogs to work on campaigns, and it also facilitates the management of overlays on Facebook, a tool that was very useful for our team during Black Friday. The overlay conditions by catalog greatly contributed to delivering the best communication during the BF seasonality. Our point of contact, Érica Stumpf, is very attentive and always willing to help us when we have any questions about the platform. Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

The platform freezes quite frequently, other times it takes a long time to load the page we need, during these freezes we are left unsure if the modifications we made were saved or if we will need to do them again. Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

The problems that ROI Hunter helps us solve are related to catalog and overlay placement on Facebook. Review collected by and hosted on G2.com.

Camila H.
CH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROI Hunter?

The plataform is all bout make the life of social media professional easier. And the support is amazing. We have the best insights to improve our campaigns and make new tests to have a better performance. We use everyday and helps us to save a lot of time in our days. Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

The design of the plataform is a little confuse sometimes and the use of some features aren't clear at the first look. Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

We use a lot to schedule a lot of ads in the same time in differents campaigns, wich is not possible when we try to do in the Meta Business Manager. Review collected by and hosted on G2.com.

AO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about ROI Hunter?

Having ROI Hunter as a partner exceeded any expectations we had. In addition to helping us boost campaign results, we also benefit from excellent service that is extremely proactive and shares the vision of media and business goals with us. Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

So far, I don't have any negative points. Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

What led us to seek the ROI Hunter solution was more about the possibility of customizing the frames of catalog ads that were not well adapted in our ads, but the product strategy within the tool with the customizations is proving to be very valuable. Review collected by and hosted on G2.com.

Daniela T.
DT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ROI Hunter?

The most helpful thing is having control over the products and being able to optimize and test new things easily. Having customer support for sure helps us to find new things inside the platform and have insights. We use the platform daily and it is part of our routine. Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

The only down thing currently is being able to create only a few segments. Despite that, Erica has helped us to create new filters that do not depend on segments. Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

ROI Hunter helps us to control our products since we have a lot. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about ROI Hunter?

-Possibilidade de criação de templates com muito mais ferramentas que o BM do Meta;

-Gestão de filtro de produtos integrada entre GA, Meta e Google Shopping;

- Implementação e ajustes de anúncios/campanhas do Meta possibilitando uma execução muito mais rápida do dia a dia de mídia;

-Analises muito produtivas de clusters de produtos pelos segments que garantem melhor performance das campanhas.

- Time de suporte sempre a disposição e ativamente trazendo analises, insights e novidades para implementarmos e melhorarmos ainda mais os resultados. Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

- Algumas limitações enquanto a analíse de campanhas do Google Ads;

- A implementação de alguns formatos de anúncios ainda é limitada no Meta, apresentando alguns bugs;

- Gostaríamos que a ferramenta tivesse soluções para o TikTok. Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

A ROI Hunter nos ajuda a visualizar quais produtos trazem melhor retorno em cada plataforma de mídia de uma forma rápida com uma visão intuitiva. Dessa forma, conseguimos através dos filtros de produtos, escalar nosso ROAS da operação de mídia. Review collected by and hosted on G2.com.

Gabriela De Castro R.
GR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about ROI Hunter?

The ease of creating and managing campaigns and the way it enables the creation of campaigns with specific products and promotions in a practical way Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

I think the platform could have improvements in the layout such as font size and make it a bit more intuitive, as I notice that most people have some difficulty learning to use it on their own. Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

In the practicality of managing catalogs and campaigns Review collected by and hosted on G2.com.

Husani Ferreira E.
HE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about ROI Hunter?

Contributed significantly to facilitate some actions in an agile manner, especially those related to the product catalog. Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

We have some access issues. I believe it is not a "problem" with ROI Hunter, however, we have not found an effective solution for the entire team to be able to use the platform. Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

The main point, from the beginning, was the ease of changing the distribution of the products in the catalog. Review collected by and hosted on G2.com.

Marcos M.
MM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
(Original )Information
What do you like best about ROI Hunter?

The interface is intuitive, the ability to bring good insights. Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

There is nothing that displeases me, but something that could be improved is the integration with MMPs. Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

The complexity of a catalog with tens of thousands of items can be easily managed through ROI Hunter. Review collected by and hosted on G2.com.

NN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about ROI Hunter?

The product filters are excellent. In addition, our customer service helped us a lot with relevant guidance seeking better results with Roi Hunter. Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

Not having visibility of the increase that the campaign had with the Roi Hunter filters. Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

The creation of new product filters with greater ease optimized our operational time. Review collected by and hosted on G2.com.

Debora C.
DC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about ROI Hunter?

What I like most in general is how the platform opens up various possibilities for us, offering more freedom in working with templates, catalogs, etc. It makes our work much easier! Review collected by and hosted on G2.com.

What do you dislike about ROI Hunter?

the slowness of the platform in loading the pages Review collected by and hosted on G2.com.

What problems is ROI Hunter solving and how is that benefiting you?

facilitating the implementation of catalogs, templates, and conditions Review collected by and hosted on G2.com.