# ResponseTap Reviews
**Vendor:** ResponseTap  
**Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 89
## About ResponseTap
By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.





## ResponseTap Discussions
  - [What do you recommend for companies considering ResponseTap for call tracking and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-companies-considering-responsetap-for-call-tracking-and-analytics)
  - [What is ResponseTap used for?](https://www.g2.com/discussions/what-is-responsetap-used-for)

- [View ResponseTap pricing details and edition comparison](https://www.g2.com/products/responsetap/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-05-31+12%3A52%3A43+-0500&secure%5Bsession_id%5D=0749cff8-dee9-4c4a-a908-2706b8bdc2c6&secure%5Btoken%5D=3cd75a08a6c2f597f8ed0d25ce5c84ff1760f452bdc371b886b4f0974f0bddbc&format=llm_user)

## ResponseTap Features
**Phone Number Management**
- Local Phone Numbers
- Toll-Free Numbers
- Port Existing Numbers

**Tracking**
- Visitor & Keyword Tracking
- Dynamic Number Insertion
- Multi-Channel Call Attribution

**Analytics**
- Call Data
- Call Recording
- Advanced Reporting
- Conversation Intelligence

**Call Routing**
- IVR
- Call Scheduling
- Geo-Routing

**Administration**
- Martech Integrations
- Privacy, Security, and Compliance
- Performance and Reliability

**Agentic AI - Inbound Call Tracking**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

## Top ResponseTap Alternatives
  - [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) - 4.6/5.0 (146 reviews)
  - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,626 reviews)
  - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews)