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Relay.app Reviews & Product Details - Page 2

Relay.app Overview

What is Relay.app?

Relay.app is a modern, easy-to-use automation tool with built-in AI and Human-in-the-Loop controls. Use it to automate workflows across Gmail, Notion, HubSpot and 100+ other apps.

Relay.app Details
Languages Supported
English
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Product Description

Relay is a workflow automation tool. It helps teams save time by automating the busy work and uplevel their operational efficiency by ensuring playbooks execute with consistency.


Seller Details
Seller
Relay.app
Year Founded
2021
HQ Location
San Francisco, CA
Twitter
@relay
742 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Description

Relay.app is a workflow automation tool that’s different from all the others. Build and run automated playbooks with multiple steps, even ones that require a human in the loop. All in a collaborative experience that brings your team together!


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Overview Provided by:

Recent Relay.app Reviews

RG
Rocio G.Small-Business (50 or fewer emp.)
5.0 out of 5
"A Game-Changer for Workflow Automation"
I implemented the relay app as our main automation tool this month and was super easy. I’ve been using Relay App, and I can confidently say it’s on...
Sevino E.
SE
Sevino E.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best automation tool by far this 2025"
Relay.app is the easiest platform I learned. Building workflows in Relay takes less time and it's loads fast also. I love using the Runs page to de...
Brian L.
BL
Brian L.Mid-Market (51-1000 emp.)
4.5 out of 5
"An engaging AI tool that lets you discover and explore."
For someone with limited coding/tech experience, the navigation and interface is very easy to learn and pick up. The support community is thriving ...
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Relay.app Media

Relay.app Demo - The new standard for automation
Relay.app is a modern, crafted automation tool with deeper integrations, better features, and more flexibility.
Relay.app Demo - Deep, carefully crafted integrations
Relay.app connects all the apps your team already uses. Relay.app's integrations are designed to understand and conform to your data. That means they’re more intuitive and easier to use.
Relay.app Demo - Powerful workflow tools
With Relay.app’s built-in tools, you can build the exact workflow you need. From paths to iterators to AI steps, you’ll find all the controls you expect from a modern automation platform—and some new ones.
Relay.app Demo - Made for collaboration with human-in-the-loop
With Relay.app’s human in the loop steps, you can easily pull in teammates to grant approvals, make decisions, and input data where you need it. Use flexible role assignments to ask the right teammate every time.
Relay.app Demo - Get more done where you work
Use Relay.app's deep Slack integration to send updates and complete tasks right in chat.
Answer a few questions to help the Relay.app community
Have you used Relay.app before?
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65 Relay.app Reviews

4.9 out of 5
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65 Relay.app Reviews
4.9 out of 5
65 Relay.app Reviews
4.9 out of 5

Relay.app Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Relay.appQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Raphael M.
RM
SAP BI Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

Relay.app has a very intuitive UI and lots of integrations with 3rd party apps. It's very easy to connect your email or social media accounts and build automations on top of them. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

UI a bit glitchy with Safari, I have to use Chrome on my MacBook. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

I have automated the creation and formattting of a weekly tasks done report for my client, based on my time tracking and a Jira connection for example. Review collected by and hosted on G2.com.

Whitney H.
WH
Investor
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

I've used Relay to automate my prospect tracking and outbounding process and it's streamlined everything! It's way easier to use than Zapier so I was able to quickly build my playbook and get going. The AI features are built in, so I can embed generative AI directly into my workflows rather than going to an external application. Lastly, I'm always able to have a human in the loop for my important steps so that I can review and sign off on things before they go out. I can't recommend Relay highly enough for workflow automation! Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

I'm still figuring out how to use some of the more advanced features. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

- Tracking prospects

- Automating outbound

- Streamlining processes Review collected by and hosted on G2.com.

Sanja V.
SV
Notion Consultant
Consulting
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

As a non-developer, I sometimes get stuck while setting up complex workflows. I usually search for answers online and spend days trying to figure out a solution to my problem. I did the same thing with Relay.app at first, but eventually, I decided to ask for help, and now I regret not doing it sooner. They would have saved me at least four days of struggle. Their customer support truly goes above and beyond, and you will feel heard. Also important, I received that help even while on the free plan, and later decided to upgrade. As for the functionalities and ease of use, I am still testing it, but so far, my experience has been better than with Zapier or Make, which I used in the past. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Would be nice to have a community forum as I usually find some answers to my questions in similar forums. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Mostly Notion.so integrations with Gmail, Google Tasks etc. Review collected by and hosted on G2.com.

Alexander N.
AN
Digital Consultant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

I love the simplicity of Relay.app's UI.

It is (in my opinion) the best automation tool for users who don't have a whole lot of technical knowledge with such things.

Zapier has long been the go-to platform for building automation workflows due to its ease of use and extensive app integrations. However, Relay.app is stepping up and doing it better by offering more flexibility and customisation options, along with a better and more intuitive interface.

Plus! Its pricing model blows the comp out of the water.

While other automation tools offer a free plan—we all know it really isn't possible to build out workflows without paying a price tag.

Relay.app differs completely. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Hidden features and functionality.

The platform has plenty of tricks up its sleeve.

However, it isn't always obivous how to achieve something complex.

Like with any software there is some level of learning to understand how the platform operates and the documentation isn't always clear.

But for such a young platform—we can't expect their help resources to be the best in the bizz. YET. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

It simplifies otherwise complex automations.

Relay.app is making automation accessible to non-technical userswithout the Zapier price tag.

The visualisation of robust functionality and error handling is amazing! Review collected by and hosted on G2.com.

Mateo C.
MC
Co-founder and Chief Product Officer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

When I was first pitched Relay I was doubtful how much better this could actually be than other tools like Zapier. I've not only been blown away by the velocity of feature expansion that the Relay team has implemented, but also by how attentive their team is in working with us and helping us expand the use of the product within the rest of the company beyond just a few power users. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

It has some integrations that we'd like to have, but every time I find a product we're interested in setting up, I see the Relay team paying attention to add it to their roadmap. They move super fast and work with their customers to get those integrations running as soon as they can. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Automate anything we can think of from operative tasks like planning weeklys, sales inbound and outreach, recruiting, coordination across teams, etc. Review collected by and hosted on G2.com.

Trevor S.
TS
Senior Marketing Technology Engineer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

Relay is the perfect business automation platform to add to your tech stack. Relay is great for enterprises who want to remain agile enough to quickly experiment and test new ideas without needing a large engineering effort.

The interface is simple and intuitive, making it enjoyable to build out workflows. Relay gives your technical marketers a platform to efficiently integrate tools across your tech stack in a simple and organized way.

Customer service is top-notch, quickly responding and solving issues as they arise.

Relay has been releasing new features & integrations at a high-velocity and have been highly responsive to new integration requests. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Like with any software there is some level of learning curve to overcome to familiarize with how the platform operates.

Depending on the complexity of the workflow you are creating, it may require a technical marketer or engineer to polish up. Your average marketer can likely setup simple automations with the pre-built connections but it may require a more technical marekter or potentially an engineer depending on complexity. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Relay is the perfect toolkit for your tech stack, it enables our organization to quickly build out and test business automations before moving them into production code deeper in the stack. The human-in-the-loop automation aspect is also highly useful for sales, enabling teams to have a human in the automation process. Review collected by and hosted on G2.com.

Abby H.
AH
Operations Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

I've been using the Relay app for a while now, and I must say, it is incredibly simple and user-friendly. You don't need to be tech-savvy to figure it out, which makes it accessible to everyone. One of the standout features is the human-in-the-loop element, which is crucial for ensuring accuracy and reliability.

What truly sets Relay apart is their customer support. It's some of the best I have ever experienced. They are lightning fast, super responsive, and consistently go above and beyond to tackle tricky integrations. Their team listens to customer feedback excessively and implements changes that truly enhance the user experience.

Relay has become an indispensable tool for us, thanks to its simplicity and exceptional support team. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Nothing I dislike so far, the team are always able to build out the integrations you request. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

One of the most notable benefits is how Relay.app speeds up our business processes. By automating routine tasks and ensuring a seamless flow of information, it helps us complete projects faster and more efficiently. The human-in-the-loop element ensures that there is always a layer of human validation, maintaining accuracy and reliability in our operations.

Relay also excels in facilitating information sharing across our team. Its intuitive interface and collaborative features make it easy for everyone to stay updated and aligned, which is crucial for our productivity. This enhanced communication has led to better coordination and faster decision-making. Review collected by and hosted on G2.com.

Dan S.
DS
Director of Project Delivery
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

Relay has allowed us to set up complex and detailed automations linking a variety of different platforms. The 'decision path' and 'human in the loop' features really set Relay apart and have allowed us to automate whilst retaining flexibility in any process which requires it.

Platforms are incredibly easy to connect and integrate - workflows can be built in seconds with a very straightforward visualisation of the path being created.

But my most positive piece of feedback is from Relay's customer support team. Whilst I've only had a couple of times where I've needed some help, they have been incredibly quick to respond and have been fantastic in supporting and coaching me to achieve success - they are willing to share their expertise with new users to help them get up and running or to unblock issues or bugs. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Very little. Relay was the first platform we used in this category so I don't have much to compare it with (Zapier, Make etc) - but that's because Relay met all of our needs without having to look elsewhere. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Complex decision tree automation of SmartSuite processes

Automated email processes for meeting agenda and minutes. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Relay.app?

Relay app simplifies the workflow-building process by eliminating unnecessary intermediary steps. It has a strong understanding of data types and reshapes data automatically, so I don’t need to write scripts for every process. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Relay lacks enough integrations for common systems, which limits its use across a broader range of tools. Additionally, there's no credentials or secrets management, which is essential when building reusable custom steps. Finally, there isn’t a one-click share option for workflows, which makes it difficult to reuse templates across projects or monetize templates as digital products. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Relay app solves the problem of integrating different systems by moving data between them and triggering actions based on workflows. It’s helping me automate my inbox, enhance my SmartSuite work hub, and streamline processes across my tech stack, saving time and reducing manual tasks. Review collected by and hosted on G2.com.

Brian L.
BL
VP of Revenue and Strategy
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Relay.app?

For someone with limited coding/tech experience, the navigation and interface is very easy to learn and pick up. The support community is thriving and questions are answered promptly with great direction/support. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Accounting for AI credits is a bit unclear and you can blow through your balance in a pinch while creating/testing your automations. Would love to see more creative examples of how others are using the product. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Personal productivity and time savings. Review collected by and hosted on G2.com.