--- title: Relative Insight Reviews meta_title: 'Relative Insight Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 57 reviews by the users' company size, role or industry to find out how Relative Insight works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 57 scale: '5' date_modified: '2026-07-12' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Relative Insight Reviews **Vendor:** Relative Insight Ltd **Category:** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 57 ## About Relative Insight Relative Insight delivers AI-powered text analysis to help brands and agencies generate customer, target audience and competitor intelligence from words. The platform delivers an efficient and scalable solution for uncovering actionable insights from survey open-ends, reviews, customer service transcripts and online conversations. Using technology originally developed in partnership with the British government to keep children safe online, our comparative approach reveals what makes audience groups and brands unique and similar to one another. Insights are being used by leading brands and agencies to inform marketing messaging, product development, customer service strategy and more. Quantitative analysis tells you WHAT is happening in your business, text analysis tells you WHY. ## Relative Insight Reviews ### 1. Adding analytic depth & linguistic nuance to social media listening - a linguist's dream tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Relative Insight?** As a linguist working in the digital/social media space, I love that this tool is backed by linguistic science and helps me synthesize the openendedness of online language with the precision of linguistic analysis. Relative Insight is a truly invaluable tool to my team as we strive to take digital language research & analysis to the next level. The platform is easy to use, has an attractive interface, and the ability to quickly create downloadable insight cards is unique and super convenient! The entire RI team is exceptional - from user support to brainstorming project ideas with clients - we love working with Relative Insight. **What do you dislike about Relative Insight?** The automatic semantic tagger does have limitations, and we often find that words are categorized under topics that do not necessarily fit. I appreciate that this is a difficult and ongoing process on the backend, and with ongoing updates I definitely notice improvements. The ability to flag a term as not fitting within a topic is particularly promising! I think the most helpful future/possible change would be a user's ability to remove/add single words from within a topic (instead of just creating an insight card as the workaround). That being said, the RI team is SO VERY receptive to any questions and feedback we give about such issues and, again, we understand that automatic taggers and systems will always need a human analyst to ultimately make the final call - language is human, complicated, and changing, after all! :) **Recommendations to others considering Relative Insight:** If you're looking for a linguistics-backed tool that provides depth to your analysis, is user-friendly, and has an amazing team behind it- Relative Insight is your new best friend! **What problems is Relative Insight solving and how is that benefiting you?** Pulling out surprising nuances of any given language dataset that we cannot find through traditional analytic platforms alone. Since using Relative Insight, we are always thinking what we can compare and what interesting research questions we can create because we have this great resource to make really interesting projects that take our language analysis capabilities to a deeper level. ### 2. Invaluable tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sinead G. | Joint Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2021 **What do you like best about Relative Insight?** Relative Insight is a really smart and comprehensive language analysis tool. It has a wide range of uses cases for us - great way to surface insights, really helpful for pitch processes and has also provided invaluable in surfacing interesting nuggets for media stories. **What do you dislike about Relative Insight?** Nothing yet - if we get stuck on something, the team there are really helpful. **What problems is Relative Insight solving and how is that benefiting you?** Useful for strategy, audience insight, new business research, shaping media narratives ### 3. Big data linguisic analysis, but make it fast **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Relative Insight?** As a market research linguist who is an expert at evaluating and then using language-related software, I can confirm that Relative Insight is the fastest and most flexible way on the market right now to accurately handle massive amounts of language data. They've figured out how to democratize a method of analysis that has until now been confined to Linguist Academia and opens this capability to completely new markets. My favorite key features: -Accurate and consistent semantic language categorization based on the best in academic research (due to their partnership w/ Lancaster University). I can't tell you how any bad/untrustworthy AI language categories vendors try to talk me into. No murky black box here, all the language choices are clear and explainable. -Easy to use. It's easy to upload data, split it out into a variety of ways, and then immediately start visually grouping key insights for clients. -Flexible. If a specific language categorization doesn't work for the assigned semantic topic, you can easily relabel it. -Robust. Language analysis isn't just words. It's also topics, phrases, grammar, etc. Relative handles it all. -Power of comparison. Quickly understanding how people talk in one setting compared to another is a game changer for market researchers who need to segment and target their messaging. Relative is the only tool currently out there that offers this capability and it's 100% the tool I'm most excited about in 2020! -Customer service. Our rep, Liv, is a rockstar! She's always reaching out to see how we're doing, how she can support, and providing amazing brainstorm support. Relative is truly commited to making sure their clients succeed. **What do you dislike about Relative Insight?** I would love to see their capabilities of handling medical/healthcare language become even more robust. My background in healthcare means I often work with highly specialized patients and doctors, and the language nuances can become quite sophisticated. More semantic categories are needed in this space. **What problems is Relative Insight solving and how is that benefiting you?** We have massive amounts of language data as a company, and our clients do as well. Relative helps us to constantly leverage that data in new and unexpected ways, both internally and for our clients. ### 4. Very useful tool, great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2021 **What do you like best about Relative Insight?** The account managers are really helpful. Alex is always on hand to have a quick call and turnaround a brief to meet deadlines and she's very thorough in her reponses. **What do you dislike about Relative Insight?** Nothing that I can think of to comment about **What problems is Relative Insight solving and how is that benefiting you?** Responses to new business briefs that help us find a niche in the way we present to client out solution ### 5. Great for public relations and marketing communications **Rating:** 5.0/5.0 stars **Reviewed by:** Mimi F. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2020 **What do you like best about Relative Insight?** Working with the team is great. It takes some time to understand the platform and the team is always available to assist us and to talk out what we are trying to uncover. **What do you dislike about Relative Insight?** Not much - but perhaps the visualizations could be simpler for client presentations. **What problems is Relative Insight solving and how is that benefiting you?** Time savings and validation. We can go to a client meeting backing up our recommendations with actual data. That is huge for high-level discussions. ### 6. Incredibly useful insight and great client care **Rating:** 5.0/5.0 stars **Reviewed by:** Joanna M. | Head Of Digital/Product, Butlin’s, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2020 **What do you like best about Relative Insight?** Relative Insight provides depths and angles of insight that are hard to pick up via other routes - providing information that is immediately useful to apply to business challenges. **What do you dislike about Relative Insight?** Nothing yet - the format is unique to RI, so needs some onboarding. But the team are very supportive and make it easy to understand. **What problems is Relative Insight solving and how is that benefiting you?** We have so far used RI data to look at the detail sitting behind our NPS - by gathering verbatim social sentiment and feedback clustered around the blunter feedback we normally get from NPS (which often doesn’t have much detail). ### 7. Insight in a diiferent way **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2020 **What do you like best about Relative Insight?** The level of detail and insight you unearth in the use of language really opened our eyes to how powerful language can be. The quality of Account Management received was also great **What do you dislike about Relative Insight?** you need to find or have the data before you start for it to work, we didn't have this. **What problems is Relative Insight solving and how is that benefiting you?** It enabled us to consider what language we were using both internally and externally and the potential negative and positive impact that could have. ## Relative Insight Discussions - [What is Relative Insight used for?](https://www.g2.com/discussions/what-is-relative-insight-used-for) - [View Relative Insight pricing details and edition comparison](https://www.g2.com/products/relative-insight/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+12%3A24%3A17+-0500&secure%5Bsession_id%5D=efce6b2d-f12c-4853-b919-f52e29eb1c76&secure%5Btoken%5D=b9be4f7fd6b0622bf6767b8b4ffdf87cf0a71eb97a606c4922211ea74376f630&format=llm_user) ## Relative Insight Features **Feedback Management** - Tagging - Segmentation - Custom Reports and Dashboards **Setup** - Integration - Maintenance - No-Code **Feedback Analysis** - Thematic Analysis - Sentiment Analysis - NPS/CSAT Scoring **Data** - Security - Data Visualization **Feedback Sources** - Online Reviews - Surveys - Social Media - Customer Service Channels **Analysis** - Automation - Named entity recognition - Keyphrase Extraction - Topic Analysis - Sentiment Analysis - Language Identification - Syntax/Part of Speech Parsing **Customization** - Pre-Built Parameterization **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization ## Top Relative Insight Alternatives - [Chattermill](https://www.g2.com/products/chattermill/reviews) - 4.4/5.0 (236 reviews) - [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) - 4.6/5.0 (494 reviews) - [Canvs](https://www.g2.com/products/canvs-ai-canvs/reviews) - 4.3/5.0 (147 reviews)