Red Technology is a UK-based ecommerce solutions provider behind tradeit™, a cloud-hosted PaaS platform designed for complex B2B, retail, DTC, and international commerce. Built for flexibility and scalability, tradeit™ enables businesses to grow, adapt, and innovate without compromise.
Red develops tradeit™ ecommerce platform and leverages it to deliver ecommerce solutions aligned with strategic goals - from launching new channels and replatforming to global expansion - supported by continuous updates and a clear innovation roadmap.
Mid-market and enterprise organisations rely on tradeit™ to manage multiple brands, customer types, and regions. Its mobile-first design, cloud-hosted architecture, and seamless ERP/CRM integrations provide a unified, high-performance commerce platform.
Key capabilities include:
• Multi-site & multi-channel management – control brands, regions, and customer types from a single admin.
• Advanced B2B & B2C functionality – personalised pricing, catalogues, and workflows for trade and consumer audiences.
• International commerce tools – localised storefronts, languages, currencies, taxation, and fulfilment.
• Integrated content & marketing – CMS, PIM, promotions, loyalty schemes, subscriptions, and email campaigns.
• Unified order & customer management – checkout, shipping, account services, and customer support across all channels.
Red’s Mobile Application extends tradeit™ with a native-quality mobile commerce experience, deployed rapidly via API to deliver fast, secure, and on-brand shopping on iOS and Android.
Rich in native functionality, tradeit™ minimises reliance on third-party plugins, ensuring stability, speed, and long-term scalability. Trusted across manufacturing, distribution, retail, and services, it helps clients boost conversions, enhance mobile performance, and drive sustainable growth.
Visit https://www.redtechnology.com
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Overview by
Michael Edwards
