RB2B has been a game-changer for us. One of our biggest challenges was harnessing the vast amount of organic and paid traffic we generate, particularly in terms of identifying person-level intent data. With RB2B, we've effectively overcome this hurdle. The insights and precision provided by their platform have significantly boosted our ability to build a robust pipeline. Their solution has streamlined our process and enhanced our overall efficiency, making a notable impact on our business growth. Additionally, the ease of use is remarkable, with leads being seamlessly pushed to Slack, and the implementation process was straightforward and efficient. Review collected by and hosted on G2.com.

While RB2B has been incredibly beneficial in solving our challenges with person-level intent data, we are eagerly awaiting the promised integrations. The announcement of these integrations has been made, but they have yet to go live. We look forward to these updates, as they will further enhance the platform's capabilities and streamline our workflows even more. Review collected by and hosted on G2.com.

RB2B helps de anonymize website visitors. We've found it to be a helpful tool to provide us with timely intelligence on who we should be targeting for outbound propsecting.

We've compared other tools, and find RB2B to be significantly ahead of the competition and are impressed by their overall pace of development.

Fwiw, the tool was very easy to set up and start using. Review collected by and hosted on G2.com.

Two main problems with the visitor identification today:

- Relatively low share of visitors are identified (maybe <20%)

- A lot of noise that's hard to filter out. For example, we've turned off RB2B tracking on our Jobs and Careers page, but these people are still showing up on our RB2B reports, as they visit other web pages

General dashboarding within the RB2B site could be much improved:

- While other integrations are nice, the core dashboarding of visitors in the RB2B site could be greatly improved. For example, it's not possible to filter all your visitors cleanly there based on the fields tracked in RB2B. If this was improved, we would be very grateful. Review collected by and hosted on G2.com.

Of course, it’s enticing to know the actual contact from an account who visited. Review collected by and hosted on G2.com.

Very low coverage and low accuracy compared to Clearbit, Leadfeeder and Apollo.

RB2B identifies mostly very irrelevant contacts at accounts that are not picked up by any of the other three - so in this case, the "net new" is not a good thing!

For us, so far, there's a lot of noise. I edited this review and downgraded my rating as I continue to use RB2B. I'd suggest, triangulate the RB2B data with your form fills, demo appointments, etc. Test the data and see how many of the contacts are truly valid. I have seen wildly incorrect matching in RB2B. It seems like a cool concept if they can improve the matching.

I see other people say they're getting results from RB2B and that's great for them, but for us, 90% of the few relevant and accurate contacts identified by RB2B are people we're already talking and demoing with. Review collected by and hosted on G2.com.

- Value

- Contact-level traffic deanonymization

- Responsive team Review collected by and hosted on G2.com.

- We've had issues with the Salesforce integration Review collected by and hosted on G2.com.

RB2B is awesome because it gives person-level data on website visitors (names, titles, and emails). We have a bunch of other tools for intent and company info, but RB2B’s ability to capture visitor details is unmatched. It is super valuable. Review collected by and hosted on G2.com.

There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not always accurate and we can't make that happen. There's a way to set up webhooks to pull the info only when a new contact is created but that really limits us. Second, the ICP filtering isn’t ideal—you can’t apply all the filters consistently, so you'll end up getting irrelevant signals. Despite these, I love RB2B and think fixing these points would make it even better. Review collected by and hosted on G2.com.

Love the slack integration out of the box. Makes it easy to see when new visitors are on your website. Very easy to implement with quality guidance as well. Review collected by and hosted on G2.com.

Accuracy and scope. Granted, like any tool of this ilk, they will never have perfect coverage of anonymous web traffic, so I understand the problem, but it feels like we ID so few of our users that it's difficult to see a significant ROI. It falls into the interesting, nice-to-have category, but not a must have. Review collected by and hosted on G2.com.

We recommed RB2B to all our clients, its the best software we have used so far. Its the one of the best tool I have used so far. I am recommending to my clients too. Review collected by and hosted on G2.com.

We likes overall support. Its the great tool lor lead gen. At this time the User interface is not that amazing. I can expect a much better response on that. Review collected by and hosted on G2.com.

RB2B excels in identifying individual visitors on our website, not just the companies, which significantly enhances our outreach efforts. The setup process is straightforward, and the integration with Slack for real-time alerts is particularly helpful for our sales team. The free plan is also a good introduction to the platform’s capabilities, making it accessible for initial trials. Review collected by and hosted on G2.com.

The main downside is the limited coverage, as it often identifies only a small percentage of visitors, primarily from the US. This limits its usefulness for businesses with a global audience. Additionally, the pricing jump from the free plan to the paid versions is quite significant, which might be a hurdle for smaller businesses. Lastly, while they have many integrations, some key ones are still in development, limiting its functionality in more complex tech stacks. Review collected by and hosted on G2.com.

RB2B is very easy to install, starts capturing users immediately, and provides good insights into who is visiting your site. I love the feature that identifies LinkedIn profiles and lets you easily connect. I'm also a huge fan of RB2B's free tier model since we don't get enough traffic to justify paying a high-cost for this software. The matchrate is about 20% of our users, which is pretty standard for this type of tool. We have already had one conversation with a user from RB2B that has led to a proposal. Review collected by and hosted on G2.com.

The biggest downside is that not all contacts showing in the platform are accurate. We have run a few tests and done a few outreaches that indicate the people identified in the platform are not the actual people visiting the site, but there is someone from that company visiting the site. So a little wires getting crossed, but still worth it. Review collected by and hosted on G2.com.

Extremely easy to set up and the support has been out of this world. Once we were set up and integrated with slack, we immediately started seeing notifications coming in every day. Extremely valuable to see who is visiting our website so we can help them get the services they need. Review collected by and hosted on G2.com.

Honestly nothing I can think of right now. Everything has been extremely useful for us. They have a free trial. If you're skeptical, go ahead and give that a try. Review collected by and hosted on G2.com.