RB2B Reviews & Product Details

RB2B has become an invaluable tool for our sales and BDR teams. With its real-time visitor identification, we can now see who is engaging with our website, allowing us to reach out proactively and personalize our follow-ups. This has been a game-changer for us, especially since we’ve faced challenges with website conversion rates. Now, instead of guessing who might be interested, we have clear, actionable data that helps us target high-intent prospects and improve our outreach efforts significantly.

RB2B’s ability to capture detailed visitor data and directly deliver LinkedIn profiles to Slack empowers our team to act quickly. This streamlined approach has enhanced our lead generation process, saving time and improving efficiency. Review collected by and hosted on G2.com.

The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/month for 700 credits, which can run out quickly depending on traffic.

Additionally, we’ve noticed discrepancies in some profile data—occasionally, the profiles RB2B identifies don’t match when those same visitors fill out forms on our website, making it challenging to trust the accuracy fully. Review collected by and hosted on G2.com.

Partnering with RB2B has been one of the most effective decisions we've made to elevate our sales strategy. Their leads are not just names on a list—they are high-quality opportunities that have helped us streamline our sales process and focus our efforts. With RB2B, we’re able to qualify potential clients earlier, saving time and energy for more meaningful interactions. Their data has been instrumental in guiding our outreach and has ultimately contributed to a significant increase in our conversion rates. I couldn’t be more impressed with how their service has strengthened our ability to pursue and close new business. Review collected by and hosted on G2.com.

I wish they offered discounted pricing for non-profits Review collected by and hosted on G2.com.

I like the visibility and tracking of the individuals visiting our website. It's helpful to receive the notification in real-time to reach out to a prospect looking into similar technologies to our product offering since they tend to be buyers. It's also helpful to see how much traction we are getting to our site so we can continue to find way to improve traction to our website. Review collected by and hosted on G2.com.

There isn't anything I dislike about RB2B in my short time utilizing the software. Review collected by and hosted on G2.com.

It's hard to find a service that is able to track the users - not just the company - who land on your website. RB2B accomplishes this and the results are instant. What's more, it dives in deep to show you the exact pages that they land on, helping with page pathing and understanding user behavior. Review collected by and hosted on G2.com.

I wish that it was able to capture more people, as well as set up parameters (maybe it can?) to omit tracking of certain users who don't meet specific criteria. Review collected by and hosted on G2.com.

Seeing the specific individuals coming to our website (and what content they are consuming) is a game changer for our outbound prospecting as well as insights for knowing who's coming to the website, what's driving them, etc.

The Slack integration makes it easy to see in real time. (Almost addicting to be honest!)

Ability to see what pages the user goes to during the visit (not just the first page). You just have to log in to see that. Review collected by and hosted on G2.com.

Inability to exclude certain pages (e.g., customer login, 3-year-old blog post that drives a huge amount of unqualified traffic to the site, etc.).

Slack integration only shows you one page (first I think?) so have to log in to see how much content some consumes...big difference between someone going to a heavily trafficked blog post and bouncing vs. someone going to multiple platform pages.

Doesn't identify everyone. (I think they claim about 20% of US visitors). I know of people visiting it doesn't pick up so it does provide an incomplete picture of your traffic. But it's still better than anonymous company level data other solutions provide. Review collected by and hosted on G2.com.

The best thing is how easy/quick it was to set up. Just add the RB2B script to your website, and it works instantly. I started getting linkedin profiles to my slack within 10mins (I just launched my Startup's MVP, so don't have too much traffic, I imagine sites with more traffic see profile almost instantly). Review collected by and hosted on G2.com.

I have been using RB2B for a few days now and have no compliants! This product is a game changer.

If I could suggest an improvement, it would be to add another tier to their membeship for early stage start ups like mine in the future ($10-20 per month). They do have an awsome free tier with 200 tokens monthly (get linkedin profiles pushed to slack). But it doesn't provide emails. I would pay 10-20 bucks a month to get emails in addition to linkedin. Review collected by and hosted on G2.com.

RB2B has been a game-changer for us. One of our biggest challenges was harnessing the vast amount of organic and paid traffic we generate, particularly in terms of identifying person-level intent data. With RB2B, we've effectively overcome this hurdle. The insights and precision provided by their platform have significantly boosted our ability to build a robust pipeline. Their solution has streamlined our process and enhanced our overall efficiency, making a notable impact on our business growth. Additionally, the ease of use is remarkable, with leads being seamlessly pushed to Slack, and the implementation process was straightforward and efficient. Review collected by and hosted on G2.com.

While RB2B has been incredibly beneficial in solving our challenges with person-level intent data, we are eagerly awaiting the promised integrations. The announcement of these integrations has been made, but they have yet to go live. We look forward to these updates, as they will further enhance the platform's capabilities and streamline our workflows even more. Review collected by and hosted on G2.com.

RB2B helps de anonymize website visitors. We've found it to be a helpful tool to provide us with timely intelligence on who we should be targeting for outbound propsecting.

We've compared other tools, and find RB2B to be significantly ahead of the competition and are impressed by their overall pace of development.

Fwiw, the tool was very easy to set up and start using. Review collected by and hosted on G2.com.

Two main problems with the visitor identification today:

- Relatively low share of visitors are identified (maybe <20%)

- A lot of noise that's hard to filter out. For example, we've turned off RB2B tracking on our Jobs and Careers page, but these people are still showing up on our RB2B reports, as they visit other web pages

General dashboarding within the RB2B site could be much improved:

- While other integrations are nice, the core dashboarding of visitors in the RB2B site could be greatly improved. For example, it's not possible to filter all your visitors cleanly there based on the fields tracked in RB2B. If this was improved, we would be very grateful. Review collected by and hosted on G2.com.

Of course, it’s enticing to know the actual contact from an account who visited. Review collected by and hosted on G2.com.

Very low coverage and low accuracy compared to Clearbit, Leadfeeder and Apollo.

RB2B identifies mostly very irrelevant contacts at accounts that are not picked up by any of the other three - so in this case, the "net new" is not a good thing!

For us, so far, there's a lot of noise. I edited this review and downgraded my rating as I continue to use RB2B. I'd suggest, triangulate the RB2B data with your form fills, demo appointments, etc. Test the data and see how many of the contacts are truly valid. I have seen wildly incorrect matching in RB2B. It seems like a cool concept if they can improve the matching.

I see other people say they're getting results from RB2B and that's great for them, but for us, 90% of the few relevant and accurate contacts identified by RB2B are people we're already talking and demoing with. Review collected by and hosted on G2.com.

RB2B is awesome because it gives person-level data on website visitors (names, titles, and emails). We have a bunch of other tools for intent and company info, but RB2B’s ability to capture visitor details is unmatched. It is super valuable. Review collected by and hosted on G2.com.

There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not always accurate and we can't make that happen. There's a way to set up webhooks to pull the info only when a new contact is created but that really limits us. Second, the ICP filtering isn’t ideal—you can’t apply all the filters consistently, so you'll end up getting irrelevant signals. Despite these, I love RB2B and think fixing these points would make it even better. Review collected by and hosted on G2.com.