Denis G.
DG
Denis G.
Founder and CEO
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Rakuten closed our account (Kashback.com) with no reason"
0/5
What do you like best about Rakuten Advertising?

They have many offers from different countries, a wide range to choose from. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Their support and how they treat their publishers.

This review is written because they stopped replying to my e-mails, and I have no other options for reaching them out. They "terminated" our account with more than 300 active offers.

Their first answer to my e-mail was:

"The reason why we terminated your account is because you failed to respond to inquiries from a member of our Network Quality Team."

Ok, I found the missed e-mail, replied to those questions (they were pretty simple: about our traffic and promotional methods).

Their next question was:

"Thank you for writing back to us.

Please note that in our report we can see that there is one IP which is generating multiple clicks...In Rakuten Advertising Affiliate Network, we don't allow such type of traffic. So, we request you to investigate on your end and block the IP."

Of course, we replied to this at once (it was our server IP address - and then we asked for more details - what they mean), but no answer since then.

We've been working through Awin, Admitad, CJ, Shareasale, and many others affiliate networks for many years (we at "kashback com" has 5,000+ advertisers across the globe Booking com, Aliexpress, iHerb, etc.) but never met such attitude.

The subject of our correspondence was "Business Model Inquiry: 3178654 ...." Review collected by and hosted on G2.com.

NN
Neha N.
Small-Business (50 or fewer emp.)
"Rakuten Marketing Best Solution For Business Advertisement In Low Budget"
5/5
What do you like best about Rakuten Advertising?

Rakuten Marketing operates multichannel campaigns for business branding and promotion. They provide advance tracking solution with advance analytic services using their platform. It is easy to use Rakuten Marketing services for our business. It is totally secured and useful for business. We can check all social media campaigns in one dashboard view online form any location. Rakuten also offers affiliate marketing services in low budget with extraordinary results. We can check our campaigns real time visitors and optimize our business campaigns easily. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Customer support of Rakuten Marketing services are very good. They solve easily customer problems and provide a detail solution to know better out their tools and services. Price of services are little bit higher than market rates. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"regular rakuten user"
4.5/5
What do you like best about Rakuten Advertising?

I like that the product is easy to use and well known by many brands Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

I don't like the name because it does not describe what the produuct is. Review collected by and hosted on G2.com.

Jennifer S.
JS
Jennifer S.
Outside Event Marketing Specialist SSR
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Would recommend to a friend who is tech savvy"
3.5/5
What do you like best about Rakuten Advertising?

I like that there are so many different options for marketing research. There are so many ways that you can utilize Rakuten Marketing to better influence your business structure and customer base. It is a tool that helps to optimize where you stand in your target market/customer base. It has great customer service and it is easy to set up an account. There are lots of different tools you can use to figure out your target markets, reach, influence, etc. It was definitely a beneficial tool for me to use with a business. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

I don't like all of the ads that constantly pop up on my social outlets that try to get me to do more with the service. There also are some tricky things about it that I don't believe are very well suited for unknowing users. It's not a super easy thing to learn how to use, but it is definitely easier than a lot of outlets I've used in the past. Also I wish it was more collaborative. Personally I think it's better suited for larger (well maybe not larger, but basically just not nonprofits) businesses. It's harder to use for nonprofits, especially during this state of panic. Some things just don't make much sense. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Verified User in Insurance
Mid-Market (51-1000 emp.)
"Great Support Team"
5/5
What do you like best about Rakuten Advertising?

The account managers that come with the plans are helpful and knowledgable. Dashboard can give you insights that you can show the C-Suite. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Some of the campaigns are not as transparent as i would like. Review collected by and hosted on G2.com.

Matt H.
MH
Matt H.
Product Development Lead & Client Success Manager
Internet
Small-Business (50 or fewer emp.)
"My team uses Rakuten to source affiliate links and offers."
3.5/5
What do you like best about Rakuten Advertising?

Rukuten is a fantastic affiliate platform for sourcing links and offers from both established and emerging merchants in the affiliate space. The best features in my opinion are:

- Wide variety of merchants to choose from. Many top merchants in the space seem to use Rakuten.

- Most advertisers have links

- Deep linking extension works well compared to similar features on other affiliate platforms. (Note: more info on which brands accept deep linking would be helpful) Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Some things I dislike:

- You can't access links and offers from multiple brands at one time on the platform

- "Shortened links" are not provided for text links

- Searching for offers within an individual merchant does not work well. In order to properly search for offers the user typically has to manually scroll througha nd review each offer.

- Search filters within the links search function typically do not work well Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Enterprise (> 1000 emp.)
"Everything You'll Need But UI Unimpressive"
3/5
What do you like best about Rakuten Advertising?

Taking a data driven approach to Marketing Campaigns, Rakuten Marketing will provide the reporting you need on the collateral you're using. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

While the reporting is robust, the user interface is unimpressive and could use an upgrade. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Enjoy Rakuten"
5/5
What do you like best about Rakuten Advertising?

Rakuten is very helpful for online consumer targeting Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Rakuten's quick stats dashboard is not customizable Review collected by and hosted on G2.com.

TZ
Thokozille Z.
Enterprise (> 1000 emp.)
"Digital advertising enforcement tool"
4.5/5
What do you like best about Rakuten Advertising?

Its machine learning and artificial intelligence features put us on the forefront in how we handle our marketing campaigns by giving us essential analytics and insights. It has helped to build strong customer loyalty by giving us analytics and insights that aim in satisfying customers' needs. It also has a wide outreach of clients and it has helped us to build a large diverse base of clients. Most of the work is automated and gives us more time to concentrate on other major tasks of marketing. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Some reports and insights that it brings do not suit our industry. This makes us filter other reports and use those that are relevant only thereby taking some of our time on unproductive tasks. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"Rakuten Review"
4.5/5
What do you like best about Rakuten Advertising?

I like the ease of use between the agency and platform Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Not any negatives at the moment and enjoy the platform Review collected by and hosted on G2.com.