Quantcast Platform Pros and Cons

The Carat prog team loves using Quantcast’s DSP because it consistently delivers strong conversions at a cost-effective CPA. QC's advanced technology and real-time data capabilities make it uniquely powerful in driving performance for digital campaigns, especially in reaching high-intent audiences. Its sophisticated targeting options allow us to align campaigns with relevant consumer interests, which not only boosts engagement but also translates directly to more conversions.

Another standout feature is its optimisation capabilities. The platform’s ability to adapt based on campaign data means we’re always fine-tuning for the best results without overextending the budget. Its lookalike modelling also effectively expands reach, allowing us to find new potential customers who closely align with our target audience—further enhancing our campaign’s conversion potential.

Additionally, the intuitive dashboard and reporting features make tracking KPIs straightforward and efficient, ensuring we have complete visibility into where our budget is going and the returns we’re getting. Overall, Quantcast DSP has proven invaluable in helping us reach our objectives while keeping costs in check, making it an essential tool in our programmatic strategy. Review collected by and hosted on G2.com.

We would love to see more 3PD segments in Quantacast. Review collected by and hosted on G2.com.

When I use the Quantcast Platform I know I'll be able to set up an entire campaign in minutes. I can get at-a-glance insights from their UI, and if there's ever an issue I encounter I know I can reach out to their support team and get the answer quickly and easily. Review collected by and hosted on G2.com.

There are some features that can be hidden behind access gates which require me to reach out to the Support team, even though I know what I'm looking to do. Review collected by and hosted on G2.com.

Simple to use, be it planning or setting up a new campaign.

Cookieless audience solutions to both target and measure across the full funnel.

Able to activate Audio, Video and Display across brand and performance.

Any issues - a QC rep is only an email away and are always ready to help! Review collected by and hosted on G2.com.

New formats such as OOH still missing and would allow the platform to be a truly omni channel DSP. Review collected by and hosted on G2.com.

- The UI is easy to navigate.

- Quantcast team are super helpful and very responsive on email. Review collected by and hosted on G2.com.

- When pulling reports, and you want to include reports with a specific word or phrase, you cannot - you need to individually select the campaign/campaign ID. Sometimes it takes long as we have a few to select.

- When setting up & scheduling reports, you can't schedule the same report weekly across multiple days - so requires a duplication of reports to set up recurring schedules for specific days of the week. Review collected by and hosted on G2.com.

It is very easy to navigate and has all the key KPIs and metrics for your campaign front and centre. I also love the support feature and the personal element. Review collected by and hosted on G2.com.

There isn't anything that stands out immediately that I wouldn't like. Review collected by and hosted on G2.com.

This platform is excellent for ease of use, from activation to reporting. It has all the needed tools to manage a programmatic campaign. Their cookieless technology has been driving significant results for my clients, and the reporting is very easy and one of the fastest in the industry. Review collected by and hosted on G2.com.

Inventory and marketplace can be improved. Would love to be able to pick and negotiate PGs and PMPs through the platform. Review collected by and hosted on G2.com.

As a programmatic trader within an agency, using the Quantcast platform has been a good experience with the platform offering utility and effectiveness not found in others. Customer support and service has always been excellent as our reps have always been on hand to help set up / QA / troubleshoot campaigns. It was great testing the platform out for not only cookieless solutions for a client but also the ease with which we could integrate various publisher deals. Review collected by and hosted on G2.com.

Didn't find much to fault about the platform except when cloning campaigns, ad groups would take a little while to show up in the UI Review collected by and hosted on G2.com.

best-in-class AI, combined with unqiue and cookieless audience insight and targeting Review collected by and hosted on G2.com.

nothing really rings a bell; maybe the lack of real unique selling point (o.e. youtube to DV360; amazon closed sales measurement to Amazon DSP etc.) Review collected by and hosted on G2.com.

Their insights platform including the pixel audiences are fantastic. Really easy to activate. The team on the ground here in Aus are great to work with if you need help. Review collected by and hosted on G2.com.

The performance used to be lacking slightly, but seems to be improved in recent times. Review collected by and hosted on G2.com.

As a team we use Quantcast across the majority of our clients, so use the platform daily. The user interface is really easy to use, which for a programmatic team is one of the most important aspects, which also includes campaign setup and implementation and we very rarely encounter blockers to going live. We predominantly use the platform for Display & Video campaigns which we are very comfortable in using and see strong performance across campaigns. We have also always had very strong relationships with our regional reps in Manchester and found them to be knowledgeable and responsive. The targeting available to us is customiseable making it relatively easy to include Quantcast on plans. Review collected by and hosted on G2.com.

It would be great if there was a tool allowing us to extract insights from any data trends or areas the platform is automatically optimising towards, to add depth to our weekly reports alongside any manual optimisations made. Also whilst the number of ways we can optimise campaign performance is ok it can be a little manual, for instance creating exclusion lists for site optimisations, and it would be good if there was more ways to optimise (such as looking at intent triggers and being able to refine this). Also budget flighting continues to be frustrating for clients which have distinct monthly budgets but want to extend the existing campaigns. I wouldn't say that Quantcast is our go to platform for 3rd party integrations or PMP / PG buying, it feels a little bit behind competitors for this. Review collected by and hosted on G2.com.