Quantcast Platform Features

As reported in 47 Quantcast Platform reviews. Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 47 Quantcast Platform reviews.

Accurately determine where most people enter your site and where they leave and present data elegantly. 44 reviewers of Quantcast Platform have provided feedback on this feature.

Based on 47 Quantcast Platform reviews. Software automatically tracks standard user actions.

Based on 43 Quantcast Platform reviews. Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate. 44 reviewers of Quantcast Platform have provided feedback on this feature.

Based on 44 Quantcast Platform reviews. Track user return rates and related metrics.

Track what proportion of users convert via a certain action. This feature was mentioned in 47 Quantcast Platform reviews.

As reported in 41 Quantcast Platform reviews. See how many users proceed down a certain path to conversion.

Obtain live data for who is currently accessing your site. This feature was mentioned in 26 Quantcast Platform reviews.

Report on how any user activity has changed over time. 48 reviewers of Quantcast Platform have provided feedback on this feature.

Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 42 Quantcast Platform reviews.

Based on 49 Quantcast Platform reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Based on 45 Quantcast Platform reviews. Analytic tools are also available for mobile and tablet versions of websites.

Based on 43 Quantcast Platform reviews. Able to unify user data across devices, recognizing returning users.

As reported in 48 Quantcast Platform reviews. Allows users to easily build customized reports and dashboards.

As reported in 49 Quantcast Platform reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches. 45 reviewers of Quantcast Platform have provided feedback on this feature.

Track load times on different devices and systems. 35 reviewers of Quantcast Platform have provided feedback on this feature.

Analyze inbound marketing traffic to identify which campaigns are working best. 40 reviewers of Quantcast Platform have provided feedback on this feature.

Track revenue and transactions. 38 reviewers of Quantcast Platform have provided feedback on this feature.

Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 37 Quantcast Platform reviews.

Based on 37 Quantcast Platform reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Based on 35 Quantcast Platform reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately. 36 reviewers of Quantcast Platform have provided feedback on this feature.

Based on 41 Quantcast Platform reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 40 reviewers of Quantcast Platform have provided feedback on this feature.

Integrates with marketing software to assist with the creation of targeted marketing campaigns

Integrates with digital advertising platforms to optimize and target ad campaigns

Allows users to export audience data into different formats

Overall product functionality for display advertising. This feature was mentioned in 67 Quantcast Platform reviews.

As reported in 28 Quantcast Platform reviews. Overall product functionality for video advertising.

Based on 19 Quantcast Platform reviews. Overall product functionality for mobile advertising.

Based on 84 Quantcast Platform reviews. Overview of all media purchases and campaigns in a single interface.

Based on 83 Quantcast Platform reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

Based on 83 Quantcast Platform reviews. Amount and quality of inventory partner sites on which ads can be placed.

As reported in 73 Quantcast Platform reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 66 reviewers of Quantcast Platform have provided feedback on this feature.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 76 reviewers of Quantcast Platform have provided feedback on this feature.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 73 Quantcast Platform reviews.

As reported in 77 Quantcast Platform reviews. Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 79 Quantcast Platform reviews.

As reported in 74 Quantcast Platform reviews. Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction. 65 reviewers of Quantcast Platform have provided feedback on this feature.

As reported in 63 Quantcast Platform reviews. Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction. 60 reviewers of Quantcast Platform have provided feedback on this feature.

As reported in 80 Quantcast Platform reviews. Able to target desired audiences based on demographics and behavior variables.

Based on 75 Quantcast Platform reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

Based on 72 Quantcast Platform reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

As reported in 69 Quantcast Platform reviews. Able to match the marketer's ad with specific content on a site or page.

Able to track consumers on their mobile devices where cookies do not apply. This feature was mentioned in 16 Quantcast Platform reviews.

As reported in 63 Quantcast Platform reviews. Allows for ads to be placed in mobile apps.

Based on 60 Quantcast Platform reviews. Supports rich media mobile ads that involve user interaction.

As reported in 44 Quantcast Platform reviews. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

Based on 44 Quantcast Platform reviews. DSP pulls accurate estimates of available impressions and their cost.

Based on 42 Quantcast Platform reviews. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. This feature was mentioned in 41 Quantcast Platform reviews.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 65 reviewers of Quantcast Platform have provided feedback on this feature.

Based on 72 Quantcast Platform reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

As reported in 66 Quantcast Platform reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 73 reviewers of Quantcast Platform have provided feedback on this feature.

Provides features to allow scaling for large organizations. 62 reviewers of Quantcast Platform have provided feedback on this feature.

Based on 65 Quantcast Platform reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Based on 63 Quantcast Platform reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 62 reviewers of Quantcast Platform have provided feedback on this feature.

As reported in 64 Quantcast Platform reviews. Alerts marketer of the performance of particular campaigns.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

As reported in 10 Quantcast Platform reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments 10 reviewers of Quantcast Platform have provided feedback on this feature.

Offers a white labeling service for agencies or resellers to customize platform branding

Analyzes historical and current marketing campaigns to inform future strategy 11 reviewers of Quantcast Platform have provided feedback on this feature.

Based on 10 Quantcast Platform reviews. Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Based on 38 Quantcast Platform reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 17 Quantcast Platform reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors

Helps users identify influencers or thought leaders within their target audience

Identifies or creates customer profiles and personas

Offers tools for building custom audience segments

Identifies and visualizes how audience segments relate to one another

Offers customizable dashboards and reports

Allows users to visualize and interact with data to gain deeper insights

Allows users to drill down or slice and dice audience data with filters

Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc.

Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats.

Provides the ability to target listeners by age, gender, location, language, and even music or talk genre.

Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks.

Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners.

Ability to export dashboard reports on audio ad campaign performance.

Ability to track audio ad impressions by top music genres.

Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Compatible to serve and publish ads within the software.

Able to implement ads on all types streaming platforms that are able to serve ads.

Offer analysis of campaigns and various metrics.

Contains features where creative assets can be stored and uploaded to various campaigns.

Ability to operate multiple campaigns across segments.

Enables real-time participation in programmatic ad auctions.

Ensures ads are delivered efficiently based on targeting, pacing, and performance goals.

Allows publishers to manage and organize ad spaces across multiple properties.

Supports automatically adjusting ad placements based on user behavior and content.

Provides tools to generate and manage ad tags for easy ad placement.

Allows ads to be displayed to users based on their geographic location.

Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization.

Ensures seamless ad serving across web, mobile, CTV, and other digital channels.

Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type.

Limits the number of times a user sees the same ad to prevent fatigue.

Matches ads to relevant content using keyword analysis and machine learning.

Enables multiple demand sources to bid on ad inventory simultaneously.

Facilitates revenue sharing and payments to partners or publishers.

Estimates potential revenue based on current performance and market trends.

Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input This feature was mentioned in 11 Quantcast Platform reviews.

Ability to break down and plan multi-step processes 11 reviewers of Quantcast Platform have provided feedback on this feature.

As reported in 11 Quantcast Platform reviews. Works across multiple software systems or databases

As reported in 11 Quantcast Platform reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting 12 reviewers of Quantcast Platform have provided feedback on this feature.

Makes informed choices based on available data and objectives 12 reviewers of Quantcast Platform have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives