---
title: PubMatic Reviews
meta_title: 'PubMatic Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 11 reviews by the users' company size, role or industry to
  find out how PubMatic works for a business like yours.
aggregate_rating:
  rating_value: 3.2
  review_count: 11
  scale: '5'
date_modified: '2026-07-07'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# PubMatic Reviews
**Vendor:** PubMatic  
**Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)  
**Average Rating:** 3.2/5.0  
**Total Reviews:** 11
## About PubMatic
PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.






- [View PubMatic pricing details and edition comparison](https://www.g2.com/products/pubmatic/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-14+03%3A58%3A08+-0500&secure%5Bsession_id%5D=f52d58f1-951a-4435-ab81-3c4d0a5a83e2&secure%5Btoken%5D=cc64ddab16b1d0c31308968347977878ab4308ff68995f22518cd783abe174f5&format=llm_user)

## PubMatic Features
**Platform  - Connected TV (CTV) Advertising Platforms**
- Personalized Segmentation
- Ad Serving 
- Streaming Capabilites
- Performance Analytics

**Platform - App Monetization Platforms**
- Automated Tools
- Campaign Management
- Audience Targeting
- In-App Purchases
- Reporting & Dashboards
- A/B Testing
- AI Algorithms
- Integration APIs
- Fraud Prevention
- Cross-Platform Support
- Payment Integration
- User Data Analysis
- Subscription Management
- Performance Analytics
- Multiple Monetization Models

**Ad Serving & Management - Publisher Ad Server**
- Real-Time Bidding (RTB) Support
- Ad Delivery Optimization  & Management
- Ad Inventory Management
- Dynamic Ad Placement
- Ad Tag Management

**Agentic AI - Supply Side Platform (SSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management - Connected TV (CTV) Advertising Platforms**
- Creative Assets
- Campaign Dashboard

**Advertising - App Monetization Platforms**
- Ad Exchange
- Offerwall
- Bidding
- Ad Mediation
- Ad Formats
- Ad Optimization

**Targeting & Personalization - Publisher Ad Server**
- Geo-Targeting
- A/B Testing for Ads
- Multi-Device & Cross-Platform Delivery
- Audience Targeting
- Frequency Capping
- Contextual Targeting

**Monetization & Reporting - Publisher Ad Server**
- Header Bidding Support
- Ad Revenue Share & Payout Management
- Revenue Forecasting
- Performance & Engagement Analytics

**Agentic AI - Connected TV (CTV) Advertising Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**SSP Functionality **
- SSP Functionality 

**Agentic AI - Publisher Ad Server**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**SSP**
- Ad Unit Availability
- Impression Targeting
- Floor Price
- Advertiser Restrictions
- Bid Reporting

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