# Top 10 PubMatic Alternatives & Competitors **Average Rating:** 3.2/5 **Total Number of Reviews:** 11 Explore the best alternatives to PubMatic for users who need new software features or want to try different solutions. Other important factors to consider when researching alternatives to PubMatic include customer service. The best overall PubMatic alternative is OpenX. Other similar apps like PubMatic are Google Ad Manager, Magnite, for Sellers, The Trade Desk, and StackAdapt. PubMatic alternatives can be found in [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) but may also be in [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) or [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising). ## Best Paid & Free Alternatives to PubMatic - [OpenX](https://www.g2.com/products/openx/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) ## Top 10 Alternatives to PubMatic Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how PubMatic stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Fine Art, and Biotechnology, and find the best product for your business. ### 1. [OpenX](https://www.g2.com/products/openx/reviews) By OpenX **Average Rating:** 3.2/5 **Total Reviews:** 18 OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. Reviewers say compared to PubMatic, OpenX is: - More usable - Easier to set up - Better at meeting requirements Categories in common with PubMatic: [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server), [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [PubMatic vs OpenX](https://www.g2.com/compare/openx-vs-pubmatic) **Compare OpenX with other alternatives:** - [OpenX vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-openx) - [OpenX vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-openx) - [OpenX vs The Trade Desk](https://www.g2.com/compare/openx-vs-the-trade-desk) - [OpenX vs StackAdapt](https://www.g2.com/compare/openx-vs-stackadapt) - [OpenX vs AdRoll](https://www.g2.com/compare/adroll-vs-openx) - [OpenX vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-openx) - [OpenX vs Viant Technology](https://www.g2.com/compare/openx-vs-viant-technology-llc-viant-technology) - [OpenX vs AdSense](https://www.g2.com/compare/adsense-vs-openx) - [OpenX vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-openx) ### 2. [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) By Google **Average Rating:** 4.2/5 **Total Reviews:** 236 Google Ad Manager is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to PubMatic, Google Ad Manager is: - Better at meeting requirements - More usable - Easier to set up Categories in common with PubMatic: [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server), [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Compare:** [PubMatic vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-pubmatic) **Compare Google Ad Manager with other alternatives:** - [Google Ad Manager vs OpenX](https://www.g2.com/compare/google-ad-manager-vs-openx) - [Google Ad Manager vs Magnite, for Sellers](https://www.g2.com/compare/google-ad-manager-vs-magnite-for-sellers) - [Google Ad Manager vs The Trade Desk](https://www.g2.com/compare/google-ad-manager-vs-the-trade-desk) - [Google Ad Manager vs StackAdapt](https://www.g2.com/compare/google-ad-manager-vs-stackadapt) - [Google Ad Manager vs AdRoll](https://www.g2.com/compare/adroll-vs-google-ad-manager) - [Google Ad Manager vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-google-ad-manager) - [Google Ad Manager vs Viant Technology](https://www.g2.com/compare/google-ad-manager-vs-viant-technology-llc-viant-technology) - [Google Ad Manager vs AdSense](https://www.g2.com/compare/adsense-vs-google-ad-manager) - [Google Ad Manager vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-google-ad-manager) ### 3. [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) By Magnite **Average Rating:** 3.2/5 **Total Reviews:** 20 Seller Cloud optimizes revenue for each of your ad impressions, safely. Reviewers say compared to PubMatic, Magnite, for Sellers is: - Easier to set up - More usable - Better at meeting requirements Categories in common with PubMatic: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server), [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Compare:** [PubMatic vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-pubmatic) **Compare Magnite, for Sellers with other alternatives:** - [Magnite, for Sellers vs OpenX](https://www.g2.com/compare/magnite-for-sellers-vs-openx) - [Magnite, for Sellers vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-magnite-for-sellers) - [Magnite, for Sellers vs The Trade Desk](https://www.g2.com/compare/magnite-for-sellers-vs-the-trade-desk) - [Magnite, for Sellers vs StackAdapt](https://www.g2.com/compare/magnite-for-sellers-vs-stackadapt) - [Magnite, for Sellers vs AdRoll](https://www.g2.com/compare/adroll-vs-magnite-for-sellers) - [Magnite, for Sellers vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-magnite-for-sellers) - [Magnite, for Sellers vs Viant Technology](https://www.g2.com/compare/magnite-for-sellers-vs-viant-technology-llc-viant-technology) - [Magnite, for Sellers vs AdSense](https://www.g2.com/compare/adsense-vs-magnite-for-sellers) - [Magnite, for Sellers vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-magnite-for-sellers) ### 4. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) By The Trade Desk **Average Rating:** 4.4/5 **Total Reviews:** 175 The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. Reviewers say compared to PubMatic, The Trade Desk is: - Better at meeting requirements - Better at support - Easier to set up Categories in common with PubMatic: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [PubMatic vs The Trade Desk](https://www.g2.com/compare/pubmatic-vs-the-trade-desk) **Compare The Trade Desk with other alternatives:** - [The Trade Desk vs OpenX](https://www.g2.com/compare/openx-vs-the-trade-desk) - [The Trade Desk vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-the-trade-desk) - [The Trade Desk vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-the-trade-desk) - [The Trade Desk vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [The Trade Desk vs AdRoll](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [The Trade Desk vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-the-trade-desk) - [The Trade Desk vs Viant Technology](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology) - [The Trade Desk vs AdSense](https://www.g2.com/compare/adsense-vs-the-trade-desk) - [The Trade Desk vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-the-trade-desk) ### 5. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) By StackAdapt **Average Rating:** 4.7/5 **Total Reviews:** 870 With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to PubMatic, StackAdapt is: - Better at support - Better at meeting requirements - More usable Categories in common with PubMatic: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [PubMatic vs StackAdapt](https://www.g2.com/compare/pubmatic-vs-stackadapt) **Compare StackAdapt with other alternatives:** - [StackAdapt vs OpenX](https://www.g2.com/compare/openx-vs-stackadapt) - [StackAdapt vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-stackadapt) - [StackAdapt vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-stackadapt) - [StackAdapt vs The Trade Desk](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [StackAdapt vs AdRoll](https://www.g2.com/compare/adroll-vs-stackadapt) - [StackAdapt vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt) - [StackAdapt vs Viant Technology](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) - [StackAdapt vs AdSense](https://www.g2.com/compare/adsense-vs-stackadapt) - [StackAdapt vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) ### 6. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 776 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to PubMatic, AdRoll is: - Better at meeting requirements - More usable - Easier to set up Categories in common with PubMatic: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [PubMatic vs AdRoll](https://www.g2.com/compare/adroll-vs-pubmatic) **Compare AdRoll with other alternatives:** - [AdRoll vs OpenX](https://www.g2.com/compare/adroll-vs-openx) - [AdRoll vs Google Ad Manager](https://www.g2.com/compare/adroll-vs-google-ad-manager) - [AdRoll vs Magnite, for Sellers](https://www.g2.com/compare/adroll-vs-magnite-for-sellers) - [AdRoll vs The Trade Desk](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [AdRoll vs StackAdapt](https://www.g2.com/compare/adroll-vs-stackadapt) - [AdRoll vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll vs Viant Technology](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [AdRoll vs AdSense](https://www.g2.com/compare/adroll-vs-adsense) - [AdRoll vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) ### 7. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By NextRoll **Average Rating:** 4.3/5 **Total Reviews:** 649 AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to PubMatic, AdRoll ABM (Formerly RollWorks) is: - Better at support - Better at meeting requirements - More usable Categories in common with PubMatic: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [PubMatic vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-pubmatic) **Compare AdRoll ABM (Formerly RollWorks) with other alternatives:** - [AdRoll ABM (Formerly RollWorks) vs OpenX](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-openx) - [AdRoll ABM (Formerly RollWorks) vs Google Ad Manager](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-google-ad-manager) - [AdRoll ABM (Formerly RollWorks) vs Magnite, for Sellers](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-magnite-for-sellers) - [AdRoll ABM (Formerly RollWorks) vs The Trade Desk](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-the-trade-desk) - [AdRoll ABM (Formerly RollWorks) vs StackAdapt](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt) - [AdRoll ABM (Formerly RollWorks) vs AdRoll](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll ABM (Formerly RollWorks) vs Viant Technology](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-viant-technology-llc-viant-technology) - [AdRoll ABM (Formerly RollWorks) vs AdSense](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adsense) - [AdRoll ABM (Formerly RollWorks) vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-criteo-commerce-growth) ### 8. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) By Viant Technology LLC **Average Rating:** 4.2/5 **Total Reviews:** 311 Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment. Reviewers say compared to PubMatic, Viant Technology is: - Better at support - Better at meeting requirements - More usable Categories in common with PubMatic: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [PubMatic vs Viant Technology](https://www.g2.com/compare/pubmatic-vs-viant-technology-llc-viant-technology) **Compare Viant Technology with other alternatives:** - [Viant Technology vs OpenX](https://www.g2.com/compare/openx-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Google Ad Manager](https://www.g2.com/compare/google-ad-manager-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-viant-technology-llc-viant-technology) - [Viant Technology vs The Trade Desk](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology) - [Viant Technology vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdRoll](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdSense](https://www.g2.com/compare/adsense-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) ### 9. [AdSense](https://www.g2.com/products/adsense/reviews) By Google **Average Rating:** 4.2/5 **Total Reviews:** 265 Google AdSense is a program that enables website owners and content creators to monetize their online content by displaying targeted advertisements. By integrating AdSense, publishers can earn revenue as Google matches ads to their site based on content and visitors. Key Features and Functionality: - Automated Ad Placement: AdSense uses Google AI to optimize ad placements, ensuring ads are displayed in locations that maximize visibility and engagement. - Customizable Ad Formats: Publishers can choose from various ad formats, including text, display, and native ads, to match their site's design and user experience. - Performance Reports: AdSense provides detailed reports on ad performance, allowing users to track earnings, impressions, and clicks to make informed decisions. - Ad Control: Users have the ability to block ads they find unsuitable and customize the types of ads that appear on their site. Primary Value and Solutions: AdSense offers a straightforward way for publishers to generate income from their online content without the need for direct advertiser relationships. It connects publishers with a vast network of advertisers, ensuring relevant ads are displayed to their audience. This not only enhances the user experience by showing pertinent ads but also allows publishers to focus on creating quality content while AdSense handles the ad management and optimization. Reviewers say compared to PubMatic, AdSense is: - Better at meeting requirements - More usable - Easier to set up Categories in common with PubMatic: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [PubMatic vs AdSense](https://www.g2.com/compare/adsense-vs-pubmatic) **Compare AdSense with other alternatives:** - [AdSense vs OpenX](https://www.g2.com/compare/adsense-vs-openx) - [AdSense vs Google Ad Manager](https://www.g2.com/compare/adsense-vs-google-ad-manager) - [AdSense vs Magnite, for Sellers](https://www.g2.com/compare/adsense-vs-magnite-for-sellers) - [AdSense vs The Trade Desk](https://www.g2.com/compare/adsense-vs-the-trade-desk) - [AdSense vs StackAdapt](https://www.g2.com/compare/adsense-vs-stackadapt) - [AdSense vs AdRoll](https://www.g2.com/compare/adroll-vs-adsense) - [AdSense vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adsense) - [AdSense vs Viant Technology](https://www.g2.com/compare/adsense-vs-viant-technology-llc-viant-technology) - [AdSense vs Criteo Commerce Growth](https://www.g2.com/compare/adsense-vs-criteo-commerce-growth) ### 10. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) By Criteo **Average Rating:** 3.8/5 **Total Reviews:** 242 Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to PubMatic, Criteo Commerce Growth is: - Better at meeting requirements - More usable - Easier to set up Categories in common with PubMatic: [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Compare:** [PubMatic vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-pubmatic) **Compare Criteo Commerce Growth with other alternatives:** - [Criteo Commerce Growth vs OpenX](https://www.g2.com/compare/criteo-commerce-growth-vs-openx) - [Criteo Commerce Growth vs Google Ad Manager](https://www.g2.com/compare/criteo-commerce-growth-vs-google-ad-manager) - [Criteo Commerce Growth vs Magnite, for Sellers](https://www.g2.com/compare/criteo-commerce-growth-vs-magnite-for-sellers) - [Criteo Commerce Growth vs The Trade Desk](https://www.g2.com/compare/criteo-commerce-growth-vs-the-trade-desk) - [Criteo Commerce Growth vs StackAdapt](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [Criteo Commerce Growth vs AdRoll](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Viant Technology](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) - [Criteo Commerce Growth vs AdSense](https://www.g2.com/compare/adsense-vs-criteo-commerce-growth) ## Explore Articles - [What platform offers advanced competitor tracking for local markets?](https://www.g2.com/discussions/what-platform-offers-advanced-competitor-tracking-for-local-markets) - [Best online registration tools for workshops](https://www.g2.com/discussions/best-remote-management-software-for-tech-startups) - [Which vendor offers the best reporting for portfolio lease analysis?](https://www.g2.com/discussions/which-vendor-offers-the-best-reporting-for-portfolio-lease-analysis) - [Top-rated AI assistants for action item tracking](https://www.g2.com/discussions/what-are-the-top-rated-ai-assistants-for-action-item-tracking) - [Best experience management software for small businesses](https://www.g2.com/discussions/best-experience-management-software-for-small-businesses) - [Leading QMS solutions for software industry](https://www.g2.com/discussions/leading-qms-solutions-for-the-software-industry) ## Spotlight Categories - [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [Expense Management Software](https://www.g2.com/categories/expense-management)