Propensity Pros and Cons

The ease in creating high intent audiences with various degress of segmentation has been so valuable for me.

The ABM capabilities are so great. I can easily drive multiple campaigns across channels. Review collected by and hosted on G2.com.

I have not had any issues. The platform has been effective. Review collected by and hosted on G2.com.

The customer support is responsive and helpful. Pricing is affordable for small teams to get started. The tool offers a variety of platforms and placements to enhance reach. Review collected by and hosted on G2.com.

The platform is not as mature or sophisticated and good-looking as its more established competitor. I experienced a few bugs and issues while setting up campaigns, and the terminology took a bit of time to understand. Review collected by and hosted on G2.com.

This platform helps to identify target market companies which are interested and searching for your products and services. Review collected by and hosted on G2.com.

A bit of a learning curve given how comprehensive the platform is. Review collected by and hosted on G2.com.

I’m always looking for new ways to increase engagement. With Propensity, we can effectively personalize messaging for our most valuable contacts and prioritize which contacts need outreach right away. This has helped us improve engagement and build stronger relationships with prospective customers. Thanks to Propensity’s intent data, we can prioritize quality over quantity, so our sales team can achieve significant results even with limited resources. Review collected by and hosted on G2.com.

Our sales and marketing teams lacked a consensus on the data that was initially provided. Propensity helped us make sure our accounts and contacts were aligned before outreach. Review collected by and hosted on G2.com.

Propensity helps us prioritize the right contacts so we can save time and improve pipeline efficiency. Since we started using them for ABM, we’ve engaged with decision-makers earlier on and personalized our cold calls to get better results. Propensity has also helped us align messaging for our prospects with ABM playbooks. As a result, we’re directing outreach where it needs to go and building meaningful relationships with the right people. Review collected by and hosted on G2.com.

During onboarding, we ran into a feature improvement update. The customer success team quickly resolved it before we ran into any further issues, which was reassuring that the team was there for us from the beginning. Review collected by and hosted on G2.com.

We use Propensity’s ABM platform to generate new leads for our business. It was incredibly easy to implement, which was valuable to us as a small team. We were able to get started in no time, launching the industry-specific playbook to target accounts in our niche and begin building pipeline. Unlike other ABM platforms, Propensity didn’t require a lot of time to set up. Once we identified our target accounts, we could go in and launch campaigns quickly. Since we started with Propensity, we’ve been able to create meaningful engagement and momentum with our customers. Review collected by and hosted on G2.com.

Initially, the in-market account list wasn’t what we expected. Thankfully, we got on a call with their CS team and were able to work together to match it to our target competitors and make it more accurate and better able to serve us. Review collected by and hosted on G2.com.

I am extremely impressed with the effectiveness of Propensity’s ABM platform in reducing implementation time and building pipeline with the right audience. We’ve switched our focus to promising opportunities using Propensity’s robust set of tools to compete more effectively in the B2B market. Propensity has been a game-changer for us, and I’d highly recommend it to any company looking to improve its sales and marketing efforts. Review collected by and hosted on G2.com.

I did not experience any problems with Propensity. Review collected by and hosted on G2.com.

I've been working with Propensity since it was in its early start-up phase. It's been about 5 years since our partnership first started. During that time, they have taken so much time to make sure to get to know Passages as a client and make sure they are providing for all our needs. Often organizations can have growing pains, but as a client, I have never truly felt that. Review collected by and hosted on G2.com.

I can't think of anything I dislike about them. Anytime I've had an issue with them, I will bring it up and they course correct it right away. They handle any issues I have immediately. Review collected by and hosted on G2.com.

Propensity has streamlined our data entry ensuring that we get accurate data for our metrics. In addition, the platform allows us to share our data across our organization with simple searching, easy to use dashboards, and concise reports. Review collected by and hosted on G2.com.

As an early adopter to the Propensity platform, we required integration with Okta for secure access to our data. This was a feature that needed to be developed, so there was a slight delay in moving to production, but eventually simplified our single sign on process without the need for duplicative login accounts to manage. Review collected by and hosted on G2.com.

While building our engagement hub, the customer service has been prompt and straightforward. We are very excited to be working with Steve and the rest of the team at Propensity. Over the last year, I can tell that we are going to be doing business with Propensity for a long time and will gladly recommend them to anyone. Review collected by and hosted on G2.com.

The process has been longer than expected. Review collected by and hosted on G2.com.