Propensity Reviews & Product Details

Propensity has become a fundamental tool in my daily tasks as a B2B marketing professional. Thanks to Propensity, I have discovered a new approach to marketing and lead generation in the B2B environment. Although relatively new in the B2B and ABM space, Propensity is a bold and aggressive platform when it comes to reaching new audiences. Unlike other, more expensive platforms limited to programmatic advertising, Propensity takes a multi-channel approach, incorporating programmatic advertising, LinkedIn, Meta, and email.

One of Propensity's standout features is its ability to advertise to an audience of 1,000 contacts or more, unlike larger platforms that require a minimum audience of 10,000 contacts. This allows for more targeted campaigns at a lower cost due to precise segmentation. The contact data is frequently updated, ensuring minimal bounce rates. Additionally, the support team is highly attentive and quick to address any concerns. Propensity has managed to carve out a niche that other large platforms have overlooked, offering better-priced, better-targeted, and more direct advertising for specific audiences. Review collected by and hosted on G2.com.

Since it's a new platform, its user interface could be improved. However, their engineering team is actively working on enhancements and implements customer feedback in each update. They never dismiss customer suggestions and are always taking notes to incorporate them into future platform releases. It's a platform under continuous development. Review collected by and hosted on G2.com.

I use propensity to find and target usually hard to find leads for my high ticket service. What I like:

- It's a fraction of the price of the big names.

- The data is very accurate. I believe they re-verify everyone in the database every 90 days.

- Amazing customer support, Nathan and the team are always available for any quesiton.

- The tool is easy to use and plays well with the walled gardens. I find the audience I want, launch campaigns, and can even go into the platforms like LinkedIn and use all their advertising features. This allows me to keep the engagment scores connected to my Propensity campaign but get the benefits of in-platform advertising.

- It took a couple of hours to setup and launch a campaign. Review collected by and hosted on G2.com.

- They're a new tool so working out some UX kinks, but overall it's not bad. Review collected by and hosted on G2.com.

* Easy to use, once you get a hang of it, your shouldn't encounter any major issues in executing your account based campaigns. And the orchestartion of the campaigns is well-thought, intuitive and simple. Perfect tool for bputique B2B agencies, with small marketing teams.

* Great price. The cost of propensity is a fraction of what you have to pay for similar tools.

* The customer support goes above and beyond to help Propensity's users. Very friendly, down to earth people, who really value their customers and their feedback.

* The tool is constantly evolving, regularly introducing new features and updates.

* It takes only few hours to set it up, and get your campaigns up an running. Great intergration with HubSpot.

* Good quality of intent data. Review collected by and hosted on G2.com.

* Some minor bugs, but the tool is fairly new so this is not a surprise, and the team does it's best to address them Review collected by and hosted on G2.com.

Propensity is self serve and does not have a high platform fee like other ABM solutions. Other solutions make it hard for SBMs who are new to ABM to actually get started and proove ROI before making such a large commitment -- and Propensity allows you to do that.

Another benefit is that you can connect it to your CRM to do contact focused targeting within your priority accounts.

It's easy to get started and get ads up and running within a week. Review collected by and hosted on G2.com.

A product feature that I'd like is to be able to drag and drop all of the images you have for display ads so that you don't have to select them individually for each size required to run display ads. It isn't a blocker but does take more time than I'd like. Review collected by and hosted on G2.com.

The service representation here is great. Very personable and can reply in a moments notice.

The integration with tools like hubspot and salesforce make it easy to onboard quickly and get rolling.

They do great work in walking you through the process and get you set up for success. Review collected by and hosted on G2.com.

With any software tool, there can be delays or ares that need some improvement. I have seen some glitches in access data and ensuring that integrations are connected. But those get quickly resolved in a day or less. Review collected by and hosted on G2.com.

Pricing

Support from the team

Website analytics

Person-level reporting data

Intent data - no limits and is easy to report on the account level. Exportable. Review collected by and hosted on G2.com.

The user experience is not as intuitive as other tools in this space, but is simple to navigate once you get the hang of it. Review collected by and hosted on G2.com.

Propensity allows my agency to run ABM programs for various clients, without the insane platform fees like exist with competitors 6sense, Terminus, and Demandbase.

In building the tool, it's evident their team is very conscious of agency workflow and best practices to keep client work segmented. They are also highly efficient in optimizing the platform and answering any questions I may have. It's a relief to finally have an ad platform with great customer service! Review collected by and hosted on G2.com.

Propensity is an ever-evolving tool. With that, there can be some glitches and issues that I come across. However, the Propensity team is very speedy in addressing my concerns and resolving any issues in the platform. It truly feels like they care for my success as their customer. Review collected by and hosted on G2.com.

I love that I can get all of the base functionality of an ABM tool without the high base costs of one. Review collected by and hosted on G2.com.

They are still working on the UI for ease of use and how it integrates with all of the tools in the tech stack but each new release is better than the one before. They are really listening to their customers! Review collected by and hosted on G2.com.

The Propensity team brings a powerful combination of robust project management and deep technical expertise to our collaboration. They've been instrumental in keeping our initiatives on track while developing innovative strategies to meet our goals. Their creative problem-solving has helped us overcome various challenges, and importantly, they've significantly improved our lead qualification process. As a result, we're now working with a higher volume of qualified leads, which has positively impacted our conversion rates. We value our partnership with the Propensity team and continue to see strong results across the board. Review collected by and hosted on G2.com.

We've had a few technical issues, but they were quickly resolved. Review collected by and hosted on G2.com.

The ease in creating high intent audiences with various degress of segmentation has been so valuable for me.

The ABM capabilities are so great. I can easily drive multiple campaigns across channels. Review collected by and hosted on G2.com.

I have not had any issues. The platform has been effective. Review collected by and hosted on G2.com.