Profit.co Reviews & Product Details

Our organization has been on an evolving OKR journey for several years — starting with Excel spreadsheets, then moving to Viva Goals, and most recently migrating to Profit.co after Microsoft announced Viva Goals’ end-of-life. Without hesitation, Profit.co has been a significant step forward compared to our previous approaches.

What stands out most about Profit.co is the combination of structured onboarding and highly responsive Customer Success support. As we migrated from Viva Goals, their team tailored training to our different business units and ensured we could quickly reestablish momentum. The hands-on guidance — especially around integrations like monday.com and Microsoft Power BI — made adoption smooth and effective. Review collected by and hosted on G2.com.

Custom Power BI integration/reporting requires DAX queries, which adds a bit of technical complexity. Review collected by and hosted on G2.com.

I use Profit.co to help track my department and my company's objectives, key results, and initiatives. It serves as a single platform for tracking and reporting. The interface is simple to use, allowing folks to enter their data and monitor progress easily. I like how quickly the customer support team responds to questions and requests. I appreciate how collaborative they are, especially when we first started setting up Profit.co. The collaborative nature of the team is instrumental in adoption success. We decided to go with Profit because we like the simplicity and the customer support team. The initial setup was pretty smooth. Review collected by and hosted on G2.com.

At times, I have problems with the UI being super slow at loading my data. I do not think this is an internet issue since I can load other pages on the web super fast. So I think an improvement would be how fast data gets rendered on the platform. For example, I am an admin. When I click and terminate each user, it refreshes the page automatically and goes back to the top of the list, even though I was at the bottom of the list. If the page did not refresh and the users terminated just disappear from the list instead, that would save me a lot of time. Review collected by and hosted on G2.com.

It can be appreciating the structured OKR framework and the clarity it brings to strategy execution. Profit.co provides a well-organized approach to defining objectives, cascading key results, and monitoring progress through dashboards and reporting tools. The availability of OKR learning resources and certification programs is also a strong differentiator, as it supports both system adoption and capability building. The disciplined structure for translating strategy into measurable objectives and key results reduces ambiguity and improves clarity across different organizational levels. The learning resources strengthen understanding of OKR best practices, supporting more effective implementation. The reporting and dashboard capabilities enhance visibility, making it easier to monitor progress, identify gaps early, and support data-driven follow-up. Together, these elements create value by combining methodology, capability building, and performance tracking within one ecosystem. The platform also offers strong capabilities and a comprehensive set of features, and the introduction of Arabic language support is a very positive step. Review collected by and hosted on G2.com.

The Arabic interface could benefit from further refinement, as some labels and translations appear inconsistent or partially untranslated. Additionally, the subscription cost is relatively high compared to other platforms offering similar OKR and performance management features. Review collected by and hosted on G2.com.

Profit.co is an impressively simple and intuitive platform; fast, easy to configure, and built on a solid foundation. I especially value how many flexible “building blocks” the system offers. It allows you to launch a basic performance management setup quickly while still giving you the room to grow and customize as your needs evolve.

One of the greatest strengths of Profit.co is their development team. They are exceptionally attentive, receptive to feedback, and genuinely invested in helping us succeed. Even when certain features weren’t originally designed for the customization we needed, the team proactively explored solutions, created workarounds, and adapted settings to support us. Their willingness to collaborate, understand our goals, and continuously improve the platform truly stands out.

It’s evident that Profit.co is a young, dynamic company with tremendous potential, built on strong technical foundations and powered by a team that truly cares about delivering value. Review collected by and hosted on G2.com.

The only area that required a bit more coordination was timing, which is completely understandable given the time zone difference and the large number of enhancements we requested. With such a high volume of improvements and iterations, it was natural for certain steps to take a bit longer. What stood out to me, however, was how consistently supportive and committed my primary point of contact remained throughout the process. He was always patient, proactive, and willing to go the extra mile to help us move forward. His dedication ensured that every one of our needs was ultimately met, and we truly appreciated his partnership. Review collected by and hosted on G2.com.

I have found Profit.co to be a very helpful platform for OKR and initiative tracking, especially in bringing structure and visibility to how objectives, initiatives, and KPIs are managed across the organization. It has significantly improved alignment, cadence, and transparency in our monthly meetings. The biggest value for us is the clear linkage between objectives, initiatives, and KPIs along with at-a-glance progress visibility that supports consistent executive reviews. Additionally, the initial setup of Profit.co was very easy. Review collected by and hosted on G2.com.

When executives ask detailed questions during reviews, it's hard to get into the specifics without navigating multiple screens. It would be better to click directly into initiatives to see the related notes, updates, and documents. Also, the ability to toggle views within an initiative, like hiding KPIs to focus on initiative progress, would make live reviews smoother and reduce context switching. Seeing initiative-level notes, supporting documents, and commentary in the same view would also be great for leadership meetings. Review collected by and hosted on G2.com.

An excellent tool which is very thoughtfully designed to ensure clear articulation of organizational goals and objectives. It requires creating meaningful and structured targets for the team members concerned to complete the tasks, thereby promoting accountability and also ensuring timeliness in achieving those goals and objectives through regular check-ins. A must have tool in today's scenario where it is difficult to have a bird's eye view about the progress of the business in general and departments in particular. It's very easy to integrate and implement with your current operations. Review collected by and hosted on G2.com.

With custom built options tailored to meet specific business requirements, it's hard to find any downside at this moment. Review collected by and hosted on G2.com.

I find Profit.co to be a powerful tool with a lot of opportunities to do what you need to do. There are many tutorials to watch, and while it takes time to prepare and learn everything, I believe it'll be okay in the long run. I feel that using Profit.co helps to achieve goals more quickly and align with everything that needs to be taken into account. Review collected by and hosted on G2.com.

At first, it looks like the whole organization needs to understand how to work with Profit.co, and the initial steps are very hard to start. You need to make the organization work according to the system, and it takes time. A lot of assistance and ownership are needed in the first year or at least half a year. It's a powerful tool, but it takes time to learn. As I go forward, it looks a little bit harder. It's also harder for personnel to learn how to add the key performance index. Review collected by and hosted on G2.com.

Continuous improvement and AI

The product is renowned for its continuous improvement, featuring a clear roadmap and regular enhancements that steadily increase business value over time. New AI agents for goal authoring, progress tracking, reviews, and feedback help automate routine work and improve OKR and performance quality.​ Review collected by and hosted on G2.com.

There is no Arabic language as an option for Arabic speakers Review collected by and hosted on G2.com.

As the Business Performance and Strategy Manager at KPC Precast Company, we've just embarked on our journey with Profit.co. Having recently completed our initial training sessions with the Profit.co team, I can confidently say this solution is proving to be incredibly useful for our company, especially with its advanced capabilities.

Ease of Use:

From the very first training session, Profit.co struck me as remarkably intuitive. The user interface is clean and well-organized, making the process of setting up OKRs, understanding cascades, and performing check-ins surprisingly straightforward. The thorough training provided by the Profit.co team further accelerated our team's adoption, ensuring that even with its robust features, the core functionality remains highly accessible and easy to navigate for all users.

Frequency of Use:

Even in our initial stages, we're finding ourselves leveraging Profit.co with increasing frequency. The clarity it brings to our Objectives and Key Results, combined with the ease of updating progress, encourages daily engagement. As we further integrate it into our operational rhythms, particularly with the time-saving integrations, I foresee it becoming an indispensable part of our weekly and daily workflow for transparent progress tracking and strategic alignment.

Number of Features:

Profit.co is truly a comprehensive platform, offering far more than just basic OKR management. What stands out as a genuine "game-changer" for us is the integration of AI. This intelligent functionality significantly streamlines processes and provides insights that we hadn't anticipated, elevating our strategic planning and tracking capabilities.

Ease of Integration:

The ease of integration has already proven to be a massive benefit. The ability to seamlessly connect Profit.co with our existing operational ERP and CRM modules is a huge time-saver. This interoperability ensures that data flows smoothly between systems, drastically reducing the need for manual data input and enhancing the accuracy and real-time nature of our performance metrics. This automation frees up valuable time, allowing our teams to focus more on strategic execution rather than administrative tasks.

Overall:

Even at this early stage, Profit.co is demonstrating its potential to significantly enhance KPC Precast Company's strategic execution. The platform's user-friendliness, coupled with its cutting-edge AI capabilities and crucial integrations, positions it as a powerful tool for driving focus, ensuring alignment, and making data-driven decisions. We are very optimistic about the positive impact it will have on our business performance. Review collected by and hosted on G2.com.

While Profit.co is highly beneficial, potential downsides can include the initial time investment and learning curve to fully utilize its many features, especially for teams new to the OKR framework. Like any powerful tool, its effectiveness ultimately depends on an organization's commitment to the OKR culture; the software itself doesn't guarantee success without consistent engagement. Additionally, its extensive capabilities might feel overwhelming for simpler needs, though this can also be seen as room to grow. Review collected by and hosted on G2.com.

OKR Management is simplified with the best of the best. Profit.co provides a very structured and user-friendly platform for setting, tracking, and aligning OKRs across departments. The dashboards and progress tracking give good visibility into performance, and it helps keep teams focused on measurable outcomes rather than just tasks. The integration with other tools and the ability to cascade goals down the organization is also very useful. Review collected by and hosted on G2.com.

Some features feel a bit complex to configure initially, especially for new users who may not be familiar with OKRs. The system could benefit from more flexibility in reporting and simplified navigation in certain areas. Review collected by and hosted on G2.com.