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Informa TechTarget Portal (Priority Engine) Reviews & Product Details

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows.

Product Website

Seller

Informa TechTarget

Discussions

Informa TechTarget Portal (Priority Engine) Community

Overview by

Sarah Geissler (Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Informa TechTarget Solutions

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See how Informa TechTarget products can work together to solve real problems.

Informa TechTarget Portal (Priority Engine) Integrations

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Verified by Informa TechTarget Portal (Priority Engine)

Informa TechTarget Portal (Priority Engine) Media

Informa TechTarget Portal (Priority Engine) Demo - Access Prospect-Level Intent and Account Journey Details

For the personalized, meaningful outreach that turns into deals, access Prospect-Level Intent insights and granular account journey details in Portal.

Informa TechTarget Portal (Priority Engine) Demo - Access Prospect-Level Intent Data

Access Prospect-Level Intent data in Portal or seamlessly integrated with your GTM systems.

Informa TechTarget Portal (Priority Engine) Demo - Access Account-Level Intent Data

Access account-level intent data in Portal or seamlessly integrated with your GTM systems.

Informa TechTarget Portal (Priority Engine) Demo - Direct Seller Access to Account- and Prospect-Level Intent

Give sellers direct access to prospect and account activity plus additional insights for more efficient prospecting.

Informa TechTarget Portal (Priority Engine) Demo - Sales Tools for More Efficient Prospecting

Sellers can access active prospects and insights, add them into SEP cadences and your CRM, and engage them with AI-generated messaging.

Informa TechTarget Portal (Priority Engine) Demo - Access Market Intent Data

All Portal subscriptions include access to Informa TechTarget’s Market Monitor, which provides up-to-date purchase intent trends and buyer behavioral insights.

Learn how to access Informa TechTarget's audiences and data through the Portal in this overview video.

Official Downloads

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Informa TechTarget Portal: Unified GTM Intelligence. From R&D to ROI.

Informa TechTarget's Intent Data for Sales is the Fastest Path to the Deal

Identify, Influence and Convert More In-Market Accounts with Account Intent Feeds

G2 reviews are authentic and verified.

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Verified User in Computer Software

Enterprise (> 1000 emp.)

2/20/2025

"Very Insightful"

3.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The combination of 1st party website visit intel, with prioritized page visits, plus the active research interests of those same accounts on the TechTarget platform provide valuable sales and marketing data. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Lack of support for our CRM makes this a manual, disjointed task to efficiently take action on the data. Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal (Priority Engine)

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Thank you for submitting a review for Priority Engine! We have direct integrations available for several CRMs and other systems. I recommend reaching out to your organization's Priority Engine Administrator or Informa TechTarget Customer Success Manager so they can work with you to plot the best course of action based on your current systems and workflow.

Cristina M.

Enterprise Account Executive

Enterprise (> 1000 emp.)

11/14/2024

"Great details for confirmed projects, relevant prospects"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

confirmed projects, new prospects, intent from clients Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

ability to add or change my account list easily Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal (Priority Engine)

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Hello Cristina - Thank you for submitting a review of Priority Engine! Account Lists can be created in-tool using Smart Filters or by having your TechTarget Customer Success Manager upload a static list of target accounts. However, only certain Priority Engine user roles have the ability to create account lists. I recommend reaching out to your Priority Engine Administrator or TechTarget Customer Success Manager for assistance and to learn more about adding or changing account lists.

Lynsey S.

AI & Cybersecurity Customer Advocate

Small-Business (50 or fewer emp.)

5/23/2024

"Great intent data information for target prospects"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The intent topics for target contacts is very useful. We sell a broad range of services and solutions so being able to narrow cold emails down to the topics that my prospects are researching is very valuable. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I notice that the data is sometimes inconsistent or is removed which can make it confusing to know what is being researched but most of the time it is consistent. Review collected by and hosted on G2.com.

Kristy S.

Regional Vice President, Sales/ Business Development

Mid-Market (51-1000 emp.)

8/26/2024

"This tool is the first one that really understands the heartbeat of a sales professional"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

It's easy to manage accounts and people within accounts with PE. I use it as my work bible every Monday and reach out in omni channels to connect with new people and see who's interested in our company. I love this tool! Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I would love it if the AI generated email could be sent out straight from PE vs. a copy paste situation. Review collected by and hosted on G2.com.

Hallie M.

Account Executive

Mid-Market (51-1000 emp.)

8/20/2024

"Insight you ca't get anywhere else"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Being able to see what customers have been on my website and the pages they visited Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

while the AI generated email tool is helpful to some degree, the emails it produces are often very poorly written Review collected by and hosted on G2.com.

Verified User in Consumer Services

Enterprise (> 1000 emp.)

11/7/2024

"Easy and streamlined"

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Quick and easy to access always. Keeps me up to date on reports with a simple refresh. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Outdated client information and overall messiness as it pertains to SalesForce. Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal (Priority Engine)

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Thank you for submitting a review for Priority Engine! The data in Priority Engine refreshes each week to show you the latest available data for you to action on. If you are finding specific instances of outdated information or issues with the Salesforce integration, please inform your TechTarget Customer Success Manager so they can help.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

9/3/2024

"Best Bang for the Buck"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The abiblity to quickly find qualified prospects that are looking to purchase items that you offer. Priority Engine creates a heirchy of qualified individuals, and maximizes our efforts in prospecting to potential customers. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Soooooo much information that its often times hard to pinpoint where to start, and who to start with. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

5/23/2024

"A quick easy-to use platform for finding high quality prospects."

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

You find different prospects than other services and it is easy to sort by account. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The AI writing tool is not as good as the other major AI tools. Exporting leads it much more of a hassle than it needs to be. Review collected by and hosted on G2.com.

Verified User in Facilities Services

Enterprise (> 1000 emp.)

8/20/2024

"Best tool for sales reps!"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I like the level of detail PE provides when I'm looking into accounts. I really like how PE continues to innovate and add new features that help me in my day to day prospecting! Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

There is not anything I can think of that I dislike about PE. I've been using this tool for years and it keeps getting better Review collected by and hosted on G2.com.

Natalie C.

Mid-Market (51-1000 emp.)

2/27/2024

"Great Insights!"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I like the level of detail provided for each of my accounts when it comes to their numbers of prospects, buying and researching behavior, and especially how it relates to my company's content. I like how it also integrates with Salesforce and our internal information. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Some of the linked information isn't always correct--their LinkedIn may be wrong, or if I open the LinkedIn, the prospect may have moved on several months ago. So, I think the information could be slightly more up-to-date. Review collected by and hosted on G2.com.