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Informa TechTarget Portal (Priority Engine) Reviews & Product Details

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows.

Product Website

Seller

Informa TechTarget

Discussions

Informa TechTarget Portal (Priority Engine) Community

Overview by

Sarah Geissler (Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Informa TechTarget Solutions

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See how Informa TechTarget products can work together to solve real problems.

Informa TechTarget Portal (Priority Engine) Integrations

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Verified by Informa TechTarget Portal (Priority Engine)

Informa TechTarget Portal (Priority Engine) Media

Informa TechTarget Portal (Priority Engine) Demo - Access Prospect-Level Intent and Account Journey Details

For the personalized, meaningful outreach that turns into deals, access Prospect-Level Intent insights and granular account journey details in Portal.

Informa TechTarget Portal (Priority Engine) Demo - Access Prospect-Level Intent Data

Access Prospect-Level Intent data in Portal or seamlessly integrated with your GTM systems.

Informa TechTarget Portal (Priority Engine) Demo - Access Account-Level Intent Data

Access account-level intent data in Portal or seamlessly integrated with your GTM systems.

Informa TechTarget Portal (Priority Engine) Demo - Direct Seller Access to Account- and Prospect-Level Intent

Give sellers direct access to prospect and account activity plus additional insights for more efficient prospecting.

Informa TechTarget Portal (Priority Engine) Demo - Sales Tools for More Efficient Prospecting

Sellers can access active prospects and insights, add them into SEP cadences and your CRM, and engage them with AI-generated messaging.

Informa TechTarget Portal (Priority Engine) Demo - Access Market Intent Data

All Portal subscriptions include access to Informa TechTarget’s Market Monitor, which provides up-to-date purchase intent trends and buyer behavioral insights.

Learn how to access Informa TechTarget's audiences and data through the Portal in this overview video.

Official Downloads

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Informa TechTarget Portal: Unified GTM Intelligence. From R&D to ROI.

Informa TechTarget's Intent Data for Sales is the Fastest Path to the Deal

Identify, Influence and Convert More In-Market Accounts with Account Intent Feeds

G2 reviews are authentic and verified.

Here's how.

Steven R.

VP, Head of New Program Development, GSMA Ltd.

Mid-Market (51-1000 emp.)

8/27/2024

"Pivot to include enterprise IT"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Intuitive interface and rules engine for list building. The support team at TechTarget onboarded us quickly and without drama. I use the platform extensively for "top of the funnel" exploration and outreach to enterprise IT decision makers. No worries re: GDPR compliance. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I have no issues with Priority Engine. It is an outstanding product. I have seen less than 10% bounce back on my outreach emails (1:1, from my work email). Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

The organization is exploring new B2B markets and opportunities. "Enterprise IT" is one of those targets. PE has the CONTACT-level data I need to do "top of the funnel" prospecting work as a business development executive. We use other good tools for account level insights, but for this target audience, nothing comes close to PE for contact-level data. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Enterprise (> 1000 emp.)

11/7/2024

"Priority Engine Review for Prospecting"

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I like the lead recommendations and tech stack stuff the most. Helps narrow down who I'm reaching out to and gives insight on their current system. I work for RingCentral, so it helps to know who they're currently using for collaboration. I use it maybe 3 days a week and it's a simple interface that's easy to use. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The few people I've connected with listed in the confirmed projects have never known what I was talking about. I'm not sure if that information is old, but it would help to know how it's gathered or if it provided a specific project timeline. Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal (Priority Engine)

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Thank you for submitting a review for Priority Engine! Accounts with Confirmed Projects have directly verified an active technology project happening at their company within the next 12 months. We recommend reaching out to your TechTarget Customer Success Manager to inform them of the challenges you've encountered so they can help. They can also suggest best practices for connecting with Confirmed Project Insiders.

Jonah K.

Field Enterprise Account Executive | Application Security Specialist

Enterprise (> 1000 emp.)

2/18/2025

"Sharpen your focus on active prospects with legitimate contact info."

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The customer interests and AI email generator makes targeting your focus easier than ever before so that you can work faster. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The AI email generator could improve but it's great for ideas and inspiration. I expect AI generated email capability only to improve. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

5/23/2024

"Accurate, Insightful, Relevant"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The tool let's me engage with prospects on a deeper level, making sure that the content I share is relevant and timely. The contact information is accurate. The insights into accounts lets you steer your outreach in the right direction. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I have a problem with the interface. I wish it was more report oriented with export features. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

Previously, I often found myself spending valuable time researching and qualifying leads, only to discover they weren't actively looking for solutions like ours.

Priority Engine has solved this problem by providing me with actionable insights into which accounts are demonstrating high buying intent. This allows me to prioritize my outreach and focus on the prospects most likely to convert. As a result, I've seen a noticeable increase in the quality of my conversations and a more efficient path to closing deals.sue of guessing at relevant content. Open and click rates have increased at a significant clip. Review collected by and hosted on G2.com.

Jayce M.

Business Development Representative at OpenText

Enterprise (> 1000 emp.)

5/30/2024

"Great Platform, Needs a Few More Key Features"

3.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I like seeing what type of content a prospect is viewing and customizing my messaging to what they're looking for. The AI writing tool is good for getting something on paper that you can work on, but I wouldn't suggest just using the emails as they are and sending them out. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

There's no way to mass export without having them do it from the backend via email, and there's no way to tag prospects you've already reached out to. I'd also appreciate the ability to tag people into groups when they have similar interests and build out a cadence of content based around that group of people without having to check each individual persona manually. Review collected by and hosted on G2.com.

Kimberly A.

Sales Development Representative

Enterprise (> 1000 emp.)

5/24/2022

"Work smart and focus on the right folks"

3.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The wealth of information available which is directly applicable to my line of work is amazing. I have a leg up on accounts that are in TechTarget because I know more about them than cold calls. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The speed of the site and the intermittent technical difficulties can be frustrating. the search process is frustrating. I often have to follow a TechTarget link from Salesforce to get to the account I wish to view. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Enterprise (> 1000 emp.)

11/8/2024

"I use this to prospect for people searching for information in my industry"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The information on who is actively viewing & downloading information ease of use Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Nothing comes to mind that I have not yet see Review collected by and hosted on G2.com.

Jackson D.

Account Executive

Mid-Market (51-1000 emp.)

2/27/2024

"Best Intent Data!!!"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Its accurate and timely which is very important in my role as an account executive looking to find buyers when timing can be everything. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Its organizational filters and tools to help you stay focused on the companies you want to prospect that are viewing intent data relative to my offering. Review collected by and hosted on G2.com.

Chris A.

Business Development Manager

Mid-Market (51-1000 emp.)

11/7/2024

"First stop for intel on new accounts"

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Great at general intel on accounts, including contact data, understanding of contact activity, and software investments Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Doesn't accurately capture contact buying intent Review collected by and hosted on G2.com.