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Principle Reviews & Product Details

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
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Review source: G2 invite
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What do you like best about Principle?

This is the best software for any designer or UI Developer to begin with. For somebody who hasn't given much time in Flash or other time frame based tools. Review collected by and hosted on G2.com.

What do you dislike about Principle?

Flexibility, Now is only available as Principle for Mac and lacks fully supported import from Photoshop or XD. Would love to have auto animate features fully developed. Review collected by and hosted on G2.com.

Recommendations to others considering Principle:

Give yourself a shot at Principle if you wanted to start implementing or help develop interactive prototypes. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

Helping to make app interaction presentations in initial stages of designs to give the user a interactive feel. Review collected by and hosted on G2.com.

Principle Overview

What is Principle?

Principle makes it easy to design animated and interactive user interfaces. Whether you're designing the flow of a multi-screen app, or new interactions and animations, Principle helps you create designs that look and feel amazing.

Principle Details
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Product Description

Principle makes it easy to design animated and interactive user interfaces. Whether you're designing the flow of a multi-screen app, or new interactions and animations, Principle helps you create designs that look and feel amazing.


Seller Details
Seller
Principle
HQ Location
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Twitter
@principle
277 Twitter followers

Recent Principle Reviews

Mariana S.
MS
Mariana S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy and reliable"
I enjoy all the different options for microinteractions that Principle offers. Compared with Figma, it has significantly more in-depth and comprehe...
Onur K.
OK
Onur K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Awesome Tools"
Principle helps to create awesome animation and easy to use
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Amazing motion design tool!"
Principle is the best tool I've used for prototyping and design motion and animations in user interfaces. It's great at what it does, without all t...
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14 out of 15 Total Reviews for Principle

4.3 out of 5
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14 out of 15 Total Reviews for Principle
4.3 out of 5
14 out of 15 Total Reviews for Principle
4.3 out of 5
G2 reviews are authentic and verified.
Mariana S.
MS
U
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Principle?

I enjoy all the different options for microinteractions that Principle offers. Compared with Figma, it has significantly more in-depth and comprehensive options for different animations and allows for much more extensive, unique interactions. Review collected by and hosted on G2.com.

What do you dislike about Principle?

It's a bit of a learning curve at first. Some of the commands aren't the same (Command + D, for example) and it's a bit difficult to differentiate from different screens on the left side layers panel. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

I'm improving the delight of our user's experience in using Principle. Different elements interact seamlessly with each other and the flow is exceptional when the prototype is completed. Review collected by and hosted on G2.com.

Onur K.
OK
Digital Marketing Executive
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Principle?

Principle helps to create awesome animation and easy to use Review collected by and hosted on G2.com.

What do you dislike about Principle?

The export side is very bad, especially getting gifs is a bit of a challenge and the file size does not help to optimize it. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

I can animate the interface quickly without the need for after effects. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Principle?

Principle is the best tool I've used for prototyping and design motion and animations in user interfaces. It's great at what it does, without all the bloat and learning curve of something like After Effects. Review collected by and hosted on G2.com.

What do you dislike about Principle?

Importing from Sketch can be flaky, or you have to design your sketch artboards with Principle in mind. Not as robust export options as other more powerful tools, but also not what it's for. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

Quickly and simply designing and testing different UI animations. Easy to tweak and prototype, then pass specs to developers. Review collected by and hosted on G2.com.

Verified User in Design
UD
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Principle?

The integration is seamless and allows me to work quickly and efficiently to take my mock-ups to prototypes. Review collected by and hosted on G2.com.

What do you dislike about Principle?

The preview window at times seems to get in the way of my work. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

Creating prototypes quickly from sketch mock-ups Review collected by and hosted on G2.com.

Alex M.
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Principle?

I love that I have the ability to create prototypes that use native iOS scrolling, gestures, animations (bezier curves), etc. It makes for a much more realistic experience when

1. Testing out interactions as a designer

2. Doing user testing. The users they feel like they're using a real production app Review collected by and hosted on G2.com.

What do you dislike about Principle?

Some typical MacOS shortcuts are missing that you'd expect. e.g. zoom to selection, keyboard shortcuts for manipulating layers. Mostly things that are present in Sketch and Figma and since you're working in those tools in tandem I'd expect them to be in Principle.

Custom fonts are difficult to use if planning on using the app on a real device. They have to be installed using a third party app. Easy work around is to use flattened bitmap layers to get the font you want

Would love to be able to add a remote control as a side bar to the viewport. Have done some TV prototypes and had to build my own remote control within the artboard. Review collected by and hosted on G2.com.

Recommendations to others considering Principle:

Note that their is no Android support as expected since its a native Mac App. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

Helpful in communicating animations and interactions to stakeholders and developers. Review collected by and hosted on G2.com.

Diego C.
DC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Principle?

The way that we really can have goods quality animations iterations of a product, without any problem, also I like the way that principle is connected with other platforms and is easy to import artboards from other tools Review collected by and hosted on G2.com.

What do you dislike about Principle?

In my particular case, I dislike the way how we animate from one artboard to another, and if you don't take care of the name of shape and groups the animation can be very messy, also I think that principle should sport a Jason file as Lottie Does. Review collected by and hosted on G2.com.

Recommendations to others considering Principle:

If you need the power to make animations and iteration FAST, you should use principle.

Principle helped us to validate with clients and developers how will be the iterations of many apps, easy to use, and easy to learn. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

- Quick animations to show the behavior of some components in products to developers

- You can design the iterations and transitions of a product using Principle

- Great iteration with other tools like skech to import te artboards

- Quick animation in a video to explain with a visual tool how will interact the product you're designing

- Quick presentations to discuss with clients your designs Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Principle?

User-friendly graphical user interface for creating visual prototypes to envision my ideas. Review collected by and hosted on G2.com.

What do you dislike about Principle?

Very disappointing that tool does not have web sharing capability like all other prototyping tools in this highly competitive market. Review collected by and hosted on G2.com.

Recommendations to others considering Principle:

Principle is great prototype tool for designers and non-coders but it does not have sharing capability via web. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

Non visual stakeholders have hard time visioning the product. One functional or interactive prototype in Principle can be used in conveying my ideas rather than having 20 powerpoint slides or wireframes. Review collected by and hosted on G2.com.

Verified User in Design
UD
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Principle?

Quick and easy to use to create simple animation Review collected by and hosted on G2.com.

What do you dislike about Principle?

It is for Mac users only and not for Windows users Review collected by and hosted on G2.com.

Recommendations to others considering Principle:

Not bad to try its features compared to other alternatives Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

Simply creating animations for interactive UI Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Principle?

Easy to create animations and transitions between screens. Review collected by and hosted on G2.com.

What do you dislike about Principle?

Limitation and poor integration with sketch. Also very iOS focused rather Android and web. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

Easy to demonstrate to developers and clients as well as others designers how the motion for that app will look like so they can develop the same. Review collected by and hosted on G2.com.

Beatrice C.
BC
UX/UI Designer
Computer Software
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Principle?

Principle animation is a software for animating UI elements and providing neat interaction effects. It is super intuitive and it supports Figma and Sketch, allowing also to directly import the sketch files you have open on your computer in that moment.

The interface is simple and easy to use without having to go through multiple tutorials. You can achieve pretty smooth animations very quickly, even if you are a beginner. You can also create basic shapes and text directly in Principle Review collected by and hosted on G2.com.

What do you dislike about Principle?

Achieving more complex animations can be tricky if not impossible (such as circular animations or the typing text effect - you have to create an artboard for displaying every single letter). It would be great if there would be more straightforward features for these kind of effects. Also, if you copy and paste some elements from a sketch artboard to a principle artboard, they are pasted as a flat images. Review collected by and hosted on G2.com.

Recommendations to others considering Principle:

Great starting point for animations, without having to dive in complex software such as After effects. Review collected by and hosted on G2.com.

What problems is Principle solving and how is that benefiting you?

It is easy to give life to interfaces and show to developers the animations and the effects you want to achieve. Review collected by and hosted on G2.com.