Best Software for 2025 is now live!
Show rating breakdown
Save to My Lists
Claimed
Claimed

Prepr CMS Reviews & Product Details

Prepr CMS Overview

What is Prepr CMS?

Prepr is the only headless CMS platform with adaptive content, where you can personalize content to each visitor’s needs, helping you increase engagement and drive better results. With built-in metrics, you can track performance and keep improving your content strategy, resulting in tangible increases in conversions and overall business growth. Our platform combines a flexible CMS, easy-to-use personalization tools, and data-driven insights, helping businesses attract, engage, and convert visitors without extra effort or cost. Visit our website to see how Prepr can help you deliver meaningful experiences for your users and create content that “clicks” for your business. Try it for free today!

Prepr CMS Details
Product Website
Languages Supported
English, Dutch
Show LessShow More
Product Description

the Data-Driven Headless CMS Creating impact with your content matters big time. But this doesn’t happen on its own. So meet Prepr: the data-driven headless CMS that combines both the power of content and data to maximize the impact of your content.


Seller Details
Seller
Prepr
Year Founded
2016
HQ Location
Utrecht, NL
Twitter
@preprcms
627 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
Description

Prepr CMS combines content management, A/B testing, and personalization in one powerful headless CMS, turning your website into a conversion wizard.


Bernard Jan B.
BB
Overview Provided by:

Recent Prepr CMS Reviews

TM
Tim M.Mid-Market (51-1000 emp.)
4.0 out of 5
"Minimalistic CMS with awesome customer / developer service"
The people that work there. Since we have a lot of data and technical complexity in our stack, we often ask Prepr to implement features from our la...
Rogier D.
RD
Rogier D.Mid-Market (51-1000 emp.)
4.0 out of 5
"Good in what it wants to be"
It is easy to use interface for Users is a great feature
Justin v.
JV
Justin v.Small-Business (50 or fewer emp.)
4.5 out of 5
"Build multiple platforms with Prepr as a front-end developer"
Prepr is constantly evolving. During the time we’ve been working with Prepr, numerous updates and improvements have been implemented. What sets the...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
1 person requested security information

Prepr CMS Media

Prepr CMS Demo - Prepr Content Management List
Content: manage all your content from a single source, collaborate with colleagues and use the powerful kanban board.
Prepr CMS Demo - Prepr Content Editor with the personalized stack
Personalization: deliver personalized webpages to your users. Create optimized content and target based on segment and country criteria.
Prepr CMS Demo - Prepr Schema Editor
Schema: structure your data, create reusable components and embed data from remote sources using the Schema Editor.
Answer a few questions to help the Prepr CMS community
Have you used Prepr CMS before?
Yes

42 Prepr CMS Reviews

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
42 Prepr CMS Reviews
4.4 out of 5
42 Prepr CMS Reviews
4.4 out of 5

Prepr CMS Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Prepr CMSQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
TM
Backend developer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Prepr CMS?

The people that work there. Since we have a lot of data and technical complexity in our stack, we often ask Prepr to implement features from our large wishlist, or help us fix a problem that occurs. Especially the latter is super helpful to us. They are always stand-by to solve a problem, and friendly when doing so. Also, I think that Prepr is curious about how their customers use their CMS, in order to improve it - for example, they attended one of our user test days and took the results very seriously. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

Currently, the CMS is not as feature-rich as other CMS products, like Directus or Strapi. This could be a problem for bigger and technical complex projects. Also, it sometimes feels as if the fundamentals of the Prepr architecture are directing more towards a website publishing system than a "pure" headless CMS that is able to serve multiple platforms at once - for example by leaving out the separation of data and view in their model structure Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

It is going to replace our outdated and very headfull CMS. Prepr is much cleaner and easier to use for our editors. We hope that editors will spend less time doing boilerplate kind-of-work such as tweaking an article with the right colors, and more time on writing an actual article. Review collected by and hosted on G2.com.

Natalie D.
ND
Social Media & Content Marketeer bij Anchr
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Prepr CMS?

Prepr CMS is very easy to prepare/schedule content. As a team it's also helpful to assign content to another team member and to work with the different workflow stages. The filtering options help us to find content very easy. I also like the fact that you can make your own filters to find your content faster. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

It's a bit difficult to schedule blogs or cases in the past. If you make a minor adjustment you will see today's date again and not the date in the past. Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

It's a flexible and scalable platform. The amount of content is growing so we need a platform that solves our needs. Prepr CMS is ideal if you work together with different colleagues. With different components, you can build beautiful pages that you can immediately deploy on other (social) platforms. e.g. blogs, cases, events, product pages ... Review collected by and hosted on G2.com.

Justin v.
JV
Front end developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Prepr CMS?

Prepr is constantly evolving. During the time we’ve been working with Prepr, numerous updates and improvements have been implemented. What sets them apart is their willingness to engage in meaningful conversations with us and their clients, genuinely listening to feedback and suggestions.

Communication with Prepr is seamless. They respond promptly, and the added benefit of being able to communicate in Dutch is a significant advantage—not only for us but also for our Dutch clients.

We’re very satisfied with the user interface of the application. It’s easy to set up, and our clients consistently mention how intuitive and straightforward it is to navigate. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

Currently, Prepr does not yet support the ability to display conditional fields based on previous input. In some situations, this means that unnecessary fields may need to be shown in the CMS, which can negatively impact the user experience.

Segmentation is a key feature of Prepr and works very well and intuitively overall. However, it is not yet possible to segment stack fields within a component. This limitation can occasionally lead to more cumbersome tasks for the development team. Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

To start, Prepr is an easy-to-set-up and user-friendly headless CMS that offers a comprehensive suite of features. For us, the decisive factor was the seamlessly implementable segmentation and A/B testing capabilities. These are quick and straightforward to implement for both developers and content managers alike. Review collected by and hosted on G2.com.

Nil V.
NV
Desarrollador de front-end
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Prepr CMS?

Prepr CMS excels in making content management straightforward, especially for non-technical team members. The localization and segmentation features are outstanding, allowing us to easily display region-specific content. From a developer’s perspective, the GraphQL API and its intuitive playground are incredibly helpful for integration tasks. Additionally, their customer support team is proactive and even implemented small changes to improve compatibility with our systems. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

The main downside is the documentation, which can sometimes be lacking in practical examples and detailed use cases. This can make solving specific issues or exploring advanced functionalities a bit more time-consuming than it should be. Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

Prepr CMS simplifies the process of adding and managing web content, making it easier for our content team to work independently without requiring constant technical assistance. For me, as a frontend developer, the GraphQL API provides an efficient way to integrate content into our projects, and the built-in playground helps streamline testing and querying. Additionally, Prepr's localization and segmentation features allow us to deliver tailored content to users in different regions, improving the user experience. The support team’s responsiveness and willingness to implement minor adjustments have also made integration smoother and more efficient. Review collected by and hosted on G2.com.

Elise B.
EB
Brand marketeer
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Prepr CMS?

It was easy to learn how to work with the prepr CMS. In 1-2-3 you have it in hand. Especially the AI-tool that helps with translating our proposing SEO support is a big plus. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

For now, it is not able to go to the back-end from the front-end. Sometimes when you just want to change a little word you need search the page in the back-end en the particular alinea. Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

It easily fills our website with content and translates the existing content in some seconds. Review collected by and hosted on G2.com.

Cato v.
CV
Junior Content Marketeer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Prepr CMS?

Good CMS program

Prepr is a fine, user-friendly program. After an explanation from a colleague who has used the program before, there is not much difficulty in it. The buttons are logically arranged. This is the ideal option for companies that work a lot with interns who also need to use the cms program.

Prepr is continuously improving and optimizing the program. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

Sometimes something doesn't work, but this is almost never due to Prepr itself. Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

Prepr is not solving direct problems for me. Review collected by and hosted on G2.com.

Peter B.
PB
CTO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Prepr CMS?

Prepr CMS strikes a nice balance between offering tooling for developers and ease of use for potentially non-technical content editors. For developers it offers the ability to easily create rich schemas with configurable documentation for content editors, scoped access tokens, and an API explorer for configuring GraphQL queries. For content editors, it provides a clean UI that doesn't overwhelm users, robust media management, and clear workflows encouraging collaboration. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

For non-technical users, Prepr CMS lacks some of the intuitiveness that can leave users frustrated. While the scheduling feature is functionally great, the act of scheduling something to be published can be confusing due to the overlap between the published status and the workflow status. With two-way associations between content items, only the parent => children relationship is shown. When viewing a child content item, it is unclear whether it has been associated with a parent. For example you can see all the Team Members on a Team but can’t see the Team that a Team Member belongs to by looking at the Team Member content item. Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

Utilize a CMS to allow non-technical contributors to easily make edits to the organization's website. Review collected by and hosted on G2.com.

Patrick K.
PK
Manager Marketing & Sales
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Prepr CMS?

At Get Interactive, what we like best about Prepr CMS is its exceptional simplicity and ease of use. From the start we noticed how intuitive the platform is, compared to traditional CMSs. The user interface is clear and logically arranged. Which makes a world of difference compared the most traditional CMSs. No unnecessarily complicated settings, just a sleek and functional design that allows us to focus on what really matters: delivering top quality to our clients.

The user-friendly interface and intuitive design make it easy for our team and our clients to create and manage content without unnecessary hurdles. This saves time and reduces the learning curve.

The powerful and unique features, such as 'Personalisation' solve the problem of delivering targeted content to diverse segments/audiences, significantly improving user engagement and satisfaction. Ensuring that our clients' websites provide a relevant and engaging experience for their visitors. And data-driven decision-making is another standout feature that keeps us and our clients ahead of the competition. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

There isn't anything that my team or I particularly dislike about Prepr. Our overall experience with the Prepr platform and their Support team has been fantastic. Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

As an agency, Prepr has helped us to optimise our services so we can provide our clients with the best possible experiences. The simplicity, the personalisation options and other innovative features of the CMS, combined with the enjoyable collaboration with the Prepr team, makes this platform a definite recommendation. We look forward to a long and successful collaboration with Prepr. Review collected by and hosted on G2.com.

Rogier D.
RD
Senior Web Developer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Prepr CMS?

It is easy to use interface for Users is a great feature Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

Is is not as feature rich as other CMS tools I have used Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

Prepr helps us with giving a onine visibility for tv and radio programmas for VPRO and HUMAN. It helps us to reach more people. Review collected by and hosted on G2.com.

Gijs M.
GM
Digital strategist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Prepr CMS?

Prepr enables the seamless management of multiple platforms from one place, while simultaneously building them around the user based on their behavior in a very user-friendly manner. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

Currently, no preview function is available for editors. Review collected by and hosted on G2.com.

What problems is Prepr CMS solving and how is that benefiting you?

An adaptive setup designed to align effectively and experiment with different types of users. Review collected by and hosted on G2.com.

Prepr CMS