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Practifi Reviews & Product Details - Page 2

Practifi Overview

What is Practifi?

Practifi is the leading CRM purpose-built for wealth management. By surfacing key insights, automating workflows and enabling personalized client experiences that fortify relationships, Practifi transforms how financial professionals connect with and grow their client base. Bringing together opportunities to strengthen client loyalty, enhance team collaboration and leverage data-driven insights into one integrated platform, Practifi empowers firms to own their relationships, own their growth and own their future. Visit us at www.practifi.com to schedule a demo.

Practifi Details
Product Website
Languages Supported
English
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Product Description

Practifi is the business management platform for financial services. Practifi helps wealth businesses connect with their customers, drive efficiency gains and simplify compliance. Built on the world’s leading enterprise CRM platform, Practifi revolutionises financial advice, superannuation and insurance technology.


Seller Details
Seller
Practifi
Company Website
Year Founded
2013
HQ Location
Chicago, IL
Twitter
@Practifi
754 Twitter followers
LinkedIn® Page
www.linkedin.com
70 employees on LinkedIn®
Description

Practifi is the performance optimization platform purpose-built for the wealth management industry. Built on Salesforce, our platform empowers teams to automate workflows, create rich client records and access advanced analytics in a unified experience. With comprehensive APIs, a range of specialist wealth industry integrations and an ecosystem of hundreds of integrated apps, our platform centralizes data and gives greater visibility across organizations.


Emily T.
ET
Overview Provided by:

Recent Practifi Reviews

PS
Pat S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Bleakley Review"
The product is super intuiatvie and the support team is always helpful
Jeremy M.
JM
Jeremy M.Mid-Market (51-1000 emp.)
4.5 out of 5
"A great platform out of the box that you can customize even further."
Practifi has a great team that are willing to listen and work to help customize our instance and needs. Their out of the box product is great for a...
PS
Phillip S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great vision into our single source of truth"
Practifi has given us a clear view into the metrics of the business in a clear and concise manner. I appreciate being able to customize the fields...
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Practifi Media

Practifi Demo - The single, unified workspace for your firm.
By unifying data from multiple sources, Practifi provides a 360-degree view across your client book and business.
Practifi Demo - Empower teams to deliver exceptional client experiences
Today’s RIAs struggle to scale while still providing great client experiences due to disconnected systems and operational inefficiencies.
Practifi Demo - Drive client growth & retention
Centralize client data in one platform to identify growth opportunities and improve retention.
Practifi Demo - Turn data into actionable insights
Practifi surfaces and visualizes data so everyone can monitor the metrics that matter most to their role.
Practifi Demo - Make everyday processes easier & transparent
Streamline common processes such as account opening transactions and move money requests with powerful workflow automation.
Practifi Demo - Unify data from multiple sources
Experience a 360-degree view of your clients by unifying data across people and systems. With bespoke apps for every team and integrations with industry-leading partners, Practifi provides a single source of truth so your team can have 100% confidence in every decision they make.
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Video Reviews

66 Practifi Reviews

4.3 out of 5
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66 Practifi Reviews
4.3 out of 5
66 Practifi Reviews
4.3 out of 5

Overall Review Sentiment for PractifiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Jeremy M.
JM
VP, Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Practifi has a great team that are willing to listen and work to help customize our instance and needs. Their out of the box product is great for advisors and even better they are built to support enterprise firms as well. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Although built on Salesforce, there are some limitations in features/products that Salesforce direct has. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Building out our Homeoffice instance along with Business Development and Transitions Apps. Review collected by and hosted on G2.com.

CS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

- Comes with a great starting point for financial services, so you aren't building a CRM out from scratch

- Support desk features real humans that you'll get to know

- Built on the Salesforce platform, so there's lots of help on the internet

- You get an account rep who can help with big picture items. Ours is great, but he is also very new to Practifi, so that can be a challenge. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

- Doesn't provide support on flows and other more complex functions, which can be limiting if you don't have a SF developer on staff. Sometimes you can get in front of someone who will show you some tricks though.

- Support can be slow and confusing at times.

- Lack of documentation on more complex topics, such as permissions. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Allowing our CRM to be the backbone of our client data and processes, without having to build it out from scratch. Review collected by and hosted on G2.com.

Joe C.
JC
Director of Strategy and Business Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Practifi's commitment to the RIA space. They have developed a product that specifically addresses the needs of RIAs. The user interface is very friendly and easy to navigate. The process engine they have built allows us to manage client workflows in a more efficient manner. They are very receptive from a customer service standpoint. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Some of the custom settings in Practifi are not accessable by the end user. Needing to reach out for help more than I would like to. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Organization of our client data and records. Allowing us to manage workflows that were previously manual in the system. Provides better transparency and accountability across all client related initiatives. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Practifi?

Transition from your old CRM into Practifi was very smooth. Overall ongoing support for issues that arise. The number of new features that they continue to rollout over time. The system is very easy to use and can be adapted based on your firm's needs/wants. They are willing to listen to new ideas and feedback to continue to make new enhancements in the future. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Learning some of the new features can take time. Sometimes the number of changes can be overwhelming and sometimes isn't clear on what changes have been released. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

They keep our information for clients in one central location. Additionally it helps with our multiple processes/workflows to track what employees are working on. We also use it for keeping our prospect information in which we utilize to then convert and track the conversion of those prospects. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

The thoughtfulness on how Data can be used. IE rolling data up to other fields. Built around wealth management so fields available are fields you would want to see. in depth back end allows for useful processes & workflows. More automated than other CRMs after fully built out. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Out of the box environment is lacking in some areas and needs customization, but little to no education on how-to. Must self teach. IE - No permissions are set on login, practifi success has articles on permissions, but they are very top level and do not provide details on what each permission category restricts. Same problem with sharing rules, creating views, changing names of fields. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Creating a more automated CRM through formula fields, more detailed and efficient workflows and processes, merge fields, templates. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Once setup, the workflows work well and each step can be easily followed. The queue is the foundation of our Operations team. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Setting up workflows is a nightmare - not intuitive and way too many steps.

Different permissions for different users is also not intuitive. Too many groups and permission sets you have to assign and then it doesn't even work as expected so just make all key users admins to get around it. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Operational workflows and whose responsibility each action belongs to is clear. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Practifi?

The best thing I like about Practifi is the ability to customize certain elements of the platform. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

When rolling out Practifi, you need to make sure what pages/items you want on or off. For us, we have multiple redundant fields and can't remove them cause half our company uses them. It's just more overhead, be aware as you roll out. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

There are metrics and workflows that our company wants to see. We're bringing in workflows to Practifi so everything we do is tracked and accounted for. Examples included, Client Annual Reviews, New Business development cycle. Review collected by and hosted on G2.com.

Response from Allison Lasley of Practifi

Dear Reviewer,

Thank you for taking the time to share your experience with Practifi. We appreciate your honest feedback and are glad to hear that you find Practifi's power and flexibility valuable, including the many API connections available.

We understand that navigating the power of Practifi can be overwhelming at first, and we are constantly working to improve the user experience and make the system more intuitive for end-users. If you haven't already, we recommend checking out our PractifiU online learning academy to help with new user adoption. We appreciate your feedback on navigation and usability, and we will use it to guide our efforts to make Practifi easier to adopt and use for everyone.

We are thrilled to hear that Practifi is becoming your source of truth for data, and that it is helping you organize and use your data in a meaningful way. Our goal is to help wealth management firms do more with their data, and we are glad that Practifi is benefiting you in this way.

Thank you again for your feedback and for choosing Practifi as your CRM platform. If you have any further feedback or questions, please do not hesitate to reach out to your Client Success Manager.

Best regards,

Allison

Sarah E.
SE
Vice President - Curated Wealth Partners
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Practifi helps simplify a powerful, yet overwhelming tool - Salesforce. Practifi's team works diligently to continually improve their platform to keep up with the changing needs of the industry. Their staff is unmatched in their level of care and personal support. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Wealth management firms are not created equal, so some of the customizations (which may feel obvious to a firm) require extra time/expenses to build out. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Practifi helps create visibility into firm-wide processes and procedures, task management, and client details. As previous Salesforce clients, the system was really just a digital rolodex because of the complexity with the system. Practifi's overlay helps simplify and streamline. Review collected by and hosted on G2.com.

Christina M.
CM
VP, Compliance & Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Dashboard view in nice and easy to read. The process creation step. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

There are a lot of clicks to complete any single task or process step. Not easy to customize. Support team responds to everything with an article link that has nothing to do with your issue. Impossible to speak to someone. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Gathering all personal client information, along with assets, client meeting notes, processes. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

I like that it is customized for wealth management and easy for advisors to use once they understand the system. In addition, there is a lot of functionality available when it comes the different tiles when can add to the entities, etc. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

I feel that internal resources are spread thin and it makes it difficult to get things done in a timely manner. In addition, technical expertise seem to be limited. I also think there needs to be more turn key integration options available between outside platforms like Black Diamond. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Practifi is helping us streamline how we manage our clients across our organization. This benefits us as it creates uniformity and consistency across our offices. Review collected by and hosted on G2.com.